Liabilities / Assets
79th percentile
Higher debt load relative to assets than 79% of similar nonprofits.
Friendfactor Foundation
EIN 27-1503273 • 501(c)3 • San Francisco, CA
990-N Coverage
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.11x
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.
Net Margin
Score unavailable
Net margin requires both revenue and expenses on the latest valid filing.
Top Officer Pay
Score unavailable
No filing with officer or executive compensation is available for this organization yet.
Asset Growth
14th percentile
Faster asset growth than 14% of similar nonprofits.
Revenue Growth
Score unavailable
No valid filing value is available for this score.
Balance Sheet
Assets
Down$78,060
Down $237,491 (-75%) from 2010
Liabilities
Down$8,382
Down $53,969 (-87%) from 2010
Net Assets
Down$69,678
Down $183,522 (-72%) from 2010
Revenue
-
No earlier filing loaded for comparison.
Expenses
Up$482,522
Up $42,768 (+9.7%) from 2010
Net Income
-
No earlier filing loaded for comparison.
Trend Graphs
Filings
Most recent year
2011 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
- Assets
- $78,060
- Liabilities
- $8,382
- Net assets
- $69,678
- Revenue
- -
- Expenses
- $482,522
- Net income
- -
| Balance Sheet | Operations | |||||
|---|---|---|---|---|---|---|
| Year | Assets | Liabilities | Net Assets | Revenue | Expenses | Net Income |
| 2011Facts available. Structured filing facts are available, but richer extracted sections are limited. | $0.78 | $0.08 | $0.70 | $4.83 | ||
| 2010Facts available. Structured filing facts are available, but richer extracted sections are limited. | $3.16 | $0.62 | $2.53 | $4.40 | ||
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2011 to Dec 31, 2011
- Signed
- Jan 7, 2013
- Return Version
- 2011v1.2
- Gross Receipts
- $307,998
Mission and Program Overview
Major Activities
- Activity 2
- 2. State issue educational campaignsfriendfactor foundation created a program and used its social media presence to promote awareness about several major marriage equality initiatives that happened at the state level in 2011, particularly in states like maryland, new york, and rhode island. To promote public education in new york, friendfactor launched a "best wedding gift ever" campaign in which straight supporters were encouraged to support their gay friends' freedom to marry in new york. The video component of this campaign received over 18,000 views. Friendfactor also launched a liberty pledge, in which over 1,000 supporters pledge to stand up for their friends in other battleground states, and over 17,000 people received email alerts letting them know which states their lgbt friends' rights were in jeopardy.
- Activity 3
- 3. Social media awareness campaignsfriendfactor foundation created another program to raise awareness about issues other than marriage equality that affect people's lgbt friends. With public education initiatives such as the "what...what?!" campaign, which raised awareness about workplace and housing discrimination against lgbt americans, friendfactor reached over 11 million potential supporters with information about lesser-known inequalities that lgbt americans face. Friendfactor also used its blog to promote equality in the workplace both with educational articles and petitions targeting specific corporate practices that were anti-lgbt. The friendfactor blog received over 500 unique visits a month and our most successful online petition - which called for the ceo of sizzler to address an anti-gay incident that happened at one of its restaurant locations - was backed by over 3,000 supporters.
