Civic Intelligence

Napa Valley Tourism Corporation

EIN 27-3207209 • 501(c)6 • Napa, CA

Profile

The purpose of the napa valley tourism corporation is to promote napa valley tourism through the development and operation of a tourism improvement district and execution of other programs and marketing initiatives.

1001 Second Street No 330Napa, CA 94559

www.legendarynapavalley.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

97th percentile

1.00x

Higher debt load relative to assets than 97% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

50th percentile

0.29x

Higher debt load relative to revenue than 50% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

33rd percentile

0.0%

Higher net margin than 33% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

84th percentile

$494,276

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 6.0% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

15th percentile

-5.2%

Faster asset growth than 15% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

21st percentile

-3.1%

Faster revenue growth than 21% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets97th percentile

Assets

Up

$2,399,415

Up $23,245 (+1.0%) from 2022

Liabilities

Up

$2,398,851

Up $23,245 (+1.0%) from 2022

Net Assets

Flat

$564

Flat from 2022

Operations
Liabilities / Revenue50th percentileNet Margin33rd percentile

Revenue

Down

$8,212,635

Down $37,887 (-0.5%) from 2022

Expenses

Down

$8,212,635

Down $37,887 (-0.5%) from 2022

Net Income

Flat

$0

Flat from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth15th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2012: $184,450Liabilities 2012: $0Net Assets 2012: $184,4502012Assets 2013: $268,127Liabilities 2013: $0Net Assets 2013: $268,1272013Assets 2014: $254,911Liabilities 2014: $0Net Assets 2014: $254,9112014Assets 2016: $1,605,443Liabilities 2016: $1,604,839Net Assets 2016: $6042016Assets 2017: $1,855,956Liabilities 2017: $1,855,352Net Assets 2017: $6042017Assets 2019: $1,918,626Liabilities 2019: $1,918,062Net Assets 2019: $5642019Assets 2020: $320,812Liabilities 2020: $320,248Net Assets 2020: $5642020Assets 2022: $2,376,170Liabilities 2022: $2,375,606Net Assets 2022: $5642022Assets 2024: $2,399,415Liabilities 2024: $2,398,851Net Assets 2024: $5642024

Highlighted filing

2024

Assets$2,399,415
Liabilities$2,398,851
Net Assets$564
Open 2024 Filing

Operations Trend

Revenue Growth21st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2012: $3,727,2132012Expenses 2013: $4,178,9082013Revenue 2014: $4,677,048Expenses 2014: $4,690,263Net Income 2014: -$13,2152014Revenue 2016: $5,661,342Expenses 2016: $5,661,372Net Income 2016: -$302016Revenue 2017: $6,094,323Expenses 2017: $6,094,323Net Income 2017: $02017Revenue 2019: $6,676,910Expenses 2019: $6,676,920Net Income 2019: -$102019Revenue 2020: $4,939,045Expenses 2020: $4,939,045Net Income 2020: $02020Revenue 2022: $8,250,522Expenses 2022: $8,250,522Net Income 2022: $02022Revenue 2024: $8,212,635Expenses 2024: $8,212,635Net Income 2024: $02024

Highlighted filing

2024

Revenue$8,212,635
Expenses$8,212,635
Net Income$0
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$2,399,415
Liabilities
$2,398,851
Net assets
$564
Revenue
$8,212,635
Expenses
$8,212,635
Net income
$0
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.40$2.40$0.00$8.21$8.21$0.00
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.38$2.38$0.00$8.25$8.25$0.00
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.32$0.32$0.00$4.94$4.94$0.00
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.92$1.92$0.00$6.68$6.68$0.00
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.86$1.86$0.00$6.09$6.09$0.00
2016Detailed filing. Detailed filing data is available for this year.$1.61$1.60$0.00$5.66$5.66$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.25$0.00$0.25$4.68$4.69$0.01
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.27$0.00$0.27$4.18
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.00$0.18$3.73
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Apr 25, 2025
Return Version
2023v6.0
Gross Receipts
$8,212,635
Mission and Program Overview

Mission

The purpose of the napa valley tourism corporation is to promote napa valley tourism through the development and operation of a tourism improvement district and execution of other programs and marketing initiatives.

