Civic Intelligence

National Opinion Research Center

EIN 36-2167808 • 501(c)3 • Chicago, IL

Profile

Conduct high quality social science research in the public interest

55 E Monroe Street 20th FloorChicago, IL 60603

www.norc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

69th percentile

0.51x

Higher debt load relative to assets than 69% of similar nonprofits.

501(c)3 • $250M-$1B nonprofits • Source year 2024

Liabilities / Revenue

34th percentile

0.29x

Higher debt load relative to revenue than 34% of similar nonprofits.

501(c)3 • $250M-$1B nonprofits • Source year 2024

Net Margin

44th percentile

2.5%

Higher net margin than 44% of similar nonprofits.

501(c)3 • $250M-$1B nonprofits • Source year 2024

Top Officer Pay

91st percentile

$3,295,016

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 0.8% of source-year revenue.

501(c)3 • $250M-$1B nonprofits • Source year 2024

Asset Growth

48th percentile

5.7%

Faster asset growth than 48% of similar nonprofits.

501(c)3 • $250M-$1B nonprofits • Annualized from 2023 to 2024

Revenue Growth

64th percentile

14%

Faster revenue growth than 64% of similar nonprofits.

501(c)3 • $250M-$1B nonprofits • Annualized from 2023 to 2024

Assets

Up

$225,002,289

Up $29,736,070 (+15%) from 2022

Liabilities

Up

$115,520,853

Up $4,415,110 (+4.0%) from 2022

Net Assets

Up

$109,481,436

Up $25,320,960 (+30%) from 2022

Revenue

Up

$397,190,163

Up $71,614,652 (+22%) from 2022

Expenses

Up

$387,206,567

Up $68,975,816 (+22%) from 2022

Net Income

Up

$9,983,596

Up $2,638,836 (+36%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300M$200M$100M$0Assets 2010: $54,673,304Liabilities 2010: $33,196,448Net Assets 2010: $21,476,8562010Assets 2011: $60,404,363Liabilities 2011: $35,247,331Net Assets 2011: $25,157,0322011Assets 2013: $66,482,149Liabilities 2013: $37,324,322Net Assets 2013: $29,157,8272013Assets 2015: $79,705,246Liabilities 2015: $42,784,684Net Assets 2015: $36,920,5622015Assets 2016: $89,420,912Liabilities 2016: $51,081,327Net Assets 2016: $38,339,5852016Assets 2017: $95,932,808Liabilities 2017: $50,592,223Net Assets 2017: $45,340,5852017Assets 2022: $195,266,219Liabilities 2022: $111,105,743Net Assets 2022: $84,160,4762022Assets 2024: $225,002,289Liabilities 2024: $115,520,853Net Assets 2024: $109,481,4362024

Highlighted filing

2024

Assets$225,002,289
Liabilities$115,520,853
Net Assets$109,481,436

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400M$300M$200M$100M$0Expenses 2010: $148,272,1982010Expenses 2011: $142,857,4962011Revenue 2013: $154,660,397Expenses 2013: $151,088,903Net Income 2013: $3,571,4942013Revenue 2015: $179,842,798Expenses 2015: $175,634,946Net Income 2015: $4,207,8522015Revenue 2016: $188,369,189Expenses 2016: $187,220,184Net Income 2016: $1,149,0052016Revenue 2017: $187,777,473Expenses 2017: $181,937,462Net Income 2017: $5,840,0112017Revenue 2022: $325,575,511Expenses 2022: $318,230,751Net Income 2022: $7,344,7602022Revenue 2024: $397,190,163Expenses 2024: $387,206,567Net Income 2024: $9,983,5962024

Highlighted filing

2024

Revenue$397,190,163
Expenses$387,206,567
Net Income$9,983,596

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Dec 31, 2023 to Dec 28, 2024
Signed
Oct 21, 2025
Return Version
2024v5.2
Gross Receipts
$398,378,242
Mission and Program Overview

