Civic Intelligence

Great Lakes Bay Regional Convention & Visitors Bureau

EIN 27-3763312 • 501(c)6 • Saginaw, MI

Profile

Promotion of conventions & tourism in saginaw, bay, and midland counties

515 N Washington Ave Floor 2Saginaw, MI 48602

www.visitgreatlakesbay.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

27th percentile

0.03x

Higher debt load relative to assets than 27% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

26th percentile

0.03x

Higher debt load relative to revenue than 26% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

85th percentile

21%

Higher net margin than 85% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

75th percentile

$222,849

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 7.3% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

44th percentile

3.6%

Faster asset growth than 44% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

68th percentile

13%

Faster revenue growth than 68% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets27th percentile

Assets

Up

$3,394,564

Up $464,029 (+16%) from 2022

Liabilities

Up

$88,909

Up $29,723 (+50%) from 2022

Net Assets

Up

$3,305,655

Up $434,306 (+15%) from 2022

Operations
Liabilities / Revenue26th percentileNet Margin85th percentile

Revenue

Up

$3,057,208

Up $279,338 (+10%) from 2022

Expenses

Up

$2,412,471

Up $465,551 (+24%) from 2022

Net Income

Down

$644,737

Down $186,213 (-22%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth44th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2011: $598,535Liabilities 2011: $6,700Net Assets 2011: $591,8352011Assets 2012: $1,154,341Liabilities 2012: $23,299Net Assets 2012: $1,131,0422012Assets 2013: $1,097,065Liabilities 2013: $71,544Net Assets 2013: $1,025,5212013Assets 2014: $782,466Liabilities 2014: $28,319Net Assets 2014: $754,1472014Assets 2015: $652,837Liabilities 2015: $32,954Net Assets 2015: $619,8832015Assets 2017: $781,875Liabilities 2017: $425,999Net Assets 2017: $355,8762017Assets 2018: $954,744Liabilities 2018: $444,046Net Assets 2018: $510,6982018Assets 2020: $859,190Liabilities 2020: $45,605Net Assets 2020: $813,5852020Assets 2021: $2,058,433Liabilities 2021: $18,034Net Assets 2021: $2,040,3992021Assets 2022: $2,930,535Liabilities 2022: $59,186Net Assets 2022: $2,871,3492022Assets 2024: $3,394,564Liabilities 2024: $88,909Net Assets 2024: $3,305,6552024

Highlighted filing

2024

Assets$3,394,564
Liabilities$88,909
Net Assets$3,305,655
Open 2024 Filing

Operations Trend

Revenue Growth68th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2011: $1,222,8442011Expenses 2012: $1,583,0132012Revenue 2013: $2,244,537Expenses 2013: $2,350,058Net Income 2013: -$105,5212013Revenue 2014: $2,257,191Expenses 2014: $2,528,565Net Income 2014: -$271,3742014Revenue 2015: $2,279,074Expenses 2015: $2,413,338Net Income 2015: -$134,2642015Revenue 2017: $2,690,807Expenses 2017: $2,936,805Net Income 2017: -$245,9982017Revenue 2018: $2,778,017Expenses 2018: $2,623,195Net Income 2018: $154,8222018Revenue 2020: $1,935,500Expenses 2020: $1,618,435Net Income 2020: $317,0652020Revenue 2021: $2,732,419Expenses 2021: $1,505,605Net Income 2021: $1,226,8142021Revenue 2022: $2,777,870Expenses 2022: $1,946,920Net Income 2022: $830,9502022Revenue 2024: $3,057,208Expenses 2024: $2,412,471Net Income 2024: $644,7372024

Highlighted filing

2024

Revenue$3,057,208
Expenses$2,412,471
Net Income$644,737
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$3,394,564
Liabilities
$88,909
Net assets
$3,305,655
Revenue
$3,057,208
Expenses
$2,412,471
Net income
$644,737
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.39$0.09$3.31$3.06$2.41$0.64
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.93$0.06$2.87$2.78$1.95$0.83
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.06$0.02$2.04$2.73$1.51$1.23
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.86$0.05$0.81$1.94$1.62$0.32
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.95$0.44$0.51$2.78$2.62$0.15
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.78$0.43$0.36$2.69$2.94$0.25
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.65$0.03$0.62$2.28$2.41$0.13
2014Detailed filing. Detailed filing data is available for this year.$0.78$0.03$0.75$2.26$2.53$0.27
2013Detailed filing. Detailed filing data is available for this year.$1.10$0.07$1.03$2.24$2.35$0.11
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.15$0.02$1.13$1.58
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.60$0.01$0.59$1.22
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.0
Gross Receipts
$3,057,208
Mission and Program Overview

Mission

Promotion of conventions & tourism in saginaw, bay, and midland counties

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments-$2,152,027-
Accounts Receivable$1,455,258$1,177,799▼ $277,459
Prepaid Expenses and Deferred Charges$93,109$63,738▼ $29,371
Cash and Non-Interest-Bearing Accounts$1,729,664$1,000▼ $1,728,664
Total Assets$3,278,031$3,394,564▲ $116,533
Liabilities
Accounts Payable and Accrued Expenses$616,256$66,031▼ $550,225
Other Liabilities$856$22,878▲ $22,022
Total Liabilities$617,112$88,909▼ $528,203
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,660,919$3,305,655▲ $644,736
Total Net Assets Fund Balance$2,660,919$3,305,655▲ $644,736
Total Liabilities and Net Assets / Fund Balance$3,278,031$3,394,564▲ $116,533
Compensation and Service Providers
Top Officer Pay75th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Annette RummelPresidentFT$222,849$222,849

