Civic Intelligence

Pure Imagination Charity

EIN 27-0733988 • 501(c)3 • Norcross, GA

Profile

Encouraging generous children to form lifelong friendships with other children who are chronically or terminally ill by sharing experiences. Allowing these children to escape hospitals, protocols, intense scheduling and difficult daily challenges and embrace hope by creating lasting memories beyond their imagination.

500 Thrasher Street Unit 2233Norcross, GA 30071

www.pure-imagination.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2025

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2025

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on the latest valid filing.

Source year 2025

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2025

Asset Growth

55th percentile

0.0%

Faster asset growth than 55% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Assets

Flat

$65,865

Flat from 2024

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Flat

$65,865

Flat from 2024

Revenue

-

No earlier filing loaded for comparison.

Expenses

-

No earlier filing loaded for comparison.

Net Income

-

No earlier filing loaded for comparison.

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2011: $22,466Net Assets 2011: $22,4662011Assets 2012: $67,882Net Assets 2012: $67,8822012Assets 2013: $31,730Net Assets 2013: $31,7302013Assets 2014: $105,785Net Assets 2014: $105,7852014Assets 2015: $103,938Net Assets 2015: $103,9382015Assets 2016: $58,506Net Assets 2016: $58,5062016Assets 2017: $132,157Net Assets 2017: $132,1572017Assets 2018: $84,687Net Assets 2018: $84,6872018Assets 2019: $84,103Net Assets 2019: $84,1032019Assets 2020: $84,110Net Assets 2020: $84,1102020Assets 2021: $83,860Net Assets 2021: $83,8602021Assets 2022: $83,865Net Assets 2022: $83,8652022Assets 2023: $69,365Net Assets 2023: $69,3652023Assets 2024: $65,865Net Assets 2024: $65,8652024Assets 2025: $65,865Net Assets 2025: $65,8652025

Highlighted filing

2025

Assets$65,865
Liabilities-
Net Assets$65,865

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2011: $81,958Expenses 2011: $65,974Net Income 2011: $15,9842011Revenue 2012: $95,416Expenses 2012: $50,000Net Income 2012: $45,4162012Revenue 2013: $21,360Expenses 2013: $57,512Net Income 2013: -$36,1522013Revenue 2014: $108,844Expenses 2014: $34,789Net Income 2014: $74,0552014Revenue 2015: $1,564Expenses 2015: $3,411Net Income 2015: -$1,8472015Revenue 2016: $15,000Expenses 2016: $60,432Net Income 2016: -$45,4322016Revenue 2017: $111,410Expenses 2017: $37,759Net Income 2017: $73,6512017Revenue 2018: $5,581Expenses 2018: $53,050Net Income 2018: -$47,4692018Expenses 2019: $5842019Revenue 2020: $72020Expenses 2021: $2502021Expenses 2023: $14,5002023Expenses 2024: $3,5002024

Latest loaded filing

2024

Revenue-
Expenses$3,500
Net Income-

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.66$0.66
2024Detailed filing. Detailed filing data is available for this year.$0.66$0.66$0.04
2023Detailed filing. Detailed filing data is available for this year.$0.69$0.69$0.15
2022Detailed filing. Detailed filing data is available for this year.$0.84$0.84
2021Detailed filing. Detailed filing data is available for this year.$0.84$0.84$0.00
2020Detailed filing. Detailed filing data is available for this year.$0.84$0.84$0.00
2019Detailed filing. Detailed filing data is available for this year.$0.84$0.84$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.85$0.85$0.06$0.53$0.47
2017Detailed filing. Detailed filing data is available for this year.$1.32$1.32$1.11$0.38$0.74
2016Detailed filing. Detailed filing data is available for this year.$0.59$0.59$0.15$0.60$0.45
2015Detailed filing. Detailed filing data is available for this year.$1.04$1.04$0.02$0.03$0.02
2014Detailed filing. Detailed filing data is available for this year.$1.06$1.06$1.09$0.35$0.74
2013Detailed filing. Detailed filing data is available for this year.$0.32$0.32$0.21$0.58$0.36
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.68$0.68$0.95$0.50$0.45
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.22$0.22$0.82$0.66$0.16
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 6, 2026
Return Version
2025v4.0
Mission and Program Overview

Mission

Encouraging generous children to form lifelong friendships with other children who are chronically or terminally ill by sharing experiences. Allowing these children to escape hospitals, protocols, intense scheduling and difficult daily challenges and embrace hope by creating lasting memories beyond their imagination.