Filing and Contact Details
Filer
- EIN
- 27-1503273
Raw XML AppendixShowing 400 of 544 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Activity2/Description | 0 | 2. STATE ISSUE EDUCATIONAL CAMPAIGNSFRIENDFACTOR FOUNDATION CREATED A PROGRAM AND USED ITS SOCIAL MEDIA PRESENCE TO PROMOTE AWARENESS ABOUT SEVERAL MAJOR MARRIAGE EQUALITY INITIATIVES THAT HAPPENED AT THE STATE LEVEL IN 2011, PARTICULARLY IN STATES LIKE MARYLAND, NEW YORK, AND RHODE ISLAND. TO PROMOTE PUBLIC EDUCATION IN NEW YORK, FRIENDFACTOR LAUNCHED A "BEST WEDDING GIFT EVER" CAMPAIGN IN WHICH STRAIGHT SUPPORTERS WERE ENCOURAGED TO SUPPORT THEIR GAY FRIENDS' FREEDOM TO MARRY IN NEW YORK. THE VIDEO COMPONENT OF THIS CAMPAIGN RECEIVED OVER 18,000 VIEWS. FRIENDFACTOR ALSO LAUNCHED A LIBERTY PLEDGE, IN WHICH OVER 1,000 SUPPORTERS PLEDGE TO STAND UP FOR THEIR FRIENDS IN OTHER BATTLEGROUND STATES, AND OVER 17,000 PEOPLE RECEIVED EMAIL ALERTS LETTING THEM KNOW WHICH STATES THEIR LGBT FRIENDS' RIGHTS WERE IN JEOPARDY. |
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| IRS990/Activity3/Description | 0 | 3. SOCIAL MEDIA AWARENESS CAMPAIGNSFRIENDFACTOR FOUNDATION CREATED ANOTHER PROGRAM TO RAISE AWARENESS ABOUT ISSUES OTHER THAN MARRIAGE EQUALITY THAT AFFECT PEOPLE'S LGBT FRIENDS. WITH PUBLIC EDUCATION INITIATIVES SUCH AS THE "WHAT...WHAT?!" CAMPAIGN, WHICH RAISED AWARENESS ABOUT WORKPLACE AND HOUSING DISCRIMINATION AGAINST LGBT AMERICANS, FRIENDFACTOR REACHED OVER 11 MILLION POTENTIAL SUPPORTERS WITH INFORMATION ABOUT LESSER-KNOWN INEQUALITIES THAT LGBT AMERICANS FACE. FRIENDFACTOR ALSO USED ITS BLOG TO PROMOTE EQUALITY IN THE WORKPLACE BOTH WITH EDUCATIONAL ARTICLES AND PETITIONS TARGETING SPECIFIC CORPORATE PRACTICES THAT WERE ANTI-LGBT. THE FRIENDFACTOR BLOG RECEIVED OVER 500 UNIQUE VISITS A MONTH AND OUR MOST SUCCESSFUL ONLINE PETITION - WHICH CALLED FOR THE CEO OF SIZZLER TO ADDRESS AN ANTI-GAY INCIDENT THAT HAPPENED AT ONE OF ITS RESTAURANT LOCATIONS - WAS BACKED BY OVER 3,000 SUPPORTERS. |
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| IRS990/Description | 0 | 1. SOCIAL NETWORKING PLATFORMIN 2010, FRIENDFACTOR FOUNDATION'S CENTRAL TECHNOLOGICAL UNDERTAKING WAS TO BUILD THE EDUCATIONAL COMPONENTS OF A SOCIAL NETWORKING SITE THAT WAS HOSTED AT WWW.FRIENDFACTOR.ORG. IN 2011, FRIENDFACTOR FOUNDATION CONTINUED TO ENHANCE AND PROMOTE ITS ONLINE PLATFORM, WHICH GAVE PEOPLE THE ABILITY TO EXPRESS THEIR SUPPORT FOR THE LGBT FRIENDS AND CONTINUE SPREADING THE MESSAGE OF EQUALITY. IN 2011, FRIENDFACTOR FOUNDATION BUILT MORE EDUCATIONAL MODULES FOR THIS SOCIAL NETWORKING PLATFORM (THE SOCIAL NETWORK WAS A JOINT PROJECT OF FRIENDFACTOR FOUNDATION AND FRIENDFACTOR ACCELERATOR, A 501(C)(4) ORGANIZATION). ONE OF THE MOST POPULAR EDUCATIONAL MODULES WAS A Q&A FORUM ENTITLED "BURNING QUESTIONS," IN WHICH SUPPORTERS COULD ASK AND RECEIVE HONEST AND PERSONALIZED ANSWERS ABOUT LGBT EQUALITY AND THEIR FRIENDS' LGBT EXPERIENCE. FRIENDFACTOR FOUNDATION ALSO MADE ENHANCEMENTS TO ITS FREEDOM INDEX AND FREEDOM MAP, WHICH MEASURED AND EXPLAINED THE VARIOUS RIGHTS THAT LGBT AMERICANS HAD IN DIFFERENT STATES. FINALLY, FRIENDFACTOR CONTINUED PROMOTING THE "I'M HERE BECAUSE" CAMPAIGN AND VIDEO CAMPAIGNS, WHICH ENCOURAGED STRAIGHT SUPPORTERS TO EXPRESS THE REASONS THEY SUPPORT LGBT EQUALITY. NEARLY 10,000 SUPPORTERS SIGNED UP FOR AN ENGAGED WITH THESE EDUCATIONAL TOOLS BUILT IN 2011. |
