Civic Intelligence

Western Michigan Marketing Association

EIN 30-0291762 • 501(c)3 • Grand Rapids, MI

Profile

Western Michigan Marketing Association WMMA is a professional networking association supporting charitable causes through social charitable events for the business community throughout West Michigan

2440 Plainfield Ave NEGrand Rapids, MI 49505-3874
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2025

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2025

Net Margin

10th percentile

-91%

Higher net margin than 10% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

14th percentile

-79%

Faster asset growth than 14% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

79th percentile

33%

Faster revenue growth than 79% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$4,724

Down $18,147 (-79%) from 2024

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Down

$4,724

Down $18,147 (-79%) from 2024

Operations
Liabilities / RevenueScore unavailableNet Margin10th percentile

Revenue

Up

$19,901

Up $4,983 (+33%) from 2024

Expenses

Up

$38,048

Up $34,959 (+1132%) from 2024

Net Income

Down

-$18,147

Down $29,976 (-253%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth14th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30K$20K$10K$0Assets 2020: $5,072Net Assets 2020: $5,0722020Assets 2021: $3,761Net Assets 2021: $3,7612021Assets 2022: $22,065Net Assets 2022: $22,0652022Assets 2023: $11,042Net Assets 2023: $11,0422023Assets 2024: $22,871Net Assets 2024: $22,8712024Assets 2025: $4,724Net Assets 2025: $4,7242025

Highlighted filing

2025

Assets$4,724
Liabilities-
Net Assets$4,724
Open 2025 Filing

Operations Trend

Revenue Growth79th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0-$20KRevenue 2020: $18,607Expenses 2020: $37,854Net Income 2020: -$19,2472020Revenue 2021: $22,484Expenses 2021: $23,811Net Income 2021: -$1,3272021Revenue 2022: $43,449Expenses 2022: $25,146Net Income 2022: $18,3032022Revenue 2023: $18,103Expenses 2023: $29,126Net Income 2023: -$11,0232023Revenue 2024: $14,918Expenses 2024: $3,089Net Income 2024: $11,8292024Revenue 2025: $19,901Expenses 2025: $38,048Net Income 2025: -$18,1472025

Highlighted filing

2025

Revenue$19,901
Expenses$38,048
Net Income-$18,147
Open 2025 Filing

Filings

Most recent year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,724
Liabilities
-
Net assets
$4,724
Revenue
$19,901
Expenses
$38,048
Net income
-$18,147
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$4.72$4.72$19.9$38.0$18.1
2024Detailed filing. Detailed filing data is available for this year.$22.9$22.9$14.9$3.09$11.8
2023Detailed filing. Detailed filing data is available for this year.$11.0$11.0$18.1$29.1$11.0
2022Detailed filing. Detailed filing data is available for this year.$22.1$22.1$43.4$25.1$18.3
2021Detailed filing. Detailed filing data is available for this year.$3.76$3.76$22.5$23.8$1.33
2020Detailed filing. Detailed filing data is available for this year.$5.07$5.07$18.6$37.9$19.2
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Mar 18, 2026
Return Version
2025v4.0
Gross Receipts
$19,901
Mission and Program Overview

Mission

Western Michigan Marketing Association WMMA is a professional networking association supporting charitable causes through social charitable events for the business community throughout West Michigan

Program Services

DescriptionGrantsExpenses
Hosting a Golf Outing to raise money for the Ronald McDonald House of West Michigan$0$0
Sponsoring other West Michigan Organizations$0$0
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Bill HaughPresident-$0--
Debra Ososki LutzVice President-$0--
Erin BlackTreasurer-$0--
Bonnie ZerrenerSecretary-$0--
Filing and Contact Details

Filer

Filer Name
Western Michigan Marketing Association
EIN
30-0291762
Address
2440 PLAINFIELD AVE NE, GRAND RAPIDS, MI 49505-3874

Signing Officer

Name
Bill Haugh
Title
President
Phone
6164856188
Signed
2026-03-18
Supplemental Narrative

Additional Explanations

Part I, line 10

“| Grants And Similar Amounts Paid:, Amount:| Donation to Ronald McDonald House, $35000|”

Part I, line 16

“| Other Expenses:, Amount:| Board of Director Meetings, $274| Office Expense, $1770| Credit Card Fees, $1004|”

Raw XML Appendix203 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0| Grants And Similar Amounts Paid:, Amount:| Donation to Ronald McDonald House, $35000|
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1| Other Expenses:, Amount:| Board of Director Meetings, $274| Office Expense, $1770| Credit Card Fees, $1004|
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Part I, line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Part I, line 16
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0BILL HAUGH
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum06164856188
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-03-18
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WESTERN MICHIGAN MARKETING ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0WEST
ReturnHeader/Filer/EIN0300291762
ReturnHeader/Filer/ForeignPhoneNum03172943213
ReturnHeader/Filer/USAddress/AddressLine1Txt02440 PLAINFIELD AVE NE
ReturnHeader/Filer/USAddress/CityNm0GRAND RAPIDS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd0495053874
ReturnHeader/ReturnTs02026-03-17T18:21:09-04:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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