Civic Intelligence

Via Institute on Character

EIN 31-1663243 • 501(c)3 • Cincinnati, OH

Profile

Mission: advance the science and practice of character strengths by providing resources requried to activate human flourishing through a distributed global network.

Refreshing map…

3080 Exploration Ave 640Cincinnati, OH 45206

www.viacharacter.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

31st percentile

0.01x

Higher debt load relative to assets than 31% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.02x

Higher debt load relative to revenue than 33% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

11th percentile

-27%

Higher net margin than 11% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

96th percentile

$406,919

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 17.3% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

15th percentile

-12%

Faster asset growth than 15% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

71st percentile

25%

Faster revenue growth than 71% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$4,711,771

Up $1,712,648 (+57%) from 2022

Liabilities

Up

$37,399

Up $33,131 (+776%) from 2022

Net Assets

Up

$4,674,372

Up $1,679,517 (+56%) from 2022

Revenue

Up

$2,353,046

Up $735,897 (+46%) from 2022

Expenses

Up

$2,998,853

Up $1,633,909 (+120%) from 2022

Net Income

Down

-$645,807

Down $898,012 (-356%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2020: $2,326,326Liabilities 2020: $0Net Assets 2020: $2,326,3262020Assets 2022: $2,999,123Liabilities 2022: $4,268Net Assets 2022: $2,994,8552022Assets 2024: $4,711,771Liabilities 2024: $37,399Net Assets 2024: $4,674,3722024

Highlighted filing

2024

Assets$4,711,771
Liabilities$37,399
Net Assets$4,674,372

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2020: $1,507,856Expenses 2020: $1,139,994Net Income 2020: $367,8622020Revenue 2022: $1,617,149Expenses 2022: $1,364,944Net Income 2022: $252,2052022Revenue 2024: $2,353,046Expenses 2024: $2,998,853Net Income 2024: -$645,8072024

Highlighted filing

2024

Revenue$2,353,046
Expenses$2,998,853
Net Income-$645,807

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 12, 2025
Return Version
2024v5.0
Gross Receipts
$2,800,559
Mission and Program Overview

Mission

Mission: to advance the science and practice of character strengths. This includes developing and distributing scientifically-based programs and curriculum that promote the expression of behaviors which reflect the highest human values and potential

Mission: advance the science and practice of character strengths by providing resources requried to activate human flourishing through a distributed global network.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$3,415,552$4,100,684▲ $685,132
Cash and Non-Interest-Bearing Accounts$1,922,725$611,086▼ $1,311,639
Investments Other Securities$1$1→ $0
Total Assets$5,338,278$4,711,771▼ $626,507
Liabilities
Other Liabilities$18,099$37,399▲ $19,300
Total Liabilities$18,099$37,399▲ $19,300
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,260,179$4,585,047▼ $675,132
Net Assets With Donor Restrictions$60,000$89,325▲ $29,325
Total Net Assets Fund Balance$5,320,179$4,674,372▼ $645,807
Total Liabilities and Net Assets / Fund Balance$5,338,278$4,711,771▼ $626,507

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$789$789

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$60,000$310,000-$280,675$89,325
2023-$60,000--$60,000
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jeffrey Levy MdFormer CEOFT$406,919-$406,919
Jillian CoppleyPresidentFT$219,144-$219,144
Joseph TilleySoftware EngFT$161,467-$161,467
Joseph TilleySoftware Engineer-$161,467-$161,467
Ryan NiemiecChief SciencFT$130,285-$130,285
Neal H Mayerson PhdBoard ChairmPT-$116,844$116,844
Isabel HowellChief MarketFT$72,692-$72,692

