Civic Intelligence

Surfing Heritage and Culture Center

EIN 33-0934459 • 501(c)3 • San Clemente, CA

Profile

The surfing heritage foundation is dedicated to preserving the history of surfing. We collect, preserve, and document surf craft, print, photos, oral histories, art, cinematography, and surfing memorabilia for the appreciation and education of current and future generations.

110 Calle IglesiaSan Clemente, CA 92672

www.surfingheritage.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

15th percentile

0.00x

Higher debt load relative to assets than 15% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2025

Liabilities / Revenue

21st percentile

0.02x

Higher debt load relative to revenue than 21% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2025

Net Margin

72nd percentile

19%

Higher net margin than 72% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2025

Top Officer Pay

35th percentile

$93,333

Higher top officer pay than 35% of similar nonprofits.

Top officer pay equals 10.9% of source-year revenue.

501(c)3 • $5M-$10M nonprofits • Source year 2025

Asset Growth

44th percentile

2.2%

Faster asset growth than 44% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Revenue Growth

91st percentile

101%

Faster revenue growth than 91% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Assets

Up

$5,691,082

Up $123,923 (+2.2%) from 2024

Liabilities

Down

$21,162

Down $16,213 (-43%) from 2024

Net Assets

Up

$5,669,920

Up $140,136 (+2.5%) from 2024

Revenue

Up

$860,157

Up $432,613 (+101%) from 2024

Expenses

Down

$700,121

Down $287,055 (-29%) from 2024

Net Income

Up

$160,036

Up $719,668 (+129%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2015: $2,297,208Liabilities 2015: $28,698Net Assets 2015: $2,268,5102015Assets 2016: $4,678,943Liabilities 2016: $263,857Net Assets 2016: $4,415,0862016Assets 2017: $4,552,778Liabilities 2017: $24,140Net Assets 2017: $4,528,6382017Assets 2019: $4,537,693Liabilities 2019: $17,658Net Assets 2019: $4,520,0352019Assets 2020: $4,538,327Liabilities 2020: $16,512Net Assets 2020: $4,521,8152020Assets 2021: $6,146,175Liabilities 2021: $16,532Net Assets 2021: $6,129,6432021Assets 2022: $6,225,091Liabilities 2022: $18,998Net Assets 2022: $6,206,0932022Assets 2023: $6,072,267Liabilities 2023: $21,940Net Assets 2023: $6,050,3272023Assets 2024: $5,567,159Liabilities 2024: $37,375Net Assets 2024: $5,529,7842024Assets 2025: $5,691,082Liabilities 2025: $21,162Net Assets 2025: $5,669,9202025

Highlighted filing

2025

Assets$5,691,082
Liabilities$21,162
Net Assets$5,669,920

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2015: $511,269Expenses 2015: $488,170Net Income 2015: $23,0992015Revenue 2016: $2,046,021Expenses 2016: $477,445Net Income 2016: $1,568,5762016Revenue 2017: $429,290Expenses 2017: $315,738Net Income 2017: $113,5522017Revenue 2019: $343,956Expenses 2019: $449,374Net Income 2019: -$105,4182019Revenue 2020: $452,714Expenses 2020: $450,989Net Income 2020: $1,7252020Revenue 2021: $1,991,284Expenses 2021: $383,456Net Income 2021: $1,607,8282021Revenue 2022: $637,009Expenses 2022: $560,559Net Income 2022: $76,4502022Revenue 2023: $281,492Expenses 2023: $437,258Net Income 2023: -$155,7662023Revenue 2024: $427,544Expenses 2024: $987,176Net Income 2024: -$559,6322024Revenue 2025: $860,157Expenses 2025: $700,121Net Income 2025: $160,0362025

Highlighted filing

2025

Revenue$860,157
Expenses$700,121
Net Income$160,036

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Apr 1, 2024 to Mar 31, 2025
Signed
Aug 5, 2025
Return Version
2024v5.0
Gross Receipts
$874,807
Mission and Program Overview

Mission

The surfing heritage foundation is dedicated to preserving the history of surfing. We collect, preserve, and document surf craft, print, photos, oral histories, art, cinematography, and surfing memorabilia for the appreciation and education of current and future generations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$1,623,140$1,585,076▼ $38,064
Savings and Temporary Cash Investments$414,650$981,215▲ $566,565
Cash and Non-Interest-Bearing Accounts$209,145$136,683▼ $72,462
Inventories for Sale or Use$38,914$47,010▲ $8,096
Investments in Publicly Traded Securities$898,651$37,539▼ $861,112
Prepaid Expenses and Deferred Charges-$20,000-
Total Assets$5,567,159$5,691,082▲ $123,923
Other Assets Total$2,382,659$2,883,559▲ $500,900
Liabilities
Other Liabilities$12,000$12,000→ $0
Accounts Payable and Accrued Expenses$25,375$9,162▼ $16,213
Total Liabilities$37,375$21,162▼ $16,213
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,658,886$4,799,022▲ $140,136
Net Assets With Donor Restrictions$870,898$870,898→ $0
Total Net Assets Fund Balance$5,529,784$5,669,920▲ $140,136
Total Liabilities and Net Assets / Fund Balance$5,567,159$5,691,082▲ $123,923

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$980,935$314,065$1,295,000
Land$555,000-$555,000
Equipment$5,244$95,140$100,384
Leasehold Improvements$43,897$9,241$53,138
Other Land Buildings-$22,508$22,508
Other Assets Org$12,340--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$870,897---$870,897
2023$426,084$581,354-$136,540$870,897
2022$430,902--$4,818$426,084
2021$130,902$300,000--$430,902
2020$144,718-▼ $13,816-$130,902
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Michael IzziFmr Exec DirectorFT$93,333$93,333
Jeff AlterExecutive DiFT$28,000$28,000

