Liabilities / Assets
Score unavailable
Liabilities-to-assets requires both liabilities and assets on the latest valid filing.
American Greetings Corp Welfare Benefits
EIN 34-6953323 • 501(c)9 • Brooklyn, OH
Profile
The trust hereunder has been formed for the purpose of funding the plan and any benefit programs which the company, american greetings corporation, designates for inclusion in the plan. It is the intentof the company and the trustee that the trust fund be administered in accordance with the terms of the plan, except as otherwise expressly provided in this agreement. The company established this trust in order to facilitate administration of the plan and to provide employees with a greater sense of welfare benefit upon retirement.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
No value available
Liabilities / Revenue
80th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
16th percentile
Higher net margin than 16% of similar nonprofits.
Top Officer Pay
81st percentile
Higher top officer pay than 81% of similar nonprofits.
Top officer pay equals 0.7% of source-year revenue.
Asset Growth
46th percentile
Faster asset growth than 46% of similar nonprofits.
Revenue Growth
23rd percentile
Faster revenue growth than 23% of similar nonprofits.
Balance Sheet
Assets
Down$0
Down $4,515,946 (-100%) from 2024
Liabilities
Flat$0
Flat from 2024
Net Assets
Down$0
Down $4,515,946 (-100%) from 2024
Revenue
Down$161,539
Down $3,563,315 (-96%) from 2024
Expenses
Down$4,665,785
Down $12,010,505 (-72%) from 2024
Net Income
Up-$4,504,246
Up $8,447,190 (+65%) from 2024
Trend Graphs
Filings
Most recent year
2025 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $0
- Liabilities
- $0
- Net assets
- $0
- Revenue
- $161,539
- Expenses
- $4,665,785
- Net income
- -$4,504,246
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Mar 1, 2024 to Feb 28, 2025
- Signed
- Jul 7, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $161,539
Mission and Program Overview
Mission
The trust hereunder has been formed for the purpose of funding the plan and any benefit programs which the company, american greetings corporation, designates for inclusion in the plan. It is the intentof the company and the trustee that the trust fund be administered in accordance with the terms of the plan, except as otherwise expressly provided in this agreement. The company established this trust in order to facilitate administration of the plan and to provide employees with a greater sense of welfare benefit upon retirement.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $4,515,946 | - | - |
| Cap Stk Tr Prin Current Funds | $4,515,946 | - | - |
| Rtn Earn Endowment Incm Other Fnds | - | $0 | - |
| Total Assets | $4,515,946 | $0 | ▼ $4,515,946 |
| Liabilities | |||
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $4,515,946 | $0 | ▼ $4,515,946 |
| Total Liabilities and Net Assets / Fund Balance | $4,515,946 | $0 | ▼ $4,515,946 |
Compensation and Service Providers
Employees
| Name | Title | Base | Total |
|---|---|---|---|
| - | Trustee | $1,073 | $1,073 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $0
- Program Service Revenue
- $99,300
- Investment Income
- $62,239
- Other Revenue
- $0
- Change in Net Assets
- $-4,504,246
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $22,480 |
| Salaries, Compensation, and Employee Benefits | $1,073 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Benefits to Members | $4,642,232 | - | - | $4,642,232 |
| Current Officers, Directors, Trustees, and Key Employees | $1,073 | - | - | $1,073 |
| Other Expenses | $25 | - | - | $25 |
| Total Functional Expenses | $4,665,785 | $0 | $0 | $4,665,785 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Subject to proxy tax
- No
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- No
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
EXPLANATION FOR FORM 990, PAGE 6, PART VI, LINE 1A
“Keybank is the sole trustee of this trust. There are no material differences of members voting rights.”
Explanation for Form 990, Page 6, Part VI, Line 6
“Shareholders elect the board of directors to oversee their interest in the long-term health and overall success and financial strength of the business. The board serves as the ultimate decision-making body, except for those matters reserved to or shared with the shareholders. The board selects and overseesthe members of senior management who are charged by the board with conducting the business.”
Form 990, Page 6, Part VI, Line 11-description of Process for Review
“All returns are thoroughly prepared and reviewed by our internal professional trust tax department.”
EXPLANATION FOR FORM 990, PAGE 6, PART VI, LINE 12C
“There is no conflict of interest policy for this trust. Keybank, as trustee has a written conflict of interest policy. American greetings corporation has a written conflict of interest policy and key managers and officers are required to sign off on it annually.”
