Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
Turn the Hearts
EIN 33-0627102 • 501(c)3 • Riverside, CA
Profile
PROLIFE EDUCATION
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.00x
Liabilities / Revenue
62nd percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
16th percentile
Higher net margin than 16% of similar nonprofits.
Top Officer Pay
95th percentile
Higher top officer pay than 95% of similar nonprofits.
Top officer pay equals 16.1% of source-year revenue.
Asset Growth
17th percentile
Faster asset growth than 17% of similar nonprofits.
Revenue Growth
72nd percentile
Faster revenue growth than 72% of similar nonprofits.
Balance Sheet
Assets
Down$109,326
Down $160,560 (-59%) from 2023
Liabilities
Down$0
Down $240 (-100%) from 2023
Net Assets
Down$109,326
Down $160,320 (-59%) from 2023
Revenue
Up$397,557
Up $65,182 (+20%) from 2023
Expenses
Up$557,877
Up $186,489 (+50%) from 2023
Net Income
Down-$160,320
Down $121,307 (-311%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $109,326
- Liabilities
- $0
- Net assets
- $109,326
- Revenue
- $397,557
- Expenses
- $557,877
- Net income
- -$160,320
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- May 13, 2025
- Return Version
- 2024v5.1
- Gross Receipts
- $397,557
Mission and Program Overview
Mission
Prolife Education
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $185,284 | $116,525 | ▼ $68,759 |
| Rtn Earn Endowment Incm Other Fnds | $269,646 | $109,326 | ▼ $160,320 |
| Pd in Cap Srpls Land Bldg Eqp Fund | $0 | $0 | → $0 |
| Cap Stk Tr Prin Current Funds | $0 | $0 | → $0 |
| Cash and Non-Interest-Bearing Accounts | $41,001 | $-7,199 | ▼ $48,200 |
| Total Assets | $269,886 | $109,326 | ▼ $160,560 |
| Other Assets Total | $43,601 | $0 | ▼ $43,601 |
| Liabilities | |||
| Other Liabilities | $240 | $0 | ▼ $240 |
| Total Liabilities | $240 | $0 | ▼ $240 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $269,646 | $109,326 | ▼ $160,320 |
| Total Liabilities and Net Assets / Fund Balance | $269,886 | $109,326 | ▼ $160,560 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Cheryl Conrad | CEO | FT | $64,000 | $64,000 |
| Jeff White | Secretary | FT | $26,000 | $26,000 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $0
- Program Service Revenue
- $395,835
- Investment Income
- $1,722
- Other Revenue
- $0
- Change in Net Assets
- $-160,320
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $427,163 |
| Salaries, Compensation, and Employee Benefits | $130,714 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| All Other Expenses | $100,510 | $20,145 | - | $120,655 |
| Other Salaries and Wages | $68,553 | - | - | $68,553 |
| Current Officers, Directors, Trustees, and Key Employees | - | $50,000 | - | $50,000 |
| Advertising | $33,026 | - | - | $33,026 |
| Other Expenses | $25,173 | - | - | $25,173 |
| Payroll Taxes | - | $12,161 | - | $12,161 |
| Fees for Services Other | - | $3,130 | - | $3,130 |
| Office Expenses | - | $1,761 | - | $1,761 |
| Insurance | $541 | - | - | $541 |
| Fees for Services Accounting | - | $108 | - | $108 |
| Total Functional Expenses | $470,572 | $87,305 | $0 | $557,877 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- No
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- No
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section B, line 11B
“No review will be conducted”
Form 990, Part VI, Section C, line 19
“Documents available upon request”
Filing and Contact Details
Filer
- Filer Name
- Turn the Hearts
- EIN
- 33-0627102
- Phone
- 9517501114
- Address
- 19377 FREDONIA, RIVERSIDE, CA 92508
Signing Officer
- Name
- Cheryl Conrad
- Title
- CEO
- Phone
- 9517501114
- Signed
- 2025-05-13
Organization Details
- Principal Officer
- Jeff White
- Formed
- 1990
- Legal Domicile
- CA
- Voting Board Members
- 1
- Independent Board Members
- 0
- Employees
- 0
- Volunteers
- 0
Preparer
- Firm
- Branaman and Thibodeau
- Address
- PO Box 489, Wrightwood, CA 92397
- Preparer
- Patricia Thibodeau
- Phone
- 7602493724
Supplemental Narrative
Additional Explanations
Form 990, Part IX, line 24E
“HOUSING ALLOWANCE: Program service expenses 24000. Management and general expenses 0. Fundraising expenses 0. Total expenses 24000. TRAINING PRESENTATIONS: Program service expenses 16073. Management and general expenses 0. Fundraising expenses 0. Total expenses 16073. PARSONAGE ALLOWANCE: Program service expenses 16000. Management and general expenses 0. Fundraising expenses 0. Total expenses 16000. TRAVEL-TRANSPORTATION: Program service expenses 13196. Management and general expenses 0. Fundraising expenses 0. Total expenses 13196. COMP/WEBSITE-SOCIAL MEDIA EMAIL: Program service expenses 0. Management and general expenses 11968. Fundraising expenses 0. Total expenses 11968. MEALS: Program service expenses 10771. Management and general expenses 0. Fundraising expenses 0. Total expenses 10771. TRAVEL AND MEETINGS: Program service expenses 7513. Management and general expenses 0. Fundraising expenses 0. Total expenses 7513. MOBIL PHONE: Program service expenses 6753. Management and general expenses 0. Fundraising expenses 0. Total expenses 6753. BANK AND CREDIT CARD FEES: Program service expenses 0. Management and general expenses 3981. Fundraising expenses 0. Total expenses 3981. PAYROLL SERVICE FEE: Program service expenses 0. Management and general expenses 3696. Fundraising expenses 0. Total expenses 3696. PRINTING & REPRODUCTION: Program service expenses 2340. Management and general expenses 0. Fundraising expenses 0. Total expenses 2340. GIFT GIVEN: Program service expenses 2200. Management and general expenses 0. Fundraising expenses 0. Total expenses 2200. BOOKS,SUBSCRIPTIONS,REFERENCE: Program service expenses 1379. Management and general expenses 0. Fundraising expenses 0. Total expenses 1379. STORAGE: Program service expenses 0. Management and general expenses 500. Fundraising expenses 0. Total expenses 500. FINES: Program service expenses 285. Management and general expenses 0. Fundraising expenses 0. Total expenses 285.”
