Civic Intelligence

Rockford Area Convention And

EIN 36-3342710 • 501(c)6 • Rockford, IL

View Organization Page

Profile

Promote tourism in northern illinois

102 N Main StreetRockford, IL 61101

www.gorockford.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

96th percentile

0.88x

Higher debt load relative to assets than 96% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

82nd percentile

0.50x

Higher debt load relative to revenue than 82% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

36th percentile

0.5%

Higher net margin than 36% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

81st percentile

$254,650

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 5.8% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

87th percentile

26%

Faster asset growth than 87% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

44th percentile

3.9%

Faster revenue growth than 44% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets96th percentile

Assets

Up

$2,470,759

Up $514,927 (+26%) from 2024

Liabilities

Up

$2,177,429

Up $492,973 (+29%) from 2024

Net Assets

Up

$293,330

Up $21,954 (+8.1%) from 2024

Operations
Liabilities / Revenue82nd percentileNet Margin36th percentile

Revenue

Up

$4,370,352

Up $164,217 (+3.9%) from 2024

Expenses

Up

$4,348,398

Up $104,185 (+2.5%) from 2024

Net Income

Up

$21,954

Up $60,032 (+158%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth87th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2012: $1,236,461Liabilities 2012: $339,794Net Assets 2012: $896,6672012Assets 2013: $976,222Liabilities 2013: $201,491Net Assets 2013: $774,7312013Assets 2014: $996,921Liabilities 2014: $198,642Net Assets 2014: $798,2792014Assets 2015: $1,192,904Liabilities 2015: $344,349Net Assets 2015: $848,5552015Assets 2016: $1,202,043Liabilities 2016: $378,241Net Assets 2016: $823,8022016Assets 2017: $1,071,488Liabilities 2017: $381,791Net Assets 2017: $689,6972017Assets 2018: $1,158,604Liabilities 2018: $355,733Net Assets 2018: $802,8712018Assets 2019: $1,314,878Liabilities 2019: $599,900Net Assets 2019: $714,9782019Assets 2020: $922,395Liabilities 2020: $415,325Net Assets 2020: $507,0702020Assets 2021: $1,526,253Liabilities 2021: $1,023,816Net Assets 2021: $502,4372021Assets 2022: $1,480,482Liabilities 2022: $931,914Net Assets 2022: $548,5682022Assets 2023: $1,008,517Liabilities 2023: $699,063Net Assets 2023: $309,4542023Assets 2024: $1,955,832Liabilities 2024: $1,684,456Net Assets 2024: $271,3762024Assets 2025: $2,470,759Liabilities 2025: $2,177,429Net Assets 2025: $293,3302025

Highlighted filing

2025

Assets$2,470,759
Liabilities$2,177,429
Net Assets$293,330
Open 2025 Filing

Operations Trend

Revenue Growth44th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2012: $2,479,0332012Expenses 2013: $2,395,3822013Revenue 2014: $2,462,211Expenses 2014: $2,438,663Net Income 2014: $23,5482014Revenue 2015: $2,551,365Expenses 2015: $2,501,089Net Income 2015: $50,2762015Revenue 2016: $2,379,550Expenses 2016: $2,404,303Net Income 2016: -$24,7532016Revenue 2017: $2,607,231Expenses 2017: $2,741,336Net Income 2017: -$134,1052017Revenue 2018: $2,798,031Expenses 2018: $2,684,857Net Income 2018: $113,1742018Revenue 2019: $3,053,275Expenses 2019: $3,141,168Net Income 2019: -$87,8932019Revenue 2020: $2,740,614Expenses 2020: $2,948,522Net Income 2020: -$207,9082020Revenue 2021: $2,180,359Expenses 2021: $2,053,354Net Income 2021: $127,0052021Revenue 2022: $3,193,388Expenses 2022: $3,147,257Net Income 2022: $46,1312022Revenue 2023: $3,133,223Expenses 2023: $3,372,337Net Income 2023: -$239,1142023Revenue 2024: $4,206,135Expenses 2024: $4,244,213Net Income 2024: -$38,0782024Revenue 2025: $4,370,352Expenses 2025: $4,348,398Net Income 2025: $21,9542025

