Civic Intelligence

Monterey County Destination Marketing

EIN 31-1718247 • 501(c)6 • Monterey, CA

View Organization Page

Profile

To market, advertise, promote & sell to the public and groups the full range of destination assets for recreational, cultural, environmental, business & visitor travel that are available in monterey county.

99 Pacific Street 375BMonterey, CA 93940

www.seemonterey.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.30x

Higher debt load relative to assets than 59% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Liabilities / Revenue

21st percentile

0.13x

Higher debt load relative to revenue than 21% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Net Margin

58th percentile

6.8%

Higher net margin than 58% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Top Officer Pay

53rd percentile

$394,029

Higher top officer pay than 53% of similar nonprofits.

Top officer pay equals 3.0% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Asset Growth

84th percentile

17%

Faster asset growth than 84% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Revenue Growth

62nd percentile

9.7%

Faster revenue growth than 62% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$5,726,490

Up $844,634 (+17%) from 2024

Liabilities

Down

$1,731,761

Down $66,457 (-3.7%) from 2024

Net Assets

Up

$3,994,729

Up $911,091 (+30%) from 2024

Operations
Liabilities / Revenue21st percentileNet Margin58th percentile

Revenue

Up

$13,338,559

Up $1,179,621 (+9.7%) from 2024

Expenses

Up

$12,427,468

Up $1,526,917 (+14%) from 2024

Net Income

Down

$911,091

Down $347,296 (-28%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth84th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $968,894Liabilities 2011: $234,319Net Assets 2011: $734,5752011Assets 2012: $1,628,504Liabilities 2012: $195,681Net Assets 2012: $1,432,8232012Assets 2013: $2,408,524Liabilities 2013: $285,910Net Assets 2013: $2,122,6142013Assets 2014: $2,292,620Liabilities 2014: $684,735Net Assets 2014: $1,607,8852014Assets 2015: $2,185,288Liabilities 2015: $388,498Net Assets 2015: $1,796,7902015Assets 2016: $2,081,195Liabilities 2016: $449,966Net Assets 2016: $1,631,2292016Assets 2017: $2,111,937Liabilities 2017: $319,966Net Assets 2017: $1,791,9712017Assets 2018: $2,437,600Liabilities 2018: $499,454Net Assets 2018: $1,938,1462018Assets 2019: $2,205,669Liabilities 2019: $443,812Net Assets 2019: $1,761,8572019Assets 2020: $2,676,776Liabilities 2020: $142,834Net Assets 2020: $2,533,9422020Assets 2021: $3,305,093Liabilities 2021: $1,355,088Net Assets 2021: $1,950,0052021Assets 2022: $3,905,890Liabilities 2022: $662,594Net Assets 2022: $3,243,2962022Assets 2023: $3,241,735Liabilities 2023: $1,416,482Net Assets 2023: $1,825,2532023Assets 2024: $4,881,856Liabilities 2024: $1,798,218Net Assets 2024: $3,083,6382024Assets 2025: $5,726,490Liabilities 2025: $1,731,761Net Assets 2025: $3,994,7292025

