Civic Intelligence

American Advertising Federation Palm Springs Desert Cities

990EZ • Fiscal year 2016 • EIN 33-0428478

Jan 01, 2016 to Dec 31, 2016 • Filed on Nov 10, 2017

Organization Profilewww.desertadfed.org
PO Box 2508Palm Springs, CA 92263

(760) 325-2882

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2016

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2016

Net Margin

93rd percentile

34%

Higher net margin than 93% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Top Officer Pay

69th percentile

$0

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Asset Growth

86th percentile

34%

Faster asset growth than 86% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Annualized from 2015 to 2016

Revenue Growth

16th percentile

-21%

Faster revenue growth than 16% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$91,130

Up $23,231 (+34%) from 2015

Net Assets

Up

$91,130

Up $23,231 (+34%) from 2015

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin93rd percentile

Revenue

Down

$68,530

Down $18,392 (-21%) from 2015

Expenses

Down

$45,299

Down $11,145 (-20%) from 2015

Net Income

Down

$23,231

Down $7,247 (-24%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth86th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100K$50K$0Assets 2014: $37,421Net Assets 2014: $37,4212014Assets 2015: $67,899Net Assets 2015: $67,8992015Assets 2016: $91,130Net Assets 2016: $91,1302016Assets 2017: $82,699Net Assets 2017: $82,6992017Assets 2018: $50,736Net Assets 2018: $50,7362018Assets 2019: $7,679Net Assets 2019: $7,6792019

Highlighted filing

2016

Assets$91,130
Liabilities-
Net Assets$91,130
Open 2016 Filing

Operations Trend

Revenue Growth16th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$100K$50K$0-$50KRevenue 2014: $61,118Expenses 2014: $74,801Net Income 2014: -$13,6832014Revenue 2015: $86,922Expenses 2015: $56,444Net Income 2015: $30,4782015Revenue 2016: $68,530Expenses 2016: $45,299Net Income 2016: $23,2312016Revenue 2017: $46,461Expenses 2017: $54,892Net Income 2017: -$8,4312017Revenue 2018: $10,546Expenses 2018: $42,509Net Income 2018: -$31,9632018Revenue 2019: $4,179Expenses 2019: $47,236Net Income 2019: -$43,0572019

Highlighted filing

2016

Revenue$68,530
Expenses$45,299
Net Income$23,231
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Nov 10, 2017
Return Version
2016v3.0
Gross Receipts
$99,090
Mission and Program Overview

Mission

To educate members about advertising

Program Services

DescriptionGrantsExpenses
Scholarship funds--
Program for education of members about advertising.--
Compensation and Service Providers
Top Officer Pay69th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mandi WitkowerPresident-$0--
Joshua BonnerVice President-$0--
Brandon MarleySecretary-$0--
Andrea De Francisco ShekTreasurer-$0--
Jeff LevinePast President-$0--
Jeff MiragliaDirector-$0--
Jessica MedianoDirector-$0--
Dayna SmithDirector-$0--
Jaime SteinbergDirector-$0--
Barb ChodosDirector-$0--
Russel SedlaczekAdmin-$0--
Barry GorfineDirector-$0--
Shawn AbromowitzDirector-$0--
Rebecca RizzoAdminPT$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Media Auct/Misc$52,821$52,821$830$51,991
ADDYs$32,304$32,304$14,010$18,294
Total Events$85,125$85,125$30,560$54,565
Filing and Contact Details

Filer

Filer Name
American Advertising Federation
EIN
33-0428478
Phone
7603252882
Address
PO Box 2508, Palm Springs, CA 92263

Signing Officer

Name
Mandi Witkower
Title
President
Signed
2017-11-10
Discuss with paid preparer
Yes

Preparer

Firm
Lund & Guttry LLP
Address
36917 Cook Street Ste 102, Palm Desert, CA 92211
Preparer
Gary W Dack
Phone
7605682242
Supplemental Narrative

