Civic Intelligence

Hocking Hills Tourism Assocation

EIN 31-1383745 • 501(c)6 • Logan, OH

Profile

The mission of the hocking hills tourism association is to promote the growth of responsible tourism through marketing stratgies and programs that balance economic growth with the need to preserve the natural and cultural heritage of the hocking hills region.

13178 State Route 664 SLogan, OH 43138

www.explorehockinghills.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

16th percentile

0.00x

Higher debt load relative to assets than 16% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

16th percentile

0.00x

Higher debt load relative to revenue than 16% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

79th percentile

17%

Higher net margin than 79% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

50th percentile

$107,495

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 4.6% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2022

Asset Growth

75th percentile

15%

Faster asset growth than 75% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

72nd percentile

15%

Faster revenue growth than 72% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets16th percentile

Assets

Up

$4,078,790

Up $1,020,223 (+33%) from 2022

Liabilities

Up

$12,282

Up $7,396 (+151%) from 2022

Net Assets

Up

$4,066,508

Up $1,012,827 (+33%) from 2022

Operations
Liabilities / Revenue16th percentileNet Margin79th percentile

Revenue

Up

$3,087,579

Up $765,029 (+33%) from 2022

Expenses

Up

$2,554,966

Up $847,820 (+50%) from 2022

Net Income

Down

$532,613

Down $82,791 (-13%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth75th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2020: $1,528,416Liabilities 2020: $1,953Net Assets 2020: $1,526,4632020Assets 2021: $2,441,445Liabilities 2021: $3,168Net Assets 2021: $2,438,2772021Assets 2022: $3,058,567Liabilities 2022: $4,886Net Assets 2022: $3,053,6812022Assets 2024: $4,078,790Liabilities 2024: $12,282Net Assets 2024: $4,066,5082024

Highlighted filing

2024

Assets$4,078,790
Liabilities$12,282
Net Assets$4,066,508
Open 2024 Filing

Operations Trend

Revenue Growth72nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0Revenue 2020: $1,602,964Expenses 2020: $1,175,910Net Income 2020: $427,0542020Revenue 2021: $2,369,672Expenses 2021: $1,457,858Net Income 2021: $911,8142021Revenue 2022: $2,322,550Expenses 2022: $1,707,146Net Income 2022: $615,4042022Revenue 2024: $3,087,579Expenses 2024: $2,554,966Net Income 2024: $532,6132024

Highlighted filing

2024

Revenue$3,087,579
Expenses$2,554,966
Net Income$532,613
Open 2024 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$4,078,790
Liabilities
$12,282
Net assets
$4,066,508
Revenue
$3,087,579
Expenses
$2,554,966
Net income
$532,613
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.08$0.01$4.07$3.09$2.55$0.53
2022Detailed filing. Detailed filing data is available for this year.$3.06$0.00$3.05$2.32$1.71$0.62
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.44$0.00$2.44$2.37$1.46$0.91
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.53$0.00$1.53$1.60$1.18$0.43
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 13, 2023
Return Version
2022v5.0
Gross Receipts
$2,335,056
Mission and Program Overview

Mission

The mission of the hocking hills tourism association is to promote the growth of responsible tourism through marketing stratgies and programs that balance economic growth with the need to preserve the natural and cultural heritage of the hocking hills region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,232,060$2,877,715▲ $645,655
Land, Buildings, and Equipment, Net$166,399$159,649▼ $6,750
Cash and Non-Interest-Bearing Accounts$42,396$21,083▼ $21,313
Total Assets$2,441,445$3,058,567▲ $617,122
Other Assets Total$590$120▼ $470
Liabilities
Accounts Payable and Accrued Expenses$3,168$4,886▲ $1,718
Total Liabilities$3,168$4,886▲ $1,718
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,438,277$3,053,681▲ $615,404
Total Net Assets Fund Balance$2,438,277$3,053,681▲ $615,404
Total Liabilities and Net Assets / Fund Balance$2,441,445$3,058,567▲ $617,122

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$94,398$9,288$103,686
Land$63,604-$63,604
Equipment$1,647$8,607$10,254
Compensation and Service Providers
Top Officer Pay50th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Karen RaymoreExecutive DiFT$107,495$107,495

