Civic Intelligence

American Marketing Association

EIN 36-2130315 • 501(c)3 • Chicago, IL

Profile

The american marketing association (ama) is a professional association for individuals and organizations leading the practice, teaching, and development of marketing knowledge worldwide. See schedule o for additional information.

130 E Randolph 22 FLChicago, IL 60601

www.ama.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

84th percentile

0.68x

Higher debt load relative to assets than 84% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

70th percentile

0.52x

Higher debt load relative to revenue than 70% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

13th percentile

-17%

Higher net margin than 13% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

91st percentile

$533,177

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 3.5% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

11th percentile

-10%

Faster asset growth than 11% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

49th percentile

6.6%

Faster revenue growth than 49% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Down

$11,669,818

Down $1,341,812 (-10%) from 2023

Liabilities

Up

$7,976,924

Up $665,130 (+9.1%) from 2023

Net Assets

Down

$3,692,894

Down $2,006,942 (-35%) from 2023

Revenue

Up

$15,320,361

Up $946,921 (+6.6%) from 2023

Expenses

Up

$17,956,696

Up $1,344,581 (+8.1%) from 2023

Net Income

Down

-$2,636,335

Down $397,660 (-18%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2011: $7,204,178Liabilities 2011: $3,655,859Net Assets 2011: $3,548,3192011Assets 2012: $8,153,997Liabilities 2012: $4,284,009Net Assets 2012: $3,869,9882012Assets 2013: $11,608,176Liabilities 2013: $4,277,174Net Assets 2013: $7,331,0022013Assets 2014: $12,424,823Liabilities 2014: $4,054,190Net Assets 2014: $8,370,6332014Assets 2015: $11,389,329Liabilities 2015: $5,013,642Net Assets 2015: $6,375,6872015Assets 2016: $11,860,053Liabilities 2016: $11,675,784Net Assets 2016: $184,2692016Assets 2017: $9,377,918Liabilities 2017: $8,471,433Net Assets 2017: $906,4852017Assets 2018: $10,411,549Liabilities 2018: $7,900,969Net Assets 2018: $2,510,5802018Assets 2019: $9,126,817Liabilities 2019: $6,996,506Net Assets 2019: $2,130,3112019Assets 2020: $9,741,723Liabilities 2020: $6,450,622Net Assets 2020: $3,291,1012020Assets 2021: $13,745,970Liabilities 2021: $6,262,700Net Assets 2021: $7,483,2702021Assets 2022: $13,271,352Liabilities 2022: $5,780,057Net Assets 2022: $7,491,2952022Assets 2023: $13,011,630Liabilities 2023: $7,311,794Net Assets 2023: $5,699,8362023Assets 2024: $11,669,818Liabilities 2024: $7,976,924Net Assets 2024: $3,692,8942024

Highlighted filing

2024

Assets$11,669,818
Liabilities$7,976,924
Net Assets$3,692,894

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$10M$0-$10MExpenses 2011: $14,397,9522011Expenses 2012: $15,099,3302012Expenses 2013: $15,600,8762013Revenue 2014: $17,383,381Expenses 2014: $16,703,472Net Income 2014: $679,9092014Revenue 2015: $17,435,956Expenses 2015: $19,472,791Net Income 2015: -$2,036,8352015Revenue 2016: $17,798,971Expenses 2016: $19,816,862Net Income 2016: -$2,017,8912016Revenue 2017: $16,989,285Expenses 2017: $16,549,683Net Income 2017: $439,6022017Revenue 2018: $17,144,548Expenses 2018: $15,553,652Net Income 2018: $1,590,8962018Revenue 2019: $16,624,237Expenses 2019: $15,649,942Net Income 2019: $974,2952019Revenue 2020: $15,191,106Expenses 2020: $13,968,239Net Income 2020: $1,222,8672020Revenue 2021: $14,730,678Expenses 2021: $11,188,312Net Income 2021: $3,542,3662021Revenue 2022: $15,785,731Expenses 2022: $15,044,955Net Income 2022: $740,7762022Revenue 2023: $14,373,440Expenses 2023: $16,612,115Net Income 2023: -$2,238,6752023Revenue 2024: $15,320,361Expenses 2024: $17,956,696Net Income 2024: -$2,636,3352024

