Civic Intelligence

Ser Familia

EIN 35-2166123 • 501(c)3 • Kennesaw, GA

Profile

Ser familia is a georgia based organization dedicated to strengthening latino families through a variety of programs that enable participants to thrive and enjoy healthy community life environment.

1000 Cobb Place Blvd NW Suite 170Kennesaw, GA 30144

www.serfamilia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

77th percentile

0.53x

Higher debt load relative to assets than 77% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

71st percentile

0.56x

Higher debt load relative to revenue than 71% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

84th percentile

36%

Higher net margin than 84% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

96th percentile

107%

Faster asset growth than 96% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Revenue Growth

90th percentile

73%

Faster revenue growth than 90% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets77th percentile

Assets

Up

$14,225,728

Up $9,899,877 (+229%) from 2023

Liabilities

Up

$7,565,473

Up $5,073,114 (+204%) from 2023

Net Assets

Up

$6,660,255

Up $4,826,763 (+263%) from 2023

Operations
Liabilities / Revenue71st percentileNet Margin84th percentile

Revenue

Up

$13,533,155

Up $7,101,496 (+110%) from 2023

Expenses

Up

$8,706,392

Up $3,282,124 (+61%) from 2023

Net Income

Up

$4,826,763

Up $3,819,372 (+379%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth96th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0-$5.0MAssets 2010: $8,760Liabilities 2010: $10,980Net Assets 2010: -$2,2202010Assets 2011: $10,400Liabilities 2011: $12,900Net Assets 2011: -$2,5002011Assets 2012: $12,087Liabilities 2012: $8,533Net Assets 2012: $3,5542012Assets 2014: $223,308Liabilities 2014: $0Net Assets 2014: $223,3082014Assets 2019: $376,172Liabilities 2019: $65,582Net Assets 2019: $310,5902019Assets 2020: $976,289Liabilities 2020: $363,000Net Assets 2020: $613,2892020Assets 2021: $848,486Liabilities 2021: $163,168Net Assets 2021: $685,3182021Assets 2022: $3,330,237Liabilities 2022: $2,504,136Net Assets 2022: $826,1012022Assets 2023: $4,325,851Liabilities 2023: $2,492,359Net Assets 2023: $1,833,4922023Assets 2024: $14,225,728Liabilities 2024: $7,565,473Net Assets 2024: $6,660,2552024

Highlighted filing

2024

Assets$14,225,728
Liabilities$7,565,473
Net Assets$6,660,255
Open 2024 Filing

Operations Trend

Revenue Growth90th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2010: $145,774Expenses 2010: $144,548Net Income 2010: $1,2262010Revenue 2011: $129,999Expenses 2011: $130,279Net Income 2011: -$2802011Revenue 2012: $159,655Expenses 2012: $153,601Net Income 2012: $6,0542012Revenue 2014: $374,648Expenses 2014: $161,337Net Income 2014: $213,3112014Revenue 2019: $1,698,151Expenses 2019: $1,814,255Net Income 2019: -$116,1042019Revenue 2020: $3,821,500Expenses 2020: $3,518,801Net Income 2020: $302,6992020Revenue 2021: $3,818,877Expenses 2021: $3,746,848Net Income 2021: $72,0292021Revenue 2022: $4,526,370Expenses 2022: $4,385,587Net Income 2022: $140,7832022Revenue 2023: $6,431,659Expenses 2023: $5,424,268Net Income 2023: $1,007,3912023Revenue 2024: $13,533,155Expenses 2024: $8,706,392Net Income 2024: $4,826,7632024

Highlighted filing

2024

Revenue$13,533,155
Expenses$8,706,392
Net Income$4,826,763
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$14,225,728
Liabilities
$7,565,473
Net assets
$6,660,255
Revenue
$13,533,155
Expenses
$8,706,392
Net income
$4,826,763
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.2$7.57$6.66$13.5$8.71$4.83
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.33$2.49$1.83$6.43$5.42$1.01
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.33$2.50$0.83$4.53$4.39$0.14
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.85$0.16$0.69$3.82$3.75$0.07
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.36$0.61$3.82$3.52$0.30
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.38$0.07$0.31$1.70$1.81$0.12
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.22$0.00$0.22$0.37$0.16$0.21
2012XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.01$0.01$0.00$0.16$0.15$0.01
2011XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.01$0.01$0.00$0.13$0.13$0.00
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.01$0.01$0.00$0.15$0.14$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 23, 2025
Return Version
2024v5.2
Gross Receipts
$13,533,155
Mission and Program Overview

Mission

Ser familia mission is to offer preventive family services and equipt latinos with tools, resources and skills they need to move from crisis to thriving.