Board Members and Trustees

NameTitle
Eric HoffmanPresident
Bobbi BishopTrustee
David BrimnerTrustee
Drew DavidsonTrustee
Kim LanningTrustee
Marty BrownTrustee
Nicole MccabeTrustee
Rebecca MillerTrustee
Robert FredaTrustee
Roger ShawTrustee
Steve RoleyTrustee
Tim PeacockTrustee
Valerie FoxSecretary
Joyce GerstnerTreasurer
Kevin ClausVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$60,070
Program Service Revenue
$0
Investment Income
$9,400
Other Revenue
$2,253,080
All Other Contributions
$2,552
Change in Net Assets
$615,404
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,055,256
Salaries, Compensation, and Employee Benefits$571,087
Grants and Similar Amounts Paid$80,803
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$773,154
Other Salaries and Wages---$410,602
Current Officers, Directors, Trustees, and Key Employees---$107,495
Occupancy---$87,392
Grants to Domestic Orgs---$80,803
Information Technology---$43,142
Payroll Taxes---$41,650
Office Expenses---$33,076
Travel---$11,683
Conferences and Meetings---$11,432
Pension Plan Contributions---$11,340
Other Expenses---$6,425
Depreciation Depletion---$4,994
Fees for Services Accounting---$2,664
Fees for Services Legal---$2,660
All Other Expenses---$2,213
Insurance---$2,064
Total Functional Expenses$0$0$0$1,707,146
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Logan Theater IncLogan, OH501c3Marquee and Marketin$39,139
Chieftain Boosters IncLogan, OH501c3Eqpt/pool Parties$9,762
Logan in Bloom FundfaoNelsonville, OH501c3Watering Truck$9,643
Other---$8,400
Logan Town CenterfaoNelsonville, OH501c3Waste/recycling Recp$8,220
Hocking Co Historical Soc IncLogan, OH501c3Hocking Canal Trail$5,639
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$13,746
Fundraising Direct Expenses$10,750
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Trail Run$13,746$13,746$10,750$2,996
Total Events$13,746$13,746$10,750$2,996
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“Hocking hills tourism association has approximately 509 members.”

Form 990, Page 6, Part VI, Line 7A

“There are 3 board members appointed by the hocking county board of commissioners. All other board members are elected by the governing body.”

Form 990, Page 6, Part VI, Line 7B

“The members are required to vote on changes to the by-laws.”

Form 990, Page 6, Part VI, Line 11B

“The 990 is reviewed by the treasurer.”

Form 990, Page 6, Part VI, Line 15A

“There is an annual review of the executive director's salary by the personnel committee.”

Form 990, Page 6, Part VI, Line 19

“The hocking hills tourism association makes its governing documents, conflict of interest policy and financial statements avaialable to the public upon written request sent to hocking hills tourism association, 13178 state route 664 s., logan, oh 43138.”

Filing and Contact Details

Filer

Filer Name
Hocking Hills Tourism Assocation
EIN
31-1383745
Phone
7403852750
Address
13178 STATE ROUTE 664 S, LOGAN, OH 43138

Signing Officer

Name
Joyce Gerstner
Title
Treasurer
Phone
7403852750
Signed
2023-11-13

Organization Details

Principal Officer
Karen Raymore
Formed
1988
Legal Domicile
Oh
Voting Board Members
14
Independent Board Members
14
Employees
14
Volunteers
41

Preparer

Firm
Howell Associates
Address
8720 ORION PLACE STE 148, COLUMBUS, OH 43240
Preparer
Craig Howell CPA
Phone
6143922182
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The mission of the hocking hills tourism association is to promote the growth of responsible tourism through marketing stratgies and programs that balance economic growth with the need to preserve the natural and cultural heritage of the hocking hills region.”

Form 990, Page 2, Part III, Line 4D

“Tourism product development of new attractions and activities for visitors.”

