Civic Intelligence

Children'S Reading Alliance

EIN 27-4669924 • 501(c)3 • Las Cruces, NM

Profile

The three fold mission of the children's reading foundation of dona ana county is to: encourage and educate families about their important role in raising a reader; support schools in assuring that students read on grade level by the end of the third grade; facilitate community involvement in helping young readers be successful.

3880 Foothills Road Suite ALas Cruces, NM 88011

www.readingfoundation.org/DONA-ANA-COU

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

91st percentile

0.75x

Higher debt load relative to assets than 91% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

94th percentile

0.85x

Higher debt load relative to revenue than 94% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Net Margin

66th percentile

12%

Higher net margin than 66% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

88th percentile

57%

Faster asset growth than 88% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2025

Revenue Growth

73rd percentile

20%

Faster revenue growth than 73% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2025

Assets

Up

$219,283

Up $51,703 (+31%) from 2024

Liabilities

Up

$165,476

Up $28,731 (+21%) from 2024

Net Assets

Up

$53,807

Up $22,972 (+74%) from 2024

Revenue

Up

$193,552

Up $25,624 (+15%) from 2024

Expenses

Down

$170,581

Down $6,808 (-3.8%) from 2024

Net Income

Up

$22,971

Up $32,432 (+343%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2016: $80,791Liabilities 2016: $733Net Assets 2016: $80,0582016Assets 2017: $85,089Liabilities 2017: $1,454Net Assets 2017: $83,6352017Assets 2018: $104,456Liabilities 2018: $42,546Net Assets 2018: $61,9102018Assets 2020: $55,399Liabilities 2020: $958Net Assets 2020: $54,4412020Assets 2021: $83,043Liabilities 2021: $240Net Assets 2021: $82,8032021Assets 2022: $96,552Liabilities 2022: $49,837Net Assets 2022: $46,7152022Assets 2023: $89,289Liabilities 2023: $48,992Net Assets 2023: $40,2972023Assets 2024: $167,580Liabilities 2024: $136,745Net Assets 2024: $30,8352024Assets 2025: $219,283Liabilities 2025: $165,476Net Assets 2025: $53,8072025

Highlighted filing

2025

Assets$219,283
Liabilities$165,476
Net Assets$53,807

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$100K$0-$100KRevenue 2016: $101,610Expenses 2016: $120,850Net Income 2016: -$19,2402016Revenue 2017: $114,232Expenses 2017: $110,655Net Income 2017: $3,5772017Revenue 2018: $104,521Expenses 2018: $126,244Net Income 2018: -$21,7232018Revenue 2020: $83,676Expenses 2020: $93,456Net Income 2020: -$9,7802020Revenue 2021: $125,208Expenses 2021: $96,846Net Income 2021: $28,3622021Revenue 2022: $113,937Expenses 2022: $150,025Net Income 2022: -$36,0882022Revenue 2023: $133,442Expenses 2023: $139,860Net Income 2023: -$6,4182023Revenue 2024: $167,928Expenses 2024: $177,389Net Income 2024: -$9,4612024Revenue 2025: $193,552Expenses 2025: $170,581Net Income 2025: $22,9712025

Highlighted filing

2025

Revenue$193,552
Expenses$170,581
Net Income$22,971

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Sep 1, 2024 to Aug 31, 2025
Signed
Nov 10, 2025
Return Version
2024v5.0
Gross Receipts
$193,552
Mission and Program Overview

Mission

The three fold mission of the children's reading foundation of dona ana county is to: encourage and educate families about their important role in raising a reader; support schools in assuring that students read on grade level by the end of the third grade; facilitate community involvement in helping young readers be successful.

Program Services

DescriptionGrantsExpenses
RUNNING READING PROGRAMS AROUND THE COUNTY, EDUCATING PARENTS ON THE IMPORTANCE OF READING AND WORKING WITH THE SCHOOLS TO EXPAND THEIR LITERACY EFFORTS.-$155,982
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
GLORIA SABOTreasurer-$0--
JOY NELSONPresident-$0--
KRYSTAL CHAVARRIA-GONZALESDirector-$0--
JOANNE FERRARYDirector-$0--
CASSIE MCCLUREDirector-$0--
ESTHER HERNANDEZDirector-$0--
RAY JARAMILLODirector-$0--
ROSARIO SANCHEZ-MEZADirector-$0--
MARJORIE MARGIE SIEGELDirector-$0--
DUNCAN SMITHSecretary-$0--
Filing and Contact Details

Filer

Filer Name
CHILDREN'S READING ALLIANCE
EIN
27-4669924
Phone
5752020830
Address
3880 FOOTHILLS ROAD SUITE A, LAS CRUCES, NM 88011

Signing Officer

Name
Joy Nelson
Title
President
Phone
5752020830
Signed
2025-11-10
Discuss with paid preparer
Yes

Preparer

Firm
Ebbs Roberts Daw Inc
Address
715 E IDAHO AVE STE 1A, LAS CRUCES, NM 88001
Preparer
Charles J Roberts
Phone
5755258750
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

Expenses promotion 1,117 advertising 1,314 office 3,628 travel 295 insurance 5,499 auto 1,600 dues & subscriptions 2,233 internet 1,022 meals 78 supplies 23,217 telephone 734 professional fees 22,429 professional services 1,793 total 64,959

Form 990-ez, Part II, Line 24

Trademark 1,850 1,850 total 1,850 1,850

Form 990-ez, Part II, Line 26

Deferred revenue 136,570 164,778 state w/h tax payable -171 330 suta tax payable 196 231 wc-1 payable 309 250 fica & fwh tax payable -159 -113

Form 990-ez, Part III

The three fold mission of the children's reading foundation of dona ana county is to: encourage and educate families about their important role in raising a reader; support schools in assuring that students read on grade level by the end of the third grade; facilitate community involvement in helping young readers be successful.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES PROMOTION 1,117 ADVERTISING 1,314 OFFICE 3,628 TRAVEL 295 INSURANCE 5,499 AUTO 1,600 DUES & SUBSCRIPTIONS 2,233 INTERNET 1,022 MEALS 78 SUPPLIES 23,217 TELEPHONE 734 PROFESSIONAL FEES 22,429 PROFESSIONAL SERVICES 1,793 TOTAL 64,959
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1TRADEMARK 1,850 1,850 TOTAL 1,850 1,850
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DEFERRED REVENUE 136,570 164,778 STATE W/H TAX PAYABLE -171 330 SUTA TAX PAYABLE 196 231 WC-1 PAYABLE 309 250 FICA & FWH TAX PAYABLE -159 -113
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE THREE FOLD MISSION OF THE CHILDREN'S READING FOUNDATION OF DONA ANA COUNTY IS TO: ENCOURAGE AND EDUCATE FAMILIES ABOUT THEIR IMPORTANT ROLE IN RAISING A READER; SUPPORT SCHOOLS IN ASSURING THAT STUDENTS READ ON GRADE LEVEL BY THE END OF THE THIRD GRADE; FACILITATE COMMUNITY INVOLVEMENT IN HELPING YOUNG READERS BE SUCCESSFUL.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 26
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-19
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ReturnHeader/ReturnTs02025-11-19T18:24:32-05:00
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ReturnHeader/TaxPeriodBeginDt02024-09-01
ReturnHeader/TaxPeriodEndDt02025-08-31
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