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| IRS990/MissionDescription | 0 | FRIENDFACTOR FOUNDATION (FRIENDFACTOR) IS DEDICATED TO EDUCATING AND ENGAGING MORE STRAIGHT SUPPORTERS TO DRAMATICALLY ACCELERATE THE PACE OF CHANGE FOR LGBT EQUALITY IN THE U.S. FRIENDFACTOR'S STRATEGY IS GROUNDED IN A POWERFUL FOUNDING VISION: HARNESS THE POWER OF FRIENDSHIP TO BRING MORE STRAIGHT SUPPORTERS TO ADVANCE THE CAUSE OF ACHIEVING LGBT EQUALITY. FRIENDFACTORS STRATEGY TO RAISE AWARENESS, ACQUIRE NEW SUPPORTERS, AND ESCALATE COMMITMENT HAS THREE COMPONENTS:1. WELCOME WOULD-BE SUPPORTERS TO THE MOVEMENT BY CREATING A SPACE FREE OF CONFUSING LANGUAGE AND PARTISAN POSTURING, WHERE ALL CAN LEARN ABOUT AND SUPPORT THEIR GAY FRIENDS.2. EDUCATE NEW SUPPORTERS THROUGH FUN, INNOVATIVE WEB-BASED EDUCATIONAL CAMPAIGNS AND ONGOING SOCIAL MEDIA OUTREACH TO CREATE A BASE OF WELL-INFORMED FRIENDS WHO UNDERSTAND THE URGENT NEEDS OF THE GAY COMMUNITY.3. ENGAGE OUR BASE BY ENCOURAGING REGULAR, LOW-BAR ACTIONS LIKE SHARING AND PROMOTING MESSAGE OF EQUALITY AND SUPPORT FOR LGBT FRIENDS. |
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| IRS990/RelatedEntity | 0 | 1 |
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| IRS990/ReportFin48Footnote | 0 | 1 |
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| IRS990ScheduleA/GiftsGrantsContribReceived170/CurrentTaxYearMinus2Years | 0 | 13275 |
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| IRS990ScheduleA/Total170/Total | 0 | 1001799 |
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| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/State | 0 | RESTRICTED |
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| IRS990ScheduleD/Form990ScheduleDPartXIV/Explanation | 0 | THE FOUNDATION RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE MORE LIKELY THAN NOT OF BEING SUSTAINED. MANAGEMENT HAS DETERMINED THAT THE FOUNDATION HAD NO UNCERTAIN TAX POSITIONS THAT WOULD REQUIRE FINANCIAL STATEMENT RECOGNITION. THE FOUNDATION IS NO LONGER SUBJECT TO AUDITS BY THE APPLICABLE TAXING JURISDICTIONS FOR THE PERIODS PRIOR TO 2008. |
| IRS990ScheduleD/Form990ScheduleDPartXIV/Identifier | 0 | DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48: |
| IRS990ScheduleD/Form990ScheduleDPartXIV/ReturnReference | 0 | PART X: |
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| IRS990ScheduleG/EventsInformation/CharitableContributionsEvent2 | 0 | 19176 |
| IRS990ScheduleG/EventsInformation/CharitableContributionsTotal | 0 | 75030 |
| IRS990ScheduleG/EventsInformation/DirectExpenseSummaryEvents | 0 | 8998 |
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| IRS990ScheduleG/EventsInformation/EntertainmentTotalEvents | 0 | 10 |
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| IRS990ScheduleG/EventsInformation/GrossRevenueOtherEvents | 0 | 1680 |
| IRS990ScheduleG/EventsInformation/GrossRevenueTotalEvents | 0 | 5820 |
| IRS990ScheduleG/EventsInformation/NameOfEvent1 | 0 | MAY 3 LAUNCH |
