Civic Intelligence

Greater Lafayette Convention and Visitors Bureau Inc

EIN 35-1575142 • 501(c)6 • Lafayette, IN

Profile

Responsible for promoting Tippecanoe County as an attractive travel destination by enhancing its public image as a dynamic place to live, work and visit. Through the impact of travel, we help strengthen the local economy and provide opportunity for people in our community.

301 Frontage RoadLafayette, IN 47905

homeofpurdue.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

15th percentile

0.00x

Higher debt load relative to assets than 15% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

15th percentile

0.00x

Higher debt load relative to revenue than 15% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

81st percentile

18%

Higher net margin than 81% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

44th percentile

$118,505

Higher top officer pay than 44% of similar nonprofits.

Top officer pay equals 5.3% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

90th percentile

32%

Faster asset growth than 90% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

91st percentile

44%

Faster revenue growth than 91% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$1,649,004

Up $401,743 (+32%) from 2023

Liabilities

Down

$2,066

Down $1 (-0.0%) from 2023

Net Assets

Up

$1,646,938

Up $401,744 (+32%) from 2023

Revenue

Up

$2,228,722

Up $684,955 (+44%) from 2023

Expenses

Up

$1,826,978

Up $469,809 (+35%) from 2023

Net Income

Up

$401,744

Up $215,146 (+115%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2021: $894,628Liabilities 2021: $1,660Net Assets 2021: $892,9682021Assets 2022: $1,059,952Liabilities 2022: $1,356Net Assets 2022: $1,058,5962022Assets 2023: $1,247,261Liabilities 2023: $2,067Net Assets 2023: $1,245,1942023Assets 2024: $1,649,004Liabilities 2024: $2,066Net Assets 2024: $1,646,9382024

Highlighted filing

2024

Assets$1,649,004
Liabilities$2,066
Net Assets$1,646,938

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2021: $761,283Expenses 2021: $796,383Net Income 2021: -$35,1002021Revenue 2022: $1,163,739Expenses 2022: $998,111Net Income 2022: $165,6282022Revenue 2023: $1,543,767Expenses 2023: $1,357,169Net Income 2023: $186,5982023Revenue 2024: $2,228,722Expenses 2024: $1,826,978Net Income 2024: $401,7442024

Highlighted filing

2024

Revenue$2,228,722
Expenses$1,826,978
Net Income$401,744

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.0
Gross Receipts
$2,228,722
Mission and Program Overview

Mission

Responsible for promoting Tippecanoe County as an attractive travel destination by enhancing its public image as a dynamic place to live, work and visit. Through the impact of travel, we help strengthen the local economy and provide opportunity for people in our community.

Provide support and promotion of the tourism sector in our community and be a vital driver of the visitor economy. Which then creates a ripple effect that makes our community more vibrant, dynamic, diverse, and a great place to visit, work, play, or belong.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments-$928,871-
Land, Buildings, and Equipment, Net$610,909$676,508▲ $65,599
Cash and Non-Interest-Bearing Accounts$636,352$43,625▼ $592,727
Total Assets$1,247,261$1,649,004▲ $401,743
Liabilities
Other Liabilities$2,067$2,066▼ $1
Total Liabilities$2,067$2,066▼ $1
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,245,194$1,646,938▲ $401,744
Total Net Assets Fund Balance$1,245,194$1,646,938▲ $401,744
Total Liabilities and Net Assets / Fund Balance$1,247,261$1,649,004▲ $401,743

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$456,378$66,022-
Land$197,000--
Equipment$23,130$12,953-
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Joann L WadePresidentFT$118,505$118,505
Lisa MorrowVice PresideFT$108,447$108,447

Board Members and Trustees

NameTitle
David ByersBoard Chair
Dave SattlerBoard Member
David BatheBoard Member
Kathy VernonBoard Member
Kevin NoeBoard Member
Liz DevaultBoard Member
Nolan WillhiteBoard Member
Rachel JohnsonBoard Member
Rich GhiselliBoard Member
Teresa WitkoskeBoard Member
Nick BonoraBoard Treasu
Rebecca BarnesBoard Vice C
Karen Hirsh-cooperBaord Secret
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,151,300
Investment Income
$77,422
Other Revenue
$0
Change in Net Assets
$401,744