Highlighted filing

2025

Revenue$4,370,352
Expenses$4,348,398
Net Income$21,954
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,470,759
Liabilities
$2,177,429
Net assets
$293,330
Revenue
$4,370,352
Expenses
$4,348,398
Net income
$21,954
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.47$2.18$0.29$4.37$4.35$0.02
2024Detailed filing. Detailed filing data is available for this year.$1.96$1.68$0.27$4.21$4.24$0.04
2023Detailed filing. Detailed filing data is available for this year.$1.01$0.70$0.31$3.13$3.37$0.24
2022Detailed filing. Detailed filing data is available for this year.$1.48$0.93$0.55$3.19$3.15$0.05
2021Detailed filing. Detailed filing data is available for this year.$1.53$1.02$0.50$2.18$2.05$0.13
2020Detailed filing. Detailed filing data is available for this year.$0.92$0.42$0.51$2.74$2.95$0.21
2019Detailed filing. Detailed filing data is available for this year.$1.31$0.60$0.71$3.05$3.14$0.09
2018Detailed filing. Detailed filing data is available for this year.$1.16$0.36$0.80$2.80$2.68$0.11
2017Detailed filing. Detailed filing data is available for this year.$1.07$0.38$0.69$2.61$2.74$0.13
2016Detailed filing. Detailed filing data is available for this year.$1.20$0.38$0.82$2.38$2.40$0.02
2015Detailed filing. Detailed filing data is available for this year.$1.19$0.34$0.85$2.55$2.50$0.05
2014Detailed filing. Detailed filing data is available for this year.$1.00$0.20$0.80$2.46$2.44$0.02
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.20$0.77$2.40
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.24$0.34$0.90$2.48
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Dec 19, 2025
Return Version
2024v5.0
Gross Receipts
$4,370,352
Mission and Program Overview

Mission

Racvb advances regional prosperity by increasing visitation, supporting tourism-related development, and elevating rockford and winnebago county's reputation as a top destination to visit and live. We promote the region, generate economic impact, and foster community pride through strategic marketing and visitor experiences.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$132,761$1,284,067▲ $1,151,306
Savings and Temporary Cash Investments$1,085,937$585,401▼ $500,536
Land, Buildings, and Equipment, Net$236,348$200,075▼ $36,273
Accounts Receivable$305,802$166,040▼ $139,762
Cash and Non-Interest-Bearing Accounts$74,392$105,379▲ $30,987
Prepaid Expenses and Deferred Charges$95,592$68,651▼ $26,941
Intangible Assets-$57,159-
Loans From Officers Directors$13,606--
Receivables From Officers Etc$25,000$3,987▼ $21,013
Total Assets$1,955,832$2,470,759▲ $514,927
Liabilities
Deferred Revenue$1,117,454$1,542,292▲ $424,838
Accounts Payable and Accrued Expenses$332,527$378,736▲ $46,209
Escrow Account Liability$144,458$125,186▼ $19,272
Mortgage Notes Payable Secured by Investment Property$76,411$75,420▼ $991
Other Liabilities-$55,795-
Total Liabilities$1,684,456$2,177,429▲ $492,973
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$271,376$293,330▲ $21,954
Total Net Assets Fund Balance$271,376$293,330▲ $21,954
Total Liabilities and Net Assets / Fund Balance$1,955,832$2,470,759▲ $514,927

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$44,151$590,928$635,079
Equipment$149,926$317,903$467,829
Other Land Buildings$5,998$28,797$34,795
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
John GrohPres / CEOFT$196,128$58,522$254,650

Board Members and Trustees

NameTitle
Tiana MccallChair
Carol SchusterPast Chair
Geno IafrateVice Chair
Angela LarsonDirector
Bobbie HolzwarthDirector
Dana MartinDirector
Duncan GeddesDirector
Gretchen GilmoreDirector
Jay SandineDirector
Kevin FrostDirector
Kirk WeitzelDirector
Patricia DiduchDirector
Patrick ThompsonDirector
Ricardo Montoya-picazoDirector
Richard ShugaDirector
Shelton KayDirector
Sonya HopesDirector
Todd CagnoniDirector
Darrell SnorekSecretary
Mick GronewoldTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Lawncare By WalterLawncare4235 S PERRYVILLE RD, Cherry Valley, IL 61016$158,115
Madden MediaAdvertising31 N 6TH AVE STE 105-157, Tuscon, AZ 85701$106,000
SimpleviewWebsite Dev & D8950 N ORACLE ROAD, Tuscon, AZ 85704$102,348
Revenue and Support

Revenue Composition

Contributions and Grants
$3,746,388
Program Service Revenue
$607,706
Investment Income
$5,755
Other Revenue
$10,503
Change in Net Assets
$21,954