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| IRS990ScheduleG/EventsInformation/RentFacilityCostsTotalEvents | 0 | 1500 |
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| IRS990ScheduleG/FundraiserActivityInformation/AddressUS/State | 0 | DC |
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| IRS990ScheduleG/FundraiserActivityInformation/NameOfOrganization/BusinessNameLine1 | 0 | BERGER STRATEGIES |
| IRS990ScheduleG/FundraiserActivityInformation/NetToOrganization | 0 | 0 |
| IRS990ScheduleG/InPersonSolicitations | 0 | X |
| IRS990ScheduleG/LicensedStates | 0 | NY |
| IRS990ScheduleG/LicensedStates | 1 | DC |
| IRS990ScheduleG/LicensedStates | 2 | IL |
| IRS990ScheduleG/LicensedStates | 3 | MO |
| IRS990ScheduleG/LicensedStates | 4 | CA |
| IRS990ScheduleG/LicensedStates | 5 | WA |
| IRS990ScheduleG/PhoneSolicitations | 0 | X |
| IRS990ScheduleG/SolicitationOfNonGovtGrants | 0 | X |
| IRS990ScheduleG/SpecialFundraisingEvents | 0 | X |
| IRS990ScheduleG/TotalGrossReceipts | 0 | 15605 |
| IRS990ScheduleG/TotalRetainedByContractors | 0 | 21276 |
| IRS990/ScheduleJRequired | 0 | 0 |
| IRS990ScheduleO/GeneralExplanation/Explanation | 0 | ON WHICH FRIENDS COULD LEARN ABOUT THEIR LGBT (LESBIAN, GAY, BISEXUAL, TRANSGENDER) FRIENDS' INEQUITIES AND SHOW THEIR SUPPORT IN ELIMINATING SUCH INEQUITIES. FRIENDFACTOR MADE IMPROVEMENTS TO THE EDUCATIONAL TOOLS ON THE PLATFORM, SUCH AS UPDATING AND ENHANCING THE FREEDOM INDEX MAP, AND BUILT A NEW MODULE ENTITLED "BURNING QUESTIONS," IN WHICH SUPPORTERS COULD ASK AND ANSWER QUESTIONS ABOUT LGBT ISSUES THAT THEY WERE UNCOMFORTABLE ASKING IN OTHER FORUMS. SEVERAL THOUSANDS OF SUPPORTERS SIGNED UP FOR THIS PLATFORM AND PARTICIPATED IN THE ONLINE EDUCATIONAL ACTIVITIES, BOTH AS CONSUMERS AND CONTRIBUTORS TO THE CONTENT. LATER IN THE YEAR, FRIENDFACTOR FOUNDATION LAUNCHED ONLINE PUBLIC EDUCATION CAMPAIGNS FOR THREE STATES THAT WERE ENGAGED IN MARRIAGE EQUALITY INITIATIVES - MARYLAND, RHODE ISLAND, AND NEW YORK. OUR WORK TO PROMOTE INFORMATION ABOUT THE IMPORTANCE OF THE FREEDOM TO MARRY AND SUPPORTING GAY FRIENDS REACHED TENS OF THOUSANDS OF PEOPLE ACROSS THE COUNTRY. FRIENDFACTOR FOUNDATION ALSO LAUNCHED OTHER BROADER AWARENESS CAMPAIGNS ON ISSUES OTHER THAN MARRIAGE THROUGH SOCIAL MEDIA CAMPAIGNS, LIKE THE "WHAT...WHAT?" TWITTER CAMPAIGN, THE ORGANIZATION'S BLOG, AND PETITIONS TO CORPORATIONS, WHICH WERE HOSTED ON CHANGE.ORG. THESE CAMPAIGNS WERE AIMED AT RAISING AWARENESS ABOUT ISSUES SUCH AS DISCRIMINATION IN THE WORKPLACE, BULLYING STATISTICS, AND OTHER FORMS OF MISTREATMENT OF LGBT PEOPLE. TAKEN TOGETHER, THESE ACTIVITIES HELPED HUNDREDS OF THOUSANDS OF STRAIGHT AND LGBT SUPPORTERS BECOME MORE AWARE OF LGBT INEQUALITIES AND BECOME MORE COMMITTED TO MAKING A MEANINGFUL DIFFERENCE TO PROMOTE EQUALITY FOR AND ELIMINATE PREJUDICE AGAINST THEIR LGBT FRIENDS. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 1 | THE MANAGEMENT OF THE FOUNDATION REVIEWS AND DISCUSSES THE PREPARED 990 WITH THE INDEPENDENT ACCOUNTANTS. ONCE THE MANAGEMENT REVIEW IS COMPLETE AND ANY ADJUSTMENTS ARE COORDINATED WITH THE ACCOUNTING TEAM, THE PREPARED 990 IS SENT TO THE AUDIT COMMITTEE ELECTRONICALLY FOR REVIEW. THE AUDIT COMMITTEE REVIEWS AND APPROVES IT BEFORE IT IS SUBMITTED TO THE IRS. