Civic Intelligence

Retail Alliance Foundation

EIN 27-5242311 • 501(c)3 • Norfolk, VA

Profile

To develop and coordinate the educational and charitable efforts of retail alliance in support of existing and aspiring business owners.

101 West Main Street 905Norfolk, VA 23510

www.retailalliance.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

86th percentile

0.33x

Higher debt load relative to assets than 86% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

88th percentile

0.27x

Higher debt load relative to revenue than 88% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

68th percentile

13%

Higher net margin than 68% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

79th percentile

24%

Faster asset growth than 79% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2021 to 2024

Revenue Growth

57th percentile

4.5%

Faster revenue growth than 57% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2021 to 2024

Balance Sheet
Liabilities / Assets86th percentile

Assets

Up

$100,450

Up $24,121 (+32%) from 2023

Liabilities

Up

$32,927

Up $7,843 (+31%) from 2023

Net Assets

Up

$67,523

Up $16,278 (+32%) from 2023

Operations
Liabilities / Revenue88th percentileNet Margin68th percentile

Revenue

Down

$123,619

Down $10,239 (-7.6%) from 2023

Expenses

Down

$107,341

Down $22,117 (-17%) from 2023

Net Income

Up

$16,278

Up $11,878 (+270%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth79th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0-$50KAssets 2012: $4,740Liabilities 2012: $5,652Net Assets 2012: -$9122012Assets 2017: $48,859Liabilities 2017: $21,541Net Assets 2017: $27,3182017Assets 2018: $111,554Liabilities 2018: $37,977Net Assets 2018: $73,5772018Assets 2019: $33,548Liabilities 2019: $15,596Net Assets 2019: $17,9522019Assets 2020: $32,254Liabilities 2020: $24,815Net Assets 2020: $7,4392020Assets 2021: $52,902Liabilities 2021: $16,219Net Assets 2021: $36,6832021Assets 2022: $58,715Liabilities 2022: $11,870Net Assets 2022: $46,8452022Assets 2023: $76,329Liabilities 2023: $25,084Net Assets 2023: $51,2452023Assets 2024: $100,450Liabilities 2024: $32,927Net Assets 2024: $67,5232024

Highlighted filing

2024

Assets$100,450
Liabilities$32,927
Net Assets$67,523
Open 2024 Filing

Operations Trend

Revenue Growth57th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$100K$0-$100KRevenue 2012: $26,164Expenses 2012: $27,176Net Income 2012: -$1,0122012Revenue 2017: $113,737Expenses 2017: $96,186Net Income 2017: $17,5512017Revenue 2018: $188,787Expenses 2018: $142,528Net Income 2018: $46,2592018Revenue 2019: $75,060Expenses 2019: $130,685Net Income 2019: -$55,6252019Revenue 2020: $78,152Expenses 2020: $88,665Net Income 2020: -$10,5132020Revenue 2021: $108,440Expenses 2021: $79,196Net Income 2021: $29,2442021Revenue 2022: $113,388Expenses 2022: $103,226Net Income 2022: $10,1622022Revenue 2023: $133,858Expenses 2023: $129,458Net Income 2023: $4,4002023Revenue 2024: $123,619Expenses 2024: $107,341Net Income 2024: $16,2782024

Highlighted filing

2024

Revenue$123,619
Expenses$107,341
Net Income$16,278
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$100,450
Liabilities
$32,927
Net assets
$67,523
Revenue
$123,619
Expenses
$107,341
Net income
$16,278
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.00$0.33$0.68$1.24$1.07$0.16
2023Detailed filing. Detailed filing data is available for this year.$0.76$0.25$0.51$1.34$1.29$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.59$0.12$0.47$1.13$1.03$0.10
2021Detailed filing. Detailed filing data is available for this year.$0.53$0.16$0.37$1.08$0.79$0.29
2020Detailed filing. Detailed filing data is available for this year.$0.32$0.25$0.07$0.78$0.89$0.11
2019Detailed filing. Detailed filing data is available for this year.$0.34$0.16$0.18$0.75$1.31$0.56
2018Detailed filing. Detailed filing data is available for this year.$1.12$0.38$0.74$1.89$1.43$0.46
2017Detailed filing. Detailed filing data is available for this year.$0.49$0.22$0.27$1.14$0.96$0.18
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.05$0.06$0.01$0.26$0.27$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 24, 2025
Return Version
2024v5.2
Gross Receipts
$123,619
Mission and Program Overview

Mission

To develop and coordinate the educational and charitable efforts of retail alliance in support of existing and aspiring business owners.