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,370,352
Revenue Not Reported on Form 990
$115,141
Total Revenue per Audited Statements
$4,485,493
Total Revenue per Form 990
$4,370,352
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,864,704
Salaries, Compensation, and Employee Benefits$1,445,414
Grants and Similar Amounts Paid$38,280
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$698,243$207,193-$905,436
Current Officers, Directors, Trustees, and Key Employees$223,290$66,258-$289,548
All Other Expenses$147,690$12,941-$160,631
Other Employee Benefits$85,925$25,496-$111,421
Conferences and Meetings$93,841$10,862-$104,703
Other Expenses$66,017$30,704-$96,721
Payroll Taxes$69,302$21,507-$90,809
Travel$78,162$3,096-$81,258
Depreciation Depletion$58,099--$58,099
Occupancy$36,224$14,093-$50,317
Pension Plan Contributions$37,170$11,030-$48,200
Grants to Domestic Orgs$38,280--$38,280
Insurance$21,655$7,433-$29,088
Fees for Services Other$19,239$8,950-$28,189
Fees for Services Accounting$18,101$8,419-$26,520
Office Expenses$9,713$3,887-$13,600
Interest$1,551$533-$2,084
Total Functional Expenses$3,915,996$432,402$0$4,348,398

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,463,539
Expenses per Audited Statements$4,348,398
Total Expenses per Form 990$4,348,398
Expenses Not Reported on Form 990$115,141
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Racvb Charitable FoundationRockford, IL501c3-$38,280
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$13,606--
Receivables from Officers, Directors, Trustees, and Key Employees$25,000$3,987▼ $21,013
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$55,795
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 8B

“Audit committee minutes are not taken”

Form 990, Page 6, Part VI, Line 11B

“Form 990 is distributed to the board with question/discussion period.”

Form 990, Page 6, Part VI, Line 12C

“Officer/director disclosure of interests that could give rise to a conflict is required. Compliance is addressed in the preparation of routine monitoring reports.”

Form 990, Page 6, Part VI, Line 15A

“Compensation for the ceo is determined through a board appointed compensation committee; processes include use of regional, industry specific reports to determine market rates of pay.”

Form 990, Page 6, Part VI, Line 15B

“Compensation for other officers & key employees is determined through a process that includes use of regional, industry specific reports and comparative local compensation data which is compiled and provided by an outside hr advisor, to determine market rates of pay.”

Form 990, Page 6, Part VI, Line 19

“The organization makes its governing policies and quarterly and annual reports including key performance indicators available on its website at www.gorockford.com.”

Filing and Contact Details

Filer

Filer Name
Rockford Area Convention and
EIN
36-3342710
Phone
8159638111
Address
102 N MAIN STREET, ROCKFORD, IL 61101

Signing Officer

Name
John Groh
Title
Pres / CEO
Phone
8154891659
Signed
2025-12-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Groh
Formed
1984
Legal Domicile
Il
Voting Board Members
17
Independent Board Members
17
Employees
17
Volunteers
21

Preparer

Firm
Benning Group LLC
Address
6815 WEAVER RD STE 300, ROCKFORD, IL 61114-8060
Preparer
Heather Nondorf
Phone
8153162375
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Racvb advances regional prosperity by increasing visitation, supporting tourism-related development, and elevating rockford and winnebago county's reputation as a top destination to visit and live. We promote the region, generate economic impact, and foster community pride through strategic marketing and visitor experiences.”

Form 990, Part V

“Contributions to the organization: during the course of business, the organization accepts contributions of items such as supplies, admission passes and advertising which aid in conducting their program activities. The contributions are not soliciated as non-deductible contributions but as sponsorships for tourism activities and events in the northern illinois area. In addition, the organizations who donate these items do not treat them as charitable contributions.”

Financial Statement Notes

Schedule D, Page 2, Part III, Line 4

“I am rockford: this collection illuminates the citizens of rockford that inspire us to define our city in positive ways. The 20 inspirational photographic portraits of these rockford residents culminated with an exhibit at rockford art museum and a city-wide art display. By celebrating these individuals, these images refocus attention on the incredible people whose passions make rockford better and inspire us to take pride in our community. Rockford sculpture: the sculpture is part of the bureau's public art initiative in promoting tourism in the downtown rockford area.”

Schedule D, Page 2, Part IV, Line 2B

“Racvb manages custodial funds on behalf of certain other nonprofit organizations and groups.”

Schedule D, Page 3, Part X

“Racvb and the foundation qualify for tax-exempt status under sections 501 (c)(6) and 501(c)(3) of the internal revenue code, respectively. Racvb and the foundation have evaluated their tax positions for all open tax years. Based on the evaluation of racvb and the foundation's tax positions, management believes all tax positions taken would be upheld under examination. Therefore, no provision for the effects of uncertain tax positions has been recorded for the years ended june 30, 2025 and 2024. Racvb and the foundation are not currently under audit nor have the organizations been contacted by any jurisdiction.”

Raw XML AppendixShowing 400 of 605 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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