Civic Intelligence

San Diego County Lodging Association

EIN 33-0015724 • 501(c)6 • Sacramento, CA

Profile

To serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government. The association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media outlets.

Refreshing map…

414 29th StreetSacramento, CA 95816

www.sdhma.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

42nd percentile

0.02x

Higher debt load relative to assets than 42% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

34th percentile

0.01x

Higher debt load relative to revenue than 34% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Net Margin

11th percentile

-17%

Higher net margin than 11% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

95th percentile

$167,831

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 28.5% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2025

Asset Growth

13th percentile

-15%

Faster asset growth than 13% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2025

Revenue Growth

45th percentile

3.6%

Faster revenue growth than 45% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2025

Balance Sheet
Liabilities / Assets42nd percentile

Assets

Down

$206,904

Down $80,824 (-28%) from 2023

Liabilities

Down

$3,804

Down $4,790 (-56%) from 2023

Net Assets

Down

$203,100

Down $76,034 (-27%) from 2023

Operations
Liabilities / Revenue34th percentileNet Margin11th percentile

Revenue

Up

$588,218

Up $40,405 (+7.4%) from 2023

Expenses

Up

$690,483

Up $209,507 (+44%) from 2023

Net Income

Down

-$102,265

Down $169,102 (-253%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth13th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2010: $38,987Net Assets 2010: $38,9872010Assets 2011: $38,198Liabilities 2011: $0Net Assets 2011: $38,1982011Assets 2012: $30,455Liabilities 2012: $0Net Assets 2012: $30,4552012Assets 2013: $44,387Liabilities 2013: $0Net Assets 2013: $44,3872013Assets 2014: $47,535Liabilities 2014: $0Net Assets 2014: $47,5352014Assets 2016: $79,109Liabilities 2016: $0Net Assets 2016: $79,1092016Assets 2017: $52,622Liabilities 2017: $0Net Assets 2017: $52,6222017Assets 2018: $30,472Liabilities 2018: $0Net Assets 2018: $30,4722018Assets 2019: $50,958Liabilities 2019: $0Net Assets 2019: $50,9582019Assets 2021: $108,371Liabilities 2021: $10,483Net Assets 2021: $97,8882021Assets 2022: $220,929Liabilities 2022: $8,632Net Assets 2022: $212,2972022Assets 2023: $287,728Liabilities 2023: $8,594Net Assets 2023: $279,1342023Assets 2025: $206,904Liabilities 2025: $3,804Net Assets 2025: $203,1002025

Highlighted filing

2025

Assets$206,904
Liabilities$3,804
Net Assets$203,100
Open 2025 Filing

Operations Trend

Revenue Growth45th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2010: $239,645Expenses 2010: $229,362Net Income 2010: $10,2832010Expenses 2011: $234,6172011Expenses 2012: $232,6192012Expenses 2013: $246,1672013Revenue 2014: $254,319Expenses 2014: $251,171Net Income 2014: $3,1482014Revenue 2016: $313,807Expenses 2016: $278,555Net Income 2016: $35,2522016Revenue 2017: $255,215Expenses 2017: $281,702Net Income 2017: -$26,4872017Revenue 2018: $258,246Expenses 2018: $280,396Net Income 2018: -$22,1502018Revenue 2019: $306,351Expenses 2019: $285,865Net Income 2019: $20,4862019Revenue 2021: $190,219Expenses 2021: $122,355Net Income 2021: $67,8642021Revenue 2022: $300,725Expenses 2022: $186,316Net Income 2022: $114,4092022Revenue 2023: $547,813Expenses 2023: $480,976Net Income 2023: $66,8372023Revenue 2025: $588,218Expenses 2025: $690,483Net Income 2025: -$102,2652025

Highlighted filing

2025

Revenue$588,218
Expenses$690,483
Net Income-$102,265
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$206,904
Liabilities
$3,804
Net assets
$203,100
Revenue
$588,218
Expenses
$690,483
Net income
-$102,265
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.07$0.04$2.03$5.88$6.90$1.02
2023Detailed filing. Detailed filing data is available for this year.$2.88$0.09$2.79$5.48$4.81$0.67
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.21$0.09$2.12$3.01$1.86$1.14
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.08$0.10$0.98$1.90$1.22$0.68
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.51$0.00$0.51$3.06$2.86$0.20
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.30$0.00$0.30$2.58$2.80$0.22
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.53$0.00$0.53$2.55$2.82$0.26
2016Detailed filing. Detailed filing data is available for this year.$0.79$0.00$0.79$3.14$2.79$0.35
2014Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$2.54$2.51$0.03
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.44$0.00$0.44$2.46
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.30$0.00$0.30$2.33
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.38$0.00$0.38$2.35
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.39$0.39$2.40$2.29$0.10
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Aug 13, 2025
Return Version
2024v5.2
Gross Receipts
$588,218
Mission and Program Overview

Mission

To serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government. The association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media outlets.