Creation of Napa Valley Tourism District.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$2,530,068$2,398,851▼ $131,217
Cash and Non-Interest-Bearing Accounts$564$564→ $0
Total Assets$2,530,632$2,399,415▼ $131,217
Liabilities
Accounts Payable and Accrued Expenses$2,530,068$2,398,851▼ $131,217
Total Liabilities$2,530,068$2,398,851▼ $131,217
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$564$564→ $0
Total Net Assets Fund Balance$564$564→ $0
Total Liabilities and Net Assets / Fund Balance$2,530,632$2,399,415▼ $131,217
Compensation and Service Providers
Top Officer Pay84th percentile

Board Members and Trustees

NameTitle
Don ShindleChairman
Linsey GallagherPresident/CEO
Michael LennonVice Chairman
Amy Carabba-SalazarDirector
Anne CottrellDirector
Brad RaulstonDirector
David OroDirector
Donald WilliamsDirector
Kenta KamoharaDirector
Marcelle AdderleyDirector
Max CompagnonDirector
Sara BrooksDirector
Steve PotterDirector
George GoeggelSecretary/Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Visit Napa ValleyMarketing1001 Second Street Suite 300, Napa, CA 94559$8,212,635
Revenue and Support

Revenue Composition

Contributions and Grants
$8,212,635
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$0
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,212,635
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$8,212,635
Total Functional Expenses$0$0$0$8,212,635
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“The finance committee shall review and approve the IRS Form 990 annual tax filing and submission. It is the duty of the finance committee to report its findings concerning Form 990 to the executive committee and board of directors prior to submission.”

Form 990, Part VI, Section C, line 19

“Form 990 will be provided upon request.”

Filing and Contact Details

Filer

Filer Name
Napa Valley Tourism Corporation
EIN
27-3207209
Phone
7072265813
Address
1001 Second Street No 330, Napa, CA 94559

Signing Officer

Name
Linsey Gallagher
Title
President/CEO
Phone
7072265813
Signed
2025-04-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Linsey Gallagher
Formed
2010
Legal Domicile
CA
Voting Board Members
14
Independent Board Members
13
Employees
0
Volunteers
13

Preparer

Firm
Aprio Advisory Group LLC
Address
2002 Summit Boulevard Suite 120, Atlanta, GA 30319
Preparer
Stacy Cullen
Phone
4048929651
Supplemental Narrative

Additional Explanations

Form 990, Part IX, line 11G

“Marketing Services 8,212,635.”

Raw XML Appendix347 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm1Don Shindle
IRS990/Form990PartVIISectionAGrp/PersonNm2Michael Lennon
IRS990/Form990PartVIISectionAGrp/PersonNm3George Goeggel
IRS990/Form990PartVIISectionAGrp/PersonNm4Amy Carabba-Salazar
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IRS990/Form990PartVIISectionAGrp/PersonNm6Max Compagnon
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IRS990/Form990PartVIISectionAGrp/PersonNm8Donald Williams
IRS990/Form990PartVIISectionAGrp/PersonNm9Steve Potter
IRS990/Form990PartVIISectionAGrp/PersonNm10Kenta Kamohara
IRS990/Form990PartVIISectionAGrp/PersonNm11Marcelle Adderley
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IRS990/Form990PartVIISectionAGrp/PersonNm13Anne Cottrell
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt2Vice Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary/Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President/CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt0494276
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The finance committee shall review and approve the IRS Form 990 annual tax filing and submission. It is the duty of the finance committee to report its findings concerning Form 990 to the executive committee and board of directors prior to submission.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Form 990 will be provided upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Marketing Services 8,212,635.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part IX, line 11g
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt02530632
IRS990/TotalAssetsEOYAmt02399415
IRS990/TotalAssetsGrp/BOYAmt02530632
IRS990/TotalAssetsGrp/EOYAmt02399415
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt08212635
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt08212635
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt02530068
IRS990/TotalLiabilitiesEOYAmt02398851
IRS990/TotalLiabilitiesGrp/BOYAmt02530068
IRS990/TotalLiabilitiesGrp/EOYAmt02398851
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0564
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0564
IRS990/TotalOtherCompensationAmt025766
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt08212635
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt013
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02530632
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02399415
IRS990/TotReportableCompRltdOrgAmt0468510
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01001 Second Street No 330
IRS990/USAddress/CityNm0Napa
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094559
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0www.legendarynapavalley.com
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0Linsey Gallagher
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President/CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum07072265813
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Napa Valley Tourism Corporation
ReturnHeader/Filer/BusinessNameControlTxt0NAPA
ReturnHeader/Filer/EIN0273207209
ReturnHeader/Filer/PhoneNum07072265813
ReturnHeader/Filer/USAddress/AddressLine1Txt01001 Second Street No 330
ReturnHeader/Filer/USAddress/CityNm0Napa
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094559
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0582487348
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Aprio Advisory Group LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02002 Summit Boulevard Suite 120
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Atlanta
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd030319
ReturnHeader/PreparerPersonGrp/PhoneNum04048929651
ReturnHeader/PreparerPersonGrp/PreparationDt02025-04-25
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Stacy Cullen
ReturnHeader/ReturnTs02025-04-26T09:25:27-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

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