Civic Intelligence

Norwegian American Genealogical Center

EIN 35-2282921 • 501(c)3 • Madison, WI

Profile

The norwegian american genealogicalcenter is an educational non-profit research center with national andinternational scope. The center collects, preserves, shares, and interpretsresources for the study of norwegian heritage.

415 West Main StreetMadison, WI 53703-3116

www.nagcnl.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

32nd percentile

0.01x

Higher debt load relative to assets than 32% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

49th percentile

0.07x

Higher debt load relative to revenue than 49% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

73rd percentile

20%

Higher net margin than 73% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

54th percentile

$69,963

Higher top officer pay than 54% of similar nonprofits.

Top officer pay equals 12.4% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

58th percentile

6.4%

Faster asset growth than 58% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

66th percentile

19%

Faster revenue growth than 66% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$3,845,799

Up $230,065 (+6.4%) from 2023

Liabilities

Up

$38,585

Up $13,781 (+56%) from 2023

Net Assets

Up

$3,807,214

Up $216,284 (+6.0%) from 2023

Revenue

Up

$562,267

Up $89,962 (+19%) from 2023

Expenses

Up

$448,446

Up $59,961 (+15%) from 2023

Net Income

Up

$113,821

Up $30,001 (+36%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $815,754Liabilities 2010: $9,689Net Assets 2010: $806,0652010Assets 2011: $787,848Liabilities 2011: $10,293Net Assets 2011: $777,5552011Assets 2012: $858,436Liabilities 2012: $13,760Net Assets 2012: $844,6762012Assets 2013: $1,096,917Liabilities 2013: $19,068Net Assets 2013: $1,077,8492013Assets 2014: $1,401,934Liabilities 2014: $27,180Net Assets 2014: $1,374,7542014Assets 2015: $2,067,383Liabilities 2015: $34,256Net Assets 2015: $2,033,1272015Assets 2016: $2,434,185Liabilities 2016: $20,984Net Assets 2016: $2,413,2012016Assets 2017: $2,729,737Liabilities 2017: $18,766Net Assets 2017: $2,710,9712017Assets 2018: $2,452,307Liabilities 2018: $18,021Net Assets 2018: $2,434,2862018Assets 2019: $3,122,948Liabilities 2019: $17,748Net Assets 2019: $3,105,2002019Assets 2020: $3,438,561Liabilities 2020: $169,150Net Assets 2020: $3,269,4112020Assets 2021: $3,844,464Liabilities 2021: $42,420Net Assets 2021: $3,802,0442021Assets 2022: $3,326,627Liabilities 2022: $23,771Net Assets 2022: $3,302,8562022Assets 2023: $3,615,734Liabilities 2023: $24,804Net Assets 2023: $3,590,9302023Assets 2024: $3,845,799Liabilities 2024: $38,585Net Assets 2024: $3,807,2142024

Highlighted filing

2024

Assets$3,845,799
Liabilities$38,585
Net Assets$3,807,214

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0Expenses 2010: $335,9732010Expenses 2011: $282,7002011Expenses 2012: $266,3322012Revenue 2013: $375,013Expenses 2013: $232,646Net Income 2013: $142,3672013Revenue 2014: $538,738Expenses 2014: $268,739Net Income 2014: $269,9992014Revenue 2015: $1,062,207Expenses 2015: $271,609Net Income 2015: $790,5982015Revenue 2016: $409,450Expenses 2016: $238,744Net Income 2016: $170,7062016Revenue 2017: $324,704Expenses 2017: $237,618Net Income 2017: $87,0862017Revenue 2018: $366,754Expenses 2018: $233,482Net Income 2018: $133,2722018Revenue 2019: $625,982Expenses 2019: $312,830Net Income 2019: $313,1522019Revenue 2020: $368,358Expenses 2020: $301,553Net Income 2020: $66,8052020Revenue 2021: $627,456Expenses 2021: $389,501Net Income 2021: $237,9552021Revenue 2022: $429,402Expenses 2022: $346,239Net Income 2022: $83,1632022Revenue 2023: $472,305Expenses 2023: $388,485Net Income 2023: $83,8202023Revenue 2024: $562,267Expenses 2024: $448,446Net Income 2024: $113,8212024