Highlighted filing

2025

Assets$5,726,490
Liabilities$1,731,761
Net Assets$3,994,729
Open 2025 Filing

Operations Trend

Revenue Growth62nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2011: $4,150,9112011Expenses 2012: $4,227,3622012Expenses 2013: $5,183,8232013Revenue 2014: $6,489,809Expenses 2014: $7,004,539Net Income 2014: -$514,7302014Revenue 2015: $6,951,762Expenses 2015: $6,762,857Net Income 2015: $188,9052015Revenue 2016: $7,268,017Expenses 2016: $7,433,578Net Income 2016: -$165,5612016Revenue 2017: $6,968,650Expenses 2017: $6,807,908Net Income 2017: $160,7422017Revenue 2018: $7,081,559Expenses 2018: $6,935,384Net Income 2018: $146,1752018Revenue 2019: $7,234,686Expenses 2019: $7,410,975Net Income 2019: -$176,2892019Revenue 2020: $6,401,513Expenses 2020: $5,629,428Net Income 2020: $772,0852020Revenue 2021: $5,044,387Expenses 2021: $5,628,324Net Income 2021: -$583,9372021Revenue 2022: $8,986,983Expenses 2022: $7,693,692Net Income 2022: $1,293,2912022Revenue 2023: $8,522,270Expenses 2023: $9,940,313Net Income 2023: -$1,418,0432023Revenue 2024: $12,158,938Expenses 2024: $10,900,551Net Income 2024: $1,258,3872024Revenue 2025: $13,338,559Expenses 2025: $12,427,468Net Income 2025: $911,0912025

Highlighted filing

2025

Revenue$13,338,559
Expenses$12,427,468
Net Income$911,091
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$5,726,490
Liabilities
$1,731,761
Net assets
$3,994,729
Revenue
$13,338,559
Expenses
$12,427,468
Net income
$911,091
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.73$1.73$3.99$13.3$12.4$0.91
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.88$1.80$3.08$12.2$10.9$1.26
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.24$1.42$1.83$8.52$9.94$1.42
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.91$0.66$3.24$8.99$7.69$1.29
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.31$1.36$1.95$5.04$5.63$0.58
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.68$0.14$2.53$6.40$5.63$0.77
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.21$0.44$1.76$7.23$7.41$0.18
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.44$0.50$1.94$7.08$6.94$0.15
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.11$0.32$1.79$6.97$6.81$0.16
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.08$0.45$1.63$7.27$7.43$0.17
2015Detailed filing. Detailed filing data is available for this year.$2.19$0.39$1.80$6.95$6.76$0.19
2014Detailed filing. Detailed filing data is available for this year.$2.29$0.68$1.61$6.49$7.00$0.51
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.41$0.29$2.12$5.18
2012XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.63$0.20$1.43$4.23
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.97$0.23$0.73$4.15
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 7, 2025
Return Version
2024v5.2
Gross Receipts
$13,338,559
Mission and Program Overview

Mission

To market, advertise, promote & sell to the public and groups the full range of destination assets for recreational, cultural, environmental, business & visitor travel that are available in monterey county.

Promote & sell to business's & individuals travel assets that are available in monterey county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$1,571,120$2,038,299▲ $467,179
Cash and Non-Interest-Bearing Accounts$1,730,127$1,945,960▲ $215,833
Intangible Assets$1,029,701$960,319▼ $69,382
Prepaid Expenses and Deferred Charges$149,840$334,701▲ $184,861
Savings and Temporary Cash Investments$257,786$267,474▲ $9,688
Land, Buildings, and Equipment, Net$143,282$179,737▲ $36,455
Total Assets$4,881,856$5,726,490▲ $844,634
Liabilities
Other Liabilities$1,036,890$977,507▼ $59,383
Accounts Payable and Accrued Expenses$731,188$754,254▲ $23,066
Deferred Revenue$30,140$0▼ $30,140
Total Liabilities$1,798,218$1,731,761▼ $66,457
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,083,638$3,994,729▲ $911,091
Total Net Assets Fund Balance$3,083,638$3,994,729▲ $911,091
Total Liabilities and Net Assets / Fund Balance$4,881,856$5,726,490▲ $844,634

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$179,737$230,798$410,535
Other Land Buildings$0--
Compensation and Service Providers
Top Officer Pay53rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
ROB O'KEEFEPresident and CEOFT$294,903$99,126$394,029
Teresa SavageVP-business DevelopmentFT$175,831$72,773$248,604
Lindsey StevensDirector Marketing CommuniFT$143,409$26,588$169,997
Joseph MarcyBusiness Development ExecuFT$131,718$14,892$146,610
Lauren SiringSenior Business DevelopmenFT$128,387$16,961$145,348
Jennifer JohnsonVP-operationsFT$127,783$6,714$134,497
Richard L HudBusiness Development ExecuFT$124,259$7,342$131,601

