Civic Intelligence

Birthchoice of San Marcos

EIN 33-0250034 • 501(c)3 • San Marcos, CA

Profile

The organization is a Christ-centered organization serving North County San Diego to give aid and support to women who find themselves in an unplanned pregnancy and to provide alternatives to abortion. We provide educational material to clients and community groups to increase abstinence awareness and to decrease the spread of sexually transmitted diseases. We also provide information and referrals for adoption.

Refreshing map…

365 S Rancho Santa Fe Road 201San Marcos, CA 92078

www.birthchoice.net

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

32nd percentile

0.01x

Higher debt load relative to assets than 32% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.02x

Higher debt load relative to revenue than 33% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

38th percentile

-0.1%

Higher net margin than 38% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

56th percentile

$75,600

Higher top officer pay than 56% of similar nonprofits.

Top officer pay equals 9.8% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

42nd percentile

0.7%

Faster asset growth than 42% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

27th percentile

-6.5%

Faster revenue growth than 27% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$1,304,783

Up $337,384 (+35%) from 2021

Liabilities

Up

$12,124

Up $11,898 (+5265%) from 2021

Net Assets

Up

$1,292,659

Up $325,486 (+34%) from 2021

Revenue

Down

$767,678

Down $103,861 (-12%) from 2021

Expenses

Up

$768,218

Up $292,744 (+62%) from 2021

Net Income

Down

-$540

Down $396,605 (-100%) from 2021

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2013: $231,890Net Assets 2013: $231,8902013Assets 2014: $244,635Liabilities 2014: $0Net Assets 2014: $244,6352014Assets 2015: $416,407Liabilities 2015: $0Net Assets 2015: $416,4072015Assets 2016: $506,819Liabilities 2016: $4,222Net Assets 2016: $502,5972016Assets 2017: $492,476Liabilities 2017: $3,717Net Assets 2017: $488,7592017Assets 2018: $364,716Liabilities 2018: $2,222Net Assets 2018: $362,4942018Assets 2019: $422,940Liabilities 2019: $3,928Net Assets 2019: $419,0122019Assets 2020: $610,567Liabilities 2020: $42,766Net Assets 2020: $567,8012020Assets 2021: $967,399Liabilities 2021: $226Net Assets 2021: $967,1732021Assets 2024: $1,304,783Liabilities 2024: $12,124Net Assets 2024: $1,292,6592024

Highlighted filing

2024

Assets$1,304,783
Liabilities$12,124
Net Assets$1,292,659

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2013: $180,839Expenses 2013: $202,733Net Income 2013: -$21,8942013Revenue 2014: $290,828Expenses 2014: $278,083Net Income 2014: $12,7452014Revenue 2015: $421,417Expenses 2015: $249,645Net Income 2015: $171,7722015Revenue 2016: $503,898Expenses 2016: $417,708Net Income 2016: $86,1902016Revenue 2017: $368,462Expenses 2017: $388,325Net Income 2017: -$19,8632017Revenue 2018: $343,020Expenses 2018: $457,358Net Income 2018: -$114,3382018Revenue 2019: $463,347Expenses 2019: $419,537Net Income 2019: $43,8102019Revenue 2020: $563,466Expenses 2020: $421,318Net Income 2020: $142,1482020Revenue 2021: $871,539Expenses 2021: $475,474Net Income 2021: $396,0652021Revenue 2024: $767,678Expenses 2024: $768,218Net Income 2024: -$5402024

Highlighted filing

2024

Revenue$767,678
Expenses$768,218
Net Income-$540

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$821,857
Mission and Program Overview

Mission

Birth choice is a Christ-centered organization serving North County San Diego that gives aid and support to women and men who find themselves in an unplanned pregnancy and provides alternatives to abortion. The organization provides educational materials to clients and community groups to increase abstinence awareness and decrease the spread of sexually transmitted diseases. Birth choice also provides information and referrals for adoption.

