Civic Intelligence

La Jolla Village Merchants Association

EIN 27-5014954 • 501(c)6 • LA Jolla, CA

Profile

To enhance the growth and improvement of la jolla village area and to bring business to the la jolla village area.

7734 Herschel Avenue Suite CLA Jolla, CA 92037

www.lajollabythesea.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

80th percentile

0.18x

Higher debt load relative to assets than 80% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

79th percentile

0.12x

Higher debt load relative to revenue than 79% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

71st percentile

12%

Higher net margin than 71% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

97th percentile

$110,559

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 34.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

65th percentile

6.3%

Faster asset growth than 65% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

85th percentile

33%

Faster revenue growth than 85% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets80th percentile

Assets

Up

$210,614

Up $12,562 (+6.3%) from 2024

Liabilities

Down

$38,148

Down $26,238 (-41%) from 2024

Net Assets

Up

$172,466

Up $38,800 (+29%) from 2024

Operations
Liabilities / Revenue79th percentileNet Margin71st percentile

Revenue

Up

$325,545

Up $80,633 (+33%) from 2024

Expenses

Up

$286,745

Up $14,173 (+5.2%) from 2024

Net Income

Up

$38,800

Up $66,460 (+240%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth65th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2017: $90,640Liabilities 2017: $982Net Assets 2017: $89,6582017Assets 2018: $92,871Liabilities 2018: $1,114Net Assets 2018: $91,7572018Assets 2019: $106,054Liabilities 2019: $10,465Net Assets 2019: $95,5892019Assets 2020: $138,315Liabilities 2020: $16,967Net Assets 2020: $121,3482020Assets 2021: $143,696Liabilities 2021: $11,781Net Assets 2021: $131,9152021Assets 2022: $184,811Liabilities 2022: $27,957Net Assets 2022: $156,8542022Assets 2023: $183,960Liabilities 2023: $22,634Net Assets 2023: $161,3262023Assets 2024: $198,052Liabilities 2024: $64,386Net Assets 2024: $133,6662024Assets 2025: $210,614Liabilities 2025: $38,148Net Assets 2025: $172,4662025

Highlighted filing

2025

Assets$210,614
Liabilities$38,148
Net Assets$172,466
Open 2025 Filing

Operations Trend

Revenue Growth85th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2017: $326,295Expenses 2017: $289,992Net Income 2017: $36,3032017Revenue 2018: $288,862Expenses 2018: $286,763Net Income 2018: $2,0992018Revenue 2019: $286,883Expenses 2019: $271,433Net Income 2019: $15,4502019Revenue 2020: $233,548Expenses 2020: $207,789Net Income 2020: $25,7592020Revenue 2021: $202,924Expenses 2021: $192,357Net Income 2021: $10,5672021Revenue 2022: $203,869Expenses 2022: $178,930Net Income 2022: $24,9392022Revenue 2023: $245,484Expenses 2023: $241,012Net Income 2023: $4,4722023Revenue 2024: $244,912Expenses 2024: $272,572Net Income 2024: -$27,6602024Revenue 2025: $325,545Expenses 2025: $286,745Net Income 2025: $38,8002025

Highlighted filing

2025

Revenue$325,545
Expenses$286,745
Net Income$38,800
Open 2025 Filing

Filings

Most recent year

2025 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$210,614
Liabilities
$38,148
Net assets
$172,466
Revenue
$325,545
Expenses
$286,745
Net income
$38,800
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.11$0.38$1.72$3.26$2.87$0.39
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.98$0.64$1.34$2.45$2.73$0.28
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.84$0.23$1.61$2.45$2.41$0.04
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.85$0.28$1.57$2.04$1.79$0.25
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.44$0.12$1.32$2.03$1.92$0.11
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.38$0.17$1.21$2.34$2.08$0.26
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.06$0.10$0.96$2.87$2.71$0.15
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.93$0.01$0.92$2.89$2.87$0.02
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.91$0.01$0.90$3.26$2.90$0.36
Latest Detailed Filing

The latest 2025 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2021 to Jun 30, 2022
Signed
Nov 10, 2022
Return Version
2021v4.0
Gross Receipts
$203,869
Mission and Program Overview

Mission

To enhance the growth and improvement and to bring business to the La Jolla Village area.