Highlighted filing

2024

Revenue$15,320,361
Expenses$17,956,696
Net Income-$2,636,335

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.7$7.98$3.69$15.3$18.0$2.64
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.0$7.31$5.70$14.4$16.6$2.24
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$13.3$5.78$7.49$15.8$15.0$0.74
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$13.7$6.26$7.48$14.7$11.2$3.54
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.74$6.45$3.29$15.2$14.0$1.22
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.13$7.00$2.13$16.6$15.6$0.97
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$10.4$7.90$2.51$17.1$15.6$1.59
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.38$8.47$0.91$17.0$16.5$0.44
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$11.9$11.7$0.18$17.8$19.8$2.02
2015Detailed filing. Detailed filing data is available for this year.$11.4$5.01$6.38$17.4$19.5$2.04
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$12.4$4.05$8.37$17.4$16.7$0.68
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.6$4.28$7.33$15.6
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.15$4.28$3.87$15.1
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.20$3.66$3.55$14.4
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 12, 2025
Return Version
2023v6.0
Gross Receipts
$19,521,173
Mission and Program Overview

Mission

As the leading global professional marketing association, the ama is the essential community for marketers. See schedule o for additional information.

The ama strives to be the most relevant force and voice shaping marketing around the world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$7,274,588$7,383,256▲ $108,668
Land, Buildings, and Equipment, Net$1,579,386$1,051,670▼ $527,716
Cash and Non-Interest-Bearing Accounts$1,349,277$684,695▼ $664,582
Prepaid Expenses and Deferred Charges$594,475$558,316▼ $36,159
Accounts Receivable$375,204$419,254▲ $44,050
Savings and Temporary Cash Investments$83,862$98,734▲ $14,872
Intangible Assets$7,272$4,456▼ $2,816
Total Assets$13,011,630$11,669,818▼ $1,341,812
Other Assets Total$1,747,566$1,469,437▼ $278,129
Liabilities
Other Liabilities$3,520,744$3,212,275▼ $308,469
Deferred Revenue$2,110,826$2,454,365▲ $343,539
Accounts Payable and Accrued Expenses$1,680,224$2,310,284▲ $630,060
Total Liabilities$7,311,794$7,976,924▲ $665,130
Net Assets / Fund Balance
Net Assets With Donor Restrictions$3,566,978$3,542,531▼ $24,447
Net Assets Without Donor Restrictions$2,132,858$150,363▼ $1,982,495
Total Net Assets Fund Balance$5,699,836$3,692,894▼ $2,006,942
Total Liabilities and Net Assets / Fund Balance$13,011,630$11,669,818▼ $1,341,812

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$354,447$2,618,250$2,972,697
Leasehold Improvements$670,963$1,641,321$2,312,284
Equipment$26,260$264,049$290,309
Other Assets Org$1,469,437--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2023$1,830,346$14,745▲ $236,390$127,638$1,953,843
2022$1,710,376$3,944▲ $156,298$-40,272$1,830,346
2021$2,112,401$11,103▼ $316,205$-96,923$1,710,376
2020$1,688,820$11,501▲ $494,878$82,798$2,112,401
2019$1,780,622$13,269▼ $38,177$66,894$1,688,820
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Bennie F JohnsonChief Executive OfficerFT$468,416$64,761$533,177
Jeremy Van EkChief Operating OfficerFT$304,544$45,639$350,183
Adara BowenVice President, Growth- PastFT$183,687$14,611$198,298
Matthew WeingardenVice President, Comm & JournlsFT$158,406$26,206$184,612
Charles WigginsVice President, TechnologyFT$152,201$30,875$183,076
Julie SchnidmanVice President, AlliancesFT$150,795$19,516$170,311
James Aaron EatonSenior Solutions ArchitectFT$135,700$23,880$159,580
Alexandra HamptonDirector, Content ProductionFT$118,869$20,873$139,742
Melissa HerrickDirector, Project ManagementFT$127,666$8,063$135,729
Michael WilsonDirector, LearningFT$120,068$15,535$135,603
Catherine EckSenior Customer Success ManagerFT$124,189$2,560$126,749
Molly SoatVice President, Prof DevelFT$96,388$22,957$119,345

