Civic Intelligence

Insights Association Great Lakes Chapter Inc

EIN 31-1275564 • 501(c)6 • Detroit, MI

Profile

The purpose of Insights Association is to help companies make better business decisions about the development and marketing of new products. We represent the voice of the consumer in a company.

600 E Lafayette MC 518ADetroit, MI 48226
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2021

Net Margin

5th percentile

-209%

Higher net margin than 5% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2021

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

52nd percentile

-0.2%

Faster asset growth than 52% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

8th percentile

-70%

Faster revenue growth than 8% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$78,609

Down $193 (-0.2%) from 2020

Liabilities

Flat

$0

Flat from 2020

Net Assets

Down

$78,609

Down $193 (-0.2%) from 2020

Operations
Liabilities / Revenue51st percentileNet Margin5th percentile

Revenue

Down

$8,926

Down $20,674 (-70%) from 2020

Expenses

Up

$27,555

Up $16,180 (+142%) from 2020

Net Income

Down

-$18,629

Down $36,854 (-202%) from 2020

Trend Graphs

Balance Sheet Trend

Asset Growth52nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2019: $84,082Liabilities 2019: $0Net Assets 2019: $84,0822019Assets 2020: $78,802Liabilities 2020: $0Net Assets 2020: $78,8022020Assets 2021: $78,609Liabilities 2021: $0Net Assets 2021: $78,6092021

Highlighted filing

2021

Assets$78,609
Liabilities$0
Net Assets$78,609
Open 2021 Filing

Operations Trend

Revenue Growth8th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0-$20KRevenue 2019: $47,203Expenses 2019: $43,828Net Income 2019: $3,3752019Revenue 2020: $29,600Expenses 2020: $11,375Net Income 2020: $18,2252020Revenue 2021: $8,926Expenses 2021: $27,555Net Income 2021: -$18,6292021

Highlighted filing

2021

Revenue$8,926
Expenses$27,555
Net Income-$18,629
Open 2021 Filing

Filings

Most recent year

2021 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$78,609
Liabilities
$0
Net assets
$78,609
Revenue
$8,926
Expenses
$27,555
Net income
-$18,629
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2021Detailed filing. Detailed filing data is available for this year.$78.6$0.00$78.6$8.93$27.6$18.6
2020Detailed filing. Detailed filing data is available for this year.$78.8$0.00$78.8$29.6$11.4$18.2
2019Detailed filing. Detailed filing data is available for this year.$84.1$0.00$84.1$47.2$43.8$3.38
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Mar 8, 2022
Return Version
2021v4.0
Gross Receipts
$8,926
Mission and Program Overview

Mission

The purpose of Insights Association is to help companies make better business decisions about the development and marketing of new products. We represent the voice of the consumer in a company.

Program Services

DescriptionGrantsExpenses
Insights Association helped companies make better business decisions about the development and marketing of new products.$0$27,555
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JASON MONAHANPresident-$0--
LINDSAY BACH MOOREPresident Elect-$0--
COLSON STEBERPast President-$0--
BRIAN LAMARTreasurer-$0--
RANDA ULANKIEWICZSecretary-$0--
KEVIN SCHEPPMANDirector Of Communications-$0--
SHELLY BOURENDirector-$0--
DANIEL RANGELDirector-$0--
MICHAEL SHEWMONDirector-$0--
MICHAEL EVERHARTDirector-$0--
BRENDAN BURNSDirector-$0--
BRETT SIMPSONDirector-$0--
SUSAN STANICKDirector-$0--
JOSH EMINGTONDirector-$0--
LISA HERCEGDirector-$0--
DEBBIE SUCKLOWDirector-$0--
TERAH PUTMNDirector-$0--
RACHEL BUSSDirector-$0--
BOB GRAFAdvisor-$0--
DAMON JONESAdvisor-$0--
SHERRI DANSBYAdvisor-$0--
LORI KOLDEAdvisor-$0--
NICK STATHOPOULOSDirector-$0--
Filing and Contact Details

Filer

Filer Name
Marketing Research Association Inc
EIN
31-1275564
Phone
5742503738
Address
600 E Lafayette MC 518A, Detroit, MI 48226

Signing Officer

Name
Brian Lamar
Title
Treasurer
Phone
5742503738
Signed
2022-03-08
Discuss with paid preparer
Yes

Preparer

Firm
Darrell Burton CPA
Address
1455 ENGLEWOOD COURT, MAINEVILLE, OH 45039
Preparer
Darrell Burton
Phone
5132187639
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 16

“Description;Amount^AVERTISING;453|OFFICE EXPENSE;328|TAX AND LICENSE;120|TRAVEL;8215^Total;9116^”

Form 990-EZ, Part I, Line 20

“Description;Amount^PRIOR YEAR BALANCES;18436^Total;18436^”

Raw XML Appendix249 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5DIRECTOR OF COMMUNICATIONS
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8DIRECTOR
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ReturnHeader/ReturnTs02022-05-07T19:11:02-07:00
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ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

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