Highlighted filing

2024

Revenue$562,267
Expenses$448,446
Net Income$113,821

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.85$0.04$3.81$0.56$0.45$0.11
2023Detailed filing. Detailed filing data is available for this year.$3.62$0.02$3.59$0.47$0.39$0.08
2022Detailed filing. Detailed filing data is available for this year.$3.33$0.02$3.30$0.43$0.35$0.08
2021Detailed filing. Detailed filing data is available for this year.$3.84$0.04$3.80$0.63$0.39$0.24
2020Detailed filing. Detailed filing data is available for this year.$3.44$0.17$3.27$0.37$0.30$0.07
2019Detailed filing. Detailed filing data is available for this year.$3.12$0.02$3.11$0.63$0.31$0.31
2018Detailed filing. Detailed filing data is available for this year.$2.45$0.02$2.43$0.37$0.23$0.13
2017Detailed filing. Detailed filing data is available for this year.$2.73$0.02$2.71$0.32$0.24$0.09
2016Detailed filing. Detailed filing data is available for this year.$2.43$0.02$2.41$0.41$0.24$0.17
2015Detailed filing. Detailed filing data is available for this year.$2.07$0.03$2.03$1.06$0.27$0.79
2014Detailed filing. Detailed filing data is available for this year.$1.40$0.03$1.37$0.54$0.27$0.27
2013Detailed filing. Detailed filing data is available for this year.$1.10$0.02$1.08$0.38$0.23$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.86$0.01$0.84$0.27
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.79$0.01$0.78$0.28
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.82$0.01$0.81$0.34
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 17, 2025
Return Version
2024v5.2
Gross Receipts
$813,206
Mission and Program Overview

Mission

The norwegian american genealogicalcenter is an educational non-profit research center with national andinternational scope. The center collects, preserves, shares, and interpretsresources for the study of norwegian heritage.

The norwegian american genealogical center is an educational non-profit research center with national and international scope. The center collects, preserves, shares, and interprets resources for the study of norwegian heritage.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$2,880,022$3,083,132▲ $203,110
Land, Buildings, and Equipment, Net$672,595$661,290▼ $11,305
Cash and Non-Interest-Bearing Accounts$35,381$76,074▲ $40,693
Inventories for Sale or Use$15,387$13,778▼ $1,609
Accounts Receivable$9,899$9,675▼ $224
Prepaid Expenses and Deferred Charges$1,850$1,850→ $0
Pledges and Grants Receivable$600$0▼ $600
Total Assets$3,615,734$3,845,799▲ $230,065
Liabilities
Accounts Payable and Accrued Expenses$24,804$32,085▲ $7,281
Deferred Revenue-$6,500-
Total Liabilities$24,804$38,585▲ $13,781
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,862,118$1,945,007▲ $82,889
Net Assets With Donor Restrictions$1,728,812$1,862,207▲ $133,395
Total Net Assets Fund Balance$3,590,930$3,807,214▲ $216,284
Total Liabilities and Net Assets / Fund Balance$3,615,734$3,845,799▲ $230,065

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$652,134$251,444$903,578
Equipment$9,156$44,076$53,232

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$2,758,021$18,015▲ $339,939$157,522$2,958,453
2023$2,495,593$12,720▲ $349,159$99,451$2,758,021
2022$3,062,287$10,000▼ $435,723$140,971$2,495,593
2021$2,598,666$5,000▲ $596,156$137,535$3,062,287
2020$2,619,017-▲ $179,356$199,707$2,598,666
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Dana KellyExecutive DirectorFT$62,877$7,086$69,963

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$275,955
Program Service Revenue
$59,368
Investment Income
$242,067
Other Revenue
$-15,123
All Other Contributions
$192,900
Change in Net Assets
$113,821

Audited Revenue Reconciliation

Revenue per Audited Statements
$562,267
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$147,908
Total Revenue per Audited Statements
$710,175
Total Revenue per Form 990
$562,267
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$238,733
Other Expenses$209,713
Total Fundraising Expense$65,568
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$57,969$65,212$22,837$146,018
Current Officers, Directors, Trustees, and Key Employees$27,775$31,246$10,942$69,963
Depreciation Depletion$13,263$14,921$5,225$33,409
Office Expenses$9,633$10,837$3,795$24,265
Payroll Taxes$6,819$7,670$2,686$17,175
Fees for Services Accounting$4,188$4,712$1,650$10,550
Occupancy$3,888$4,374$1,532$9,794
Travel$3,801$4,276$1,497$9,574
Other Expenses$3,435$3,864$1,353$8,652
All Other Expenses$3,431$3,856$1,353$8,640
Advertising$3,410$3,836$1,343$8,589
Insurance$3,408$3,834$1,343$8,585
Information Technology$2,690$3,026$1,060$6,776
Conferences and Meetings$1,739$1,956$685$4,380
Other Employee Benefits$1,493$1,680$588$3,761
Pension Plan Contributions$721$811$284$1,816
Total Functional Expenses$195,652$187,226$65,568$448,446

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$493,891
Expenses per Audited Statements$448,446
Total Expenses per Form 990$448,446
Expenses Not Reported on Form 990$45,445
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$31,371
Fundraising Gross Income$9,790
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
2023 Madison Friends Dinner$38,815$9,790-$9,790
Total Events$38,815$9,790$17,914$-8,124
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

Ellen and gary smithback are spouses.

