Civic Intelligence

Land of Puregold Foundation Inc C/O Rochelle Lesser

EIN 27-0115405 • 501(c)3 • Owings Mills, MD

Profile

The land of puregold foundation's goals include but are not limited to the following:-to support and promote holistically healthy and responsible dog care and ownership as well as respectful and consistent training practices-the love shared between mankind and dogs so engendering a mutual strentgh and healing power.-to raise monies for cancer treatment in working dogs (e.g., assistance, animal assisted therapy, search and rescue, scent detection, and law enforcement) through donations and foundation store product sales.-to develop creative media that embraces 'the bond' to raise monies for research in comparative oncology, which is the study of cancers that occur similarly in companion animals and humans.-to support and disseminate information on canine cancers; and, to educate and promote interest in research of those cancers in companion animals that share a similarity to the cancers that afflict children.

3731 Greenway LaneOwings Mills, MD 21117-1419

landofpuregold.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

6th percentile

-212%

Higher net margin than 6% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

26th percentile

-31%

Faster asset growth than 26% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

80th percentile

36%

Faster revenue growth than 80% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Down

$12,449

Down $5,661 (-31%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$12,449

Down $5,661 (-31%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin6th percentile

Revenue

Up

$2,668

Up $709 (+36%) from 2023

Expenses

Up

$8,329

Up $2,766 (+50%) from 2023

Net Income

Down

-$5,661

Down $2,057 (-57%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth26th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30K$20K$10K$0Assets 2021: $27,462Liabilities 2021: $0Net Assets 2021: $27,4622021Assets 2022: $21,714Liabilities 2022: $0Net Assets 2022: $21,7142022Assets 2023: $18,110Liabilities 2023: $0Net Assets 2023: $18,1102023Assets 2024: $12,449Liabilities 2024: $0Net Assets 2024: $12,4492024

Highlighted filing

2024

Assets$12,449
Liabilities$0
Net Assets$12,449
Open 2024 Filing

Operations Trend

Revenue Growth80th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20K$10K$0-$10KRevenue 2021: $10,925Expenses 2021: $15,550Net Income 2021: -$4,6252021Revenue 2022: $4,513Expenses 2022: $10,261Net Income 2022: -$5,7482022Revenue 2023: $1,959Expenses 2023: $5,563Net Income 2023: -$3,6042023Revenue 2024: $2,668Expenses 2024: $8,329Net Income 2024: -$5,6612024

Highlighted filing

2024

Revenue$2,668
Expenses$8,329
Net Income-$5,661
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$12,449
Liabilities
$0
Net assets
$12,449
Revenue
$2,668
Expenses
$8,329
Net income
-$5,661
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$12.4$0.00$12.4$2.67$8.33$5.66
2023Detailed filing. Detailed filing data is available for this year.$18.1$0.00$18.1$1.96$5.56$3.60
2022Detailed filing. Detailed filing data is available for this year.$21.7$0.00$21.7$4.51$10.3$5.75
2021Detailed filing. Detailed filing data is available for this year.$27.5$0.00$27.5$10.9$15.6$4.63
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 30, 2025
Return Version
2024v5.2
Gross Receipts
$4,344
Mission and Program Overview

Mission

The land of puregold foundation's goals include but are not limited to the following:-to support and promote holistically healthy and responsible dog care and ownership as well as respectful and consistent training practices-the love shared between mankind and dogs so engendering a mutual strentgh and healing power.-to raise monies for cancer treatment in working dogs (e.g., assistance, animal assisted therapy, search and rescue, scent detection, and law enforcement) through donations and foundation store product sales.-to develop creative media that embraces 'the bond' to raise monies for research in comparative oncology, which is the study of cancers that occur similarly in companion animals and humans.-to support and disseminate information on canine cancers; and, to educate and promote interest in research of those cancers in companion animals that share a similarity to the cancers that afflict children.