Ser familia is a georgia based organization dedicated to strengthening latino families through a variety of programs that enable participants to thrive and enjoy healthy community life environment.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$1,841,980$10,885,005▲ $9,043,025
Cash and Non-Interest-Bearing Accounts$942,910$2,687,457▲ $1,744,547
Accounts Receivable$970,982$582,670▼ $388,312
Total Assets$4,325,851$14,225,728▲ $9,899,877
Other Assets Total$569,979$70,596▼ $499,383
Liabilities
Unsecured Notes Loans Payable-$6,000,000-
Other Liabilities$1,744,515$1,330,100▼ $414,415
Accounts Payable and Accrued Expenses$74,948$124,311▲ $49,363
Deferred Revenue$672,896$111,062▼ $561,834
Total Liabilities$2,492,359$7,565,473▲ $5,073,114
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,833,492$6,660,255▲ $4,826,763
Total Net Assets Fund Balance$1,833,492$6,660,255▲ $4,826,763
Total Liabilities and Net Assets / Fund Balance$4,325,851$14,225,728▲ $9,899,877

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$9,333,333$666,667-
Other Land Buildings$1,362,743$1,578,020-
Equipment$71,732$41,020-
Leasehold Improvements$117,197$85,841-
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleBaseTotal
Belisa UrbinaCEO$140,000$140,000

Board Members and Trustees

NameTitle
Ramon ReyesmsBoard Chair
Marta Rodriguez-deloachVice Chair Woman
Alex Raul RiveraBoard Member
Andrew WinkelmannBoard Member
Catalina VillarrealBoard Member
Colleen MousinhoBoard Member
Damaries Candelario- SotoBoard Member
Eric HurstBoard Member
Hanna Dafne BauerBoard Member
Jose RodriguezBoard Member
Linda Perez- CampanucciBoard Member
Maranie BrownBoard Member
Rose WalkerBoard Member
Sarimar HernandezBoard Member
Shelli WillisBoard Member
Tony GonzalezBoard Member
Erika HillSecretary
Rosa MarroquinTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,398,845
Program Service Revenue
$9,108,090
Investment Income
$0
Other Revenue
$26,220
Change in Net Assets
$4,826,763

Audited Revenue Reconciliation

Revenue per Audited Statements
$13,533,155
Total Revenue per Audited Statements
$13,533,155
Total Revenue per Form 990
$13,533,155
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,963,397
Salaries, Compensation, and Employee Benefits$3,210,287
Grants and Similar Amounts Paid$1,532,708
Total Fundraising Expense$129,246
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$2,317,191$408,916-$2,726,107
Grants to Domestic Individuals$1,532,708--$1,532,708
Depreciation Depletion-$1,309,371-$1,309,371
Other Expenses$606,659$24,710$108,744$631,369
Interest-$508,257-$508,257
All Other Expenses$328,027$61,505$20,502$410,034
Other Employee Benefits$224,617$39,638-$264,255
Payroll Taxes$186,936$32,989-$219,925
Insurance-$123,213-$123,213
Travel-$66,367-$66,367
Occupancy-$49,907-$49,907
Total Functional Expenses$5,196,138$3,381,008$129,246$8,706,392

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$8,706,392
Total Expenses per Audited Statements$8,706,392
Total Expenses per Form 990$8,706,392
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liabilities$779,959
Lease Liabilities$550,141
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“Single audit and financial statements are reviewed by the board during board meeting. The issued financials are revewed in detail and approved by the board.”

Conflict of interest policy compliance Part VI line 12C

“The executive director has the power to select the vendors up to certain amount of money. However, since the board meets every month they are updated about those vendors in each meeting.”

CEO executive director top management comp Part VI line 15A

“Ser familia, inc. Uses the internal revenue services three step safe harbor procedure for establishing a rebuttable presumption that its executives compensation is reasonable. None of the organizations board members or advisory council recieve any type of compensation. Ser familiar chair of the financial committee is in charge of researching comparable compensation information and presenting a recommendation to the board of directors during the yearly discussion of the organizations budget and/or the executive directors job performance evaluation. It is during this time that compensation is set.”

Other officer or key employee compensation Part VI line 15B

“The organization has a plolicy for approval of compensation of officers and key employees. The compensation for employees is approved on an annual basis.”

Governing documents etc available to public Part VI line 19

“Form 990 and single reports are made available to the public and are also made available upon request.”

Filing and Contact Details

Filer

Filer Name
Ser Familia
EIN
35-2166123
In Care Of
% BELISA URBINA
Phone
6783633079
Address
1000 COBB PLACE BLVD NW SUITE 170, KENNESAW, GA 30144

Signing Officer

Name
Belisa Urbina
Title
CEO
Phone
6783633079
Signed
2025-06-23
Discuss with paid preparer
Yes

Organization Details

Formed
2001
Legal Domicile
Ga
Voting Board Members
19
Independent Board Members
19
Employees
51

Preparer

Firm
Bambo Sonaike CPA LLC
Address
707 WHITLOCK AVE SUITE B-21, Marietta, GA 30064
Preparer
Adebambo Sonaike CPA
Phone
7709566455
Supplemental Narrative

Additional Explanations

List of other expenses Part IX line 24E

“Puerto rico expenses, training expenses, bank charges, insurance.”

Raw XML AppendixShowing 400 of 522 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/BooksInCareOfDetail/PhoneNum06783633079
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt01000 COBB PLACE BLVD
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IRS990/ConsolidatedAuditFinclStmtInd0true
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IRS990/DAFExcessBusinessHoldingsInd0false
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IRS990/ElectionOfBoardMembersInd0false
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IRS990/Form990PartVIISectionAGrp/PersonNm1JOSE RODRIGUEZ
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IRS990/Form990PartVIISectionAGrp/PersonNm3LINDA PEREZ- CAMPANUCCI
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IRS990/Form990PartVIISectionAGrp/PersonNm12TONY GONZALEZ
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