Civic Intelligence

Performance Marketing Association Inc

EIN 26-3935541 • 501(c)6 • Middletown, DE

364 East Main Street 444Middletown, DE 19709

www.thepma.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

44th percentile

-1.9%

Higher net margin than 44% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

40th percentile

-7.7%

Faster asset growth than 40% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

77th percentile

20%

Faster revenue growth than 77% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$30,754

Down $2,563 (-7.7%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$30,754

Down $2,563 (-7.7%) from 2023

Operations
Liabilities / Revenue51st percentileNet Margin44th percentile

Revenue

Up

$135,936

Up $22,437 (+20%) from 2023

Expenses

Up

$138,499

Up $16,356 (+13%) from 2023

Net Income

Up

-$2,563

Up $6,081 (+70%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth40th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2014: $96,159Liabilities 2014: $14,307Net Assets 2014: $81,8522014Assets 2015: $181,508Liabilities 2015: $0Net Assets 2015: $181,5082015Assets 2016: $201,133Liabilities 2016: $0Net Assets 2016: $201,1332016Assets 2017: $213,161Liabilities 2017: $0Net Assets 2017: $213,1612017Assets 2018: $206,078Liabilities 2018: $0Net Assets 2018: $206,0782018Assets 2019: $155,310Liabilities 2019: $0Net Assets 2019: $155,3102019Assets 2020: $141,261Liabilities 2020: $0Net Assets 2020: $141,2612020Assets 2021: $116,298Liabilities 2021: $0Net Assets 2021: $116,2982021Assets 2022: $41,961Liabilities 2022: $0Net Assets 2022: $41,9612022Assets 2023: $33,317Liabilities 2023: $0Net Assets 2023: $33,3172023Assets 2024: $30,754Liabilities 2024: $0Net Assets 2024: $30,7542024

Highlighted filing

2024

Assets$30,754
Liabilities$0
Net Assets$30,754
Open 2024 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$100K$0-$100KRevenue 2014: $184,087Expenses 2014: $86,162Net Income 2014: $97,9252014Revenue 2015: $154,141Expenses 2015: $54,485Net Income 2015: $99,6562015Revenue 2016: $107,447Expenses 2016: $87,822Net Income 2016: $19,6252016Revenue 2017: $118,162Expenses 2017: $106,134Net Income 2017: $12,0282017Revenue 2018: $111,672Expenses 2018: $118,755Net Income 2018: -$7,0832018Revenue 2019: $118,829Expenses 2019: $169,597Net Income 2019: -$50,7682019Revenue 2020: $89,393Expenses 2020: $103,442Net Income 2020: -$14,0492020Revenue 2021: $80,048Expenses 2021: $105,011Net Income 2021: -$24,9632021Revenue 2022: $96,392Expenses 2022: $170,729Net Income 2022: -$74,3372022Revenue 2023: $113,499Expenses 2023: $122,143Net Income 2023: -$8,6442023Revenue 2024: $135,936Expenses 2024: $138,499Net Income 2024: -$2,5632024

Highlighted filing

2024

Revenue$135,936
Expenses$138,499
Net Income-$2,563
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$30,754
Liabilities
$0
Net assets
$30,754
Revenue
$135,936
Expenses
$138,499
Net income
-$2,563
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.31$0.00$0.31$1.36$1.38$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.33$0.00$0.33$1.13$1.22$0.09
2022Detailed filing. Detailed filing data is available for this year.$0.42$0.00$0.42$0.96$1.71$0.74
2021Detailed filing. Detailed filing data is available for this year.$1.16$0.00$1.16$0.80$1.05$0.25
2020Detailed filing. Detailed filing data is available for this year.$1.41$0.00$1.41$0.89$1.03$0.14
2019Detailed filing. Detailed filing data is available for this year.$1.55$0.00$1.55$1.19$1.70$0.51
2018Detailed filing. Detailed filing data is available for this year.$2.06$0.00$2.06$1.12$1.19$0.07
2017Detailed filing. Detailed filing data is available for this year.$2.13$0.00$2.13$1.18$1.06$0.12
2016Detailed filing. Detailed filing data is available for this year.$2.01$0.00$2.01$1.07$0.88$0.20
2015Detailed filing. Detailed filing data is available for this year.$1.82$0.00$1.82$1.54$0.54$1.00
2014Detailed filing. Detailed filing data is available for this year.$0.96$0.14$0.82$1.84$0.86$0.98
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 30, 2025
Return Version
2024v5.2
Gross Receipts
$135,936
Mission and Program Overview

