Civic Intelligence

Heritage Action for America

EIN 27-2244700 • 501(c)4 • Washington, DC

Profile

Heritage action for america promotes conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional american values, and a strong national defense.

214 Massachusetts Ave NE Ste 400Washington, DC 20002-4958

www.heritageaction.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

66th percentile

0.26x

Higher debt load relative to assets than 66% of similar nonprofits.

501(c)4 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

40th percentile

0.09x

Higher debt load relative to revenue than 40% of similar nonprofits.

501(c)4 • $10M-$25M nonprofits • Source year 2024

Net Margin

41st percentile

4.4%

Higher net margin than 41% of similar nonprofits.

501(c)4 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

97th percentile

$950,545

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 6.1% of source-year revenue.

501(c)4 • $10M-$25M nonprofits • Source year 2024

Asset Growth

86th percentile

30%

Faster asset growth than 86% of similar nonprofits.

501(c)4 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

67th percentile

22%

Faster revenue growth than 67% of similar nonprofits.

501(c)4 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$5,502,328

Up $1,278,335 (+30%) from 2023

Liabilities

Up

$1,432,678

Up $589,311 (+70%) from 2023

Net Assets

Up

$4,069,650

Up $689,024 (+20%) from 2023

Revenue

Up

$15,508,960

Up $2,809,701 (+22%) from 2023

Expenses

Up

$14,823,455

Up $479,517 (+3.3%) from 2023

Net Income

Up

$685,505

Up $2,330,184 (+142%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2010: $1,628,227Liabilities 2010: $143,751Net Assets 2010: $1,484,4762010Assets 2011: $2,051,036Liabilities 2011: $135,753Net Assets 2011: $1,915,2832011Assets 2012: $4,014,744Liabilities 2012: $320,088Net Assets 2012: $3,694,6562012Assets 2014: $6,730,672Liabilities 2014: $1,014,167Net Assets 2014: $5,716,5052014Assets 2015: $6,752,644Liabilities 2015: $1,007,409Net Assets 2015: $5,745,2352015Assets 2016: $7,154,426Liabilities 2016: $1,566,973Net Assets 2016: $5,587,4532016Assets 2017: $6,298,625Liabilities 2017: $802,781Net Assets 2017: $5,495,8442017Assets 2018: $6,308,934Liabilities 2018: $504,297Net Assets 2018: $5,804,6372018Assets 2019: $8,896,810Liabilities 2019: $746,012Net Assets 2019: $8,150,7982019Assets 2020: $9,912,333Liabilities 2020: $1,414,701Net Assets 2020: $8,497,6322020Assets 2021: $7,058,067Liabilities 2021: $1,962,067Net Assets 2021: $5,096,0002021Assets 2022: $6,408,530Liabilities 2022: $1,439,981Net Assets 2022: $4,968,5492022Assets 2023: $4,223,993Liabilities 2023: $843,367Net Assets 2023: $3,380,6262023Assets 2024: $5,502,328Liabilities 2024: $1,432,678Net Assets 2024: $4,069,6502024

Highlighted filing

2024

Assets$5,502,328
Liabilities$1,432,678
Net Assets$4,069,650

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $1,674,9012010Expenses 2011: $4,140,7012011Expenses 2012: $4,177,6932012Revenue 2014: $10,516,720Expenses 2014: $9,610,034Net Income 2014: $906,6862014Revenue 2015: $11,355,955Expenses 2015: $11,324,444Net Income 2015: $31,5112015Revenue 2016: $11,987,038Expenses 2016: $12,154,755Net Income 2016: -$167,7172016Revenue 2017: $10,239,032Expenses 2017: $10,340,577Net Income 2017: -$101,5452017Revenue 2018: $11,320,527Expenses 2018: $10,995,704Net Income 2018: $324,8232018Revenue 2019: $11,685,980Expenses 2019: $9,336,753Net Income 2019: $2,349,2272019Revenue 2020: $15,897,373Expenses 2020: $15,564,208Net Income 2020: $333,1652020Revenue 2021: $18,461,249Expenses 2021: $21,853,746Net Income 2021: -$3,392,4972021Revenue 2022: $20,906,989Expenses 2022: $20,985,466Net Income 2022: -$78,4772022Revenue 2023: $12,699,259Expenses 2023: $14,343,938Net Income 2023: -$1,644,6792023Revenue 2024: $15,508,960Expenses 2024: $14,823,455Net Income 2024: $685,5052024

