Liabilities / Assets
71st percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 33-1577117 • New York, NY
Profile
Gifting sense develops and delivers free, permissionless mindful spending tools and resources for school-aged children. These include the dims-does it make sense? Score calculator, as well as lesson plans and downloadable printouts, all designed to help young people prepare for smart money talks, today and in the future, by embracing the powerful habits of pausing, gathering information and reflecting before they spend their money.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
71st percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
72nd percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
77th percentile
Higher net margin than 77% of similar nonprofits.
Top Officer Pay
89th percentile
Higher top officer pay than 89% of similar nonprofits.
Top officer pay equals 33.6% of source-year revenue.
Asset Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Revenue Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Assets
$43,730
No earlier filing loaded for comparison.
Liabilities
$0
No earlier filing loaded for comparison.
Net Assets
$43,730
No earlier filing loaded for comparison.
Revenue
$112,965
No earlier filing loaded for comparison.
Expenses
$69,235
No earlier filing loaded for comparison.
Net Income
$43,730
No earlier filing loaded for comparison.
Most recent year
2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.
Gifting sense develops and delivers free, permissionless mindful spending tools and resources for school-aged children. These include the dims-does it make sense? Score calculator, as well as lesson plans and downloadable printouts, all designed to help young people prepare for smart money talks, today and in the future, by embracing the powerful habits of pausing, gathering information and reflecting before they spend their money.
| Description | Grants | Expenses |
|---|---|---|
| WE ARE A MISSION-DRIVEN NONPROFIT THAT DOES ONE THING WELL: WE INTRODUCE YOUNG PEOPLE TO THE POWER OF SPENDING WITH A PLAN. FOR A DECADE, WE'VE SEEN THAT LETTING SCHOOL-AGE CHILDREN WORK ON PERSONAL FINANCE PROBLEMS THAT MATTER TO THEM IN REAL TIME ("SHOULD I BUY THIS ITEM OR EXPERIENCE?") CONVINCES YOUNG PEOPLE THAT MONEY SMARTS ARE WORTH PURSUING LONG BEFORE THEY BECOME ADULT INCOME EARNERS. THERE IS MORE TO BEING GOOD WITH MONEY THAN WISE SPENDING HABITS. HOWEVER, THINKING BEFORE BUYING ALLOWS YOUNG PEOPLE TO DISCOVER THAT ANYONE CAN ACCESS AND USE FINANCIAL INFORMATION TO IMPROVE THEIR LIVES. THIS INSIGHT TENDS TO GROW INTO BETTER SAVINGS HABITS, INTEREST IN INVESTING FOR THE FUTURE, AND A LIFELONG SENSE THAT FINANCIAL CONFIDENCE IS FOR EVERYONE.OUR MINDFUL SPENDING WORKSHOPS (IN-PERSON AND ONLINE) GIVE YOUNG PEOPLE A PRACTICAL ON-RAMP TO BECOMING GOOD WITH MONEY, IN CLASSROOMS, COMMUNITY CENTERS OR AROUND THE KITCHEN TABLE. | $0 | $0 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| CHITRA UNNIKRISHNAN | Board Member | PT | $37,928 | - | $37,928 |
| KAREN HOLLAND | Founder | FT | $0 | - | - |
| CHRISTINE MCGRATH | Board Member | - | $0 | - | - |
| JONATHAN KENT | Board Member | - | $0 | - | - |
“Description: bank fees. Amount: 170. Description: direct program expenses. Amount: 6,944. Description: travel. Amount: 2,986. Description: website developlment and maintenance. Amount: 21,207. Total to form 990-ez, line 16: 31,307.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | 0 |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 9178310131 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 20 E END AVE APT 11A |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10028 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 0 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 43730 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | 0 |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 112965 |
| IRS990EZ/DirectIndirectPltclExpendAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | 0 |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 43730 |
| IRS990EZ/FiledScheduleAInd | 0 | 1 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | 0 |
| IRS990EZ/ForeignOfficeInd | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 43730 |
