Civic Intelligence

National Sales & Marketing Executives Inc

EIN 35-2539109 • 501(c)6 • Canton, OH

Profile

Educationanmarketing for sales executiv

2430 40th St NECanton, OH 44705-2858

www.nsmeakroncanton.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

29th percentile

-12%

Higher net margin than 29% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

26th percentile

-22%

Faster asset growth than 26% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

24th percentile

-22%

Faster revenue growth than 24% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$31,602

Down $8,753 (-22%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Down

$31,602

Down $8,753 (-22%) from 2024

Operations
Liabilities / Revenue51st percentileNet Margin29th percentile

Revenue

Down

$71,525

Down $20,131 (-22%) from 2024

Expenses

Up

$80,278

Up $5,253 (+7.0%) from 2024

Net Income

Down

-$8,753

Down $25,384 (-153%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth26th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2019: $10,037Liabilities 2019: $0Net Assets 2019: $10,0372019Assets 2020: $14,735Liabilities 2020: $0Net Assets 2020: $14,7352020Assets 2021: $3,011Liabilities 2021: $0Net Assets 2021: $3,0112021Assets 2022: $23,589Liabilities 2022: $0Net Assets 2022: $23,5892022Assets 2023: $33,778Liabilities 2023: $239Net Assets 2023: $33,5392023Assets 2024: $40,355Liabilities 2024: $0Net Assets 2024: $40,3552024Assets 2025: $31,602Liabilities 2025: $0Net Assets 2025: $31,6022025

Highlighted filing

2025

Assets$31,602
Liabilities$0
Net Assets$31,602
Open 2025 Filing

Operations Trend

Revenue Growth24th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2019: $72,553Expenses 2019: $71,226Net Income 2019: $1,3272019Revenue 2020: $63,779Expenses 2020: $59,081Net Income 2020: $4,6982020Revenue 2021: $28,278Expenses 2021: $40,002Net Income 2021: -$11,7242021Revenue 2022: $126,727Expenses 2022: $106,149Net Income 2022: $20,5782022Revenue 2023: $65,189Expenses 2023: $55,239Net Income 2023: $9,9502023Revenue 2024: $91,656Expenses 2024: $75,025Net Income 2024: $16,6312024Revenue 2025: $71,525Expenses 2025: $80,278Net Income 2025: -$8,7532025

Highlighted filing

2025

Revenue$71,525
Expenses$80,278
Net Income-$8,753
Open 2025 Filing

Filings

Most recent year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$31,602
Liabilities
$0
Net assets
$31,602
Revenue
$71,525
Expenses
$80,278
Net income
-$8,753
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.32$0.00$0.32$0.72$0.80$0.09
2024Detailed filing. Detailed filing data is available for this year.$0.40$0.00$0.40$0.92$0.75$0.17
2023Detailed filing. Detailed filing data is available for this year.$0.34$0.00$0.34$0.65$0.55$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.24$0.00$0.24$1.27$1.06$0.21
2021Detailed filing. Detailed filing data is available for this year.$0.03$0.00$0.03$0.28$0.40$0.12
2020Detailed filing. Detailed filing data is available for this year.$0.15$0.00$0.15$0.64$0.59$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.73$0.71$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
May 8, 2025
Return Version
2024v5.2
Gross Receipts
$71,525
Mission and Program Overview

Mission

Educationanmarketing for sales executiv

Educationan/marketing for sales executiv

Program Services

DescriptionGrantsExpenses
EDUCATION OPPORTUNITIES-$0
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
SHARON REEDExecutive DirectorPT$0--
Filing and Contact Details

Filer

Filer Name
National Sales & Marketing Executives Inc
EIN
35-2539109
In Care Of
% SHARON R REED
Phone
3308180123
Address
2430 40TH ST NE, CANTON, OH 44705-2858

Signing Officer

Name
Sharon R Reed
Title
Executive Director
Phone
3308180123
Signed
2025-05-08
Discuss with paid preparer
No

Preparer

Firm
William E Erb
Address
628 W Maple St, HARTVILLE, OH 44632
Preparer
David H Warner
Phone
3308771589
Supplemental Narrative

Additional Explanations

Description of other revenue Part I line 8

“Description amountprogram income 60,289other income 4,225”

Description of other expenses Part I line 16

“Description amountdinner expense 6,441lunch expense 2,182accent on excellence 23,129credit card fees 133quickbooks fee 501supples 1,079telephone 424website expense 1,613marketing expense 756”

Description of other assets Part II line 24

“Category beginning of year end of yearaccounts receivable 0 6,320”

Raw XML Appendix96 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0SHARON R REED
IRS990EZ/BooksInCareOfDetail/PhoneNum03308180123
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt02430 4OTH ST NE
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0CANTON
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0OH
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd044705
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt040355
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt025282
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-8753
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt040355
IRS990EZ/Form990TotalAssetsGrp/EOYAmt031602
IRS990EZ/GrossReceiptsAmt071525
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt07011
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt040355
IRS990EZ/NetAssetsOrFundBalancesEOYAmt031602
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt040355
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt031602
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt020.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0SHARON REED
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt06320
IRS990EZ/OtherExpensesTotalAmt036258
IRS990EZ/OtherRevenueTotalAmt064514
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0EDUCATIONAN/MARKETING FOR SALES EXECUTIV
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0EDUCATION OPPORTUNITIES
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt044020
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt080278
IRS990EZ/TotalRevenueAmt071525
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.NSMEAKRONCANTON.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION AMOUNTPROGRAM INCOME 60,289OTHER INCOME 4,225
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION AMOUNTDINNER EXPENSE 6,441LUNCH EXPENSE 2,182ACCENT ON EXCELLENCE 23,129CREDIT CARD FEES 133QUICKBOOKS FEE 501SUPPLES 1,079TELEPHONE 424WEBSITE EXPENSE 1,613MARKETING EXPENSE 756
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2CATEGORY BEGINNING OF YEAR END OF YEARACCOUNTS RECEIVABLE 0 6,320
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Description of other revenue Part I line 8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Description of other expenses Part I line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Description of other assets Part II line 24
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0SHARON R REED
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03308180123
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-08
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0NATIONAL SALES & MARKETING EXECUTIVES INC
ReturnHeader/Filer/BusinessNameControlTxt0NATI
ReturnHeader/Filer/EIN0352539109
ReturnHeader/Filer/InCareOfNm0% SHARON R REED
ReturnHeader/Filer/PhoneNum03308180123
ReturnHeader/Filer/USAddress/AddressLine1Txt02430 40TH ST NE
ReturnHeader/Filer/USAddress/CityNm0CANTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0OH
ReturnHeader/Filer/USAddress/ZIPCd0447052858
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0800669914
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0William E Erb
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0628 W Maple St
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0HARTVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0OH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd044632
ReturnHeader/PreparerPersonGrp/PhoneNum03308771589
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-17
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAVID H WARNER
ReturnHeader/ReturnTs02025-11-17T10:42:04-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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