Provide charitable, religious, and educational support services to women and men dealing with unplanned pregnancy. We strive, through education and outreach, to minister to those facing pregnancy, sexual integrity, and abortion related concerns in making healthy life choices.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$1,294,580$1,292,659▼ $1,921
Investments in Publicly Traded Securities$322,332$760,722▲ $438,390
Cash and Non-Interest-Bearing Accounts$761,317$351,801▼ $409,516
Land, Buildings, and Equipment, Net$110,522$88,822▼ $21,700
Savings and Temporary Cash Investments$63,291$63,291→ $0
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,295,466$1,304,783▲ $9,317
Other Assets Total$38,004$40,147▲ $2,143
Liabilities
Accounts Payable and Accrued Expenses$886$12,124▲ $11,238
Total Liabilities$886$12,124▲ $11,238
Net Assets / Fund Balance
Total Net Assets Fund Balance$1,294,580$1,292,659▼ $1,921
Total Liabilities and Net Assets / Fund Balance$1,295,466$1,304,783▲ $9,317

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$40,381$60,742$101,123
Leasehold Improvements$47,947$48,253$96,200
Other Land Buildings$494$6$500
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Bob SchumanCEOFT$75,000$600$75,600

Board Members and Trustees

NameTitle
Karen GarciaChair
Russell RuscignoVice Chair
Jessie HernandezDirector
Patrick RogersDirector
Deborah KashSecretary
Dennis KretaTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$772,808
Program Service Revenue
$0
Investment Income
$45,518
Other Revenue
$-50,648
All Other Contributions
$570,267
Change in Net Assets
$-540
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$446,389
Other Expenses$321,829
Total Fundraising Expense$106,846
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$293,531$26,991$16,870$337,392
Occupancy$73,859$8,207-$82,066
Current Officers, Directors, Trustees, and Key Employees$11,250$18,750$45,000$75,000
Fees for Services Other$16,037$238$23,794$40,069
Payroll Taxes$29,577$2,720$1,700$33,997
Depreciation Depletion$28,690$3,188-$31,878
All Other Expenses$7,370$9,179$8,764$25,313
Information Technology$17,057$4,264-$21,321
Fees for Services Accounting-$15,150-$15,150
Other Expenses$6,135$6,725$2,254$15,114
Insurance$2,245$9,220$129$11,594
Office Expenses$6,848$3,113-$9,961
Advertising$7,379$81-$7,460
Conferences and Meetings-$4,215-$4,215
Travel$231--$231
Total Functional Expenses$549,331$112,041$106,846$768,218
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$54,179
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Fall Banquet$202,541-$1,470-
Total Events$202,541-$54,179$-54,179
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 1A

The board of directors may designate committees to serve at its discretion.

Form 990, Part VI, Section B, Line 11B

Draft of form 990 is reviewed and approved by the governing board. Final filing copy of tax return is provided to all board members before filing.

Form 990, Part VI, Section B, Line 12C

All board members, committee members, key employees and volunteers are required to disclose any conflicts of interest and sign a conflict of interest policy annually. The governing board monitors conflicts and votes on resolution.

Form 990, Part VI, Section B, Line 15A

The chief executive officer's salary is determined based on comparable compensation data. The governing board reviews and approves compensation.

Form 990, Part VI, Section C, Line 19

Documents subject to public disclosure are available upon request.

Filing and Contact Details

Filer

Filer Name
Birth Choice of San Marcos
EIN
33-0250034
Phone
7607441313
Address
365 S RANCHO SANTA FE ROAD 201, SAN MARCOS, CA 92078

Signing Officer

Name
Patrick Rogers
Title
Treasurer
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Formed
1987
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
6
Employees
10
Volunteers
11

