Civic Intelligence

Forward Theater Company

EIN 26-4576271 • 501(c)3 • Madison, WI

Profile

Forward theater company is a home base for wisconsin theater professionals that will expand the economic and cultural life of the greater madison area.

P O Box 14574Madison, WI 53708

www.forwardtheater.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

66th percentile

0.19x

Higher debt load relative to assets than 66% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

75th percentile

0.32x

Higher debt load relative to revenue than 75% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Net Margin

76th percentile

23%

Higher net margin than 76% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

69th percentile

$105,930

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 4.8% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2025

Asset Growth

76th percentile

17%

Faster asset growth than 76% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

55th percentile

10%

Faster revenue growth than 55% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets66th percentile

Assets

Up

$3,693,155

Up $1,153,609 (+45%) from 2022

Liabilities

Up

$709,123

Up $327,424 (+86%) from 2022

Net Assets

Up

$2,984,032

Up $826,185 (+38%) from 2022

Operations
Liabilities / Revenue75th percentileNet Margin76th percentile

Revenue

Up

$2,200,971

Up $674,176 (+44%) from 2022

Expenses

Up

$1,691,074

Up $307,032 (+22%) from 2022

Net Income

Up

$509,897

Up $367,144 (+257%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth76th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2013: $519,145Liabilities 2013: $190,187Net Assets 2013: $328,9582013Assets 2014: $608,338Liabilities 2014: $261,541Net Assets 2014: $346,7972014Assets 2015: $700,748Liabilities 2015: $257,888Net Assets 2015: $442,8602015Assets 2016: $979,204Liabilities 2016: $275,735Net Assets 2016: $703,4692016Assets 2018: $1,715,348Liabilities 2018: $489,487Net Assets 2018: $1,225,8612018Assets 2019: $2,582,419Liabilities 2019: $498,871Net Assets 2019: $2,083,5482019Assets 2020: $2,180,099Liabilities 2020: $546,359Net Assets 2020: $1,633,7402020Assets 2021: $2,683,411Liabilities 2021: $548,266Net Assets 2021: $2,135,1452021Assets 2022: $2,539,546Liabilities 2022: $381,699Net Assets 2022: $2,157,8472022Assets 2025: $3,693,155Liabilities 2025: $709,123Net Assets 2025: $2,984,0322025

Highlighted filing

2025

Assets$3,693,155
Liabilities$709,123
Net Assets$2,984,032
Open 2025 Filing

Operations Trend

Revenue Growth55th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0Expenses 2013: $565,7992013Revenue 2014: $634,340Expenses 2014: $616,501Net Income 2014: $17,8392014Revenue 2015: $763,333Expenses 2015: $667,270Net Income 2015: $96,0632015Revenue 2016: $1,004,667Expenses 2016: $744,744Net Income 2016: $259,9232016Revenue 2018: $902,800Expenses 2018: $885,397Net Income 2018: $17,4032018Revenue 2019: $2,116,393Expenses 2019: $1,283,929Net Income 2019: $832,4642019Revenue 2020: $1,360,250Expenses 2020: $1,205,424Net Income 2020: $154,8262020Revenue 2021: $1,517,596Expenses 2021: $1,195,048Net Income 2021: $322,5482021Revenue 2022: $1,526,795Expenses 2022: $1,384,042Net Income 2022: $142,7532022Revenue 2025: $2,200,971Expenses 2025: $1,691,074Net Income 2025: $509,8972025

