Civic Intelligence

Insurance Marketing Communications Assn

EIN 36-2803022 • 501(c)6 • Minneapolis, MN

Profile

Imca is an association dedicated to delivering leading-edge marketing and communication techniques that members understand the latest insurance industry issues and corporate communications challenges, apply the fill range of strategies, tactics, technology, and creative tools to address these issues and challenges, and promote best practices and the highest professional standards.

4248 Glen Park RoadMinneapolis, MN 55416

www.imcanet.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

69th percentile

0.05x

Higher debt load relative to assets than 69% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

64th percentile

0.02x

Higher debt load relative to revenue than 64% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

76th percentile

16%

Higher net margin than 76% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

92nd percentile

57%

Faster asset growth than 92% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

75th percentile

17%

Faster revenue growth than 75% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets69th percentile

Assets

Up

$162,754

Up $59,101 (+57%) from 2023

Liabilities

Down

$7,789

Down $11,527 (-60%) from 2023

Net Assets

Up

$154,965

Up $70,628 (+84%) from 2023

Operations
Liabilities / Revenue64th percentileNet Margin76th percentile

Revenue

Up

$439,802

Up $64,874 (+17%) from 2023

Expenses

Up

$369,174

Up $77,595 (+27%) from 2023

Net Income

Down

$70,628

Down $12,721 (-15%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth92nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0Assets 2012: $35,242Liabilities 2012: $0Net Assets 2012: $35,2422012Assets 2013: $20,660Liabilities 2013: $0Net Assets 2013: $20,6602013Assets 2014: $41,262Liabilities 2014: $0Net Assets 2014: $41,2622014Assets 2015: $29,967Liabilities 2015: $0Net Assets 2015: $29,9672015Assets 2016: $43,691Liabilities 2016: $0Net Assets 2016: $43,6912016Assets 2017: $92,221Liabilities 2017: $10,464Net Assets 2017: $81,7572017Assets 2018: $95,260Liabilities 2018: $17,207Net Assets 2018: $78,0532018Assets 2019: $35,426Liabilities 2019: $6,563Net Assets 2019: $28,8632019Assets 2020: $73,995Liabilities 2020: $71,811Net Assets 2020: $2,1842020Assets 2021: $43,364Liabilities 2021: $38,197Net Assets 2021: $5,1672021Assets 2022: $7,113Liabilities 2022: $6,125Net Assets 2022: $9882022Assets 2023: $103,653Liabilities 2023: $19,316Net Assets 2023: $84,3372023Assets 2024: $162,754Liabilities 2024: $7,789Net Assets 2024: $154,9652024

Highlighted filing

2024

Assets$162,754
Liabilities$7,789
Net Assets$154,965
Open 2024 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KExpenses 2012: $248,9382012Expenses 2013: $299,7412013Revenue 2014: $290,224Expenses 2014: $269,622Net Income 2014: $20,6022014Revenue 2015: $287,248Expenses 2015: $274,331Net Income 2015: $12,9172015Revenue 2016: $296,598Expenses 2016: $282,876Net Income 2016: $13,7222016Revenue 2017: $327,045Expenses 2017: $288,979Net Income 2017: $38,0662017Revenue 2018: $305,380Expenses 2018: $309,084Net Income 2018: -$3,7042018Revenue 2019: $275,815Expenses 2019: $325,005Net Income 2019: -$49,1902019Revenue 2020: $75,095Expenses 2020: $101,774Net Income 2020: -$26,6792020Revenue 2021: $204,012Expenses 2021: $201,029Net Income 2021: $2,9832021Revenue 2022: $292,820Expenses 2022: $296,999Net Income 2022: -$4,1792022Revenue 2023: $374,928Expenses 2023: $291,579Net Income 2023: $83,3492023Revenue 2024: $439,802Expenses 2024: $369,174Net Income 2024: $70,6282024