Board Members and Trustees

NameTitle
Lisa BowmanChairperson
Michael BradyChairperson - Elect
Kevin BradfordPast Chairperson
Anders GustafsonAt-large Board Member
Angela BrutscheAt-large Board Member
Brian FergemannAt-large Board Member
Christine MathersAt-large Board Member
Jessica PerryAt-large Board Member
Peter BarberAt-large Board Member
Rebecca SlotegraafAt-large Board Member
Tiffany WhiteAt-large Board Member
Bob LeoneAt-large Board Member - New
Eli JonesAt-large Board Member - New
Matt WittAt-large Board Member - New
Ric SweeneyAt-large Board Member - Past
Robin ToomsAt-large Board Member - Past
Vanitha SwaminathanAt-large Board Member - Past
Robin ToomsSecretary - New
Jeff LupinacciTreasurer - New
Dennis R JamesTreasurer - Past

Highest Paid Contractors

ContractorServicesLocationCompensation
10up INCSoftware ConsultantsPO BOX 101562, Pasadena, CA 91189-0005$411,321
Virgo WordsCommunications ConsultantsMAUREEN GLASOE 901 HINMAN AVENUE, Evanston, IL 60202$131,205
Phase Ten Strategic Corporation MarketinMarketing Consultants2445 5TH AVENUE SUITE 450, San Diego, CA 92101$105,290
Revenue and Support

Revenue Composition

Contributions and Grants
$82,578
Program Service Revenue
$14,917,563
Investment Income
$320,220
Other Revenue
$0
All Other Contributions
$82,578
Change in Net Assets
$-2,636,335

Audited Revenue Reconciliation

Revenue per Audited Statements
$15,283,331
Revenue Not Reported on Financial Statements
$37,030
Revenue Not Reported on Form 990
$629,393
Total Revenue per Audited Statements
$15,912,724
Total Revenue per Form 990
$15,320,361
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,900,527
Salaries, Compensation, and Employee Benefits$8,742,681
Total Fundraising Expense$1,530,967
Grants and Similar Amounts Paid$313,488
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$3,457,695$1,761,570$384,695$5,603,960
Conferences and Meetings$3,018,540$271,074$87,121$3,376,735
Current Officers, Directors, Trustees, and Key Employees$493,899$1,012,515$161,317$1,667,731
Information Technology$22,282$1,144,713$104$1,167,099
Occupancy$549,966$290,480$90,280$930,726
Advertising$741,702$81,523-$823,225
Other Employee Benefits$368,989$265,627$65,772$700,388
Travel$417,472$243,269$13,611$674,352
Depreciation Depletion$321,942$169,988$52,903$544,833
Payroll Taxes$301,161$168,378$49,798$519,337
Fees for Services Other$476$21,317$267,174$288,967
Pension Plan Contributions$132,375$95,294$23,596$251,265
Foreign Grants$134,588--$134,588
Office Expenses$6,527$102,799$97$109,423
Grants to Domestic Individuals$106,200--$106,200
Other Expenses$92,538$95,159$311,976$92,538
Insurance$56,187$29,608-$85,795
All Other Expenses$47,426$8,748$20,360$76,534
Grants to Domestic Orgs$72,700--$72,700
Fees for Services Accounting$962$43,107$1,431$45,500
Fees for Service Investment Mgmnt Fees-$37,030-$37,030
Fees for Services Legal$492$22,047$732$23,271
Interest-$11,183-$11,183
Total Functional Expenses$10,550,300$5,875,429$1,530,967$17,956,696

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$17,956,696
Expenses per Audited Statements$17,919,666
Total Expenses per Audited Statements$17,919,666
Expenses Not Reported on Financial Statements$37,030
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
The Phd Project AssociationMontvale, NJ501(c)(3)Project Support$12,000

International Summary

Offices
0
Employees
0
Spending
$134,588

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
EuropeGrants to Recipients---$129,288
North AmericaGrants to Recipients---$4,100
AustraliaGrants to Recipients---$1,200
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$2,926,822
Line of Credit$250,000
Due to Chapters$35,453
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

The organization has members. Membership shall be divided into voting and non-voting categories- voting members: - professional - available to all individuals who work in the profession of marketing or conduct academic research and teach. Non-voting members; - collegiate - for undergraduate students not currently in a full-time professional position. Limited to 5 years.

Form 990, Part VI, Section A, Line 7A

The voting members' right to vote is specifically limited to elections of officers and directors, and no other matter.

