Liabilities / Assets
49th percentile
Tied with the lowest-debt nonprofits in its peer group.
American Advertising Federation
EIN 32-0040236 • 501(c)6 • Honolulu, HI
Profile
Advertising trade organization
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.00x
Liabilities / Revenue
51st percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
47th percentile
Higher net margin than 47% of similar nonprofits.
Top Officer Pay
77th percentile
Higher top officer pay than 77% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
20th percentile
Faster asset growth than 20% of similar nonprofits.
Revenue Growth
95th percentile
Faster revenue growth than 95% of similar nonprofits.
Balance Sheet
Assets
Down$9,394
Down $4,463 (-32%) from 2023
Liabilities
Down$0
Down $4,275 (-100%) from 2023
Net Assets
Down$9,394
Down $188 (-2.0%) from 2023
Revenue
Up$57,140
Up $28,239 (+98%) from 2023
Expenses
Up$57,328
Up $26,798 (+88%) from 2023
Net Income
Up-$188
Up $1,441 (+88%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990EZXML pending. An XML filing is linked for this year, but detailed extraction is still pending.
- Assets
- $9,394
- Liabilities
- $0
- Net assets
- $9,394
- Revenue
- $57,140
- Expenses
- $57,328
- Net income
- -$188
Latest Detailed Filing
The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2021 below.
Jump To
Filing Snapshot
- Filing Period
- Jul 1, 2020 to Jun 30, 2021
- Signed
- Nov 9, 2022
- Return Version
- 2020v4.2
- Gross Receipts
- $12,115
Mission and Program Overview
Mission
Educational opportunity and professional growth of advertising professionals and students of advertising.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| AAF DISTRICT 13 CONTINUES TO SUPPORT OUR LOCAL COLLEGES AND THE AMERICAN ADVERTISING FEDERATION'S NATIONAL MOST PROMISING MINORITY STUDENT INITIATIVES PROFESSIONALLY AND FINANCIALLY. STUDENTS FROM HAWAII PACIFIC UNIVERSITY, CHAMINADE UNIVERSITY, AND KAPIOLANI COMMUNITY COLLEGE HAVE PARTICIPATED BOTH IN LOCAL AND NATIONAL EVENTS. THROUGH OUR NATIONAL STUDENT ADVERTISING COMPETITION (NSAC), SCHOOLS ARE GIVEN A REAL-LIFE CASE STUDY ALLOWING TEAMS TO PRESENT THEIR RECOMMENDATIONS TO JUDGES AT THE DISTRICT LEVEL. THE WINNING TEAM MOVES ON TO COMPETE AGAINST TOP SCHOOLS FROM EACH DISTRICT NATIONWIDE AT THE AAF NATIONAL CONFERENCE. | $0 | $0 |
| THE PELE AWARDS IS AN AAF DISTRICT 13 AMERICAN ADVERTISING AWARDS COMPETITION THAT CELEBRATES EXCELLENCE IN ADVERTISING AT A DINNER BANQUET | $0 | $0 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| PAUL LAM | Governor | - | $0 | - | - |
| MATTHEW HEIM | Lieutenant Governor | - | $0 | - | - |
| APRIL RUTHERFORD | Secretary | - | $0 | - | - |
| TORI ABE | Treasurer | - | $0 | - | - |
Fundraising, Events, and Gaming
Fundraising Events
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Media Dinner & Auction | $0 | - | $5,439 | - |
| Total Events | - | - | $5,439 | $-5,439 |
Filing and Contact Details
Filer
- Filer Name
- American Advertising Federation
- EIN
- 32-0040236
- Phone
- 8083838663
- Address
- PO BOX 30969, HONOLULU, HI 96820
Signing Officer
- Name
- Paul Lam
- Title
- Governor
- Phone
- 8083838663
- Signed
- 2022-11-09
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Choy & Wong Cpas Inc
- Address
- 1001 BISHOP STREET SUITE 2680, HONOLULU, HI 96813
- Preparer
- Jan Sh Choy
- Phone
- 8085232811
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 16 - Other Expenses
“Description: bank service charges. Amount: 157. Description: conferences, conventions, meetings. Amount: 1,873. Description: director meetings. Amount: 79. Description: dues. Amount: 1,033. Description: fees. Amount: 157. Description: interest. Amount: 298. Description: program expenses. Amount: 17,520. Description: travel. Amount: 762. Total to form 990-ez, line 16: 21,879.”
Form 990-ez, Part II, Line 26 - Other Liabilities
“Description: credit cards payable. Beg. Of year amount: 3,251. End of year amount: 2,057. Description: 3. Beg. Of year amount: 0. End of year amount: 0.”