To enhance the growth and improvement of la jolla village area and to bring business to the la jolla village area.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$136,550$152,983▲ $16,433
Accounts Receivable$5,788$29,120▲ $23,332
Prepaid Expenses and Deferred Charges-$1,350-
Total Assets$143,696$184,811▲ $41,115
Other Assets Total$1,358$1,358→ $0
Liabilities
Deferred Revenue$11,781$27,752▲ $15,971
Accounts Payable and Accrued Expenses-$205-
Total Liabilities$11,781$27,957▲ $16,176
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$131,915$156,854▲ $24,939
Total Net Assets Fund Balance$131,915$156,854▲ $24,939
Total Liabilities and Net Assets / Fund Balance$143,696$184,811▲ $41,115

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$39,363$39,363
Other Land Buildings-$21,050$21,050
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jodi RudickExecutive DiFT$84,540$15,613$100,153

Board Members and Trustees

NameTitle
Amber AndersonPresident
Bill PodwayBoard Member
Brandon LindleyBoard Member
Chad TaggartBoard Member
Dr Maddie WallaceBoard Member
Gabriela GuevaraBoard Member
Hallie SwensonBoard Member
Jen PhamBoard Member
Karen RoqueBoard Member
Katey LongoBoard Member
Tamar Goldman-sachsBoard Member
Summer ShoemakerSecretary
Joelyn CullenTreasurer
Morgan BarnesVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$188,992
Program Service Revenue
$14,495
Investment Income
$0
Other Revenue
$382
All Other Contributions
$600
Change in Net Assets
$24,939
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$106,849
Other Expenses$72,081
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$75,114$25,038-$100,152
Occupancy$14,961$4,987-$19,948
Fees for Services Accounting$8,775$7,725-$16,500
Payroll Taxes$5,023$1,674-$6,697
Other Expenses$6,154--$6,154
Office Expenses$4,118$1,243-$5,361
Insurance$3,421$1,140-$4,561
Information Technology$2,241$747-$2,988
Advertising$357--$357
Total Functional Expenses$136,376$42,554$0$178,930
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The board of directors review tax forms and raises any questions/revisions to their preparer before approving for filing.”

Form 990, Page 6, Part VI, Line 12C

“Each member upon joining the board of directors signs a document verifying their agreement to the terms and conditions of the conflict of interest policy.”

Form 990, Page 6, Part VI, Line 15A

“All compensation decisions for the executive director are decided and approved by the board of directors.”

Form 990, Page 6, Part VI, Line 19

“La jolla village merchants association makes their governing documents, financial statements, and tax returns available on their website. Conflicts of interest statements can be viewed upon request.”

Filing and Contact Details

Filer

Filer Name
La Jolla Village Merchants
EIN
27-5014954
Phone
8582302725
Address
7734 HERSCHEL AVENUE SUITE C, LA JOLLA, CA 92037

Signing Officer

Name
Jodi Rudick
Title
Executive Director
Phone
8582302725
Signed
2022-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jodi Rudick
Formed
2011
Legal Domicile
CA
Voting Board Members
14
Independent Board Members
14
Employees
1