Program Services

DescriptionGrantsExpenses
HUMAN-CANINE BOND$0$0
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
ROCHELLE LESSERPresidentPT$0--
GARY LESSERTreasurerPT$0--
SUZI BEBERDirector-$0--
CAROLYN SCOTTDirector-$0--
DAVID MINTZERDirector-$0--
MARTI BROWNDirector-$0--
DR ALLEN M SCHOENDirector-$0--
DR MARTY BECKERDirector-$0--
ARTHUR T VANDERBILT IIDirector-$0--
PATRICIA BURLIN KENNEDYDirector-$0--
Filing and Contact Details

Filer

Filer Name
Land of Puregold Foundation Inc
EIN
27-0115405
Phone
4103631434
Address
3731 GREENWAY LANE, OWINGS MILLS, MD 21117-1419

Signing Officer

Name
Rochelle Lesser
Title
President
Phone
4103631434
Signed
2025-09-30
Discuss with paid preparer
Yes

Preparer

Firm
Fried & Beares a CPA Partnership
Address
8726 TOWN COUNTRY BLVD STE 208, ELLICOTT CITY, MD 21043
Preparer
Kevin R Fried CPA
Phone
4104657900
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 4 - Other Investment Income

“Description: interest income. Amount: 230.”

Form 990-ez, Part I, Line 7 - Sales of Inventory

“Income: gross receipts: 1,654. Returns and allowances: 0. Less cost of goods sold: 1,676. Gross profit: -22. Cost of goods sold: inventory at beginning of year: 2,000. Merchandise purchased: 0. Cost of labor: 0. Materials and supplies: 1,676. Other costs: 0. Inventory at end of year: 2,000. Cost of goods sold: 1,676.”

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: computer/software. Amount: 4,270. Description: accounting. Amount: 1,640. Total to form 990-ez, line 16: 5,910.”

Form 990-ez, Part II, Line 24 - Other Assets

“Description: inventory. Beg. Of year amount: 2,000. End of year amount: 2,000.”

Raw XML Appendix217 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/PrimaryExemptPurposeTxt0THE LAND OF PUREGOLD FOUNDATION'S GOALS INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING:-TO SUPPORT AND PROMOTE HOLISTICALLY HEALTHY AND RESPONSIBLE DOG CARE AND OWNERSHIP AS WELL AS RESPECTFUL AND CONSISTENT TRAINING PRACTICES-THE LOVE SHARED BETWEEN MANKIND AND DOGS SO ENGENDERING A MUTUAL STRENTGH AND HEALING POWER.-TO RAISE MONIES FOR CANCER TREATMENT IN WORKING DOGS (E.G., ASSISTANCE, ANIMAL ASSISTED THERAPY, SEARCH AND RESCUE, SCENT DETECTION, AND LAW ENFORCEMENT) THROUGH DONATIONS AND FOUNDATION STORE PRODUCT SALES.-TO DEVELOP CREATIVE MEDIA THAT EMBRACES 'THE BOND' TO RAISE MONIES FOR RESEARCH IN COMPARATIVE ONCOLOGY, WHICH IS THE STUDY OF CANCERS THAT OCCUR SIMILARLY IN COMPANION ANIMALS AND HUMANS.-TO SUPPORT AND DISSEMINATE INFORMATION ON CANINE CANCERS; AND, TO EDUCATE AND PROMOTE INTEREST IN RESEARCH OF THOSE CANCERS IN COMPANION ANIMALS THAT SHARE A SIMILARITY TO THE CANCERS THAT AFFLICT CHILDREN.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: INTEREST INCOME. AMOUNT: 230.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1INCOME: GROSS RECEIPTS: 1,654. RETURNS AND ALLOWANCES: 0. LESS COST OF GOODS SOLD: 1,676. GROSS PROFIT: -22. COST OF GOODS SOLD: INVENTORY AT BEGINNING OF YEAR: 2,000. MERCHANDISE PURCHASED: 0. COST OF LABOR: 0. MATERIALS AND SUPPLIES: 1,676. OTHER COSTS: 0. INVENTORY AT END OF YEAR: 2,000. COST OF GOODS SOLD: 1,676.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: COMPUTER/SOFTWARE. AMOUNT: 4,270. DESCRIPTION: ACCOUNTING. AMOUNT: 1,640. TOTAL TO FORM 990-EZ, LINE 16: 5,910.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-30
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ReturnHeader/PreparerPersonGrp/PreparerPersonNm0KEVIN R FRIED CPA
ReturnHeader/ReturnTs02025-09-30T11:56:39-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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