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,228,722
Total Revenue per Audited Statements
$2,228,722
Total Revenue per Form 990
$2,228,722
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,079,627
Salaries, Compensation, and Employee Benefits$747,351
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$560,774$21,047-$581,821
Other Salaries and Wages$331,381$30,544-$361,925
Current Officers, Directors, Trustees, and Key Employees$206,527$20,425-$226,952
Other Employee Benefits$77,767$9,093-$86,860
Occupancy$54,237$8,650-$62,887
Payroll Taxes$41,127$3,897-$45,024
Pension Plan Contributions$23,969$2,621-$26,590
Travel$22,713$3,711-$26,424
Depreciation Depletion$20,123$2,236-$22,359
Office Expenses-$14,538-$14,538
Fees for Services Accounting-$7,100-$7,100
Other Expenses$5,545$1,386-$6,931
All Other Expenses-$4,060-$4,060
Insurance$940$1,882-$2,822
Total Functional Expenses$1,657,491$169,487$0$1,826,978

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,826,978
Total Expenses per Audited Statements$1,826,978
Total Expenses per Form 990$1,826,978
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

Indiana legislation creates a 10 member governing board. Those 10 members then appoint 3 at-large members.

Form 990, Page 6, Part VI, Line 11B

The bureau's coo reviews the form 990 before filing.

Form 990, Page 6, Part VI, Line 12C

Board members are asked at each meeting whether there are any conflicts of interest that need to be brought before the board.

Form 990, Page 6, Part VI, Line 19

Governing documents, conflict of interest policy and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
Greater Lafayette Convention
EIN
35-1575142
Phone
7654479999
Address
301 FRONTAGE ROAD, LAFAYETTE, IN 47905
Doing Business As
Visit Lafayette - West Lafayette

Signing Officer

Name
Lisa Morrow
Title
Vice President/COO
Phone
7654479999
Signed
2025-11-13

Organization Details

Principal Officer
Joann L Wade
Formed
1978
Legal Domicile
In
Voting Board Members
13
Independent Board Members
13
Employees
16

Preparer

Firm
Kemper CPA Group Llp
Address
625 S DAN JONES ROAD, AVON, IN 46123
Preparer
Lesley a Rhoden CPA
Phone
3178399136
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

Responsible for promoting tippecanoe county as an attractive travel destination by enhancing its public image as a dynamic place to live, work and visit. Through the impact of travel, we help strengthen the local economy and provide opportunity for people in our community.

Financial Statement Notes

Schedule D, Page 3, Part X

Greater lafayette convention and visitors bureau, inc. Is a not-for-profit organization that is exempt from income taxes under section 501(c)(6) of the internal revenue code and is not classified by the internal revenue service as a private foundation under section 509(a) of the internal revenue code. The bureau files information tax returns in the u.s. Federal and indiana jurisdictions. The bureau is no longer subject to u.s. Ferderal, state, and local income tax examinations by tax authorities for years ending prior to december 31, 2021.