Highlighted filing

2024

Revenue$439,802
Expenses$369,174
Net Income$70,628
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$162,754
Liabilities
$7,789
Net assets
$154,965
Revenue
$439,802
Expenses
$369,174
Net income
$70,628
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.63$0.08$1.55$4.40$3.69$0.71
2023Detailed filing. Detailed filing data is available for this year.$1.04$0.19$0.84$3.75$2.92$0.83
2022Detailed filing. Detailed filing data is available for this year.$0.07$0.06$0.01$2.93$2.97$0.04
2021Detailed filing. Detailed filing data is available for this year.$0.43$0.38$0.05$2.04$2.01$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.74$0.72$0.02$0.75$1.02$0.27
2019Detailed filing. Detailed filing data is available for this year.$0.35$0.07$0.29$2.76$3.25$0.49
2018Detailed filing. Detailed filing data is available for this year.$0.95$0.17$0.78$3.05$3.09$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.92$0.10$0.82$3.27$2.89$0.38
2016Detailed filing. Detailed filing data is available for this year.$0.44$0.00$0.44$2.97$2.83$0.14
2015Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$2.87$2.74$0.13
2014Detailed filing. Detailed filing data is available for this year.$0.41$0.00$0.41$2.90$2.70$0.21
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.21$0.00$0.21$3.00
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.35$0.00$0.35$2.49
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Sep 1, 2023 to Aug 31, 2024
Signed
Mar 25, 2025
Return Version
2023v6.0
Gross Receipts
$439,802
Mission and Program Overview

Mission

Leveraging its diverse membership of marketing, corporate communications, advertising, public relations and graphic diesign professionals, IMCA's value proposition is to help members: 1) Understand the latest insurance industry issues and marketing/communications challenges; 2) Apply the full range of tools, tactics and strategies to address these issues and challenges; and 3) Promote best practices and the highest professional ethics and standards.

Imca is an association dedicated to delivering leading-edge marketing and communication techniques that help to maximize buiness outcomes of members.leveraging its diverse membership of marketing, corporate communications, advertising, public relations and graphic design professionals, imca helps members: 1) understand the latest insurance industry issues and marketing/comunications challenges; 2) apply the full range of tools, tactics and strategies to address these issues and challenges; and 3) promote best practices and the highest professional ethics and standards.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$97,353$108,693▲ $11,340
Prepaid Expenses and Deferred Charges-$30,000-
Accounts Receivable$6,300$24,061▲ $17,761
Total Assets$103,653$162,754▲ $59,101
Liabilities
Accounts Payable and Accrued Expenses$18,917$7,789▼ $11,128
Other Liabilities$399$0▼ $399
Total Liabilities$19,316$7,789▼ $11,527
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$84,337$154,965▲ $70,628
Total Net Assets Fund Balance$84,337$154,965▲ $70,628
Total Liabilities and Net Assets / Fund Balance$103,653$162,754▲ $59,101
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Jessica MarshallChair
Hadie MulveyImmediate Past Chair
Taylor EvansExecutive Vice Chair
Amanda LanglaisBoard Director
Aneisha GoldsmithBoard Director
Charlene GoodwinBoard Director
Danielle BostBoard Director
Gina ButchinBoard Director
Hallie HarenskiBoard Director
Kasey ConnorsBoard Director
Mitch DunfordBoard Director
Peter Van AartrijkBoard Director
Ramya BholaBoard Director
Lorraine JeckellsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$124,837
Program Service Revenue
$314,566
Investment Income
$0
Other Revenue
$399
All Other Contributions
$61,650
Change in Net Assets
$70,628
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$369,174
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$235,490
Fees for Services Management---$68,002
Information Technology---$9,911
Office Expenses---$812
Other Expenses---$304
Total Functional Expenses$0$0$0$369,174
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The organization contracts with the management firm the harrington company for association management services.”

Form 990, Part VI, Section B, Line 11B

“990 reviewed post-filing during immediate board meeting after acceptance by irs.”