FORM 990, PAGE 6, PART VI, LINE 15A
“KEYBANK, SERVING AS TRUSTEE, MAKES DECISIONS AS DIRECTED BY AMERICAN GREETINGS IN ACCORDANCE WITH THE MISSION OF THIS VEBA TRUST. COMPLYING WITH PAGE 16, ITEM 6.2(b) OF THE TRUST INSTRUMENT, WHICH STATES THAT"THE COMPANY" SHALL PAY TO THE TRUSTEE FROM TIME TO TIME SUCH REASONABLE COMPENSATION FOR ITS SERVICES AS TRUSTEE AS AGREED UPON,BUT UNTIL PAID, SUCH COMPENSATION SHALL CONSTITUTE A CHARGE UPON THETRUST FUND. THE COMPANY USES THIS TRUST MAINLY TO MAKE BENEFITPAYMENTS ACCORDING TO THE ESTABLISHED VEBA PLAN.”
FORM 990, PAGE 6, PART VI, LINE 15B
“All issues regarding compensation for executives are reviewed by thecompensation committee of the board of directors and approved by the entire board.”
Form 990, Page 6, Part VI, Line 19
“Keybank makes documents available upon request by mail or by phone and delivered within two weeks of the request. American greetings makesdocuments available to the public through their internet site andspecifically their corporate governance pages. All necessarydocuments required of a publicly held complany are made availablethrough governmental filings and through their investor relationsinternet pages and through their annual reports.”
Filing and Contact Details
Filer
- Filer Name
- American Greetings Corp Welfare Benefits
- EIN
- 34-6953323
- Phone
- 2166893681
- Address
- 4900 TIEDEMAN ROAD OH-01-49-0381, BROOKLYN, OH 44144
Signing Officer
- Name
- Keybank by Joseph Velkos
- Title
- Vice President
- Phone
- 2166893681
- Signed
- 2025-07-07
- Discuss with paid preparer
- Yes
Organization Details
- Formed
- 2004
- Legal Domicile
- Oh
- Voting Board Members
- 10
- Independent Board Members
- 7
- Employees
- 0
Preparer
- Firm
- Pwc US Tax Llp
- Address
- 4300 E CAMELBACK ROAD STE 475, PHOENIX, AZ 85018
- Preparer
- Jeffrey E Kuhlin
- Phone
- 4123556000
Supplemental Narrative
Additional Explanations
Explanation for Form 990, Part XI, Line 9
“Accrued Income Adjustment -$11,700”
Raw XML Appendix305 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
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| IRS990/IncludeFIN48FootnoteInd | 0 | false |
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| IRS990/IndependentVotingMemberCnt | 0 | 7 |
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| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 4515946 |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | KEYBANK IS THE SOLE TRUSTEE OF THIS TRUST. THERE ARE NO MATERIAL DIFFERENCES OF MEMBERS VOTING RIGHTS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | SHAREHOLDERS ELECT THE BOARD OF DIRECTORS TO OVERSEE THEIR INTEREST IN THE LONG-TERM HEALTH AND OVERALL SUCCESS AND FINANCIAL STRENGTH OF THE BUSINESS. THE BOARD SERVES AS THE ULTIMATE DECISION-MAKING BODY, EXCEPT FOR THOSE MATTERS RESERVED TO OR SHARED WITH THE SHAREHOLDERS. THE BOARD SELECTS AND OVERSEESTHE MEMBERS OF SENIOR MANAGEMENT WHO ARE CHARGED BY THE BOARD WITH CONDUCTING THE BUSINESS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | ALL RETURNS ARE THOROUGHLY PREPARED AND REVIEWED BY OUR INTERNAL PROFESSIONAL TRUST TAX DEPARTMENT. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THERE IS NO CONFLICT OF INTEREST POLICY FOR THIS TRUST. KEYBANK, AS TRUSTEE HAS A WRITTEN CONFLICT OF INTEREST POLICY. AMERICAN GREETINGS CORPORATION HAS A WRITTEN CONFLICT OF INTEREST POLICY AND KEY MANAGERS AND OFFICERS ARE REQUIRED TO SIGN OFF ON IT ANNUALLY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | KEYBANK, SERVING AS TRUSTEE, MAKES DECISIONS AS DIRECTED BY AMERICAN GREETINGS IN ACCORDANCE WITH THE MISSION OF THIS VEBA TRUST. COMPLYING WITH PAGE 16, ITEM 6.2(b) OF THE TRUST INSTRUMENT, WHICH STATES THAT"THE COMPANY" SHALL PAY TO THE TRUSTEE FROM TIME TO TIME SUCH REASONABLE COMPENSATION FOR ITS SERVICES AS TRUSTEE AS AGREED UPON,BUT UNTIL PAID, SUCH COMPENSATION SHALL CONSTITUTE A CHARGE UPON THETRUST FUND. THE COMPANY USES THIS TRUST MAINLY TO MAKE BENEFITPAYMENTS ACCORDING TO THE ESTABLISHED VEBA PLAN. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | ALL ISSUES REGARDING COMPENSATION FOR EXECUTIVES ARE REVIEWED BY THECOMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS AND APPROVED BY THE ENTIRE BOARD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | KEYBANK MAKES DOCUMENTS AVAILABLE UPON REQUEST BY MAIL OR BY PHONE AND DELIVERED WITHIN TWO WEEKS OF THE REQUEST. AMERICAN GREETINGS MAKESDOCUMENTS AVAILABLE TO THE PUBLIC THROUGH THEIR INTERNET SITE ANDSPECIFICALLY THEIR CORPORATE GOVERNANCE PAGES. ALL NECESSARYDOCUMENTS REQUIRED OF A PUBLICLY HELD COMPLANY ARE MADE AVAILABLETHROUGH GOVERNMENTAL FILINGS AND THROUGH THEIR INVESTOR RELATIONSINTERNET PAGES AND THROUGH THEIR ANNUAL REPORTS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | Accrued Income Adjustment -$11,700 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | EXPLANATION FOR FORM 990, PAGE 6, PART VI, LINE 1a |
