Civic Intelligence

Everybody Loves Kenny Inc

EIN 27-2372917 • 501(c)3 • Princeton, NJ

Profile

The mission of Attitudes In Reverse (AIR) is to educate society about mental health. People need to know that the best suicide prevention plan is a good mental health awareness program. In addition, AIR. tries to educate that ALL people should be treated with dignity, respect, and understanding, no matter what illness they might have. If people act different there is a very good chance that there is a diagnosed or non-diagnosed mental health disorder, and should NOT to be judged or criticized.

PO Box 3127Princeton, NJ 08543

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

54th percentile

0.01x

Higher debt load relative to assets than 54% of similar nonprofits.

NTEE F30 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

59th percentile

0.00x

Higher debt load relative to revenue than 59% of similar nonprofits.

NTEE F30 • <$500k nonprofits • Source year 2024

Net Margin

57th percentile

13%

Higher net margin than 57% of similar nonprofits.

NTEE F30 • <$500k nonprofits • Source year 2024

Top Officer Pay

89th percentile

$49,800

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 15.2% of source-year revenue.

NTEE F30 • <$500k nonprofits • Source year 2024

Asset Growth

77th percentile

44%

Faster asset growth than 77% of similar nonprofits.

NTEE F • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

77th percentile

57%

Faster revenue growth than 77% of similar nonprofits.

NTEE F • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets54th percentile

Assets

Up

$130,475

Up $39,999 (+44%) from 2023

Liabilities

Down

$1,580

Down $1,545 (-49%) from 2023

Net Assets

Up

$128,895

Up $41,544 (+48%) from 2023

Operations
Liabilities / Revenue59th percentileNet Margin57th percentile

Revenue

Up

$327,235

Up $118,369 (+57%) from 2023

Expenses

Down

$285,691

Down $8,217 (-2.8%) from 2023

Net Income

Up

$41,544

Up $126,586 (+149%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth77th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0Assets 2015: $55,007Liabilities 2015: $5Net Assets 2015: $55,0022015Assets 2017: $69,001Liabilities 2017: $4,604Net Assets 2017: $64,3972017Assets 2018: $90,064Liabilities 2018: $13,072Net Assets 2018: $76,9922018Assets 2019: $97,730Liabilities 2019: $13,095Net Assets 2019: $84,6352019Assets 2020: $126,956Liabilities 2020: $817Net Assets 2020: $126,1392020Assets 2022: $173,785Liabilities 2022: $1,392Net Assets 2022: $172,3932022Assets 2023: $90,476Liabilities 2023: $3,125Net Assets 2023: $87,3512023Assets 2024: $130,475Liabilities 2024: $1,580Net Assets 2024: $128,8952024

Highlighted filing

2024

Assets$130,475
Liabilities$1,580
Net Assets$128,895
Open 2024 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2015: $147,134Expenses 2015: $111,731Net Income 2015: $35,4032015Revenue 2017: $166,856Expenses 2017: $176,246Net Income 2017: -$9,3902017Revenue 2018: $178,129Expenses 2018: $165,534Net Income 2018: $12,5952018Revenue 2019: $209,343Expenses 2019: $201,701Net Income 2019: $7,6422019Revenue 2020: $157,840Expenses 2020: $116,336Net Income 2020: $41,5042020Revenue 2022: $276,663Expenses 2022: $253,419Net Income 2022: $23,2442022Revenue 2023: $208,866Expenses 2023: $293,908Net Income 2023: -$85,0422023Revenue 2024: $327,235Expenses 2024: $285,691Net Income 2024: $41,5442024

Highlighted filing

2024

Revenue$327,235
Expenses$285,691
Net Income$41,544
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$130,475
Liabilities
$1,580
Net assets
$128,895
Revenue
$327,235
Expenses
$285,691
Net income
$41,544
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.30$0.02$1.29$3.27$2.86$0.42
2023Detailed filing. Detailed filing data is available for this year.$0.90$0.03$0.87$2.09$2.94$0.85
2022Detailed filing. Detailed filing data is available for this year.$1.74$0.01$1.72$2.77$2.53$0.23
2020Detailed filing. Detailed filing data is available for this year.$1.27$0.01$1.26$1.58$1.16$0.42
2019Detailed filing. Detailed filing data is available for this year.$0.98$0.13$0.85$2.09$2.02$0.08
2018Detailed filing. Detailed filing data is available for this year.$0.90$0.13$0.77$1.78$1.66$0.13
2017Detailed filing. Detailed filing data is available for this year.$0.69$0.05$0.64$1.67$1.76$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.55$0.00$0.55$1.47$1.12$0.35
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 11, 2025
Return Version
2024v5.2
Gross Receipts
$327,235
Mission and Program Overview

Mission

The mission of Attitudes In Reverse (AIR) is to educate society about mental health. People need to know that the best suicide prevention plan is a good mental health awareness program. In addition, AIR. tries to educate that ALL people should be treated with dignity, respect, and understanding, no matter what illness they might have. If people act different there is a very good chance that there is a diagnosed or non-diagnosed mental health disorder, and should NOT to be judged or criticized.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$74,676$121,228▲ $46,552
Pledges and Grants Receivable$13,848$7,295▼ $6,553
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$90,476$130,475▲ $39,999
Other Assets Total$1,952$1,952→ $0
Liabilities
Other Liabilities$3,125$1,580▼ $1,545
Total Liabilities$3,125$1,580▼ $1,545
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$87,351$128,895▲ $41,544
Total Net Assets Fund Balance$87,351$128,895▲ $41,544
Total Liabilities and Net Assets / Fund Balance$90,476$130,475▲ $39,999