Highlighted filing

2025

Revenue$2,200,971
Expenses$1,691,074
Net Income$509,897
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$3,693,155
Liabilities
$709,123
Net assets
$2,984,032
Revenue
$2,200,971
Expenses
$1,691,074
Net income
$509,897
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.69$0.71$2.98$2.20$1.69$0.51
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.54$0.38$2.16$1.53$1.38$0.14
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.68$0.55$2.14$1.52$1.20$0.32
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.18$0.55$1.63$1.36$1.21$0.15
2019Detailed filing. Detailed filing data is available for this year.$2.58$0.50$2.08$2.12$1.28$0.83
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.72$0.49$1.23$0.90$0.89$0.02
2016Detailed filing. Detailed filing data is available for this year.$0.98$0.28$0.70$1.00$0.74$0.26
2015Detailed filing. Detailed filing data is available for this year.$0.70$0.26$0.44$0.76$0.67$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.61$0.26$0.35$0.63$0.62$0.02
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.52$0.19$0.33$0.57
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Jan 15, 2026
Return Version
2024v5.5
Gross Receipts
$2,265,834
Mission and Program Overview

Mission

Forward theater company is a home base for wisconsin theater professionals that will expand the economic and cultural life of the greater madison area.

To provide exceptional theater for audiences and give theater professionals an artistic home.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$897,962$927,045▲ $29,083
Cash and Non-Interest-Bearing Accounts$1,004,662$363,611▼ $641,051
Investments in Publicly Traded Securities$189,398$203,051▲ $13,653
Pledges and Grants Receivable$394,812$123,167▼ $271,645
Accounts Receivable$13,543$81,983▲ $68,440
Prepaid Expenses and Deferred Charges$42,842$57,661▲ $14,819
Intangible Assets$8,333$5,000▼ $3,333
Land, Buildings, and Equipment, Net$9,949$2,590▼ $7,359
Total Assets$3,169,393$3,693,155▲ $523,762
Other Assets Total$607,892$1,929,047▲ $1,321,155
Liabilities
Deferred Revenue$507,215$519,220▲ $12,005
Other Liabilities$159,050$138,953▼ $20,097
Accounts Payable and Accrued Expenses$41,894$50,950▲ $9,056
Total Liabilities$708,159$709,123▲ $964
Net Assets / Fund Balance
Net Assets With Donor Restrictions$679,968$1,825,991▲ $1,146,023
Net Assets Without Donor Restrictions$1,781,266$1,158,041▼ $623,225
Total Net Assets Fund Balance$2,461,234$2,984,032▲ $522,798
Total Liabilities and Net Assets / Fund Balance$3,169,393$3,693,155▲ $523,762

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$2,590$25,215$27,805
Other Assets Org$134,534--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$877,913$846,615▲ $65,438-$1,771,988
2023$411,729$446,367▲ $34,451-$877,913
2022$387,042-▲ $37,417-$411,729
2021$392,760$65,475▼ $59,524-$387,042
2020$303,158$30,422▲ $70,071-$392,760
Compensation and Service Providers
Top Officer Pay69th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jennifer GrayArtistic DirectorFT$95,700$10,230$105,930
Julie SwensonManaging DirectorFT$83,811$10,014$93,825

Board Members and Trustees

NameTitle
David ChaimsonChair
Dr Jason StephensonVice Chair
Adam ErdmannDirector
Amie GoldmanDirector
Andy WhiteDirector
Erin CelelloDirector
Kelsey BaubieDirector
LINDA BALDWIN-O'HERNDirector
Mark ClearDirector
Orange SchroederDirector
Rozan AndersonDirector
Samara FrameDirector
Susan PigorschDirector
Ted WaskowskiDirector
Hallie KuenningTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,094,594
Program Service Revenue
$857,928
Investment Income
$234,165
Other Revenue
$14,284
All Other Contributions
$1,038,603
Change in Net Assets
$509,897

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded6$39,908Fair Market Value
Other Non Cash Contri Table53$5,914Fair Market Value
Other Non Cash Contri Table0$1,237Fair Market Value
Total Noncash Contributions59$47,059-