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IRS990/OtherExpensesGrp/ProgramServicesAmt220269
IRS990/OtherExpensesGrp/ProgramServicesAmt35545
IRS990/OtherExpensesGrp/TotalAmt0197500
IRS990/OtherExpensesGrp/TotalAmt1126159
IRS990/OtherExpensesGrp/TotalAmt227026
IRS990/OtherExpensesGrp/TotalAmt36931
IRS990/OtherLiabilitiesGrp/BOYAmt02067
IRS990/OtherLiabilitiesGrp/EOYAmt02066
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt030544
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0331381
IRS990/OtherSalariesAndWagesGrp/TotalAmt0361925
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt03897
IRS990/PayrollTaxesGrp/ProgramServicesAmt041127
IRS990/PayrollTaxesGrp/TotalAmt045024
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt02621
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt023969
IRS990/PensionPlanContributionsGrp/TotalAmt026590
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0JOANN L WADE
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0721000
IRS990/ProgramServiceRevenueGrp/BusinessCd1999999
IRS990/ProgramServiceRevenueGrp/Desc0TIPPECANOE COUNTY INNKEEPERS
IRS990/ProgramServiceRevenueGrp/Desc1VISITORS GUIDE AD REVENUE
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt02115000
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt136300
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt02115000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt136300
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYInvestmentIncomeAmt01267
IRS990/PYOtherExpensesAmt0645076
IRS990/PYProgramServiceRevenueAmt01542500
IRS990/PYRevenuesLessExpensesAmt0186598
IRS990/PYSalariesCompEmpBnftPaidAmt0712093
IRS990/PYTotalExpensesAmt01357169
IRS990/PYTotalRevenueAmt01543767
IRS990/ReconcilationRevenueExpnssAmt0401744
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0928871
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/BuildingsGrp/BookValueAmt0456378
IRS990ScheduleD/BuildingsGrp/DepreciationAmt066022
IRS990ScheduleD/BuildingsGrp/InvestmentCostOrOtherBasisAmt0522400
IRS990ScheduleD/EquipmentGrp/BookValueAmt023130
IRS990ScheduleD/EquipmentGrp/DepreciationAmt012953
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt036083
IRS990ScheduleD/ExpensesSubtotalAmt01826978
IRS990ScheduleD/FederalIncomeTaxLiabilityAmt02066
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/LandGrp/BookValueAmt0197000
IRS990ScheduleD/LandGrp/InvestmentCostOrOtherBasisAmt0197000
IRS990ScheduleD/RevenueSubtotalAmt02228722
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0GREATER LAFAYETTE CONVENTION AND VISITORS BUREAU, INC. IS A NOT-FOR-PROFIT ORGANIZATION THAT IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND IS NOT CLASSIFIED BY THE INTERNAL REVENUE SERVICE AS A PRIVATE FOUNDATION UNDER SECTION 509(A) OF THE INTERNAL REVENUE CODE. THE BUREAU FILES INFORMATION TAX RETURNS IN THE U.S. FEDERAL AND INDIANA JURISDICTIONS. THE BUREAU IS NO LONGER SUBJECT TO U.S. FERDERAL, STATE, AND LOCAL INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS ENDING PRIOR TO DECEMBER 31, 2021.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0676508
IRS990ScheduleD/TotalExpensesPerForm990Amt01826978
IRS990ScheduleD/TotalLiabilityAmt02066
IRS990ScheduleD/TotalRevenuePerForm990Amt02228722
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt02228722
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01826978
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0RESPONSIBLE FOR PROMOTING TIPPECANOE COUNTY AS AN ATTRACTIVE TRAVEL DESTINATION BY ENHANCING ITS PUBLIC IMAGE AS A DYNAMIC PLACE TO LIVE, WORK AND VISIT. THROUGH THE IMPACT OF TRAVEL, WE HELP STRENGTHEN THE LOCAL ECONOMY AND PROVIDE OPPORTUNITY FOR PEOPLE IN OUR COMMUNITY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1INDIANA LEGISLATION CREATES A 10 MEMBER GOVERNING BOARD. THOSE 10 MEMBERS THEN APPOINT 3 AT-LARGE MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BUREAU'S COO REVIEWS THE FORM 990 BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3BOARD MEMBERS ARE ASKED AT EACH MEETING WHETHER THERE ARE ANY CONFLICTS OF INTEREST THAT NEED TO BE BROUGHT BEFORE THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SpecialConditionDesc0EXTENDED TO NOVEMBER 17 2025
IRS990/StatesWhereCopyOfReturnIsFldCd0IN
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01247261
IRS990/TotalAssetsEOYAmt01649004
IRS990/TotalAssetsGrp/BOYAmt01247261
IRS990/TotalAssetsGrp/EOYAmt01649004
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt016
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0169487
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01657491
IRS990/TotalFunctionalExpensesGrp/TotalAmt01826978
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt02067
IRS990/TotalLiabilitiesEOYAmt02066
IRS990/TotalLiabilitiesGrp/BOYAmt02067
IRS990/TotalLiabilitiesGrp/EOYAmt02066
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01245194
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01646938
IRS990/TotalProgramServiceRevenueAmt02151300
IRS990/TotalReportableCompFromOrgAmt0226952
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02228722
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02228722
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01247261
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01649004
IRS990/TravelGrp/ManagementAndGeneralAmt03711
IRS990/TravelGrp/ProgramServicesAmt022713
IRS990/TravelGrp/TotalAmt026424
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0HOMEOFPURDUE.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0LISA MORROW
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0VICE PRESIDENT/COO
ReturnHeader/BusinessOfficerGrp/PhoneNum07654479999
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0GREATER LAFAYETTE CONVENTION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0AND VISITORS BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0GREA
ReturnHeader/Filer/EIN0351575142
ReturnHeader/Filer/PhoneNum07654479999
ReturnHeader/Filer/USAddress/AddressLine1Txt0301 FRONTAGE ROAD
ReturnHeader/Filer/USAddress/CityNm0LAFAYETTE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IN
ReturnHeader/Filer/USAddress/ZIPCd047905
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0370818432
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0KEMPER CPA GROUP LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0625 S DAN JONES ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0AVON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd046123
ReturnHeader/PreparerPersonGrp/PhoneNum03178399136
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0LESLEY A RHODEN CPA
ReturnHeader/ReturnTs02025-11-13T11:33:39-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31

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