Civic Intelligence

The Newspaper Target Marketing Coalition Inc

EIN 30-0264033 • 501(c)6 • Muskogee, OK

Profile

The primary exempt purpose of this Association is to grow core newspaper business through the development and management of effective and efficient targeted marketing programs, which accurately reach advertisers' desired target audiences.

2104 E Woodland CircleMuskogee, OK 74403

www.newspapertmc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2020

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2020

Net Margin

6th percentile

-112%

Higher net margin than 6% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2020

Top Officer Pay

81st percentile

$13,333

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 39.7% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2020

Asset Growth

8th percentile

-100%

Faster asset growth than 8% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

10th percentile

-59%

Faster revenue growth than 10% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$0

Down $37,554 (-100%) from 2019

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Down

$0

Down $37,554 (-100%) from 2019

Operations
Liabilities / RevenueScore unavailableNet Margin6th percentile

Revenue

Down

$33,572

Down $48,178 (-59%) from 2019

Expenses

Down

$71,126

Down $30,907 (-30%) from 2019

Net Income

Down

-$37,554

Down $17,271 (-85%) from 2019

Trend Graphs

Balance Sheet Trend

Asset Growth8th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2010: $134,068Net Assets 2010: $134,0682010Assets 2011: $147,629Net Assets 2011: $147,6292011Assets 2012: $122,677Net Assets 2012: $122,6772012Assets 2013: $136,804Net Assets 2013: $136,8042013Assets 2014: $121,271Net Assets 2014: $121,2712014Assets 2015: $106,958Net Assets 2015: $106,9582015Assets 2018: $57,837Net Assets 2018: $57,8372018Assets 2019: $37,554Net Assets 2019: $37,5542019Assets 2020: $0Net Assets 2020: $02020

Highlighted filing

2020

Assets$0
Liabilities-
Net Assets$0
Open 2020 Filing

Operations Trend

Revenue Growth10th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2010: $119,486Expenses 2010: $72,618Net Income 2010: $46,8682010Revenue 2011: $137,460Expenses 2011: $123,899Net Income 2011: $13,5612011Revenue 2012: $110,830Expenses 2012: $135,782Net Income 2012: -$24,9522012Revenue 2013: $159,516Expenses 2013: $145,389Net Income 2013: $14,1272013Revenue 2014: $115,695Expenses 2014: $131,228Net Income 2014: -$15,5332014Revenue 2015: $118,465Expenses 2015: $132,778Net Income 2015: -$14,3132015Revenue 2018: $96,500Expenses 2018: $117,878Net Income 2018: -$21,3782018Revenue 2019: $81,750Expenses 2019: $102,033Net Income 2019: -$20,2832019Revenue 2020: $33,572Expenses 2020: $71,126Net Income 2020: -$37,5542020

Highlighted filing

2020

Revenue$33,572
Expenses$71,126
Net Income-$37,554
Open 2020 Filing

Filings

Most recent year

2020 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$0
Liabilities
-
Net assets
$0
Revenue
$33,572
Expenses
$71,126
Net income
-$37,554
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2020Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.34$0.71$0.38
2019Detailed filing. Detailed filing data is available for this year.$0.38$0.38$0.82$1.02$0.20
2018Detailed filing. Detailed filing data is available for this year.$0.58$0.58$0.97$1.18$0.21
2015Detailed filing. Detailed filing data is available for this year.$1.07$1.07$1.18$1.33$0.14
2014Detailed filing. Detailed filing data is available for this year.$1.21$1.21$1.16$1.31$0.16
2013Detailed filing. Detailed filing data is available for this year.$1.37$1.37$1.60$1.45$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.23$1.23$1.11$1.36$0.25
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.48$1.48$1.37$1.24$0.14
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.34$1.34$1.19$0.73$0.47
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Mar 25, 2021
Return Version
2020v4.0
Gross Receipts
$33,572
Mission and Program Overview

Mission

The primary exempt purpose of this Association is to grow core newspaper business through the development and management of effective and efficient targeted marketing programs, which accurately reach advertisers' desired target audiences.

