Civic Intelligence

Chicago Advertising Federation

EIN 36-0899605 • 501(c)7 • Park Ridge, IL

Profile

Same as mission statement on 990 page 1, part 1, line 1 and continuing on schedule o

250 South Northwest Highway Ste 31Park Ridge, IL 60068

www.chicagoadfed.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

79th percentile

0.13x

Higher debt load relative to assets than 79% of similar nonprofits.

501(c)7 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

79th percentile

0.12x

Higher debt load relative to revenue than 79% of similar nonprofits.

501(c)7 • <$500k nonprofits • Source year 2024

Net Margin

41st percentile

-0.6%

Higher net margin than 41% of similar nonprofits.

501(c)7 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

66th percentile

6.8%

Faster asset growth than 66% of similar nonprofits.

501(c)7 • <$500k nonprofits • Annualized from 2022 to 2024

Revenue Growth

27th percentile

-9.2%

Faster revenue growth than 27% of similar nonprofits.

501(c)7 • <$500k nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets79th percentile

Assets

Up

$428,578

Up $88,983 (+26%) from 2024

Liabilities

Up

$184,400

Up $138,584 (+302%) from 2024

Net Assets

Down

$244,178

Down $49,601 (-17%) from 2024

Operations
Liabilities / Revenue79th percentileNet Margin41st percentile

Revenue

Up

$422,326

Up $45,596 (+12%) from 2024

Expenses

Up

$471,927

Up $93,093 (+25%) from 2024

Net Income

Down

-$49,601

Down $47,497 (-2257%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth66th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2021: $197,369Liabilities 2021: $38,651Net Assets 2021: $158,7182021Assets 2022: $297,708Liabilities 2022: $28,477Net Assets 2022: $269,2312022Assets 2023: $331,025Liabilities 2023: $35,142Net Assets 2023: $295,8832023Assets 2024: $339,595Liabilities 2024: $45,816Net Assets 2024: $293,7792024Assets 2025: $428,578Liabilities 2025: $184,400Net Assets 2025: $244,1782025

Highlighted filing

2025

Assets$428,578
Liabilities$184,400
Net Assets$244,178
Open 2025 Filing

Operations Trend

Revenue Growth27th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2021: $139,842Expenses 2021: $166,351Net Income 2021: -$26,5092021Revenue 2022: $457,437Expenses 2022: $346,924Net Income 2022: $110,5132022Revenue 2023: $380,680Expenses 2023: $354,028Net Income 2023: $26,6522023Revenue 2024: $376,730Expenses 2024: $378,834Net Income 2024: -$2,1042024Revenue 2025: $422,326Expenses 2025: $471,927Net Income 2025: -$49,6012025

Highlighted filing

2025

Revenue$422,326
Expenses$471,927
Net Income-$49,601
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$428,578
Liabilities
$184,400
Net assets
$244,178
Revenue
$422,326
Expenses
$471,927
Net income
-$49,601
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$4.29$1.84$2.44$4.22$4.72$0.50
2024Detailed filing. Detailed filing data is available for this year.$3.40$0.46$2.94$3.77$3.79$0.02
2023Detailed filing. Detailed filing data is available for this year.$3.31$0.35$2.96$3.81$3.54$0.27
2022Detailed filing. Detailed filing data is available for this year.$2.98$0.28$2.69$4.57$3.47$1.11
2021Detailed filing. Detailed filing data is available for this year.$1.97$0.39$1.59$1.40$1.66$0.27
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Mar 20, 2026
Return Version
2024v5.2
Gross Receipts
$422,326
Mission and Program Overview

Mission

Same as mission statement on 990 page 1, part 1, line 1 and continuing on schedule o