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,144,818
Revenue Not Reported on Financial Statements
$56,153
Revenue Not Reported on Form 990
$65,545
Other Revenue Adjustments
$39,696
Total Revenue per Audited Statements
$2,210,363
Total Revenue per Form 990
$2,200,971
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,003,947
Salaries, Compensation, and Employee Benefits$687,127
Total Fundraising Expense$156,423
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$339,631$18,948$10,952$369,531
Other Salaries and Wages$180,079$105,136$71,811$357,026
Current Officers, Directors, Trustees, and Key Employees$98,747$76,902$32,195$207,844
Fees for Services Other$161,991$5,532-$167,523
Advertising$136,980$798$14,287$152,065
Royalties$76,926--$76,926
Other Employee Benefits$37,548$13,682$8,756$59,986
Fees for Services Accounting-$47,345-$47,345
Payroll Taxes$23,630$13,963$8,071$45,664
Office Expenses$4,168$33,060$2,960$40,188
Insurance$6,728$6,291$3,636$16,655
Pension Plan Contributions$10,876$3,401$2,330$16,607
Fees for Service Investment Mgmnt Fees-$16,457-$16,457
Depreciation Depletion$10,692--$10,692
Information Technology$2,154$3,670$254$6,078
Other Expenses$3,730$352$1,090$4,082
Conferences and Meetings$104$2,711$66$2,881
Travel$873$1,501$15$2,389
Total Functional Expenses$1,182,667$351,984$156,423$1,691,074

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$1,691,074
Total Expenses per Audited Statements$1,687,565
Expenses per Audited Statements$1,634,921
Expenses Not Reported on Financial Statements$56,153
Expenses Not Reported on Form 990$52,644
Other Expense Adjustments$39,696
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$24,955
Fundraising Gross Income$22,840
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Forward Feast 2025$50,884$12,044$397$11,647
Game Night$15,347$10,796$751$10,045
Total Events$66,231$22,840$24,955$-2,115
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$138,953
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The prepared form 990 is reviewed by the organization's governing body before the return is filed with the irs.”

Form 990, Part VI, Section B, Line 12C

“Annually, all directors and officers complete and sign a statement that provides information regarding their interests and those of their family members that could give rise to conflicts. The members of the governing board make determinations of whether a conflict is prohibited from participating in the governing body's deliberations and decisions in the transaction.”

Form 990, Part VI, Section B, Line 15A

“The members of the personnel committee annually determine the managing director and artistic director's compensation using data on compensation paid by comparable organizations in the community for similar services.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Forward Theater Company
EIN
26-4576271
Phone
6082345001
Address
P O BOX 14574, MADISON, WI 53708

Signing Officer

Name
Julie Swenson
Title
Managing Director
Phone
6082345001
Signed
2026-01-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Julie Swenson
Formed
2009
Legal Domicile
Wi
Voting Board Members
15
Independent Board Members
15
Employees
33
Volunteers
30

Preparer

Firm
Reilly Penner & Benton Llp
Address
1233 NORTH MAYFAIR RD SUITE 302, MILWAUKEE, WI 53226-3255
Preparer
Patrick Hoffert
Phone
4142717800
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Net change in bequest discount 1,910.”

FORM 990, PART XII, LINE 2C:

“The process has not changed from previous years.”

Financial Statement Notes

PART V, LINE 4:

“The income from the colleen burns endowment assets can be used to support the salary for one actress per season. The income from the ftc endowment can be used to support general operations.”

PART X, LINE 2:

“The organization has implemented accounting for uncertainty in income taxes in accordance with us gaap. This standard describes a recognition threshold and measurement attribute for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return and also provides guidance on various related matters such as derecognising, interest, penalties and disclosure required. Management of the organization evaluates the uncertain tax positions taken, if any. The organization recognizes interest and penalties, if any, related to unrecognized tax liabilities in income tax expense. Management does not believe there are any uncertain tax positions.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Net change in bequest discount 1,910.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“SALES TAX 39,696.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“SALES TAX 39,696.”

Raw XML AppendixShowing 400 of 651 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0TO PROVIDE EXCEPTIONAL THEATER FOR AUDIENCES AND GIVE THEATER PROFESSIONALS AN ARTISTIC HOME.
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