The mission of the San Diego County Lodging Association is to serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government.The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media. SDCLA's program service accomplishments are highlighted in the following areas: Events - Annual industry \"Gold Key Awards\ and quarterly education seminars/webinars and lunches. Education topics feature presentations on subjects of concern to managers and operators, which are open to association members. Advocacy - Monitoring regulations and developing policies that impact hotel operations, taxes and fees, as well as issues that impact competitiveness such as public safety and homelessness. Finally, member Communications - Wee

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$308,435$206,904▼ $101,531
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$308,435$206,904▼ $101,531
Other Assets Total-$0-
Liabilities
Other Liabilities$3,136$3,804▲ $668
Total Liabilities$3,136$3,804▲ $668
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$305,299$203,100▼ $102,199
Total Net Assets Fund Balance$305,299$203,100▼ $102,199
Total Liabilities and Net Assets / Fund Balance$308,435$206,904▼ $101,531
Compensation and Service Providers
Top Officer Pay95th percentile

Board Members and Trustees

NameTitle
Robert H GleasonChair
Alyssa TurowskiVice Chair
April ShuteDirector
Berand MangeotDirector
Darshan Patel EsqDirector
Dena RoadyDirector
Derek ParadisDirector
Eric JenkinsDirector
Jessica KallochDirector
John FordDirector
Julie RamirezDirector
Kate BerryDirector
Mohsen KhaleghiDirector
Nenad PraporskiDirector
Sergio DaviesDirector
Shaun RobinsonDirector
Tim StripeDirector
Vania Rojas-EarpDirector
Freddie TaycoExecutive Director
Lynn MohrfeldManager
Annie FitzgeraldSecretary
Mike TweetenTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
California Hotel and Lodging AssociationManagement Services414 29th Street, Sacramento, CA 95816$133,584
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$588,203
Investment Income
$15
Other Revenue
$0
Change in Net Assets
$-102,265
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$690,483
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$255,773--$255,773
Fees for Services Management-$228,074-$228,074
Conferences and Meetings$68,360--$68,360
Fees for Services Lobbying$46,926--$46,926
Travel$10,473--$10,473
Insurance-$4,272-$4,272
All Other Expenses$110$920-$1,030
Other Expenses$1,949$992-$992
Total Functional Expenses$456,225$234,258$0$690,483
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$39,000
Total Nondeductible Lobbying and Political Cost$39,000
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
PAC Liability$2,304
Miscellaneous$1,500
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“The organization entered into a management agreement with a separate nonprofit .”

Form 990, Part VI, Section A, Line 6

“Classes of members or stockholders - members that pay annual dues.”

Form 990, Part VI, Section A, Line 7B

“Significant decisons of the board are subject to approval by the members.”

Form 990, Part VI, Section B, Line 11B

“Returns are reveiwed by management company and president”

Form 990, Part VI, Section B, Line 15A

“Executive board negotiates compensation for management contract.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents and financial statement available to the bublic upon request.”

Filing and Contact Details

Filer

Filer Name
San Diego County Lodging Association
EIN
33-0015724
Phone
9164445848
Address
414 29th Street, Sacramento, CA 95816

Signing Officer

Name
Lynn Mohrfeld
Title
Manager
Signed
2025-08-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Fred Tayco
Formed
1986
Legal Domicile
CA
Voting Board Members
18
Independent Board Members
18
Employees
2
Volunteers
26

Preparer

Firm
James Marta & Co Llp
Address
701 HOWE AVE STE E3, SACRAMENTO, CA 95825
Preparer
James Marta
Phone
9169994180
Raw XML AppendixShowing 400 of 502 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm3Alyssa Turowski
IRS990/Form990PartVIISectionAGrp/PersonNm4Mike Tweeten
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IRS990/MissionDesc0The mission of the San Diego County Lodging Association is to serve the needs of our members with resources and communication on education, technology, human relations and other industry issues; and to provide advocacy and representation on legislative and regulatory issues at all levels of government.The Association also represents the viewpoints of the lodging industry to the public through a positive public relations campaign focusing on the local news media. SDCLA's program service accomplishments are highlighted in the following areas: Events - Annual industry \"Gold Key Awards\ and quarterly education seminars/webinars and lunches. Education topics feature presentations on subjects of concern to managers and operators, which are open to association members. Advocacy - Monitoring regulations and developing policies that impact hotel operations, taxes and fees, as well as issues that impact competitiveness such as public safety and homelessness. Finally, member Communications - Wee
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