Highlighted filing

2024

Revenue$15,508,960
Expenses$14,823,455
Net Income$685,505

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.50$1.43$4.07$15.5$14.8$0.69
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.22$0.84$3.38$12.7$14.3$1.64
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.41$1.44$4.97$20.9$21.0$0.08
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.06$1.96$5.10$18.5$21.9$3.39
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.91$1.41$8.50$15.9$15.6$0.33
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.90$0.75$8.15$11.7$9.34$2.35
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.31$0.50$5.80$11.3$11.0$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.30$0.80$5.50$10.2$10.3$0.10
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.15$1.57$5.59$12.0$12.2$0.17
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.75$1.01$5.75$11.4$11.3$0.03
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.73$1.01$5.72$10.5$9.61$0.91
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.01$0.32$3.69$4.18
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.05$0.14$1.92$4.14
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.63$0.14$1.48$1.67
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$15,664,852
Mission and Program Overview

Mission

Heritage action for america promotes conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional american values, and a strong national defense.

Heritage action promotes conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional american values, and a strong national defense.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,047,233$3,776,282▲ $729,049
Investments Other Securities$799,191$818,210▲ $19,019
Pledges and Grants Receivable$234,969$318,367▲ $83,398
Prepaid Expenses and Deferred Charges$61,811$283,907▲ $222,096
Land, Buildings, and Equipment, Net$16,831$13,888▼ $2,943
Total Assets$4,223,993$5,502,328▲ $1,278,335
Other Assets Total$63,958$291,674▲ $227,716
Liabilities
Accounts Payable and Accrued Expenses$448,187$850,829▲ $402,642
Other Liabilities$395,180$581,849▲ $186,669
Total Liabilities$843,367$1,432,678▲ $589,311
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,380,626$4,069,650▲ $689,024
Total Net Assets Fund Balance$3,380,626$4,069,650▲ $689,024
Total Liabilities and Net Assets / Fund Balance$4,223,993$5,502,328▲ $1,278,335

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$13,888$151,172$165,060
Other Assets Org$291,674--
Other Securities$348,210--
Closely Held Equity Interests$470,000--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ryan WalkerExecutive Vice PresidentFT$250,343$168,833$419,176
Kevin RobertsPresidentPT$102,055$90,338$192,393
Catherine GunsalusState Advocacy DirectorFT$143,318$44,567$187,885
Sarah UrsprungDirector of House RelationsFT$136,332$46,123$182,455
Stephanie KreuzDirector of Sentinel EngagementFT$121,623$46,619$168,242
Janae StrackeVP, Outreach & AdvocacyPT$103,176$47,310$150,486
Thaddeus BrockDirector of Strategic Engagement & AdvocacyFT$114,521$18,772$133,293
Daniel MaulerGeneral CounselPT$94,003$33,047$127,050
Ian ArtingerVP, Dig. Adv/treas.FT$86,030$28,065$114,095

Board Members and Trustees

NameTitle
Jerry GrossmanBoard Member
Jessica AndersonBoard Member
Nersi Nazari PhdBoard Member
Rebekah MercerBoard Member
Sean FielerBoard Member
John BackielTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Revily INCResearch Consulting3535 PEACHTREE RD NE SUITE 320, Atlanta, GA 30326$1,920,000
Kael DirectMedia Strategy45 N HILL DR STE 100, Warrenton, VA 20186$847,670
Imge LLCMarketing And Advertising108 SOUTH WASHINGTON ST 3RD FLOOR, Alexandria, VA 22314$343,050
Onmessage INCMarketing And Advertising815 SLATERS LANE, Alexandria, VA 22314$326,328
Conrad Direct INCList Maintenance300 KINDERKAMACK ROAD SUITE 307 N, Oradell, NJ 07649$294,398
Revenue and Support