Board Members and Trustees

NameTitle
Mark ChristyCo-chair
Paul NaudeCo-chair
Patti PanicciaFmr Co-chair
Spencer CroulFmr Co-chair
Bill EddyDirector
Candy WoodwardDirector
Dick MetzDirector
Greg DillionDirector
Greg MacgilivrayDirector
John MazzaDirector
Michael DoveyDirector
Paul StrauchDirector
Randy HildDirector
Rich FigoneDirector
Robert MardainDirector
Royce CanslerDirector
Tom SullivanDirector
Denny MichaelFmr Secretar
Dan McinerySecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$760,917
Program Service Revenue
$2,625
Investment Income
$63,109
Other Revenue
$33,506
All Other Contributions
$747,517
Change in Net Assets
$160,036
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$359,128
Salaries, Compensation, and Employee Benefits$340,993
Total Fundraising Expense$47,107
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$175,601$14,560$7,280$197,441
Fees for Services Other$117,547--$117,547
Current Officers, Directors, Trustees, and Key Employees$36,633$43,867$26,833$107,333
Occupancy$66,298--$66,298
Information Technology$34,353-$4,502$38,855
Depreciation Depletion$38,062--$38,062
Payroll Taxes$17,387$4,786$2,794$24,967
Advertising$19,963-$4,439$24,402
Insurance$17,863--$17,863
Other Employee Benefits$7,836$2,157$1,259$11,252
Office Expenses$9,627--$9,627
Fees for Services Accounting-$7,800-$7,800
Fees for Services Legal-$4,212-$4,212
Travel$2,175--$2,175
Other Expenses$547--$547
All Other Expenses-$215-$215
Total Functional Expenses$575,417$77,597$47,107$700,121
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$22,517
Fundraising Direct Expenses$7,783
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Golf Safari$14,675$14,675-$14,675
Total Events$14,675$14,675-$14,675
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Contribution$12,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

Form 990 is reviewed by the officers of the board of directors.

Form 990, Page 6, Part VI, Line 12C

The operations manager reviews for any potential conflicts and reminds the employees of the policy.

Form 990, Page 6, Part VI, Line 15A

Compensation for executive director is determined by comparability data and reviewed and approved by the independent board.

Form 990, Page 6, Part VI, Line 15B

Compensation for key employees is determined by comparability data and reviewed and approved by the independent board.

Form 990, Page 6, Part VI, Line 19

Governing documents, conflict of interest policy, and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
Surfing Heritage and Culture Center
EIN
33-0934459
Phone
9493880313
Address
110 CALLE IGLESIA, SAN CLEMENTE, CA 92672

Signing Officer

Name
Jeff Alter
Title
Executive Director
Phone
9493880313
Signed
2025-08-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Alter
Formed
2000
Legal Domicile
CA
Voting Board Members
16
Independent Board Members
16
Employees
6

Preparer

Firm
Rawling Tax & Accounting
Address
PO BOX 420603, SAN DIEGO, CA 92142-0603
Preparer
Derek Rawling
Phone
6196271040
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

The surfing heritage foundation is dedicated to preserving the history of surfing. We collect, preserve, and document surf craft, print, photos, oral histories, art, cinematography, and surfing memorabilia for the appreciation and education of current and future generations.

Form 990, Page 2, Part III, Line 4A

The surfing heritage and culture center (shacc) offers hosted and individual tours of its extensive collection, featuring approximately 500 historic surfboards and 100,000 photographs. Shacc boasts a total collection of around 500,000 objects. In 2024 alone, the website has attracted over 24,000 visits, with total visits surpassing 200,000. Shacc is active on social media, with over 23,000 instagram followers, 24,000 facebook followers. In addition to welcoming approximately 2,500 visitors annually, shacc has loaned items from its archive to enhance other museum exhibits. The organization is also developing educational curricula for schools in california and beyond. Recently, shacc curated an exhibit of historic world championship and olympic medalist surfboards, and the latest exhibit is a tribute to photographer, author, environmentalist, imax film producer, and surf filmmaker greg macgillivray. Both exhibits are now showcased at the center.

Form 990, Part IX, Line 11G

Payroll fees 1,175 0 0 professional services 8,657 0 0 pr/branding consultant 97,115 0 0 photo archiving 10,600 0 0 total 117,547 0 0

Financial Statement Notes

Schedule D, Page 2, Part III, Line 4

As a surfing museum, the organization maintains an extensive collection of surfing art, artifacts, memorabilia, etc. To educate the public about the history and culture of surfing and to preserve surfing history for future generations.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0FMR EXEC DIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1EXECUTIVE DI
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3CO-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4FMR CO-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15FMR SECRETAR
IRS990/Form990PartVIISectionAGrp/TitleTxt16CO-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt17FMR CO-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
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IRS990/MissionDesc0THE SURFING HERITAGE FOUNDATION IS DEDICATED TO PRESERVING THE HISTORY OF SURFING. WE COLLECT, PRESERVE, AND DOCUMENT SURF CRAFT, PRINT, PHOTOS, ORAL HISTORIES, ART, CINEMATOGRAPHY, AND SURFING MEMORABILIA FOR THE APPRECIATION AND EDUCATION OF CURRENT AND FUTURE GENERATIONS.
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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0FOR BUILDING PURCHASE 500,000
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