Program Services

DescriptionGrantsExpenses
The purpose of the conferences is to educate and help participing association newspaper members improve their direct marketing programs by sharing industry information, best practices, and advertiser presentations.$51,836-
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JOHN NEWBYExecutive DirectorPT$13,333-$13,333
ROB MORGANTreasurer-$0--
ALLISON ALTOBELLIPresident-$0--
KATHERINE KOHLSVice President-$0--
MATT KNOUFFSecretary-$0--
Filing and Contact Details

Filer

Filer Name
News Advertising Coalition Inc
EIN
30-0264033
Phone
2023866357
Address
2104 E WOODLAND CIRCLE, MUSKOGEE, OK 74403

Signing Officer

Name
John Newby
Title
Executive Director
Signed
2021-03-25
Discuss with paid preparer
Yes

Preparer

Firm
Bauer & Scott CPAs LLP
Address
16027 Comprint Circle, Gaithersburg, MD 20877
Preparer
Robert Scott
Phone
3019488940
Supplemental Narrative

Additional Explanations

Other Expenses.1005

“Travel $1399”

Other Expenses.1007

“Conferences, Conventions, and Meetings $51836”

Other Expenses.1012

“Insurance $475”

Other Expenses.1

“SOFTWARE LICENSE $1517”

Other Expenses.2

“WEBSITE $500”

Other Expenses.3

“CREDIT CARD FEES $60”

Raw XML Appendix137 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PhoneNum08153269061
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt02104 E WOODLAND CIRCLE
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0MUSKOGEE
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0OK
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd074403
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt037554
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IRS990EZ/DonorAdvisedFndsInd0false
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IRS990EZ/FinalReturnInd0X
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IRS990EZ/MembershipDuesAmt09886
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3JOHN NEWBY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4MATT KNOUFF
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Executive Dir.
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Secretary
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0true
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt055787
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0The primary exempt purpose of this Association is to grow core newspaper business through the development and management of effective and efficient targeted marketing programs, which accurately reach advertisers' desired target audiences.
IRS990EZ/PrintingPublicationsPostageAmt056
IRS990EZ/ProgramServiceRevenueAmt023686
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0The purpose of the conferences is to educate and help participing association newspaper members improve their direct marketing programs by sharing industry information, best practices, and advertiser presentations.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt051836
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt013333
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt071126
IRS990EZ/TotalProgramServiceExpensesAmt051836
IRS990EZ/TotalRevenueAmt033572
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0https://www.newsadvertisingcoalition.com/
IRS990ScheduleN/AssetsDistributedInd0true
IRS990ScheduleN/AttorneyGeneralNotifiedInd0false
IRS990ScheduleN/BondLiabilitiesDischargedInd0false
IRS990ScheduleN/BondsOutstandingInd0false
IRS990ScheduleN/DirectorOfSuccessorInd0false
IRS990ScheduleN/EmployeeOfSuccessorInd0false
IRS990ScheduleN/LiabilitiesPaidInd0true
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc0TRANSACTION EXPENSES PAID FOR VIRTUAL CONFERENCE ADVERTISING
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt02020-10-31
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt032244
IRS990ScheduleN/OwnerOfSuccessorInd0false
IRS990ScheduleN/ReceiveCompensationInd0false
IRS990ScheduleN/RequiredToNotifyAGInd0false
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Travel $1399
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Conferences, Conventions, and Meetings $51836
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Insurance $475
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3SOFTWARE LICENSE $1517
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4WEBSITE $500
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5CREDIT CARD FEES $60
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1007
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.3
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ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
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ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Dir.
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-03-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0NEWS ADVERTISING COALITION INC
ReturnHeader/Filer/BusinessNameControlTxt0NEWS
ReturnHeader/Filer/EIN0300264033
ReturnHeader/Filer/PhoneNum02023866357
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd020877
ReturnHeader/PreparerPersonGrp/PhoneNum03019488940
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Robert Scott
ReturnHeader/ReturnTs02021-03-25T12:06:56-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JOHN
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ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 501(c)6 • <$500k nonprofits