The chicago advertising federation's mission is to elevate the marketing community to foster thought leadership in chicago. Its purpose is to deliver experiences that build strong community across marketing. Its vision is to unite and grow the connectors in marketing to be a common thread across a dynamic and diverse industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$222,467$250,455▲ $27,988
Savings and Temporary Cash Investments$102,490$158,247▲ $55,757
Prepaid Expenses and Deferred Charges$668$16,876▲ $16,208
Accounts Receivable$13,970$3,000▼ $10,970
Total Assets$339,595$428,578▲ $88,983
Liabilities
Deferred Revenue$27,501$160,159▲ $132,658
Accounts Payable and Accrued Expenses$18,315$24,241▲ $5,926
Total Liabilities$45,816$184,400▲ $138,584
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$293,779$244,178▼ $49,601
Total Net Assets Fund Balance$293,779$244,178▼ $49,601
Total Liabilities and Net Assets / Fund Balance$339,595$428,578▲ $88,983
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Kristian May StewartPast President
Mark RowlandPresident
Veronica AppletonPresident Elect
Lori ClapsVice President
Baomy WehrleDirector
Bryan LeeDirector
Chris BootheDirector
Christine SteppDirector
Cristina Vera BridgesDirector
Dan BonertDirector
David JonesDirector
Emily DoskowDirector
Jason Dawayne SmithDirector
Jeff KatzDirector
Josh EhartDirector
Katelyn KronemanDirector
Katie NikolausDirector
Leslie WheelerDirector
Lizette WilliamsDirector
Mark FleischDirector
Matt KrampenDirector
Maureen GlureDirector
Qadree HolmesDirector
Richard RocheDirector
Rocco SmeriglioDirector
Shanita AkintondeDirector
Joan CollettaSecretary
Kerry MysliwiecTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Celtic AssociationsManagement Services & Software Transitio250 SOUTH NORTHWEST HIGHWAY STE 31, Park Ridge, IL 60068$169,075
Intercontinental Chicago HotelSilver Medal Awards505 NORTH MICHIGAN AVENUE, Chicago, IL 60611$109,555
Revenue and Support

Revenue Composition

Contributions and Grants
$181,535
Program Service Revenue
$234,839
Investment Income
$5,656
Other Revenue
$296
All Other Contributions
$181,535
Change in Net Assets
$-49,601
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$471,927
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$252,549
Fees for Services Management---$150,000
Fees for Services Other---$19,075
Information Technology---$9,675
Fees for Services Accounting---$6,600
Office Expenses---$3,537
Insurance---$2,757
All Other Expenses---$1,256
Other Expenses---$1,074
Travel---$96
Advertising---$45
Total Functional Expenses$0$0$0$471,927
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, line 3

“Caf does not have any staff employees. Celtic associations of celtic chicago, inc. Provides ongoing management and administrative services to the federation.”

Form 990, Part VI, Section A, line 6

“There are five classes of membership, which include corporate (depending on number of employees), platinum corporate, full-time student/faculty, individual, and young professional. Corporate members designate one person from their organizations who has the right to vote and hold elected positions, though other employees are considered members of caf. Full-time student/faculty members and young professionals do not have voting rights.”

Form 990, Part VI, Section B, line 11B

“Caf's treasurer, executive director and management company review the form 990 prior to filing.”

Form 990, Part VI, Section B, line 12C

“Caf distributes the conflict of interest policy on an annual basis to be completed by each board member to disclose any conflict of interest.”

Form 990, Part VI, Section C, line 19

“Caf makes its financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Chicago Advertising Federation
EIN
36-0899605
Phone
8476477500
Address
250 SOUTH NORTHWEST HIGHWAY STE 31, PARK RIDGE, IL 60068

Signing Officer

Name
Lori Claps
Title
Current Treasurer
Phone
8476477500
Signed
2026-03-20
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mark Rowland
Formed
1905
Legal Domicile
Il
Voting Board Members
28
Independent Board Members
28
Employees
0
Volunteers
40

Preparer

Firm
Christopher J Clair CPA Pa
Address
6409 GLADSTONE DRIVE, SHAWNEE, KS 66218
Preparer
Christopher J Clair
Phone
9132442521
Supplemental Narrative

Additional Explanations

Form 990, Part IX, line 11G

“Software transition & training fees 7603. Social content fees 11472.”

Form 990, Part IX, line 24E

“Artwork/signs/production 948. Long range planning 294. Annual report 14.”