Revenue Composition

Contributions and Grants
$11,978,204
Program Service Revenue
$3,500,000
Investment Income
$16,649
Other Revenue
$14,107
All Other Contributions
$11,778,204
Change in Net Assets
$685,505

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded2$154,504Fair Market Value
Total Noncash Contributions2$154,504-

Audited Revenue Reconciliation

Revenue per Audited Statements
$15,507,681
Revenue Not Reported on Financial Statements
$1,279
Revenue Not Reported on Form 990
$3,519
Total Revenue per Audited Statements
$15,511,200
Total Revenue per Form 990
$15,508,960
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,824,218
Salaries, Compensation, and Employee Benefits$4,509,198
Total Fundraising Expense$2,479,760
Professional Fundraising Fees$450,039
Grants and Similar Amounts Paid$40,000

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$3,349,504$63,610$640,320$4,053,434
Office Expenses$2,254,892$13,687$653,901$2,922,480
Other Salaries and Wages$2,428,190$226,421$136,816$2,791,427
Current Officers, Directors, Trustees, and Key Employees$768,919$65,387$51,224$885,530
Information Technology$781,203$9,206$32,514$822,923
Advertising$161,581-$322,142$483,723
Fees for Services Professional Fundraising--$450,039$450,039
Conferences and Meetings$390,113$9,776$3,570$403,459
Other Employee Benefits$276,049$37,682$80,187$393,918
Fees for Services Legal$266,265$10,803$55,667$332,735
Travel$276,074$11,267$6,943$294,284
Payroll Taxes$234,139--$234,139
Pension Plan Contributions$199,044$1,998$3,142$204,184
Occupancy$133,343$5,319$26,566$165,228
Fees for Services Accounting$68,305$11,704$12,211$92,220
Fees for Services Lobbying$55,569--$55,569
Grants to Domestic Orgs$40,000--$40,000
Insurance$19,843$11,575$1,654$33,072
Depreciation Depletion$1,588$1,311$43$2,942
Fees for Service Investment Mgmnt Fees-$1,279-$1,279
Other Expenses$903$85$118$1,106
Payments to Affiliates$1,084--$1,084
Total Functional Expenses$2,768,551$0$295,850$3,064,401

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$14,827,849
Total Expenses per Form 990$14,823,455
Expenses per Audited Statements$14,822,176
Expenses Not Reported on Form 990$5,673
Expenses Not Reported on Financial Statements$1,279
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Arizona Free Enterprise ClubTempe, AZ501(c)(4)Public Policy, Education$40,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$450,039
Political and Lobbying Activity
Political campaign activity
Yes
Subject to proxy tax
No

Reported Spending and Taxes

Line ItemAmount
Political Expenditures$1,859,178
Section 527 Activity Spending$1,859,178
Total Exempt Function Spending$1,859,178
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to the Heritage Foundation$571,736
Other Liabilities$10,113
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7A

Heritage action has one class of members, and its sole member is the heritage foundation (the "foundation"). As such, the foundation elects heritage action's board of directors. Heritage action's board of directors manages and controls the property, affairs, and business of heritage action.

Form 990, Part VI, Section A, Line 8B

Heritage action's board of directors does not have committees.

Form 990, Part VI, Section B, Line 11B

The president and executive vice president of heritage action work with the foundation's accounting department according to an established service agreement to compile necessary information for completing the form 990. Paid tax preparers then assist in completing the return, which is reviewed by the director of finance & controller and the vice president of finance & accounting of the foundation. The completed draft is then reviewed by the president and executive vice president of heritage action and general counsel for final revisions. A complete final draft of the form 990 is given to the board of directors for final comments before filing with the internal revenue service.