Board Members and Trustees

NameTitle
Derek GrimaldiChairman
Ray Van DriesscheChairman
Pete ShaheenVice Chairma
Craig GoslinDirector
Dawn CampbellDirector
Dennis PoirierDirector
Elaine FournierDirector
Elizabeth LumbertDirector
Gina BauschatzDirector
James CandersDirector
Mark BoneDirector
Rich SpitzerDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,050,892
Investment Income
$4,058
Other Revenue
$2,258
Change in Net Assets
$644,737

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,057,208
Total Revenue per Audited Statements
$3,057,208
Total Revenue per Form 990
$3,057,208
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,399,486
Salaries, Compensation, and Employee Benefits$1,012,985
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,133,528--$1,133,528
Other Salaries and Wages$436,112$160,149-$596,261
Current Officers, Directors, Trustees, and Key Employees-$222,849-$222,849
Other Employee Benefits$71,847$62,500-$134,347
Payroll Taxes$29,807$29,721-$59,528
Office Expenses-$57,967-$57,967
Conferences and Meetings-$57,058-$57,058
Travel-$30,841-$30,841
Fees for Services Accounting-$18,612-$18,612
Other Expenses-$6,211-$6,211
Fees for Services Legal-$4,851-$4,851
All Other Expenses-$2,111-$2,111
Total Functional Expenses$1,671,294$741,177$0$2,412,471

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,412,471
Total Expenses per Audited Statements$2,412,471
Total Expenses per Form 990$2,412,471
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Payroll and Taxes$22,878
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“Members elect the board of directors annually.”

Form 990, Page 6, Part VI, Line 7B

“The members vote to changes in by-laws or matters that are required to be voted on by the membership. Otherwise management decisions are made by the board of directors.”

Form 990, Page 6, Part VI, Line 11B

“A copy of form 990 is provided to the board of directors prior to filing. The board reviews the return and notes any questions, that are answered, prior to filing. The return is signed by the president.”

Form 990, Page 6, Part VI, Line 12C

“Officers, directors or trustees, and key employees are required to disclose any conflicts of interest as soon as they arise. They must be disclosed during the board of directors meetings and noted in the minutes so that action can be taken to resolve the conflict.”

Form 990, Page 6, Part VI, Line 15A

“Compensation for the ceo is determined on an annual basis by review of the board of directors. Salary and benefit information is analyzed at a state and national level with comparable organizations.”

Form 990, Page 6, Part VI, Line 19

“Financial statements, form 990 and conflict of interst policy are available upon written request.”

Filing and Contact Details

Filer

Filer Name
Great Lakes Bay Regional Convention
EIN
27-3763312
Phone
9897527164
Address
515 N WASHINGTON AVE FLOOR 2, SAGINAW, MI 48602

Signing Officer

Name
Annette Rummel
Title
President
Phone
9897527164
Signed
2025-11-14

Organization Details

Principal Officer
Annette Rummel
Formed
2011
Legal Domicile
Mi
Voting Board Members
11
Independent Board Members
11
Employees
16

Preparer

Firm
Gardner Provenzano Thomas & Luplow
Address
PO BOX 6457, SAGINAW, MI 48608
Preparer
Brett a Luplow
Phone
9897903900
Raw XML Appendix373 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERS ELECT THE BOARD OF DIRECTORS ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE MEMBERS VOTE TO CHANGES IN BY-LAWS OR MATTERS THAT ARE REQUIRED TO BE VOTED ON BY THE MEMBERSHIP. OTHERWISE MANAGEMENT DECISIONS ARE MADE BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2A COPY OF FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS PRIOR TO FILING. THE BOARD REVIEWS THE RETURN AND NOTES ANY QUESTIONS, THAT ARE ANSWERED, PRIOR TO FILING. THE RETURN IS SIGNED BY THE PRESIDENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3OFFICERS, DIRECTORS OR TRUSTEES, AND KEY EMPLOYEES ARE REQUIRED TO DISCLOSE ANY CONFLICTS OF INTEREST AS SOON AS THEY ARISE. THEY MUST BE DISCLOSED DURING THE BOARD OF DIRECTORS MEETINGS AND NOTED IN THE MINUTES SO THAT ACTION CAN BE TAKEN TO RESOLVE THE CONFLICT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4COMPENSATION FOR THE CEO IS DETERMINED ON AN ANNUAL BASIS BY REVIEW OF THE BOARD OF DIRECTORS. SALARY AND BENEFIT INFORMATION IS ANALYZED AT A STATE AND NATIONAL LEVEL WITH COMPARABLE ORGANIZATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5FINANCIAL STATEMENTS, FORM 990 AND CONFLICT OF INTERST POLICY ARE AVAILABLE UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/WebsiteAddressTxt0WWW.GOGREAT.COM
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0ANNETTE RUMMEL
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum09897527164
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0GREAT LAKES BAY REGIONAL CONVENTION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0& VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0GREA
ReturnHeader/Filer/EIN0273763312
ReturnHeader/Filer/PhoneNum09897527164
ReturnHeader/Filer/USAddress/AddressLine1Txt0515 N WASHINGTON AVE FLOOR 2
ReturnHeader/Filer/USAddress/CityNm0SAGINAW
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd048602
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0false
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0382613351
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GARDNER PROVENZANO THOMAS & LUPLOW
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 6457
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SAGINAW
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd048608
ReturnHeader/PreparerPersonGrp/PhoneNum09897903900
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-17
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BRETT A LUPLOW
ReturnHeader/ReturnTs02025-11-17T17:23:47-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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