Program Services

DescriptionGrantsExpenses
PROVIDE EDUCATION AND SUPPORT FOR EXISTING AND ASPIRING RETAILERS IN SOUTHEAST VIRGINIA THROUGH THE PROGRAMS OF THE CENTER FOR RETAIL EXCELLENCE AND RELATED ACTIVITIES.$0$107,341
Compensation and Service Providers
Top Officer Pay84th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
PAMELA KATRANCHADirector-$0--
LORI JANKEDirector-$0--
KISHA MOOREDirector-$0--
JENNIFER E CRITTENDENExecutive Director-$0--
CHRIS SHELTONDirector-$0--
BLAIR DURHAMDirector-$0--
ROBERT GURNEEDirector-$0--
MARY LANDGREBEDirector-$0--
TARI JONESDirector-$0--
RUSS GILBERTDirector-$0--
TRACI BUNN POWERSDirector-$0--
BRYAN SALERNODirector-$0--
Filing and Contact Details

Filer

Filer Name
Retail Alliance Foundation
EIN
27-5242311
Phone
7574669395
Address
101 WEST MAIN STREET 905, NORFOLK, VA 23510

Signing Officer

Name
Jennifer E Crittenden
Title
President
Phone
7574669395
Signed
2025-09-24
Discuss with paid preparer
Yes

Preparer

Firm
Cavanaugh Nelson Plc
Address
999 WATERSIDE DRIVE SUITE 2250, NORFOLK, VA 23510
Preparer
Mark a Nelson
Phone
7575784900
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 4 - Other Investment Income

“Description: interest. Amount: 1,546.”

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: business registration fees. Amount: 650. Description: other expenses. Amount: 1,128. Total to form 990-ez, line 16: 1,778.”

Form 990-ez, Part II, Line 24 - Other Assets

“Description: due from ra. Beg. Of year amount: 147. End of year amount: 25. Description: accounts receivable. Beg. Of year amount: 29,700. End of year amount: 0. Description: prepaid expenses. Beg. Of year amount: 0. End of year amount: 295.”

Form 990-ez, Part II, Line 26 - Other Liabilities

“Description: due to rma. Beg. Of year amount: 25,084. End of year amount: 32,927.”

Raw XML Appendix215 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/PrimaryExemptPurposeTxt0TO DEVELOP AND COORDINATE THE EDUCATIONAL AND CHARITABLE EFFORTS OF RETAIL ALLIANCE IN SUPPORT OF EXISTING AND ASPIRING BUSINESS OWNERS.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: INTEREST. AMOUNT: 1,546.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: BUSINESS REGISTRATION FEES. AMOUNT: 650. DESCRIPTION: OTHER EXPENSES. AMOUNT: 1,128. TOTAL TO FORM 990-EZ, LINE 16: 1,778.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: DUE FROM RA. BEG. OF YEAR AMOUNT: 147. END OF YEAR AMOUNT: 25. DESCRIPTION: ACCOUNTS RECEIVABLE. BEG. OF YEAR AMOUNT: 29,700. END OF YEAR AMOUNT: 0. DESCRIPTION: PREPAID EXPENSES. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 295.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/PersonNm0JENNIFER E CRITTENDEN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum07574669395
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-24
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0RETAIL ALLIANCE FOUNDATION
ReturnHeader/Filer/BusinessNameControlTxt0RETA
ReturnHeader/Filer/EIN0275242311
ReturnHeader/Filer/PhoneNum07574669395
ReturnHeader/Filer/USAddress/AddressLine1Txt0101 WEST MAIN STREET 905
ReturnHeader/Filer/USAddress/CityNm0NORFOLK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0VA
ReturnHeader/Filer/USAddress/ZIPCd023510
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0541967771
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CAVANAUGH NELSON PLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0999 WATERSIDE DRIVE SUITE 2250
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NORFOLK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0VA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd023510
ReturnHeader/PreparerPersonGrp/PhoneNum07575784900
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARK A NELSON
ReturnHeader/ReturnTs02025-09-24T09:01:38-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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