Form 990, Part VI, Section B, Line 12C

All new employees are required to follow all policies contained within heritage action's employee handbook, including heritage action's conflict of interest policy. Separately, heritage action has in place a formal conflict of interest policy that requires all members of the board to disclose, annually, any and all financial interests or holdings that may be a conflict of interest to his/her duties as a director of the board. Additional disclosures are required promptly when a previously unknown conflict arises or is discovered. In the case of a potential conflict, the policy sets forth a formal process for the board to examine the potential conflict and then approve, disapprove, or take further appropriate action. Further, the policy provides the board the authority to implement and enforce its oversight of these issues.

Form 990, Part VI, Section B, Line 15

In developing heritage action's compensation recommendations, the board considers market data and other salary and benefit survey information, regarding the compensation of similarly situated executives. Management bonuses are contingent on achieving the organization's strategic objectives as well as on their own performance and achievement of established goals. Goals are reviewed mid-year and annually, and quarterly reports of organization activities are provided to the board in considering and approving executive compensation for 2024. The board also approved benefits provided under an employer-funded qualified retirement plan, group health, life and long-term disability, and long-term care insurance plans, and other benefits.

Form 990, Part VI, Section C, Line 19

Heritage action makes its form 990 and financial statements available upon request in compliance for the period of disclosure as set forth in section 6104(d).

Filing and Contact Details

Filer

Filer Name
Heritage Action for America
EIN
27-2244700
Phone
2025485280
Address
214 MASSACHUSETTS AVE NE STE 400, WASHINGTON, DC 20002-4958

Signing Officer

Name
Kevin Roberts
Title
President
Phone
2025485280
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kevin Roberts
Formed
2010
Legal Domicile
Dc
Voting Board Members
6
Independent Board Members
5
Employees
41
Volunteers
5

Preparer

Firm
Rsm US Llp
Address
7351 OFFICE PARK PLACE, MELBOURNE, FL 32940-8229
Preparer
Kelli Peck
Phone
3217516200
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Costs for related organization shared services: program service expenses 249,114. Management and general expenses 10,152. Fundraising expenses 196,695. Total expenses 455,961. Consulting firms & independent contractors: program service expenses 3,100,390. Management and general expenses 53,458. Fundraising expenses 443,625. Total expenses 3,597,473.

FORM 990, PART XII, LINE 2C:

The audit oversight process has remained unchanged from the previous year.

Financial Statement Notes

PART X, LINE 2:

The following is the asc 740 footnote contained in the consolidated audited financial statements for the year ended december 31, 2024: heritage action is a nonprofit organization exempt from federal income taxes under section 501(a), as an entity described in section 501(c)(4) of the internal revenue code of 1986, as amended. Contributions to action are not deductible for federal income, estate and gift tax purposes. Income, which is not related to exempt purposes, is subject to tax. Action had no significant net unrelated business income for the year ended december 31, 2024 or 2023. Heritage action reported political activity and recorded an income tax liability of $4,557 and $14,684 for 2024 and 2023, respectively. American dream broadcasting, inc. (adbi) is a for-profit entity, subject to federal income taxes in accordance with the internal revenue service. Adbi's income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the consolidated financial statement carrying amounts of existing assets and liabilities and their respective tax bases and for operating loss and tax credit carry forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the year in which those temporary differences are expected to be recovered or settled. Valuation allowances are recorded against deferred tax assets when it is more likely than not that some portion or all of a deferred tax asset will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the period in which those temporary differences become deductible or prior to the expiration of operating loss carryforwards. The scheduled reversal of existing taxable temporary differences, projected future taxable income exclusive of reversing taxable temporary differences, and tax planning strategies are evaluated in determining whether it is more likely than not that deferred tax assets will be realized. Management evaluated the organization's tax positions and concluded that the organization had taken no uncertain tax positions that require adjustment to the consolidated financial statements.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Consolidated entity expenses included in the financial statements: 5,673.

Raw XML AppendixShowing 400 of 915 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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