Board Members and Trustees

NameTitle
Bina PatelChair
Janine ChicourratChair Elect
Amrish PatelPast Chair
Amy HerzogMember
Chris SommersMember
Dale JohnsonMember
Donna LangleyMember
Ed SmithMember
John TurnerMember
Kate DanielsMember
Kelly GreenMember
Kevin EllisMember
Kirk GafillMember
MARGARET D'ARRIGOMember
Mel HarderMember
Stefan LorchMember
Sylvain BriensMember
Fady HannaSecretary
Erik UppmanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
SimpleviewAdvertising Services8950 N ORACLE RD, Tucson, AZ 85704$157,880
MaddenAdvertising Services31 N 6TH AVE STE 105-157, Tucson, AZ 85701$115,023
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$13,263,895
Investment Income
$74,664
Other Revenue
$0
Change in Net Assets
$911,091

Audited Revenue Reconciliation

Revenue per Audited Statements
$13,338,559
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$13,338,559
Total Revenue per Form 990
$13,338,559
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,910,230
Salaries, Compensation, and Employee Benefits$3,517,238
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$5,837,847
Other Salaries and Wages---$1,626,508
Conferences and Meetings---$1,600,820
Current Officers, Directors, Trustees, and Key Employees---$1,352,516
Information Technology---$371,829
Other Employee Benefits---$302,989
Payroll Taxes---$235,225
Occupancy---$180,483
Fees for Services Other---$162,896
Travel---$143,455
Fees for Services Accounting---$93,216
All Other Expenses---$44,927
Other Expenses---$35,646
Office Expenses---$31,722
Depreciation Depletion---$26,284
Insurance---$18,643
Fees for Services Legal---$13,130
Total Functional Expenses$0$0$0$12,427,468

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$12,427,468
Total Expenses per Audited Statements$12,427,468
Total Expenses per Form 990$12,427,468
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$977,507
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Any person, corporation, partnership, association or governmental jurisdiction dedicated to the purpose of the corporation and, upon compliance with such conditions as may be prescribed by the board of directors for membership, shall be eligible for membership on approval of the membership application by the board of directors and the payment of such dues and fees as the board may fix from time to time.”

Form 990, Part VI, Section B, Line 11B

“The ceo, treasurer, and finance committee reviews a draft of the form 990 before the filing deadline, addresses any questions or comments and approves the form 990 for filing. Any changes or corrections are completed by the preparers. Before filing, the form 990 is made available to the entire board of directors for review.”

Form 990, Part VI, Section B, Line 12C

“Board members annually sign declarations that they have read, understand, and comply with the conflict of interest policy.”

Form 990, Part VI, Section B, Line 15

“Every three years, salary surveys and comparable data obtained from a third party are used to establish compensation.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request. The form 990 is also available to the public on guidestar.”

Filing and Contact Details

Filer

Filer Name
Monterey County Destination Marketing
EIN
31-1718247
Phone
8316576428
Address
99 PACIFIC STREET 375B, MONTEREY, CA 93940
Doing Business As
See Monterey

Signing Officer

Name
Erik Uppman
Title
Treasurer
Phone
8316576428
Signed
2025-11-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Erik Uppman
Formed
2000
Legal Domicile
CA
Voting Board Members
18
Independent Board Members
18
Employees
30
Volunteers
0

Preparer

Firm
Bianchi Kasavan & Pope Llp
Address
450 LINCOLN AVENUE SUITE 200, SALINAS, CA 93901
Preparer
Jesse Lopez
Phone
8317575311
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“There are no changes to the organization's selection process for an independent accountant. The organization's finance committee obtains rfps every three years in order to make a selection of an independent accountant.”