| IRS990EZ/GrossReceiptsAmt | 0 | 112965 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/LobbyingActivitiesInd | 0 | 0 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | 0 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 43730 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 0 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 43730 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 50.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 13.50 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 37928 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | KAREN HOLLAND |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | CHITRA UNNIKRISHNAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | CHRISTINE MCGRATH |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | JONATHAN KENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | FOUNDER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | BOARD MEMBER |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 31307 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | GIFTING SENSE DEVELOPS AND DELIVERS FREE, PERMISSIONLESS MINDFUL SPENDING TOOLS AND RESOURCES FOR SCHOOL-AGED CHILDREN. THESE INCLUDE THE DIMS-DOES IT MAKE SENSE? SCORE CALCULATOR, AS WELL AS LESSON PLANS AND DOWNLOADABLE PRINTOUTS, ALL DESIGNED TO HELP YOUNG PEOPLE PREPARE FOR SMART MONEY TALKS, TODAY AND IN THE FUTURE, BY EMBRACING THE POWERFUL HABITS OF PAUSING, GATHERING INFORMATION AND REFLECTING BEFORE THEY SPEND THEIR MONEY. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | WE ARE A MISSION-DRIVEN NONPROFIT THAT DOES ONE THING WELL: WE INTRODUCE YOUNG PEOPLE TO THE POWER OF SPENDING WITH A PLAN. FOR A DECADE, WE'VE SEEN THAT LETTING SCHOOL-AGE CHILDREN WORK ON PERSONAL FINANCE PROBLEMS THAT MATTER TO THEM IN REAL TIME ("SHOULD I BUY THIS ITEM OR EXPERIENCE?") CONVINCES YOUNG PEOPLE THAT MONEY SMARTS ARE WORTH PURSUING LONG BEFORE THEY BECOME ADULT INCOME EARNERS. THERE IS MORE TO BEING GOOD WITH MONEY THAN WISE SPENDING HABITS. HOWEVER, THINKING BEFORE BUYING ALLOWS YOUNG PEOPLE TO DISCOVER THAT ANYONE CAN ACCESS AND USE FINANCIAL INFORMATION TO IMPROVE THEIR LIVES. THIS INSIGHT TENDS TO GROW INTO BETTER SAVINGS HABITS, INTEREST IN INVESTING FOR THE FUTURE, AND A LIFELONG SENSE THAT FINANCIAL CONFIDENCE IS FOR EVERYONE.OUR MINDFUL SPENDING WORKSHOPS (IN-PERSON AND ONLINE) GIVE YOUNG PEOPLE A PRACTICAL ON-RAMP TO BECOMING GOOD WITH MONEY, IN CLASSROOMS, COMMUNITY CENTERS OR AROUND THE KITCHEN TABLE. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/SalariesOtherCompEmplBnftAmt | 0 | 37928 |
| IRS990EZ/SchoolOperatingInd | 0 | 0 |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | NY |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TaxImposedOnOrganizationMgrAmt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4911Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4912Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4955Amt | 0 | 0 |
| IRS990EZ/TaxReimbursedByOrganizationAmt | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 69235 |
| IRS990EZ/TotalRevenueAmt | 0 | 112965 |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.GIFTINGSENSE.ORG |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/CurrentTaxYearAmt | 0 | 76450 |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt | 0 | 76450 |
| IRS990ScheduleA/First5Years509Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 111768 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 111768 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 35318 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearAmt | 0 | 76450 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt | 0 | 76450 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 111768 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 111768 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 111768 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 111768 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: BANK FEES. AMOUNT: 170. DESCRIPTION: DIRECT PROGRAM EXPENSES. AMOUNT: 6,944. DESCRIPTION: TRAVEL. AMOUNT: 2,986. DESCRIPTION: WEBSITE DEVELOPLMENT AND MAINTENANCE. AMOUNT: 21,207. TOTAL TO FORM 990-EZ, LINE 16: 31,307. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | KAREN HOLLAND |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | FOUNDER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 9178310131 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2026-03-27 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | GIFTING SENSE INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | GIFT |
| ReturnHeader/Filer/EIN | 0 | 331577117 |
| ReturnHeader/Filer/PhoneNum | 0 | 9178310131 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 20 E END AVE APT 11A |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10028 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 931474593 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | MILLER CPA GROUP PC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 2131 PALOMAR AIRPORT ROAD SUITE 226 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | CARLSBAD |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 920111433 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 7606838630 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2026-03-26 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | ALANA TAMARA MILLER CPA |
| ReturnHeader/ReturnTs | 0 | 2026-03-27T13:41:49-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2025-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2025-12-31 |
| ReturnHeader/TaxYr | 0 | 2025 |
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