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$2,923-
Compensation and Service Providers
Top Officer Pay89th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Patricia Stephenson-BakerVice PresidentFT$49,800$49,800

Board Members and Trustees

NameTitle
Kurtis BakerPresident
Judy DuffTrustee
Katelyn BakerTrustee
Lauren CampbellTrustee
Michael KerznerTrustee
Silas K Baker JrTrustee
Su Fen LubitzTrustee
Tracy SipprelleTrustee
Shauna MosesTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$152,780
Program Service Revenue
$171,092
Investment Income
$3,363
Other Revenue
$0
All Other Contributions
$150,485
Change in Net Assets
$41,544
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$192,254
Salaries, Compensation, and Employee Benefits$93,437
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$49,980--$49,980
Office Expenses$29,350$10,956-$40,306
Other Salaries and Wages$34,848--$34,848
Fees for Services Management-$15,630-$15,630
Insurance$950$8,362-$9,312
Payroll Taxes$4,364$4,245-$8,609
All Other Expenses$6,657$398-$7,055
Other Expenses$5,508$1,657-$5,508
Advertising$3,695--$3,695
Fees for Services Accounting-$2,948-$2,948
Total Functional Expenses$239,846$45,845$0$285,691
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll taxes$1,579
Rounding$1
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Everybody Loves Kenny Inc
EIN
27-2372917
Phone
6099453200
Address
PO Box 3127, PRINCETON, NJ 08543

Signing Officer

Name
Kurtis Baker
Title
President
Signed
2025-09-11
Discuss with paid preparer
Yes

Organization Details

Legal Domicile
Nj
Voting Board Members
10
Independent Board Members
0
Employees
12
Volunteers
20

Preparer

Firm
Dmq Associates
Address
102 BENTLEY AVE, OLD BRIDGE, NJ 08857
Preparer
Michael G Quinn
Phone
7322515609
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IRS990/OtherExpensesGrp/ProgramServicesAmt138267
IRS990/OtherExpensesGrp/ProgramServicesAmt25071
IRS990/OtherExpensesGrp/ProgramServicesAmt35508
IRS990/OtherExpensesGrp/TotalAmt062805
IRS990/OtherExpensesGrp/TotalAmt138267
IRS990/OtherExpensesGrp/TotalAmt26728
IRS990/OtherExpensesGrp/TotalAmt35508
IRS990/OtherLiabilitiesGrp/BOYAmt03125
IRS990/OtherLiabilitiesGrp/EOYAmt01580
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt034848
IRS990/OtherSalariesAndWagesGrp/TotalAmt034848
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt04245
IRS990/PayrollTaxesGrp/ProgramServicesAmt04364
IRS990/PayrollTaxesGrp/TotalAmt08609
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt013848
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt07295
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0Programs
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0171092
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0171092
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt035377
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt01691
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0187395
IRS990/PYProgramServiceRevenueAmt0171798
IRS990/PYRevenuesLessExpensesAmt0-85042
IRS990/PYSalariesCompEmpBnftPaidAmt0106513
IRS990/PYTotalExpensesAmt0293908
IRS990/PYTotalRevenueAmt0208866
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt041544
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt071801
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt036606
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt029346
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt065234
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt018500
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0221487
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IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
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IRS990ScheduleA/PublicSupportCY509Pct01.00000
IRS990ScheduleA/PublicSupportTotal509Amt0221487
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt071801
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt036606
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt029346
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt065234
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt018500
IRS990ScheduleA/Total509Grp/TotalAmt0221487
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt071801
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt036606
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt029346
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt065234
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt018500
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0221487
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/DepreciationAmt02923
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt02923
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt01579
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt11
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Payroll taxes
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Rounding
IRS990ScheduleD/TotalLiabilityAmt01580
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 19
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IRS990/SignificantNewProgramSrvcInd0false
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IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt090476
IRS990/TotalAssetsEOYAmt0130475
IRS990/TotalAssetsGrp/BOYAmt090476
IRS990/TotalAssetsGrp/EOYAmt0130475
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0152780
IRS990/TotalEmployeeCnt012
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0239846
IRS990/TotalFunctionalExpensesGrp/TotalAmt0285691
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03125
IRS990/TotalLiabilitiesEOYAmt01580
IRS990/TotalLiabilitiesGrp/BOYAmt03125
IRS990/TotalLiabilitiesGrp/EOYAmt01580
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt087351
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0128895
IRS990/TotalProgramServiceExpensesAmt0239846
IRS990/TotalProgramServiceRevenueAmt0171092
IRS990/TotalReportableCompFromOrgAmt049800
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0174455
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0327235
IRS990/TotalVolunteersCnt020
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt090476
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0130475
IRS990/TravelGrp/TotalAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt0PO Box 3127
IRS990/USAddress/CityNm0PRINCETON
IRS990/USAddress/StateAbbreviationCd0NJ
IRS990/USAddress/ZIPCd0085433127
IRS990/VotingMembersGoverningBodyCnt010
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Kurtis Baker
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0EVERYBODY LOVES KENNY INC
ReturnHeader/Filer/BusinessNameControlTxt0EVER
ReturnHeader/Filer/EIN0272372917

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