Financial Statement Notes

PART X, LINE 2:

“Gaap provides accounting and disclosure guidance about positions taken by an entity in its tax returns that might be uncertain. Management has considered its tax positions and believes that all of the positions taken in its federal and state exempt organization tax returns are more likely than not to be sustained upon examination. For federal income tax purposes, the bureau's tax years 2021 through 2023 remain open for possible examination by the internal revenue service. For state income tax purposes, the bureau's tax years 2020 through 2023 remain open for possible examination by the franchise tax board.”

Raw XML AppendixShowing 400 of 575 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
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IRS990/AccountsReceivableGrp/EOYAmt02038299
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0PROMOTE & SELL TO BUSINESS'S & INDIVIDUALS TRAVEL ASSETS THAT ARE AVAILABLE IN MONTEREY COUNTY.
IRS990/AdvertisingGrp/TotalAmt05837847
IRS990/AllOtherExpensesGrp/TotalAmt044927
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd01
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IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0RICHARD DOLE
IRS990/BooksInCareOfDetail/PhoneNum08316576428
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt099 PACIFIC STREET 375B
IRS990/BooksInCareOfDetail/USAddress/CityNm0MONTEREY
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd093940
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IRS990/ChangeToOrgDocumentsInd00
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IRS990/CollectionsOfArtInd00
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IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/ContractorCompensationGrp/CompensationAmt0157880
IRS990/ContractorCompensationGrp/CompensationAmt1115023
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt08950 N ORACLE RD
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt131 N 6TH AVE STE 105-157
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0TUCSON
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IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0AZ
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt1MADDEN
IRS990/ContractorCompensationGrp/ServicesDesc0ADVERTISING SERVICES
IRS990/ContractorCompensationGrp/ServicesDesc1ADVERTISING SERVICES
IRS990/CreditCounselingInd00
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IRS990/DelegationOfMgmtDutiesInd00
IRS990/DepreciationDepletionGrp/TotalAmt026284
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IRS990/Form990PartVIISectionAGrp/PersonNm5MARGARET D'ARRIGO
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IRS990/Form990PartVIISectionAGrp/PersonNm8ED SMITH
IRS990/Form990PartVIISectionAGrp/PersonNm9MEL HARDER
IRS990/Form990PartVIISectionAGrp/PersonNm10KELLY GREEN
IRS990/Form990PartVIISectionAGrp/PersonNm11SYLVAIN BRIENS
IRS990/Form990PartVIISectionAGrp/PersonNm12AMY HERZOG
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IRS990/Form990PartVIISectionAGrp/PersonNm19ROB O'KEEFE
IRS990/Form990PartVIISectionAGrp/PersonNm20JENNIFER JOHNSON
IRS990/Form990PartVIISectionAGrp/PersonNm21LAUREN SIRING
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IRS990/Form990PartVIISectionAGrp/PersonNm25RICHARD L HUD
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIR ELECT
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IRS990/Form990PartVIISectionAGrp/TitleTxt13MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt16MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt19PRESIDENT AND CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP-OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt21SENIOR BUSINESS DEVELOPMEN
IRS990/Form990PartVIISectionAGrp/TitleTxt22VP-BUSINESS DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR MARKETING COMMUNI
IRS990/Form990PartVIISectionAGrp/TitleTxt24BUSINESS DEVELOPMENT EXECU
IRS990/Form990PartVIISectionAGrp/TitleTxt25BUSINESS DEVELOPMENT EXECU
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IRS990/ProgSrvcAccomActy2Grp/Desc0FACILITATION OF THE USE OF THE CONVENTION AND LODGING FACILITIES WITHIN MONTEREY COUNTY.
IRS990/ProgSrvcAccomActy3Grp/Desc0WORK WITHIN THE COMMUNITY TO HELP GATHER INPUT ON THE ISSUES OF CONCERN RELATIVE TO TOURISM AND EDUCATE VISITORS WHILE IN THE DESTINATION HOW TO VISIT RESPONSIBLY.
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IRS990/ScheduleBRequiredInd00

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