Form 990, Part VI, Section C, Line 19

“Documents are made available upon request”

Filing and Contact Details

Filer

Filer Name
Insurance Marketing Communications Assn
EIN
36-2803022
Phone
9529284644
Address
4248 GLEN PARK ROAD, MINNEAPOLIS, MN 55416

Signing Officer

Name
Jessica Marshall
Title
Chair
Phone
9529284644
Signed
2025-03-25

Organization Details

Principal Officer
Jessica Marshall
Formed
1923
Legal Domicile
Mn
Voting Board Members
14
Independent Board Members
14
Employees
0
Volunteers
30

Preparer

Firm
Smith Schafer & Associates Ltd
Address
7500 HIGHWAY 55 SUITE 350, MINNEAPOLIS, MN 55427
Preparer
Adam Kellerhals
Phone
9529201455
Raw XML Appendix359 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD DIRECTOR
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IRS990/OtherLiabilitiesGrp/BOYAmt0399
IRS990/OtherLiabilitiesGrp/EOYAmt00
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0SUMMIT
IRS990/OtherRevenueMiscGrp/ExclusionAmt0399
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0399
IRS990/OtherRevenueTotalAmt0399
IRS990/PartialLiquidationInd00
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt030000
IRS990/PrincipalOfficerNm0JESSICA MARSHALL
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0611430
IRS990/ProgramServiceRevenueGrp/BusinessCd1611430
IRS990/ProgramServiceRevenueGrp/Desc0ANNUAL CONFERENCE
IRS990/ProgramServiceRevenueGrp/Desc1SHOWCASE AWARDS
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0233895
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt180671
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0233895
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt180671
IRS990/ProgSrvcAccomActy2Grp/Desc0THE 2024 IMCA SHOWCASE AWARDS WHICH HONORS MEMBERS/NON-MEMBERS IN WIDE ARRAY OF PRINT, ELECTRONIC AND BROADCAST CATEGORIES, DREW APPROXIMATELY 232 ENTRIES.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt035796
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt080671
IRS990/ProgSrvcAccomActy3Grp/Desc0WEBINARS ENABLING MEMBER PARTICIPANTS TO EXCHANGE IDEAS AND NETWORK INDUSTRY CHANGES, EDUCATION, AND OUTREACH.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt00
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProgSrvcAccomActyOtherGrp/Desc0MEMBERSHIP DUES
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0121230
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt0291579
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0253698
IRS990/PYRevenuesLessExpensesAmt083349
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt0291579
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0374928
IRS990/ReconcilationRevenueExpnssAmt070628
IRS990/RegularMonitoringEnfrcInd00
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0233895
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION CONTRACTS WITH THE MANAGEMENT FIRM THE HARRINGTON COMPANY FOR ASSOCIATION MANAGEMENT SERVICES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1990 REVIEWED POST-FILING DURING IMMEDIATE BOARD MEETING AFTER ACCEPTANCE BY IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS ARE MADE AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0103653
IRS990/TotalAssetsEOYAmt0162754
IRS990/TotalAssetsGrp/BOYAmt0103653
IRS990/TotalAssetsGrp/EOYAmt0162754
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0124837
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0369174
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt019316
IRS990/TotalLiabilitiesEOYAmt07789
IRS990/TotalLiabilitiesGrp/BOYAmt019316
IRS990/TotalLiabilitiesGrp/EOYAmt07789
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt084337
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0154965
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0271286
IRS990/TotalProgramServiceRevenueAmt0314566
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt0399
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0314566
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0439802
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt030
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0103653
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0162754
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt04248 PARK GLEN ROAD
IRS990/USAddress/CityNm0MINNEAPOLIS
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055416
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt014
IRS990/WebsiteAddressTxt0WWW.IMCANET.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0JESSICA MARSHALL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum09529284644
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-03-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0INSURANCE MARKETING COMMUNICATIONS ASSN
ReturnHeader/Filer/BusinessNameControlTxt0INSU
ReturnHeader/Filer/EIN0362803022
ReturnHeader/Filer/PhoneNum09529284644
ReturnHeader/Filer/USAddress/AddressLine1Txt04248 GLEN PARK ROAD
ReturnHeader/Filer/USAddress/CityNm0MINNEAPOLIS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055416
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411489071
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SMITH SCHAFER & ASSOCIATES LTD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt07500 HIGHWAY 55 SUITE 350
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MINNEAPOLIS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055427
ReturnHeader/PreparerPersonGrp/PhoneNum09529201455
ReturnHeader/PreparerPersonGrp/PreparationDt02025-03-25
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ADAM KELLERHALS
ReturnHeader/ReturnTs02025-03-29T09:44:09-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-09-01
ReturnHeader/TaxPeriodEndDt02024-08-31
ReturnHeader/TaxYr02023

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