Board Members and Trustees

NameTitle
Donna Mayerson PhdBoard Member
Jan-michele KearneyBoard Member
Sean SlovenskiBoard Member
Sundeep BhanBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$366,865
Program Service Revenue
$1,762,906
Investment Income
$223,120
Other Revenue
$155
All Other Contributions
$366,865
Change in Net Assets
$-645,807
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,966,286
Other Expenses$942,584
Total Fundraising Expense$241,138
Grants and Similar Amounts Paid$89,983
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$676,430$102,981$20,129$799,540
Comp Disqual Persons$81,384$253,239$163,163$497,786
Current Officers, Directors, Trustees, and Key Employees$312,549$87,658$21,914$422,121
Information Technology$205,559--$205,559
Advertising$149,104--$149,104
Payroll Taxes$74,677$30,975$14,312$119,964
Office Expenses$86,710$27,833-$114,543
Grants to Domestic Orgs$89,983--$89,983
Other Employee Benefits$45,266$18,776$8,675$72,717
Pension Plan Contributions$33,713$13,984$6,461$54,158
Fees for Services Accounting-$44,271-$44,271
Travel$6,484$19,454$6,484$32,422
Fees for Services Legal$25,676--$25,676
Fees for Service Investment Mgmnt Fees-$21,313-$21,313
All Other Expenses$19,883$128-$20,011
Insurance-$15,458-$15,458
Other Expenses$13,443$9,273-$13,443
Royalties$12,782--$12,782
Conferences and Meetings$2,782--$2,782
Total Functional Expenses$2,112,372$645,343$241,138$2,998,853
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Kessler Foundation IncEast Hanover, NJ501c3Advancing Science$89,877
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Card Payable$37,399
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI

Section a, column b: neal h. Mayerson averaged the following hours devoted to these related organizations: 10 hours per week the manuel d. & rhoda mayerson foundation, and 20 hours per week to the mayerson company. Contact addresses for officers, directors, etc: neal h. Mayerson, ph.d. - 312 walnut street, suite 3600 cincinnati, oh 45202 donna mayerson, ph.d. - 312 walnut street, suite 3600 cincinnati, oh 45202

Form 990, Page 6, Part VI, Line 2

Neal mayerson donna mayerson president sec/treas family relationship

Form 990, Page 6, Part VI, Line 9

Sean slovenski 3818 miami road, 103 cincinnati, oh 45227

Form 990, Page 6, Part VI, Line 11B

A draft copy of the 990 is made available to each board member. They are asked to promptly review the 990 and discuss any questions they may have with the chief executive officer. If there are any items or areas for discussion, they will be resolved before the 990 is filed.

Form 990, Page 6, Part VI, Line 12C

Each annually updates the organizations they are involved with, issues/conflicts would be addressed at that time.

Form 990, Page 6, Part VI, Line 19

Yes, copies of documents are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Via Institute on Character
EIN
31-1663243
Phone
5132397037
Address
3080 EXPLORATION AVE 640, CINCINNATI, OH 45206

Signing Officer

Name
Neal H Mayerson Phd
Title
Board Chairman
Phone
5135544600
Signed
2025-08-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Neal H Mayerson Phd
Formed
1999
Legal Domicile
Oh
Voting Board Members
5
Independent Board Members
3
Employees
17

Preparer

Firm
Pitcher Enders & Drohan Cpas Inc
Address
9987 CARVER ROAD SUITE 240, CINCINNATI, OH 45242
Preparer
Kenneth B Pitcher CPA
Phone
5135544600
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4A

Advancing practice: -education (revenue is received from reports, courses, workshops consulting, etc.) -product partnerships: we partner with leading organizations to provide them with access to our intellectual property so that they can deliver character strengths based solutions. We earn revenue from licensing our intellectual property (brand, survey), examples include twill and smcov. We have also co-developed training products and licensed those products such as with whole being institute. We also provide a technology platform for organizations to be able to access our survey. -thought leadership: we aim to provide the field of character science the most current and innovative thinking. We do this by writing books (revenue earned from royalties), and offering keynote and other presentations to positive psychology societies, schools, companies, and other nonprofit organizations.

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