Program Services

DescriptionGrantsExpenses
ENCOURAGING GENEROUS CHILDREN TO FORM LIFELONG FRIENDSHIPS WITH OTHER CHILDREN WHO ARE CHRONICALLY OR TERMINALLY ILL BY SHARING EXPERIENCES. ALLOWING THESE CHILDREN TO ESCAPE HOSPITALS, PROTOCOLS, INTENSE SCHEDULING AND DIFFICULT DAILY CHALLENGES AND EMBRACE HOPE BY CREATING LASTING MEMORIES BEYOND THEIR IMAGINATION.--
ENCOURAGING GENEROUS CHILDREN TO FORM LIFELONG FRIENDSHIPS WITH OTHER CHILDREN WHO ARE CHRONICALLY OR TERMINALLY ILL BY SHARING EXPERIENCES. ALLOWING THESE CHILDREN TO ESCAPE HOSPITALS, PROTOCOLS, INTENSE SCHEDULING AND DIFFICULT DAILY CHALLENGES AND EMBRACE HOPE BY CREATING LASTING MEMORIES BEYOND THEIR IMAGINATION.--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
LAYLA HADDAD GUNNPresident-$0--
Filing and Contact Details

Filer

Filer Name
Pure Imagination Charity
EIN
27-0733988
Phone
4044324151
Address
500 THRASHER STREET UNIT 2233, NORCROSS, GA 30071

Signing Officer

Name
Layla Haddad Gunn
Title
President
Phone
4044324151
Signed
2026-02-06
Discuss with paid preparer
Yes

Preparer

Firm
JOHNSON AND JOHNSON CPA'S LLC
Address
533 JOHNSON FERRY ROAD BLDG D STE, MARIETTA, GA 30068
Preparer
Bradley a Johnson
Phone
7705796060
Supplemental Narrative

Additional Explanations

Form 990-ez, Part III

Encouraging generous children to form lifelong friendships with other children who are chronically or terminally ill by sharing experiences. Allowing these children to escape hospitals, protocols, intense scheduling and difficult daily challenges and embrace hope by creating lasting memories beyond their imagination.

Form 990-ez, Part III, Line 28

Encouraging generous children to form lifelong friendships with other children who are chronically or terminally ill by sharing experiences. Allowing these children to escape hospitals, protocols, intense scheduling and difficult daily challenges and embrace hope by creating lasting memories beyond their imagination.

Form 990-ez, Part III, Line 31

Encouraging generous children to form lifelong friendships with other children who are chronically or terminally ill by sharing experiences. Allowing these children to escape hospitals, protocols, intense scheduling and difficult daily challenges and embrace hope by creating lasting memories beyond their imagination.

Raw XML Appendix89 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/BooksInCareOfDetail/PhoneNum04044324151
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IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine2Txt0500 THRASHER STREET UNIT 2233
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0DULUTH
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IRS990EZ/PrimaryExemptPurposeTxt0ENCOURAGING GENEROUS CHILDREN TO FORM LIFELONG FRIENDSHIPS WITH OTHER CHILDREN WHO ARE CHRONICALLY OR TERMINALLY ILL BY SHARING EXPERIENCES. ALLOWING THESE CHILDREN TO ESCAPE HOSPITALS, PROTOCOLS, INTENSE SCHEDULING AND DIFFICULT DAILY CHALLENGES AND EMBRACE HOPE BY CREATING LASTING MEMORIES BEYOND THEIR IMAGINATION.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0ENCOURAGING GENEROUS CHILDREN TO FORM LIFELONG FRIENDSHIPS WITH OTHER CHILDREN WHO ARE CHRONICALLY OR TERMINALLY ILL BY SHARING EXPERIENCES. ALLOWING THESE CHILDREN TO ESCAPE HOSPITALS, PROTOCOLS, INTENSE SCHEDULING AND DIFFICULT DAILY CHALLENGES AND EMBRACE HOPE BY CREATING LASTING MEMORIES BEYOND THEIR IMAGINATION.
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IRS990ScheduleA/PrivateFoundation170Ind0X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ENCOURAGING GENEROUS CHILDREN TO FORM LIFELONG FRIENDSHIPS WITH OTHER CHILDREN WHO ARE CHRONICALLY OR TERMINALLY ILL BY SHARING EXPERIENCES. ALLOWING THESE CHILDREN TO ESCAPE HOSPITALS, PROTOCOLS, INTENSE SCHEDULING AND DIFFICULT DAILY CHALLENGES AND EMBRACE HOPE BY CREATING LASTING MEMORIES BEYOND THEIR IMAGINATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ENCOURAGING GENEROUS CHILDREN TO FORM LIFELONG FRIENDSHIPS WITH OTHER CHILDREN WHO ARE CHRONICALLY OR TERMINALLY ILL BY SHARING EXPERIENCES. ALLOWING THESE CHILDREN TO ESCAPE HOSPITALS, PROTOCOLS, INTENSE SCHEDULING AND DIFFICULT DAILY CHALLENGES AND EMBRACE HOPE BY CREATING LASTING MEMORIES BEYOND THEIR IMAGINATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ENCOURAGING GENEROUS CHILDREN TO FORM LIFELONG FRIENDSHIPS WITH OTHER CHILDREN WHO ARE CHRONICALLY OR TERMINALLY ILL BY SHARING EXPERIENCES. ALLOWING THESE CHILDREN TO ESCAPE HOSPITALS, PROTOCOLS, INTENSE SCHEDULING AND DIFFICULT DAILY CHALLENGES AND EMBRACE HOPE BY CREATING LASTING MEMORIES BEYOND THEIR IMAGINATION.
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