Preparer

Firm
Magnus Blue LLP
Address
100 E San Marcos Blvd Ste 100, San Marcos, CA 92069
Preparer
Jessica M Dorsett
Phone
7605999900
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IRS990/OtherExpensesGrp/ProgramServicesAmt28335
IRS990/OtherExpensesGrp/ProgramServicesAmt36135
IRS990/OtherExpensesGrp/TotalAmt021241
IRS990/OtherExpensesGrp/TotalAmt119546
IRS990/OtherExpensesGrp/TotalAmt216670
IRS990/OtherExpensesGrp/TotalAmt315114
IRS990/OtherRevenueMiscGrp/Desc0CREDIT CARD CASH REWARDS
IRS990/OtherRevenueMiscGrp/Desc1REFUNDS
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt03345
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt1186
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt03345
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt1186
IRS990/OtherRevenueTotalAmt03531
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt016870
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt026991
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0293531
IRS990/OtherSalariesAndWagesGrp/TotalAmt0337392
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt01700
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt02720
IRS990/PayrollTaxesGrp/ProgramServicesAmt029577
IRS990/PayrollTaxesGrp/TotalAmt033997
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0762094
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt083189
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0323024
IRS990/PYOtherRevenueAmt0-23989
IRS990/PYRevenuesLessExpensesAmt0149649
IRS990/PYSalariesCompEmpBnftPaidAmt0348621
IRS990/PYTotalExpensesAmt0671645
IRS990/PYTotalRevenueAmt0821294
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-540
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt01294580
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt01292659
IRS990/SavingsAndTempCashInvstGrp/BOYAmt063291
IRS990/SavingsAndTempCashInvstGrp/EOYAmt063291
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0772808
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0762094
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0816455
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0844012
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0555561
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt03750930
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt045518
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt010757
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt017687
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt07103
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt03934
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt084999
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt03531
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt03156
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt041823
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt03971
IRS990ScheduleA/OtherIncome170Grp/TotalAmt052481
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.96080
IRS990ScheduleA/PublicSupportPY170Pct00.96150
IRS990ScheduleA/PublicSupportTotal170Amt03735993
IRS990ScheduleA/SubstantialContributorsTotAmt014937
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0772808
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0762094
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0816455
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0844012
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0555561
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt03750930
IRS990ScheduleA/TotalSupportAmt03888410
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/BookValueAmt040381
IRS990ScheduleD/EquipmentGrp/DepreciationAmt060742
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0101123
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt047947
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt048253
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt096200
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0494
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt06
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0500
IRS990ScheduleD/TotalBookValueLandBuildingsAmt088822
IRS990ScheduleG/AgrmtProfFundraisingActyInd0false
IRS990ScheduleG/EmailSolicitationsInd0X
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt0202541
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt0202541
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt054179
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt016718
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt016718
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0FALL BANQUET
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt035991
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt035991
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0202541
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt0202541
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-54179
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt01470
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt01470
IRS990ScheduleG/InPersonSolicitationsInd0X
IRS990ScheduleG/LicensedStatesCd0CA
IRS990ScheduleG/MailSolicitationsInd0X
IRS990ScheduleG/PhoneSolicitationsInd0X
IRS990ScheduleG/SpecialFundraisingEventsInd0X
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD OF DIRECTORS MAY DESIGNATE COMMITTEES TO SERVE AT ITS DISCRETION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DRAFT OF FORM 990 IS REVIEWED AND APPROVED BY THE GOVERNING BOARD. FINAL FILING COPY OF TAX RETURN IS PROVIDED TO ALL BOARD MEMBERS BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL BOARD MEMBERS, COMMITTEE MEMBERS, KEY EMPLOYEES AND VOLUNTEERS ARE REQUIRED TO DISCLOSE ANY CONFLICTS OF INTEREST AND SIGN A CONFLICT OF INTEREST POLICY ANNUALLY. THE GOVERNING BOARD MONITORS CONFLICTS AND VOTES ON RESOLUTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE CHIEF EXECUTIVE OFFICER'S SALARY IS DETERMINED BASED ON COMPARABLE COMPENSATION DATA. THE GOVERNING BOARD REVIEWS AND APPROVES COMPENSATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DOCUMENTS SUBJECT TO PUBLIC DISCLOSURE ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 1a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false

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