Civic Intelligence

Greenbrier County Convention and Visitors Bureau

EIN 31-1148841 • 501(c)4 • Lewisburg, WV

Profile

Area Tourism Promotion

P O Box 1107Lewisburg, WV 24901

www.greenbrierwv.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

77th percentile

0.27x

Higher debt load relative to assets than 77% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

81st percentile

0.57x

Higher debt load relative to revenue than 81% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Net Margin

24th percentile

-4.8%

Higher net margin than 24% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

81st percentile

$101,358

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 7.9% of source-year revenue.

501(c)4 • $1M-$5M nonprofits • Source year 2024

Asset Growth

23rd percentile

-4.2%

Faster asset growth than 23% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

24th percentile

-4.3%

Faster revenue growth than 24% of similar nonprofits.

501(c)4 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets77th percentile

Assets

Down

$2,631,204

Down $116,101 (-4.2%) from 2023

Liabilities

Down

$723,054

Down $66,965 (-8.5%) from 2023

Net Assets

Down

$1,908,150

Down $49,136 (-2.5%) from 2023

Operations
Liabilities / Revenue81st percentileNet Margin24th percentile

Revenue

Down

$1,275,327

Down $56,694 (-4.3%) from 2023

Expenses

Up

$1,336,716

Up $79,546 (+6.3%) from 2023

Net Income

Down

-$61,389

Down $136,240 (-182%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth23rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2021: $2,658,996Liabilities 2021: $1,033,327Net Assets 2021: $1,625,6692021Assets 2022: $2,765,606Liabilities 2022: $883,171Net Assets 2022: $1,882,4352022Assets 2023: $2,747,305Liabilities 2023: $790,019Net Assets 2023: $1,957,2862023Assets 2024: $2,631,204Liabilities 2024: $723,054Net Assets 2024: $1,908,1502024

Highlighted filing

2024

Assets$2,631,204
Liabilities$723,054
Net Assets$1,908,150
Open 2024 Filing

Operations Trend

Revenue Growth24th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2021: $1,026,914Expenses 2021: $1,010,645Net Income 2021: $16,2692021Revenue 2022: $1,376,093Expenses 2022: $1,119,327Net Income 2022: $256,7662022Revenue 2023: $1,332,021Expenses 2023: $1,257,170Net Income 2023: $74,8512023Revenue 2024: $1,275,327Expenses 2024: $1,336,716Net Income 2024: -$61,3892024

Highlighted filing

2024

Revenue$1,275,327
Expenses$1,336,716
Net Income-$61,389
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,631,204
Liabilities
$723,054
Net assets
$1,908,150
Revenue
$1,275,327
Expenses
$1,336,716
Net income
-$61,389
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.63$0.72$1.91$1.28$1.34$0.06
2023Detailed filing. Detailed filing data is available for this year.$2.75$0.79$1.96$1.33$1.26$0.07
2022Detailed filing. Detailed filing data is available for this year.$2.77$0.88$1.88$1.38$1.12$0.26
2021Detailed filing. Detailed filing data is available for this year.$2.66$1.03$1.63$1.03$1.01$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 14, 2025
Return Version
2023v6.0
Gross Receipts
$1,278,068
Mission and Program Overview

Mission

Area Tourism Promotion

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$1,734,561$1,658,608▼ $75,953
Savings and Temporary Cash Investments$498,710$410,044▼ $88,666
Accounts Receivable$242,104$278,733▲ $36,629
Cash and Non-Interest-Bearing Accounts$261,876$270,577▲ $8,701
Prepaid Expenses and Deferred Charges$7,116$10,938▲ $3,822
Inventories for Sale or Use$2,938$2,304▼ $634
Total Assets$2,747,305$2,631,204▼ $116,101
Liabilities
Mortgage Notes Payable Secured by Investment Property$497,875$450,447▼ $47,428
Unsecured Notes Loans Payable$150,000$150,000→ $0
Accounts Payable and Accrued Expenses$138,604$122,607▼ $15,997
Deferred Revenue$3,540--
Total Liabilities$790,019$723,054▼ $66,965
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,713,096$1,697,429▼ $15,667
Net Assets With Donor Restrictions$244,190$210,721▼ $33,469
Total Net Assets Fund Balance$1,957,286$1,908,150▼ $49,136
Total Liabilities and Net Assets / Fund Balance$2,747,305$2,631,204▼ $116,101

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$330,400$247,651$0
Other Land Buildings$151,300$26,700$0
Land$187,580-$0
Equipment$27,262$28,830$0
Leasehold Improvements$962,066$521,702$0
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kara DenseExecutive DirectorFT$101,358$101,358

Board Members and Trustees

NameTitle
Sharon RowePast President
Mike KiddPresident
Mike DotsonVice President
Adam LongDirector
Barbara PhillipsDirector
Beverly WhiteDirector
Cathy RennardDirector
Cindi NapierDirector
Clay ElkinsDirector
David DillonDirector
Fawn ValentineDirector
Jill McIntyreDirector
Kelly CollinsDirector
Martha LevisayDirector
Melodie PesterDirector
Paula ThomasDirector
Ruthana BeezleyDirector
Tammy Shifflett-TincherDirector
Margaret HambrickSecretary
Brad TuckwillerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Fahlgren MortineAd Agency & Website Design4030 EASTON STATION SUITE 300, Columbus, OH 43219$285,039
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,223,725
Investment Income
$24,799
Other Revenue
$26,803
Change in Net Assets
$-61,389
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$847,730
Salaries, Compensation, and Employee Benefits$488,986
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$480,650--$480,650
Other Salaries and Wages$228,467$48,485$0$276,952
Current Officers, Directors, Trustees, and Key Employees$50,679$50,679$0$101,358
Fees for Services Other$84,000--$84,000
Depreciation Depletion$61,415$14,538-$75,953
Other Employee Benefits$31,572$20,859-$52,431
Other Expenses$33,157$16,745$0$49,902
Payroll Taxes$22,903$7,844-$30,747
Pension Plan Contributions$16,590$10,908-$27,498
Interest$17,395$5,798-$23,193
Occupancy$13,818$4,606-$18,424
Fees for Services Accounting-$14,690-$14,690
Conferences and Meetings$13,511--$13,511
Insurance$8,626$2,875-$11,501
Information Technology$10,305--$10,305
Office Expenses$4,745$4,745-$9,490
Travel$7,463--$7,463
Total Functional Expenses$1,130,450$206,266$0$1,336,716
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Executive Director and Office Manager review 990 prior to filing.”

