Civic Intelligence

Vista Village Business Association

EIN 33-0180081 • 501(c)3 • Vista, CA

Profile

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108 Michigan AveVista, CA 92084

discovervista.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2024

Net Margin

100th percentile

541%

Higher net margin than 100% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$11,169

Down $23,819 (-68%) from 2018

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Down

$11,169

Down $23,819 (-68%) from 2018

Operations
Liabilities / RevenueScore unavailableNet Margin100th percentile

Revenue

Down

-$3,280

Down $222,876 (-101%) from 2018

Expenses

Down

$14,469

Down $191,181 (-93%) from 2018

Net Income

Down

-$17,749

Down $31,695 (-227%) from 2018

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2014: $25,681Liabilities 2014: $9,418Net Assets 2014: $16,2632014Assets 2015: $36,980Liabilities 2015: $18,783Net Assets 2015: $18,1972015Assets 2016: $21,273Liabilities 2016: $0Net Assets 2016: $21,2732016Assets 2017: $42,540Liabilities 2017: $9,952Net Assets 2017: $32,5882017Assets 2018: $34,988Liabilities 2018: $0Net Assets 2018: $34,9882018Assets 2024: $11,169Net Assets 2024: $11,1692024

Highlighted filing

2024

Assets$11,169
Liabilities-
Net Assets$11,169
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2014: $228,743Expenses 2014: $250,698Net Income 2014: -$21,9552014Revenue 2015: $144,552Expenses 2015: $142,618Net Income 2015: $1,9342015Revenue 2016: $157,353Expenses 2016: $154,277Net Income 2016: $3,0762016Revenue 2017: $190,269Expenses 2017: $178,954Net Income 2017: $11,3152017Revenue 2018: $219,596Expenses 2018: $205,650Net Income 2018: $13,9462018Revenue 2024: -$3,280Expenses 2024: $14,469Net Income 2024: -$17,7492024

Highlighted filing

2024

Revenue-$3,280
Expenses$14,469
Net Income-$17,749
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$11,169
Liabilities
-
Net assets
$11,169
Revenue
-$3,280
Expenses
$14,469
Net income
-$17,749
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.11$0.11$0.03$0.14$0.18
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.00$0.35$2.20$2.06$0.14
2017Detailed filing. Detailed filing data is available for this year.$0.43$0.10$0.33$1.90$1.79$0.11
2016Detailed filing. Detailed filing data is available for this year.$0.21$0.00$0.21$1.57$1.54$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.37$0.19$0.18$1.45$1.43$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.26$0.09$0.16$2.29$2.51$0.22
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Feb 27, 2025
Return Version
2024v5.0
Gross Receipts
$50,537
Mission and Program Overview

Mission

Administer, promote, enhance, revitalize Vista's downtown thru effective volunteer-driven management; recruit new businesses, improve District's competitive market position; plan and advertise downtown as unified shopping area through promotional events/marketing.

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Program Services

DescriptionGrantsExpenses
Our mission is to enrich the cultural and economic vitality of downtown Vista by organizing dynamic community events that celebrate our citys unique spirit. Through signature events like the annual Vista Rod Run, Vista Fright Night, and the Holiday Market, we foster local engagement, support small businesses, and create inclusive experiences that bring residents and visitors together. As a nonprofit organization, we are dedicated to enhancing Vistas vibrancy, preserving its rich heritage, and promoting a thriving, connected community.$30,000$68,286
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
NATALIE TREVINOPresident-$0--
TRACI LAWSONTreasurer-$0--
CHRISTINE ALVARADOSecretary-$0--
JANICE KLAFEHNBoard Member-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Rods Run$18,472$18,472$42,108$-23,636
Total Events$18,472$18,472$42,108$-23,636
Filing and Contact Details

Filer

Filer Name
Vista Village Business Association
EIN
33-0180081
Phone
7604152952
Address
108 MICHIGAN AVE, VISTA, CA 92084

Signing Officer

Name
Traci Lawson
Title
Treasurer
Phone
7604152952
Signed
2025-02-27
Discuss with paid preparer
Yes

Preparer

Firm
Tarsus
Address
818 Mission Avenue, Oceanside, CA 92054
Preparer
James Hack
Phone
7604391810
Supplemental Narrative

Additional Explanations

Other Expenses.1001

“Advertising and Promotion $214”

Other Expenses.1012

“Insurance $2032”

Other Expenses.1

“WINTER FESTIVAL $2971”

Other Expenses.2

“Office admin expenses $1140”

Other Expenses.3

“DONATION $772”

Other Expenses.4

“MUSIC EXPENSE $400”

Other Expenses.5

“Decor beautification $303”

Other Expenses.6

“EVENT EXPENSE $229”

Other Expenses.7

“ROUNDING $-2”

Raw XML Appendix159 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/SpecialEventsNetIncomeLossAmt0-33280
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IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
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IRS990EZ/TotalRevenueAmt0-3280
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationAssocInd0X
IRS990EZ/WebsiteAddressTxt0https://discovervista.com/
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Advertising and Promotion $214
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Insurance $2032
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0TRACI LAWSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum07604152952
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-02-27
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISTA VILLAGE BUSINESS ASSOCIATION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0dba DISCOVER VISTA
ReturnHeader/Filer/BusinessNameControlTxt0VIST
ReturnHeader/Filer/EIN0330180081
ReturnHeader/Filer/PhoneNum07604152952
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0818 Mission Avenue
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ReturnHeader/PreparerPersonGrp/PhoneNum07604391810
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ReturnHeader/ReturnTs02025-02-27T05:56:54-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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