Form 990, Part VI, Section B, Line 11B

The irs form 990 was shown to the audit and finance committee for review and approval. In addition, the form 990 was made available to the full board prior to submission with the irs.

Form 990, Part VI, Section B, Line 12C

The ama has each board member and key employee sign a conflict of interest statement to disclose any possible conflict of interest. The coo monitors the conflict of interest policy. If there is a conflict, the person is asked to recuse themselves from any decision that might present a conflict.

Form 990, Part VI, Section B, Line 15A

Executive compensation is determined by submitting compensation study documents (from prm, american research company, and association forum) to the compensation committee which is the office of the chairman of the board. After conducting the ceo's performance appraisal for the year, the office of the chairman of the board determines the percentage increase, if any, and forwards the information to the ama's coo. The board approves the compensation as a part of the budget process.

Form 990, Part VI, Section C, Line 19

The ama makes a copy of the governing documents, conflict of interest policy and the financial statements available for the same period of disclosure as set forth in the irc section 6104(d).

Filing and Contact Details

Filer

Filer Name
American Marketing Association
EIN
36-2130315
Phone
3125429000
Address
130 E RANDOLPH 22 FL, CHICAGO, IL 60601

Signing Officer

Name
Bennie F Johnson
Title
Chief Executive Officer
Phone
3125429000
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bennie F Johnson
Formed
1951
Legal Domicile
Il
Voting Board Members
16
Independent Board Members
15
Employees
102
Volunteers
6,000

Preparer

Firm
Legacy Professionals Llp
Address
4 WESTBROOK CORPORATE CENTER SUITE, 700, WESTCHESTER, IL 60154
Preparer
Christine V Ernst
Phone
3123680500
Supplemental Narrative

Additional Explanations

FORM 990, PART III, LINE 1, ORGANIZATIONS MISSION:

From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. With 70 chapters and a presence on 350 college campuses across north america, the ama fosters a vibrant community of marketers.

Financial Statement Notes

PART V, LINE 4:

The endowment funds are used for scholarships or awards related to marketing professionals.

PART X, LINE 2:

The association has been determined to be exempt from federal income tax under section 501(c)(3) of the internal revenue code. The internal revenue service has determined that the association is not a private foundation within the meaning of section 509(a) of the internal revenue code. Accounting principles generally accepted in the united states of america require the association to evaluate tax positions taken by the association and recognize a tax liability if the association has taken an uncertain position that more likely than not would not be sustained upon examination by tax authorities. The association is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress.

Raw XML AppendixShowing 400 of 1,019 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
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IRS990/AccountsReceivableGrp/EOYAmt0419254
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0THE AMA STRIVES TO BE THE MOST RELEVANT FORCE AND VOICE SHAPING MARKETING AROUND THE WORLD.
IRS990/AdvertisingGrp/ManagementAndGeneralAmt081523
IRS990/AdvertisingGrp/ProgramServicesAmt0741702
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IRS990/BooksInCareOfDetail/PhoneNum03125429064
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0130 E RANDOLPH ST 22 FLOOR
IRS990/BooksInCareOfDetail/USAddress/CityNm0CHICAGO
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IRS990/ContractorCompensationGrp/ServicesDesc1COMMUNICATIONS CONSULTANTS
IRS990/ContractorCompensationGrp/ServicesDesc2MARKETING CONSULTANTS
IRS990/CreditCounselingInd00
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IRS990/CYOtherRevenueAmt00
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IRS990/Desc0GROWTH:THE AMA SUPPORTS AND DELIVERS PRODUCTS AND SERVICES TO OVER 250,000 INDIVIDUAL MARKETERS WHO ARE PRACTITIONERS, ACADEMICS WHO TEACH IN THE FIELD OF MARKETING, AND COLLEGIATE MEMBERS WHO ARE STUDYING MARKETING. THE AMA PROVIDES THE MARKETING COMMUNITY WITH ACCESS TO PROFESSIONAL DEVELOPMENT AND CONTINUED LEARNING OPPORTUNITIES SUCH AS CONFERENCES AND VIRTUAL TRAINING, NETWORKING, THOUGHT LEADERSHIP, FINANCIAL AID, AND INDIVIDUAL AND ORGANIZATIONAL GOAL PLANNING.
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