Form 990, Part VI, Section B, Line 12C

“Annual questionnaire is required of board of directors.”

Form 990, Part VI, Section B, Line 15

“Executive Director compensation determined by Executive Board.”

Form 990, Part VI, Section C, Line 19

“Governing docs and conflict of interest NOT made available to public. Annual financial information presentation is made to Greenbrier County Commission and the cities that remit hotel tax revenue.”

Filing and Contact Details

Filer

Filer Name
Greenbrier County Convention and Visitors Bureau
EIN
31-1148841
Phone
3046451000
Address
P O Box 1107, Lewisburg, WV 24901
Doing Business As
Experience Greenbrier Valley

Signing Officer

Name
Kara Dense
Title
President/CEO
Phone
3046451000
Signed
2025-05-14
Discuss with paid preparer
No

Organization Details

Principal Officer
Kara Dense
Formed
1983
Legal Domicile
Wv
Voting Board Members
20
Independent Board Members
20
Employees
12
Volunteers
25

Preparer

Firm
JP Rice Company Inc
Address
PO Box 269, Union, WV 24983
Preparer
Johnathan Rice
Phone
3047724406
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Reclassification of net assets between unrestricted and and board designated.”

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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt1Past President
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17President
IRS990/Form990PartVIISectionAGrp/TitleTxt18Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt19Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt20Treasurer
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01983
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/OtherAmt00
IRS990/GainOrLossGrp/SecuritiesAmt00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt020
IRS990/GrantAmt011092
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt01278068
IRS990/GrossRentsGrp/PersonalAmt00
IRS990/GrossRentsGrp/RealAmt023803
IRS990/GrossSalesOfInventoryAmt05741
IRS990/GroupReturnForAffiliatesInd00
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IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InformationTechnologyGrp/ProgramServicesAmt010305
IRS990/InformationTechnologyGrp/TotalAmt010305
IRS990/InsuranceGrp/ManagementAndGeneralAmt02875
IRS990/InsuranceGrp/ProgramServicesAmt08626
IRS990/InsuranceGrp/TotalAmt011501
IRS990/InterestGrp/ManagementAndGeneralAmt05798
IRS990/InterestGrp/ProgramServicesAmt017395
IRS990/InterestGrp/TotalAmt023193
IRS990/InventoriesForSaleOrUseGrp/BOYAmt02938
IRS990/InventoriesForSaleOrUseGrp/EOYAmt02304
IRS990/InvestmentExpenseAmt00
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IRS990/IRPDocumentCnt08
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IRS990/LocalChaptersInd00
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IRS990/MembersOrStockholdersInd00
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IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
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IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
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IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt0450447
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IRS990/NetAssetsOrFundBalancesEOYAmt01908150
IRS990/NetIncomeOrLossGrp/ExclusionAmt00
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IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt03000
IRS990/NetIncomeOrLossGrp/UnrelatedBusinessRevenueAmt00
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IRS990/NetUnrelatedBusTxblIncmAmt00
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IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01697429
IRS990/NondeductibleContributionsInd00
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IRS990/OccupancyGrp/ProgramServicesAmt013818
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IRS990/OfficeExpensesGrp/ProgramServicesAmt04745
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IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt020859
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt031572
IRS990/OtherEmployeeBenefitsGrp/TotalAmt052431
IRS990/OtherExpensesGrp/Desc0TELEPHONE
IRS990/OtherExpensesGrp/Desc1DUES/SUBSCRIPTIONS/MISC
IRS990/OtherExpensesGrp/Desc2POSTAGE & SHIPPING
IRS990/OtherExpensesGrp/Desc3EQUIPMENT RENTAL & MAINTENANCE
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/FundraisingAmt10
IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/FundraisingAmt30
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt02100
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IRS990/OtherExpensesGrp/ProgramServicesAmt06301
IRS990/OtherExpensesGrp/ProgramServicesAmt112363
IRS990/OtherExpensesGrp/ProgramServicesAmt226490
IRS990/OtherExpensesGrp/ProgramServicesAmt333157
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IRS990/OtherExpensesGrp/TotalAmt112363
IRS990/OtherExpensesGrp/TotalAmt227884
IRS990/OtherExpensesGrp/TotalAmt349902
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IRS990/OtherSalariesAndWagesGrp/TotalAmt0276952
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IRS990/PayrollTaxesGrp/ProgramServicesAmt022903
IRS990/PayrollTaxesGrp/TotalAmt030747
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt010908
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt016590
IRS990/PensionPlanContributionsGrp/TotalAmt027498
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt07116
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt010938
IRS990/PrincipalOfficerNm0KARA DENSE
IRS990/PriorPeriodAdjustmentsAmt00
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0561591
IRS990/ProgramServiceRevenueGrp/BusinessCd1561591
IRS990/ProgramServiceRevenueGrp/Desc0HOTEL/MOTEL TAXES
IRS990/ProgramServiceRevenueGrp/Desc1VISITOR GUIDE ADS

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