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| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | EXPLANATION FOR FORM 990, PAGE 6, PART VI, LINE 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PAGE 6, PART VI, LINE 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PAGE 6, PART VI, LINE 15b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | EXPLANATION FOR FORM 990, PART XI, LINE 9 |
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| IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/LegalDomicileStateCd | 0 | OH |
| IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/PrimaryActivitiesTxt | 0 | MANUFACTURING GREETING CARDS |
| IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/RelatedOrganizationName/BusinessNameLine1Txt | 0 | AMERICAN GREETINGS CORP |
| IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/USAddress/AddressLine1Txt | 0 | ONE AMERCAN BLVD |
| IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/USAddress/CityNm | 0 | CLEVELAND |
| IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/USAddress/StateAbbreviationCd | 0 | OH |
| IRS990ScheduleR/IdRelatedOrgTxblCorpTrGrp/USAddress/ZIPCd | 0 | 44145 |
| IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd | 0 | false |
| IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd | 0 | false |
| IRS990ScheduleR/PaidEmployeesSharingInd | 0 | false |
| IRS990ScheduleR/PerformOfServicesByOtherOrgInd | 0 | false |
| IRS990ScheduleR/PerformOfServicesForOthOrgInd | 0 | false |
| IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd | 0 | false |
| IRS990ScheduleR/ReimbursementPaidByOtherOrgInd | 0 | false |
| IRS990ScheduleR/ReimbursementPaidToOtherOrgInd | 0 | false |
| IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd | 0 | false |
| IRS990ScheduleR/RentalOfFcltsFromOthOrgInd | 0 | false |
| IRS990ScheduleR/SharingOfFacilitiesInd | 0 | false |
| IRS990ScheduleR/TransferFromOtherOrgInd | 0 | false |
| IRS990ScheduleR/TransferToOtherOrgInd | 0 | true |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | true |
| IRS990/TotalAssetsBOYAmt | 0 | 4515946 |
| IRS990/TotalAssetsEOYAmt | 0 | 0 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 4515946 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 4665785 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 4665785 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 4515946 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 0 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 4642232 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 99300 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 1073 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 62239 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 99300 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 161539 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 4515946 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 0 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TypeOfOrganizationTrustInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 4900 TIEDEMAN OH-01-49-0381 |
| IRS990/USAddress/CityNm | 0 | BROOKLYN |
| IRS990/USAddress/StateAbbreviationCd | 0 | OH |
| IRS990/USAddress/ZIPCd | 0 | 44144 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 10 |
| IRS990/VotingMembersIndependentCnt | 0 | 7 |
| IRS990/WebsiteAddressTxt | 0 | N/A |
| IRS990/WhistleblowerPolicyInd | 0 | true |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | KEYBANK BY JOSEPH VELKOS |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | Vice President |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2166893681 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-07-07 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | AMERICAN GREETINGS CORP WELFARE BENEFITS |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | AMER |
| ReturnHeader/Filer/EIN | 0 | 346953323 |
| ReturnHeader/Filer/PhoneNum | 0 | 2166893681 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 4900 TIEDEMAN ROAD OH-01-49-0381 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | BROOKLYN |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | OH |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 44144 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | true |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 920460586 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | PWC US TAX LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 4300 E CAMELBACK ROAD STE 475 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | PHOENIX |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | AZ |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 85018 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 4123556000 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-07-07 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | JEFFREY E KUHLIN |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2025-07-11T12:01:29-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-03-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2025-02-28 |
| ReturnHeader/TaxYr | 0 | 2024 |
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