Raw XML AppendixShowing 400 of 485 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt270
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7PAST PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16PRESIDENT ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01905
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt028
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0422326
IRS990/GrossReceiptsForPublicUseAmt00
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt028
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt09675
IRS990/InitiationFeesAndCapContriAmt00
IRS990/InsuranceGrp/TotalAmt02757
IRS990/InvestmentIncomeGrp/ExclusionAmt05656
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt05656
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt09
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0IL
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0SAME AS MISSION STATEMENT ON 990 PAGE 1, PART 1, LINE 1 AND CONTINUING ON SCHEDULE O
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0293779
IRS990/NetAssetsOrFundBalancesEOYAmt0244178
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0293779
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0244178
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd00
IRS990/OfficeExpensesGrp/TotalAmt03537
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc1DONATIONS
IRS990/OtherExpensesGrp/Desc2BOARD OF DIRECTOR EXP
IRS990/OtherExpensesGrp/Desc3BANK & CREDIT CARD FEES
IRS990/OtherExpensesGrp/TotalAmt010488
IRS990/OtherExpensesGrp/TotalAmt17500
IRS990/OtherExpensesGrp/TotalAmt27275
IRS990/OtherExpensesGrp/TotalAmt31074
IRS990/OtherRevenueMiscGrp/BusinessCd0611430
IRS990/OtherRevenueMiscGrp/Desc0OTHER
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt0296
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0296
IRS990/OtherRevenueTotalAmt0296
IRS990/PartialLiquidationInd00
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0668
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt016876
IRS990/PrincipalOfficerNm0MARK ROWLAND
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0611430
IRS990/ProgramServiceRevenueGrp/BusinessCd1611430
IRS990/ProgramServiceRevenueGrp/Desc0EVENT REGISTRATION FEE
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0187053
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt147786
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0187053
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt147786
IRS990/ProgSrvcAccomActy2Grp/Desc0CAF HOSTS THE AMERICAN ADVERTISING AWARDS (ADDY AWARDS), WHICH IS A LOCAL COMPETITION FOR THE AMERICAN ADVERTISING FEDERATION'S (AAF) AWARDS PROGRAM AND SENDS ITS WINNERS TO THE DISTRICT LEVEL COMPETITION. WINNERS FROM THE DISTRICT LEVEL GO ON TO THE NATIONAL COMPETITION. THE AMERICAN ADVERTISING AWARDS ARE THE CREATIVE INDUSTRY'S LARGEST AND MOST REPRESENTATIVE NATIONAL COMPETITION.
IRS990/ProgSrvcAccomActy3Grp/Desc0PROFESSIONAL ENRICHMENT -- CAF HOSTS VARIOUS SEMINARS AND INDUSTRY DIVERSITY PROGRAMS WHICH ALLOW NETWORKING, LEARNING AND COMMUNITY SERVICE OPPORTUNITIES FOR THOSE IN THE INDUSTRY. YOUNG PROFESSIONALS PARTICIPATE IN ATTENDING AND ASSIST IN ADMINISTRATION OF THESE PROGRAMS, WHICH SERVES AS A WAY TO GET THEM INVOLVED IN THE ORGANIZATION.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0COMMUNITY INVOLVEMENT -- DONATIONS TO OFF THE STREET CLUB FULFILLS THE FEDERATION'S MISSION COMMITMENT TO COMMUNITY INVOLVEMENT PROVIDING ASSISTANCE FUNDING TO CHICAGO'S OLDEST BOYS AND GIRLS CLUB, SERVING MORE THAN 3,000 KIDS IN ONE OF CHICAGO'S MOST DANGEROUS NEIGHBORHOODS.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0212191
IRS990/PYGrantsAndSimilarPaidAmt01750
IRS990/PYInvestmentIncomeAmt02491
IRS990/PYOtherExpensesAmt0377084
IRS990/PYOtherRevenueAmt0500
IRS990/PYProgramServiceRevenueAmt0161548
IRS990/PYRevenuesLessExpensesAmt0-2104
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt0378834
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0376730
IRS990/ReconcilationRevenueExpnssAmt0-49601
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
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IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0102490
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0158247
IRS990/ScheduleBRequiredInd00
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0CAF DOES NOT HAVE ANY STAFF EMPLOYEES. CELTIC ASSOCIATIONS OF CELTIC CHICAGO, INC. PROVIDES ONGOING MANAGEMENT AND ADMINISTRATIVE SERVICES TO THE FEDERATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THERE ARE FIVE CLASSES OF MEMBERSHIP, WHICH INCLUDE CORPORATE (DEPENDING ON NUMBER OF EMPLOYEES), PLATINUM CORPORATE, FULL-TIME STUDENT/FACULTY, INDIVIDUAL, AND YOUNG PROFESSIONAL. CORPORATE MEMBERS DESIGNATE ONE PERSON FROM THEIR ORGANIZATIONS WHO HAS THE RIGHT TO VOTE AND HOLD ELECTED POSITIONS, THOUGH OTHER EMPLOYEES ARE CONSIDERED MEMBERS OF CAF. FULL-TIME STUDENT/FACULTY MEMBERS AND YOUNG PROFESSIONALS DO NOT HAVE VOTING RIGHTS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2CAF'S TREASURER, EXECUTIVE DIRECTOR AND MANAGEMENT COMPANY REVIEW THE FORM 990 PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CAF DISTRIBUTES THE CONFLICT OF INTEREST POLICY ON AN ANNUAL BASIS TO BE COMPLETED BY EACH BOARD MEMBER TO DISCLOSE ANY CONFLICT OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4CAF MAKES ITS FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.

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