Preparer

Firm
Hayley Geier CPA
Address
23055 SHERMAN WAY 5002, WEST HILLS, CA 91308
Preparer
Hayley Geier
Phone
4126389373
Raw XML Appendix373 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/BooksInCareOfDetail/PhoneNum08582302725
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IRS990/BooksInCareOfDetail/USAddress/ZIPCd092037
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IRS990/CYGrantsAndSimilarPaidAmt00
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IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0203869
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IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt011781
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IRS990/DelegationOfMgmtDutiesInd0false
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IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE DI
IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt2PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE PRESIDE
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
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IRS990/OtherAssetsTotalGrp/EOYAmt01358
IRS990/OtherExpensesGrp/Desc0DESIGN & BEAUTIFICATION
IRS990/OtherExpensesGrp/Desc1OUTREACH & PROMOTION
IRS990/OtherExpensesGrp/Desc2EVENT EXPENSE
IRS990/OtherExpensesGrp/ProgramServicesAmt08447
IRS990/OtherExpensesGrp/ProgramServicesAmt17765
IRS990/OtherExpensesGrp/ProgramServicesAmt26154
IRS990/OtherExpensesGrp/TotalAmt08447
IRS990/OtherExpensesGrp/TotalAmt17765
IRS990/OtherExpensesGrp/TotalAmt26154
IRS990/OtherRevenueMiscGrp/Desc0OTHER REVENUE
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt0382
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0382
IRS990/OtherRevenueTotalAmt0382
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt01674
IRS990/PayrollTaxesGrp/ProgramServicesAmt05023
IRS990/PayrollTaxesGrp/TotalAmt06697
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt01350
IRS990/PrincipalOfficerNm0JODI RUDICK
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0BANNER INCOME
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt014495
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt014495
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0187868
IRS990/PYOtherExpensesAmt091720
IRS990/PYOtherRevenueAmt01366
IRS990/PYProgramServiceRevenueAmt013690
IRS990/PYRevenuesLessExpensesAmt010567
IRS990/PYSalariesCompEmpBnftPaidAmt0100637
IRS990/PYTotalExpensesAmt0192357
IRS990/PYTotalRevenueAmt0202924
IRS990/ReconcilationRevenueExpnssAmt024939
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/DepreciationAmt039363
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt039363
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt021050
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt021050
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD OF DIRECTORS REVIEW TAX FORMS AND RAISES ANY QUESTIONS/REVISIONS TO THEIR PREPARER BEFORE APPROVING FOR FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1EACH MEMBER UPON JOINING THE BOARD OF DIRECTORS SIGNS A DOCUMENT VERIFYING THEIR AGREEMENT TO THE TERMS AND CONDITIONS OF THE CONFLICT OF INTEREST POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL COMPENSATION DECISIONS FOR THE EXECUTIVE DIRECTOR ARE DECIDED AND APPROVED BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3LA JOLLA VILLAGE MERCHANTS ASSOCIATION MAKES THEIR GOVERNING DOCUMENTS, FINANCIAL STATEMENTS, AND TAX RETURNS AVAILABLE ON THEIR WEBSITE. CONFLICTS OF INTEREST STATEMENTS CAN BE VIEWED UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0143696
IRS990/TotalAssetsEOYAmt0184811
IRS990/TotalAssetsGrp/BOYAmt0143696
IRS990/TotalAssetsGrp/EOYAmt0184811
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0188992
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt042554
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0136376
IRS990/TotalFunctionalExpensesGrp/TotalAmt0178930
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt011781
IRS990/TotalLiabilitiesEOYAmt027957
IRS990/TotalLiabilitiesGrp/BOYAmt011781
IRS990/TotalLiabilitiesGrp/EOYAmt027957
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0131915
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0156854
IRS990/TotalOtherCompensationAmt015613
IRS990/TotalProgramServiceRevenueAmt014495
IRS990/TotalReportableCompFromOrgAmt084540
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt014877
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0203869
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0143696
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0184811
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt07590 FAY AVENUE
IRS990/USAddress/CityNm0LA JOLLA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd092037
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt014
IRS990/WebsiteAddressTxt0WWW.LAJOLLABYTHESEA.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JODI RUDICK
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08582302725
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-11-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0LA JOLLA VILLAGE MERCHANTS
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0LAJO
ReturnHeader/Filer/EIN0275014954
ReturnHeader/Filer/PhoneNum08582302725
ReturnHeader/Filer/USAddress/AddressLine1Txt07734 HERSCHEL AVENUE SUITE C
ReturnHeader/Filer/USAddress/CityNm0LA JOLLA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092037
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0871603957
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0HAYLEY GEIER CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt023055 SHERMAN WAY 5002
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WEST HILLS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd091308
ReturnHeader/PreparerPersonGrp/PhoneNum04126389373
ReturnHeader/PreparerPersonGrp/PreparationDt02022-11-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0HAYLEY GEIER
ReturnHeader/ReturnTs02022-11-14T12:31:41-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JODI
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0RUDICK
ReturnHeader/TaxPeriodBeginDt02021-07-01
ReturnHeader/TaxPeriodEndDt02022-06-30
ReturnHeader/TaxYr02021

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