Mission

Conduct high quality social science research in the public interest

Conduct research and data science on critical societal issues to (continued in schedule o)guide decision-making and the development of programs and public policy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$96,281,361$106,079,145▲ $9,797,784
Investments in Publicly Traded Securities$25,812,464$28,446,621▲ $2,634,157
Intangible Assets$27,055,843$27,718,101▲ $662,258
Investments Other Securities$20,548,935$23,767,822▲ $3,218,887
Cash and Non-Interest-Bearing Accounts$21,492,112$14,201,650▼ $7,290,462
Land, Buildings, and Equipment, Net$3,883,286$7,792,465▲ $3,909,179
Prepaid Expenses and Deferred Charges$4,017,543$4,630,238▲ $612,695
Investments Program Related$0--
Total Assets$212,859,751$225,002,289▲ $12,142,538
Other Assets Total$13,768,207$12,366,247▼ $1,401,960
Liabilities
Accounts Payable and Accrued Expenses$53,374,687$64,916,823▲ $11,542,136
Deferred Revenue$49,258,995$36,062,545▼ $13,196,450
Other Liabilities$12,912,225$14,541,485▲ $1,629,260
Total Liabilities$115,545,907$115,520,853▼ $25,054
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$97,313,844$109,481,436▲ $12,167,592
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$97,313,844$109,481,436▲ $12,167,592
Total Liabilities and Net Assets / Fund Balance$212,859,751$225,002,289▲ $12,142,538

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,575,931$22,695,767$26,271,698
Leasehold Improvements$4,216,534$2,192,449$6,408,983
Other Assets Org$739,372--
Other Securities$3,979,835--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Daniel GaylinPresidentFT$876,213$481,032$1,357,245
Michele NachbarCSO/evp/secretaryFT$582,283$186,837$769,120
Ellen BeattyCFO/evp/treasurer (thru 06/2025)FT$567,565$191,669$759,234
Ron JurekCIO/evpFT$516,474$203,556$720,030
Michael DavernExecutive Vice PresidentFT$476,913$180,142$657,055
Susan PaddockExecutive Vice PresidentFT$427,286$176,447$603,733
Krishna KumarExecutive VPFT$386,060$147,758$533,818
Angela DebelloSenior Vice PresidentFT$353,305$140,837$494,142
John DennisSenior Vice PresidentFT$343,443$136,813$480,256
Stephen SmithSenior Vice PresidentFT$391,572$80,321$471,893
Greg LanierSenior Vice PresidentFT$344,257$114,062$458,319
Ed MulrowSenior Vice PresidentFT$346,599$100,050$446,649
Tenia Davis - Svp andChief People Office (thru 06/2025)FT$333,351$106,102$439,453
Caitlin OppenheimerSenior Vice PresidentFT$350,664$82,450$433,114
Michelle StrolloSenior Vice PresidentFT$313,614$70,007$383,621
Kirk WolterDistinguished Senior FellowFT$223,594$96,619$320,213

Board Members and Trustees

NameTitle
Robert GertnerChair & Trustee
Kerwin CharlesVice Chair & Trustee
Amanda WoodwardTrustee
David ApatoffTrustee
David NirenbergTrustee
Diane LauderdaleTrustee
J Mark HansenTrustee
Ka Yee C LeeTrustee
Katherine BaickerTrustee
Mark AndersonTrustee
Mary Louise GornoTrustee
Raina MerchantTrustee
Ralph W MullerTrustee
Raynard S KingstonTrustee
Judith M TanurTrustee (thru 02/2024)
Gail R WilenskyTrustee (thru 07/2024)

Highest Paid Contractors

ContractorServicesLocationCompensation
Press America INCPrinting And Mailout661 FARGO AVENUE, Elk Grove Village, IL 60007$16,492,740
Virtual Incentives LLCRespondent Incentive Vendor1401 ROUTE 52 SUITE 101B, Fishkill, NY 12524$4,010,458
Carahsoft Technology CorpInformation Technology11493 SUNSET HILLS ROAD SUITE 100, Reston, VA 20190$3,008,854
Tango Card INCRespondent Incentive Vendor4700 42ND AVENUE SW SUITE 430, Seattle, WA 98116$2,455,351
Levi Ray & Shoup INCInformation Technology2401 W MONROE STREET, Springfield, IL 62704$1,082,755
Revenue and Support

Revenue Composition

Contributions and Grants
$299,016,808
Program Service Revenue
$95,261,866
Investment Income
$2,911,489
Other Revenue
$0
Change in Net Assets
$9,983,596