Raw XML AppendixShowing 400 of 474 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/MissionDesc0THE MISSION OF THE HOCKING HILLS TOURISM ASSOCIATION IS TO PROMOTE THE GROWTH OF RESPONSIBLE TOURISM THROUGH MARKETING STRATGIES AND PROGRAMS THAT BALANCE ECONOMIC GROWTH WITH THE NEED TO PRESERVE THE NATURAL AND CULTURAL HERITAGE OF THE HOCKING HILLS REGION.
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IRS990/OtherRevenueMiscGrp/Desc0LODGING TAX
IRS990/OtherRevenueMiscGrp/Desc1GIFT SHOP SALES
IRS990/OtherRevenueMiscGrp/Desc2OTHER
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IRS990/PrincipalOfficerNm0KAREN RAYMORE
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgSrvcAccomActyOtherGrp/Desc0TOURISM PRODUCT DEVELOPMENT OF NEW ATTRACTIONS AND ACTIVITIES FOR VISITORS.
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt08607
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt013746
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt02996
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IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt010750
IRS990ScheduleI/GrantRecordsMaintainedInd0true
IRS990ScheduleI/RecipientTable/CashGrantAmt039139
IRS990ScheduleI/RecipientTable/CashGrantAmt19643
IRS990ScheduleI/RecipientTable/CashGrantAmt25639
IRS990ScheduleI/RecipientTable/CashGrantAmt39762
IRS990ScheduleI/RecipientTable/CashGrantAmt48220
IRS990ScheduleI/RecipientTable/CashGrantAmt58400
IRS990ScheduleI/RecipientTable/IRCSectionDesc0501C3
IRS990ScheduleI/RecipientTable/IRCSectionDesc1501C3
IRS990ScheduleI/RecipientTable/IRCSectionDesc2501C3
IRS990ScheduleI/RecipientTable/IRCSectionDesc3501C3
IRS990ScheduleI/RecipientTable/IRCSectionDesc4501C3
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0MARQUEE AND MARKETIN
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1WATERING TRUCK
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2HOCKING CANAL TRAIL
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt3EQPT/POOL PARTIES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt4WASTE/RECYCLING RECP
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0LOGAN THEATER INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1LOGAN IN BLOOM FUNDFAO
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2HOCKING CO HISTORICAL SOC INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt3CHIEFTAIN BOOSTERS INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt4LOGAN TOWN CENTERFAO
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt5OTHER
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine2Txt0LOGAN THEATER INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine2Txt1LOGAN IN BLOOM FUND/FAO
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine2Txt2HOCKING CO HISTORICAL SOC INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine2Txt3CHIEFTAIN BOOSTERS INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine2Txt4LOGAN TOWN CENTER/FAO
IRS990ScheduleI/RecipientTable/RecipientEIN0832876176
IRS990ScheduleI/RecipientTable/RecipientEIN1311620483
IRS990ScheduleI/RecipientTable/RecipientEIN2237044355
IRS990ScheduleI/RecipientTable/RecipientEIN3310103894
IRS990ScheduleI/RecipientTable/RecipientEIN4311620483
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt086 E MAIN ST
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt135 PUBLIC SQUARE
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt264 N CULVER ST
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt314470 SR 328
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt435 PUBLIC SQUARE
IRS990ScheduleI/RecipientTable/USAddress/AddressLine2Txt086 E MAIN ST
IRS990ScheduleI/RecipientTable/USAddress/AddressLine2Txt135 PUBLIC SQUARE
IRS990ScheduleI/RecipientTable/USAddress/AddressLine2Txt264 N CULVER ST
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IRS990ScheduleI/RecipientTable/USAddress/AddressLine2Txt435 PUBLIC SQUARE
IRS990ScheduleI/RecipientTable/USAddress/CityNm0LOGAN
IRS990ScheduleI/RecipientTable/USAddress/CityNm1NELSONVILLE
IRS990ScheduleI/RecipientTable/USAddress/CityNm2LOGAN
IRS990ScheduleI/RecipientTable/USAddress/CityNm3LOGAN
IRS990ScheduleI/RecipientTable/USAddress/CityNm4NELSONVILLE
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0OH
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1OH
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd2OH
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd3OH
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd4OH
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd043138
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0PROJECTS ARE MONITORED BY GRANTEE STATUS UPDATES.
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt1THESE ARE PRODUCT DEVELOPMENT GRANTS TO ASSIST WITH THE DEVELOPMENT OF NEW TOURISM ATTRACTIONS AND ACTIVITIES. GRANTS ARE AVAILABLETO 501C3 NOT FOR PROFIT ORGANIZATIONS ONLY.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE I, PAGE 1, PART I, LINE 2
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc1SCHEDULE I, PAGE 4, PART IV
IRS990ScheduleI/Total501c3OrgCnt05
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE MISSION OF THE HOCKING HILLS TOURISM ASSOCIATION IS TO PROMOTE THE GROWTH OF RESPONSIBLE TOURISM THROUGH MARKETING STRATGIES AND PROGRAMS THAT BALANCE ECONOMIC GROWTH WITH THE NEED TO PRESERVE THE NATURAL AND CULTURAL HERITAGE OF THE HOCKING HILLS REGION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1TOURISM PRODUCT DEVELOPMENT OF NEW ATTRACTIONS AND ACTIVITIES FOR VISITORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2HOCKING HILLS TOURISM ASSOCIATION HAS APPROXIMATELY 509 MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THERE ARE 3 BOARD MEMBERS APPOINTED BY THE HOCKING COUNTY BOARD OF COMMISSIONERS. ALL OTHER BOARD MEMBERS ARE ELECTED BY THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE MEMBERS ARE REQUIRED TO VOTE ON CHANGES TO THE BY-LAWS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE 990 IS REVIEWED BY THE TREASURER.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THERE IS AN ANNUAL REVIEW OF THE EXECUTIVE DIRECTOR'S SALARY BY THE PERSONNEL COMMITTEE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7THE HOCKING HILLS TOURISM ASSOCIATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAIALABLE TO THE PUBLIC UPON WRITTEN REQUEST SENT TO HOCKING HILLS TOURISM ASSOCIATION, 13178 STATE ROUTE 664 S., LOGAN, OH 43138.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false

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