Form 990, Part VI, Section A, Line 6

Nagc is a membership organization

Form 990, Part VI, Section B, Line 11B

The finance and audit committee reviews the 990 and passes it on to the full board for review.

Form 990, Part VI, Section B, Line 12C

All staff, board members, and volunteers sign the conflict of interest policy annually. The finance and audit committee review and may make inquiries.

Form 990, Part VI, Section B, Line 15A

The finance and audit committe make recommendations that are reviewed by the full board.

Form 990, Part VI, Section C, Line 19

Documents are available upon request

Filing and Contact Details

Filer

Filer Name
Norwegian American Genealogical Center
EIN
35-2282921
Phone
6082552224
Address
415 WEST MAIN STREET, MADISON, WI 53703-3116

Signing Officer

Name
Dana Kelly
Title
Executive Director
Phone
6082552224
Signed
2025-10-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dana Kelly
Formed
2007
Legal Domicile
Wi
Voting Board Members
16
Independent Board Members
16
Employees
11
Volunteers
26

Preparer

Firm
Johnson Block & Co Inc
Address
9701 BRADER WAY SUITE 202, MIDDLETON, WI 53562
Preparer
Brett Hofmeister
Phone
6082742002
Supplemental Narrative

Financial Statement Notes

PART III, LINE 1A:

In conformity with the practice followed by many museums, artifacts purchased and donated are not included in the statement of financial position. The center's collections are on display and are used by researchers, historians, and others who are interested in studying norwegian genealogy. The center employs several staff members performing curatorial functions to ensure the collections are protected and preserved. In the normal course of business, collection items are not to be sold but rather maintained in perpetuity. However, should the center's board deem it appropriate to dispose of an item, any proceeeds from the disposal is used to purchase new items for the collection.

PART III, LINE 4:

The permanent collections housed at the center are an important asset to this organization. Acquired by either purchase or gift, the collections are primarily composed of printed and bound books, as well as other types of printed materials: periodicals, newsletters, and related printed materials of all types. Printed or typed family histories, ranging from amateur productions to sophisticated printed and illustrated examples, form a unique and useful part of our collections. The collections also include a large holding of microfilm records. Whether printed, typed, manuscript, digital, or microfilm, the collections include the following main research categories: -norwegian emigration records, with special index for 1825 through 1850 -norwegian census records from 1801, 1865, 1875, and 1900 -norwegian and norwegian-american church record, including birth marriage, and cemetary records -u.s. And canadian transit passenger lists -u.s. Cemetery transcripts -u.s. Census records from 1850, 1860, and 1880 -norwegians in montana census compilation -norwegian local histories called "bydeboker" -norwegian and norwegian-american family histories -norwegian and norwegian-american reference books the center's collections are on display and are used by researchers, historians, and others who are interested in studying norwegian genealogy. The center employs several staff members performing curatorial functions to ensure the collections are protected and preserved.

PART V, LINE 4:

The purpose of the endowment fund is to provide stable financial support to meet the operational and capital needs of the center.

PART X, LINE 2:

The center adopted the accounting guidance for recognizing and measuring uncertain tax positions. The center follows the statutory requirements for their income tax accounting and generally avoids risks associated with potentially problematic tax positions that may be challenged upon examination. Management believes any liability resulting from taxing authorities imposing additional income taxes from activites deemed to be unrelated to the center's tax-exempt status would not have a material effect on their financial statements. The center's federal exempt organization tax returns are subject to examination by the internal revenue service, generally for three years after they are filed. With few exceptions, the center is no longer subject to such examinations for years before 2020.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold 5,887. Fundraising expense 31,371. Loss on disposal of asset 8,187.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Cost of good sold 5,887. Fundraising expense 31,371. Loss on disposal of asset 8,187.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0THE NORWEGIAN AMERICAN GENEALOGICAL CENTER IS AN EDUCATIONAL NON-PROFIT RESEARCH CENTER WITH NATIONAL AND INTERNATIONAL SCOPE. THE CENTER COLLECTS, PRESERVES, SHARES, AND INTERPRETS RESOURCES FOR THE STUDY OF NORWEGIAN HERITAGE.
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IRS990/MissionDesc0THE NORWEGIAN AMERICAN GENEALOGICALCENTER IS AN EDUCATIONAL NON-PROFIT RESEARCH CENTER WITH NATIONAL ANDINTERNATIONAL SCOPE. THE CENTER COLLECTS, PRESERVES, SHARES, AND INTERPRETSRESOURCES FOR THE STUDY OF NORWEGIAN HERITAGE.
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