Audited Revenue Reconciliation

Revenue per Audited Statements
$397,103,219
Revenue Not Reported on Financial Statements
$86,944
Revenue Not Reported on Form 990
$2,183,996
Total Revenue per Audited Statements
$399,287,215
Total Revenue per Form 990
$397,190,163
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$202,785,726
Other Expenses$184,420,841
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$97,467,860$36,718,170-$134,186,030
Fees for Services Other$74,985,730$4,522,262-$79,507,992
Other Employee Benefits$22,287,122$8,528,967-$30,816,089
All Other Expenses$3,865,088$26,256,495-$30,121,583
Information Technology$18,594,782$4,325,937-$22,920,719
Pension Plan Contributions$11,901,897$6,207,305-$18,109,202
Office Expenses$13,757,665$735,755-$14,493,420
Payroll Taxes$7,901,013$5,084,528-$12,985,541
Occupancy-$9,527,879-$9,527,879
Depreciation Depletion-$8,792,669-$8,792,669
Travel$5,089,054$1,950,444-$7,039,498
Current Officers, Directors, Trustees, and Key Employees$610,979$5,757,672-$6,368,651
Fees for Services Accounting-$3,247,174-$3,247,174
Fees for Services Legal-$1,194,261-$1,194,261
Insurance-$638,845-$638,845
Fees for Services Lobbying-$356,500-$356,500
Comp Disqual Persons$30,720$289,493-$320,213
Interest-$170,984-$170,984
Fees for Service Investment Mgmnt Fees-$86,944-$86,944
Other Expenses$1,175$7,473-$8,648
Total Functional Expenses$259,916,309$127,290,258$0$387,206,567

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$387,206,567
Expenses per Audited Statements$387,119,623
Total Expenses per Audited Statements$387,119,623
Expenses Not Reported on Financial Statements$86,944
Expenses Not Reported on Form 990$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$11,302,665

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Sub-saharan AfricaProgram ServicesEvaluation and Survey Research00$2,588,905
Russia and Neighboring StatesProgram ServicesEvaluation and Survey Research00$2,032,862
Europe (including Iceland & Greenland)Program ServicesEvaluation and Survey Research00$1,999,907
Central America and the CaribbeanProgram ServicesEvaluation and Survey Research00$1,774,391
South AmericaProgram ServicesEvaluation and Survey Research00$986,843
South AsiaProgram ServicesEvaluation and Survey Research00$769,782
Middle East and North AfricaProgram ServicesEvaluation and Survey Research00$749,413
East Asia and the PacificProgram ServicesEvaluation and Survey Research00$400,562
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Long-term Lease Liabilities$14,475,404
Lease Payable to University of Chicago$66,081
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 1A

Executive committee by a majority vote of the trustees in office, the board of trustees may designate an executive committee consisting of at least three trustees, one of whom shall be the chair of the board of trustees, who shall also be chair of the executive committee. The board of trustees may designate one or more of the trustees as alternate members of the executive committee, who may replace any absent or disqualified member at any meeting of the committee upon the request of the chair of the board of trustees. Except as otherwise required by law or these bylaws, the executive committee shall have such authority as the board of trustees shall grant to it for the management of the corporation, including the authority to attend to and manage the details of the business of the corporation and the power to authorize the seal of the corporation to be affixed to all papers that may require it. The executive committee shall not determine important matters of policy and shall, at all times, be subject to the control and supervision of the board of trustees. Any action by the trustees rescinding or changing any action taken by the executive committee shall not invalidate any acts of the officers or other persons properly taken prior to such rescission or change. The executive committee shall keep regular minutes of its proceedings and shall report the same to the board of trustees at the next required or special meeting of the board of trustees. Vacancies in the executive committee shall be filled by the board of trustees at a regular or special meeting.

Form 990, Part VI, Section A, Line 7A

Members or stockholders who may elect the university of chicago is a related organization of national opinion research center ("norc"). As such, they have the right to appoint greater than 50% of norc's board of trustees.

Form 990, Part VI, Section A, Line 7B

Decisions subject to approval the university of chicago has the right to approve the board of trustee's appointment of members of the governing body.

Form 990, Part VI, Section B, Line 11B

Form 990 review process norc's process for reviewing and approving the form 990 is as follows: upon completion of the return, several layers of review were conducted. The initial review of the completed return was completed by the respective staff within the finance department. Following the initial review, the president and treasurer were provided a copy of the return for comment. Comments were forwarded to grant thornton for incorporation into the return. Following the senior management review, the audit/finance committee members were provided a copy of the return for comment. Comments were forwarded to grant thornton for incorporation into the return. The form 990 filing was made available to all members of the governing body prior to filing.

Form 990, Part VI, Section B, Line 12C

Conflict of interest policy monitoring and enforcement norc has a written conflict of interest policy addressing instances where a third-party relationship of a norc employee or a paid consultant could in some way potentially present or appear to present a compromise related to actions and decisions made on behalf of norc. The policy allows for the president and treasurer to review and evaluate the extent of the conflict of interest for any employee with a potential or real conflict of interest. Management will then develop a mitigation plan to address the specific disclosed conflict of interest. The conflict of interest policy is reviewed and approved on a periodic basis by the norc board of trustees.