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 2 | THE FRIENDFACTOR FOUNDATION HAS A CONFLICT OF INTEREST POLICY APPLICABLE TO ANY DIRECTOR, PARTNER, OFFICER OR EMPLOYEE OF THE ORGANIZATION. DISCLOSURE OF ACTUAL OR POSSIBLE CONFLICTS OF INTEREST MUST BE PROVIDED TO THE DIRECTOR AND MEMBERS OF THE COMMITTEES WITH BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. FOLLOWING THE DISCLOSURE, THE INTERESTED PARTY LEAVES THE BOARD OR COMMITTEE MEETING WHILE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS DECIDE IF A CONFLICT OF INTEREST EXISTS. THE BOARD OR BOARD COMMITTEE: 1. MAY APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT 2. DETERMINE WHETHER A MORE ADVANTAGEOUS ARRANGEMENT OR TRANSACTION CAN BE OBTAINED FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST; 3. BY MAJORITY VOTE OF DISINTERESTED DIRECTORS, DECIDE IF TO ENTER INTO THE TRANSACTION OR ARRANGEMENT. THE MINUTES OF THE BOARD AND ALL COMMITTEES WITH BOARD-DESIGNATED POWERS CONTAIN NAMES OF INTERESTED PARTIES IN CONFLICT OF INTEREST ISSUES, THE NATURE OF THE CONFLICT OF INTEREST, ACTION TAKEN BY THE BOARD OR BOARD COMMITTEE AND NAMES OF PERSONS PRESENT FOR THE VOTING RELATED TO THE TRANSACTION OR ARRANGMENT. EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBER OF A COMMITTEE WITH BOARD-DESIGNATED POWERS SIGNS THE CONFLICT OF INTEREST STATEMENT ANNUALLY. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 3 | COMPENSATION FOR THE CEO AND COO WERE DETERMINED BASED ON A COMPETITIVE REVIEW INCLUDING DATA SUCH AS FROM SALARY.COM, A SURVEY CONDUCTED BY THE ORGANIZATION PROFESSIONALS FOR NONPROFITS, RESEARCH AT THE FOUNDATION CENTER, AND THE 2009 GUIDESTAR NONPROFIT COMPENSATION REPORT. THE BOARD WAS INVOLVED IN SETTING THE CEO'S SALARY. THE DELIBERATION AND DECISION WERE NOT DOCUMENTED CONTEMPORANEOUSLY. THIS PROCESS WAS LAST FOLLOWED IN 2009. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 4 | THE FOUNDATION MAKES CERTAIN DOCUMENTS AVAILABLE TO THE PUBLIC. UPON REQUEST, THE FOUNDATION WILL PROVIDE COPIES OF GOVERNING DOCUMENTS, CONFLICTS OF INTEREST POLICY, FINANCIAL STATEMENTS AND FORM 990 (TAX RETURN). |
| IRS990ScheduleO/GeneralExplanation/Explanation | 5 | THE ORGANIZATION WORKED IN 2011 TO DRAFT WHISTLEBLOWER AND DOCUMENT RETENTION AND DESTRUCTION POLICIES. AS OF 12/31/11, THEY ARE IN FINAL DRAFT FORM AND ARE SCHEDULED TO BE FORMALLY REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS IN 2012. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 6 | THE AUDIT COMMITTEE OF THE ORGANIZATION REVIEWS AND APPROVES THE SELECTION OF THE OUTSIDE AUDITOR, OVERSEES THE AUDIT PROCESS, REVIEWS THE ANNUAL AUDIT REPORT AND FINANCIAL STATEMENTS PRIOR TO THE PRESENTATION OF THE AUDIT REPORT TO THE BOARD OF DIRECTORS. THIS PROCESS HAS NOT CHANGED SINCE THE 2010 REPORT. |
| IRS990ScheduleO/GeneralExplanation/Identifier | 0 | ORGANIZATION'S MOST SIGNIFICANT ACCOMPLISHMENTS IN 2011 |
| IRS990ScheduleO/GeneralExplanation/Identifier | 1 | WHISTLEBLOWER AND DOCUMENT RETENTION/DESTRUCTION POLICIES |
| IRS990ScheduleO/GeneralExplanation/Identifier | 2 | AUDIT OVERSIGHT AND SELECTION OF INDEPENDENT AUDITOR |
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