Raw XML Appendix129 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | 0 |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 8083838663 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | PO BOX 30969 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | HONOLULU |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | HI |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 96820 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 33467 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 14434 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | 0 |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 5 |
| IRS990EZ/DirectIndirectPltclExpendAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | 0 |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -17839 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 2209 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | 0 |
| IRS990EZ/ForeignOfficeInd | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 33467 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 14434 |
| IRS990EZ/GrossReceiptsAmt | 0 | 12115 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | 0 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 30216 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 12377 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 30216 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 12377 |
| IRS990EZ/OccupancyRentUtltsAndMaintAmt | 0 | 427 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 4.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 4.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 4.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 4.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | PAUL LAM |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | MATTHEW HEIM |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | APRIL RUTHERFORD |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | TORI ABE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | GOVERNOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | LIEUTENANT GOVERNOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | TREASURER |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 21879 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | EDUCATIONAL OPPORTUNITY AND PROFESSIONAL GROWTH OF ADVERTISING PROFESSIONALS AND STUDENTS OF ADVERTISING. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 0 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 12110 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | AAF DISTRICT 13 CONTINUES TO SUPPORT OUR LOCAL COLLEGES AND THE AMERICAN ADVERTISING FEDERATION'S NATIONAL MOST PROMISING MINORITY STUDENT INITIATIVES PROFESSIONALLY AND FINANCIALLY. STUDENTS FROM HAWAII PACIFIC UNIVERSITY, CHAMINADE UNIVERSITY, AND KAPIOLANI COMMUNITY COLLEGE HAVE PARTICIPATED BOTH IN LOCAL AND NATIONAL EVENTS. THROUGH OUR NATIONAL STUDENT ADVERTISING COMPETITION (NSAC), SCHOOLS ARE GIVEN A REAL-LIFE CASE STUDY ALLOWING TEAMS TO PRESENT THEIR RECOMMENDATIONS TO JUDGES AT THE DISTRICT LEVEL. THE WINNING TEAM MOVES ON TO COMPETE AGAINST TOP SCHOOLS FROM EACH DISTRICT NATIONWIDE AT THE AAF NATIONAL CONFERENCE. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | THE PELE AWARDS IS AN AAF DISTRICT 13 AMERICAN ADVERTISING AWARDS COMPETITION THAT CELEBRATES EXCELLENCE IN ADVERTISING AT A DINNER BANQUET |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 1 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 1 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 5439 |
| IRS990EZ/SpecialEventsNetIncomeLossAmt | 0 | -5439 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 3251 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 2057 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 24515 |
| IRS990EZ/TotalRevenueAmt | 0 | 6676 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | N/A |
| IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt | 0 | 5439 |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm | 0 | MEDIA DINNER & AUCTION |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt | 0 | 0 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt | 0 | -5439 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt | 0 | 5439 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt | 0 | 5439 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: BANK SERVICE CHARGES. AMOUNT: 157. DESCRIPTION: CONFERENCES, CONVENTIONS, MEETINGS. AMOUNT: 1,873. DESCRIPTION: DIRECTOR MEETINGS. AMOUNT: 79. DESCRIPTION: DUES. AMOUNT: 1,033. DESCRIPTION: FEES. AMOUNT: 157. DESCRIPTION: INTEREST. AMOUNT: 298. DESCRIPTION: PROGRAM EXPENSES. AMOUNT: 17,520. DESCRIPTION: TRAVEL. AMOUNT: 762. TOTAL TO FORM 990-EZ, LINE 16: 21,879. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: CREDIT CARDS PAYABLE. BEG. OF YEAR AMOUNT: 3,251. END OF YEAR AMOUNT: 2,057. DESCRIPTION: 3. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 0. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 2 |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | PAUL LAM |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | GOVERNOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 8083838663 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2022-11-09 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | AMERICAN ADVERTISING FEDERATION |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | DISTRICT 13 |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | AMER |
| ReturnHeader/Filer/EIN | 0 | 320040236 |
| ReturnHeader/Filer/PhoneNum | 0 | 8083838663 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 30969 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | HONOLULU |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | HI |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 96820 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 943257246 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | CHOY & WONG CPAS INC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 1001 BISHOP STREET SUITE 2680 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | HONOLULU |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | HI |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 96813 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 8085232811 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2022-11-09 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | JAN SH CHOY |
| ReturnHeader/ReturnTs | 0 | 2022-11-09T17:42:14-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | PAUL |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | LAM |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2020-07-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2021-06-30 |
| ReturnHeader/TaxYr | 0 | 2020 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.