Form 990, Part VI, Section B, Line 15

Process for determining compensation the compensation committee of the norc board of trustees establishes and determines certain senior management employees annual (generally, but not exclusively, the president and his or her direct reports) compensation and bonuses. Recommendations for proposed salary adjustments and bonuses for this group, along with relevant compensation information, are provided to the compensation committee for review using comparable data. All such information is contemporaneously documented. The chair of the compensation committee signs off on any compensation committee approved bonuses and salary changes for highly compensated employees. The compensation of other officers or key employees of norc is reviewed annually by the salary review committee ("src"), which is appointed annually by the president. Src reviews similar positions within and across departments, starting rates, salary range maximums, and discusses market considerations. The src may approve, disapprove, modify or defer increases of compensation.

Form 990, Part VI, Section C, Line 19

How documents are made available to the public the organization makes its articles of incorporation, by-laws, conflict of interest policy, form 990 and audited financial statements available to the public upon request at the headquarters.

FORM 990, PART VII, SECTION B:

Independent contractors norc received federal government grants to conduct social science research that required norc to use subcontractors to complete a significant portion of such research. For purposes of reporting the "five highest compensated independent contractors", norc has not considered these subcontractors.

Filing and Contact Details

Filer

Filer Name
National Opinion Research Center
EIN
36-2167808
Phone
3127594000
Address
55 E MONROE STREET 20TH FLOOR, CHICAGO, IL 60603
Doing Business As
Norc

Signing Officer

Name
Curtis Bailey
Title
CFO/SVP/treasurer
Phone
3124519378
Signed
2025-10-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Curtis Bailey
Formed
1942
Legal Domicile
Co
Voting Board Members
14
Independent Board Members
7
Employees
3,758
Volunteers
7

Preparer

Firm
Grant Thornton Advisors LLC
Address
171 N CLARK ST STE 200, CHICAGO, IL 60601
Preparer
Bridget Roche
Phone
3128560200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Subcontractor fees: program service expenses 60,889,202. Management and general expenses 3,700,948. Total expenses 64,590,150. Respondent fees: program service expenses 13,999,773. Total expenses 13,999,773. Recruiting and hiring: program service expenses 96,755. Management and general expenses 821,314. Total expenses 918,069.

Financial Statement Notes

PART X, LINE 2:

Liability for uncertain tax positions (asc 740) norc has received a favorable determination letter from the internal revenue service stating that it is exempt from federal income taxes under the provision of section 501(c)(3) of the internal revenue code of 1986, as amended, except for income taxes pertaining to unrelated business income. The fasb issued guidance that requires tax effects from uncertain tax positions to be recognized in the financial statements only if the position is more likely than not to be sustained if the position were to be challenged by a taxing authority. Management has determined that there are no material uncertain positions that require recognition in the financial statements. Norc accrued provisions for income taxes as the entity has unrelated business income. There are no interest or penalties recognized in the financial statements.

Raw XML AppendixShowing 400 of 1,226 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0SEE SCHEDULE ONORC AT THE UNIVERSITY OF CHICAGO IS AN INDEPENDENT RESEARCH INSTITUTION THAT DELIVERS RELIABLE DATA AND RIGOROUS ANALYSIS TO GUIDE CRITICAL PROGRAMMATIC, BUSINESS, AND POLICY DECISIONS. SINCE 1941, NORC HAS CONDUCTED GROUNDBREAKING STUDIES, CREATED AND APPLIED INNOVATIVE METHODS AND TOOLS, AND ADVANCED PRINCIPLES OF SCIENTIFIC INTEGRITY AND COLLABORATION. TODAY, GOVERNMENT, CORPORATE, AND NONPROFIT CLIENTS AROUND THE WORLD PARTNER WITH NORC TO TRANSFORM INCREASINGLY COMPLEX INFORMATION INTO USEFUL KNOWLEDGE. OUR COMPREHENSIVE AND INTEGRATED SERVICES SPAN THE RESEARCH CYCLE AND OFFER SOLUTIONS THAT ANTICIPATE AND ADDRESS CRITICAL NEEDS IN RESEARCH AND DATA SCIENCE.THOSE SERVICES INCLUDE:. STRATEGY AND PLANNING. DESIGN AND METHODOLOGY. DATA COLLECTION AND MANAGEMENT. ANALYTICS AND DATA SCIENCE. POLICY ANALYSIS, PROGRAM IMPLEMENTATION AND EVALUATION. STRATEGIC COMMUNICATION AND DISSEMINATIONOUR AREAS OF RESEARCH FOCUS INCLUDE:. ECONOMICS, MARKETS, AND THE WORKFORCE. EDUCATION, TRAINING, AND LEARNING. GLOBAL DEVELOPMENT. HEALTH AND WELL-BEING. SOCIETY, MEDIA AND PUBLIC AFFAIRS
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