Additional Explanations

Other Revenue.1

“Mixer income $978”

Other Expenses.1001

“Advertising and Promotion $1893”

Other Expenses.1002

“Office Expenses $8001”

Other Expenses.1005

“Travel $581”

Other Expenses.1007

“Conferences, Conventions, and Meetings $3409”

Other Expenses.1012

“Insurance $4127”

Other Expenses.1

“Scholarships $6507”

Other Expenses.2

“Program expenses $3473”

Other Expenses.3

“Mixer expenses $692”

Other Expenses.5

“Miscellaneous $20”

Other Assets.1005

“Accounts Receivable - Beginning $6400 Accounts Receivable - Ending $5420”

Raw XML Appendix189 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt90
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt100
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt110
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt120
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt130
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Mandi Witkower
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Joshua Bonner
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Brandon Marley
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Andrea De Francisco Shek
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Jeff Levine
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5Jeff Miraglia
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6Jessica Mediano
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7Dayna Smith
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8Jaime Steinberg
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9Barb Chodos
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm10Russel Sedlaczek
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm11Barry Gorfine
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm12Shawn Abromowitz
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm13Rebecca Rizzo
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Past President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10Admin
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt11Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt12Director
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IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationFiled990TInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt06400
IRS990EZ/OtherAssetsTotalDetail/EOYAmt05420
IRS990EZ/OtherExpensesTotalAmt028703
IRS990EZ/OtherRevenueTotalAmt0978
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TO EDUCATE MEMBERS ABOUT ADVERTISING
IRS990EZ/PrintingPublicationsPostageAmt0471
IRS990EZ/ProgramServiceRevenueAmt03951
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Scholarship funds
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1Program for education of members about advertising.
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
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IRS990EZ/SpecialEventsNetIncomeLossAmt054565
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd0false
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IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt030560
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IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt0830
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt014010
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Mixer income $978
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Advertising and Promotion $1893
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Office Expenses $8001
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Travel $581
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Conferences, Conventions, and Meetings $3409
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Insurance $4127
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Scholarships $6507
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Program expenses $3473
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Mixer expenses $692
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9Miscellaneous $20
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10Accounts Receivable - Beginning $6400 Accounts Receivable - Ending $5420
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Revenue.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1001
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.1007
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Other Assets.1005
ReturnHeader/BuildTS02018-03-14 21:41:22Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Mandi Witkower
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02017-11-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0American Advertising Federation
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0Palm Springs Desert Cities
ReturnHeader/Filer/BusinessNameControlTxt0AMER
ReturnHeader/Filer/EIN0330428478
ReturnHeader/Filer/PhoneNum07603252882
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 2508
ReturnHeader/Filer/USAddress/CityNm0Palm Springs
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092263
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Lund & Guttry LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt036917 Cook Street Ste 102
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Palm Desert
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd092211
ReturnHeader/PreparerPersonGrp/PhoneNum07605682242
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Gary W Dack
ReturnHeader/ReturnTs02017-11-10T15:52:04-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02016-01-01
ReturnHeader/TaxPeriodEndDt02016-12-31
ReturnHeader/TaxYr02016

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2016 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$91,130
Liabilities
-
Net assets
$91,130
Revenue
$68,530
Expenses
$45,299
Net income
$23,231
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2019Detailed filing. Detailed filing data is available for this year.$7.68$7.68$4.18$47.2$43.1
2018Detailed filing. Detailed filing data is available for this year.$50.7$50.7$10.5$42.5$32.0
2017Detailed filing. Detailed filing data is available for this year.$82.7$82.7$46.5$54.9$8.43
2016Detailed filing. Detailed filing data is available for this year.$91.1$91.1$68.5$45.3$23.2
2015Detailed filing. Detailed filing data is available for this year.$67.9$67.9$86.9$56.4$30.5
2014Detailed filing. Detailed filing data is available for this year.$37.4$37.4$61.1$74.8$13.7