Raw XML Appendix303 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | HOUSING ALLOWANCE: Program service expenses 24000. Management and general expenses 0. Fundraising expenses 0. Total expenses 24000. TRAINING PRESENTATIONS: Program service expenses 16073. Management and general expenses 0. Fundraising expenses 0. Total expenses 16073. PARSONAGE ALLOWANCE: Program service expenses 16000. Management and general expenses 0. Fundraising expenses 0. Total expenses 16000. TRAVEL-TRANSPORTATION: Program service expenses 13196. Management and general expenses 0. Fundraising expenses 0. Total expenses 13196. COMP/WEBSITE-SOCIAL MEDIA EMAIL: Program service expenses 0. Management and general expenses 11968. Fundraising expenses 0. Total expenses 11968. MEALS: Program service expenses 10771. Management and general expenses 0. Fundraising expenses 0. Total expenses 10771. TRAVEL AND MEETINGS: Program service expenses 7513. Management and general expenses 0. Fundraising expenses 0. Total expenses 7513. MOBIL PHONE: Program service expenses 6753. Management and general expenses 0. Fundraising expenses 0. Total expenses 6753. BANK AND CREDIT CARD FEES: Program service expenses 0. Management and general expenses 3981. Fundraising expenses 0. Total expenses 3981. PAYROLL SERVICE FEE: Program service expenses 0. Management and general expenses 3696. Fundraising expenses 0. Total expenses 3696. PRINTING & REPRODUCTION: Program service expenses 2340. Management and general expenses 0. Fundraising expenses 0. Total expenses 2340. GIFT GIVEN: Program service expenses 2200. Management and general expenses 0. Fundraising expenses 0. Total expenses 2200. BOOKS,SUBSCRIPTIONS,REFERENCE: Program service expenses 1379. Management and general expenses 0. Fundraising expenses 0. Total expenses 1379. STORAGE: Program service expenses 0. Management and general expenses 500. Fundraising expenses 0. Total expenses 500. FINES: Program service expenses 285. Management and general expenses 0. Fundraising expenses 0. Total expenses 285. |
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| IRS990/TotalAssetsGrp/BOYAmt | 0 | 269886 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 109326 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 87305 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 470572 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 557877 |
| IRS990/TotalGrossUBIAmt | 0 | 1722 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 240 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 240 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 269646 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 109326 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 470572 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 395835 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 90000 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 395835 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 397557 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 1722 |
| IRS990/TotalVolunteersCnt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 269886 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 109326 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 19377 FREDONIA |
| IRS990/USAddress/CityNm | 0 | RIVERSIDE |
| IRS990/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/USAddress/ZIPCd | 0 | 92508 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 1 |
| IRS990/VotingMembersIndependentCnt | 0 | 0 |
| IRS990/WebsiteAddressTxt | 0 | N/A |
| IRS990/WhistleblowerPolicyInd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | CHERYL CONRAD |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 9517501114 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-05-13 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | TURN THE HEARTS |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | TURN |
| ReturnHeader/Filer/EIN | 0 | 330627102 |
| ReturnHeader/Filer/PhoneNum | 0 | 9517501114 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 19377 FREDONIA |
| ReturnHeader/Filer/USAddress/CityNm | 0 | RIVERSIDE |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 92508 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 0 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 800045276 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Branaman and Thibodeau |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | PO Box 489 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Wrightwood |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 92397 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 7602493724 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Patricia Thibodeau |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2025-05-13T15:28:34-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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