Mission

SEE SCHEDULE O.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$33,317$30,754▼ $2,563
Rtn Earn Endowment Incm Other Fnds$33,317$30,754▼ $2,563
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$33,317$30,754▼ $2,563
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$33,317$30,754▼ $2,563
Total Liabilities and Net Assets / Fund Balance$33,317$30,754▼ $2,563
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Jade MayberryBoard Member - President
Jim NicholsBoard Member - Vice President
Ceres CuevaBoard Member
Chris TradgettBoard Member
Christen EvansBoard Member
Debbi DoughertyBoard Member
Dustin HowesBoard Member
Erin KristyniakBoard Member
Jeannine CrooksBoard Member
Katie JonesBoard Member
Lee-ann JohnstoneBoard Member
Kelly GroundBoard Member - Treasurer
Sarah Beeskow BlayBoard Officer
Revenue and Support

Revenue Composition

Contributions and Grants
$135,934
Program Service Revenue
$0
Investment Income
$2
Other Revenue
$0
All Other Contributions
$16,262
Change in Net Assets
$-2,563
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$138,499
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising-$118,875-$118,875
Fees for Services Legal-$7,044-$7,044
Travel-$4,005-$4,005
Insurance-$1,091-$1,091
Other Expenses-$423-$423
All Other Expenses-$175-$175
Total Functional Expenses$0$138,499$0$138,499
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$1,380,467
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The governing body had a meeting and each member reviewed the form 990.”

Form 990, Part VI, Section C, Line 19

“The governing documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Performance Marketing Association Inc
EIN
26-3935541
Phone
7177185119
Address
364 EAST MAIN STREET 444, MIDDLETOWN, DE 19709

Signing Officer

Name
Tricia Meyer
Title
Executive Director
Phone
7177185119
Signed
2025-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tricia Meyer
Formed
2009
Legal Domicile
De
Voting Board Members
15
Independent Board Members
0
Employees
0
Volunteers
0

Preparer

Firm
Cbiz Advisors LLC
Address
30870 RUSSELL RANCH ROAD 380, WESTLAKE VILLAGE, CA 91362
Preparer
Veronica Quintana
Phone
8059883222
Raw XML Appendix343 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE GOVERNING BODY HAD A MEETING AND EACH MEMBER REVIEWED THE FORM 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
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IRS990/TotalCompGreaterThan150KInd00
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IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt033317
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IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt02
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0135936
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IRS990/TravelGrp/ManagementAndGeneralAmt04005
IRS990/TravelGrp/TotalAmt04005
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt014350 MUNDY DR 114
IRS990/USAddress/CityNm0NOBLESVILLE
IRS990/USAddress/StateAbbreviationCd0IN
IRS990/USAddress/ZIPCd046060
IRS990/VotingMembersGoverningBodyCnt015
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IRS990/WebsiteAddressTxt0WWW.THEPMA.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0TRICIA MEYER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07177185119
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-10-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PERFORMANCE MARKETING ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0PERF
ReturnHeader/Filer/EIN0263935541
ReturnHeader/Filer/PhoneNum07177185119
ReturnHeader/Filer/USAddress/AddressLine1Txt0364 EAST MAIN STREET 444
ReturnHeader/Filer/USAddress/CityNm0MIDDLETOWN
ReturnHeader/Filer/USAddress/StateAbbreviationCd0DE
ReturnHeader/Filer/USAddress/ZIPCd019709
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0330737981
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CBIZ ADVISORS LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt030870 RUSSELL RANCH ROAD 380
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WESTLAKE VILLAGE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd091362
ReturnHeader/PreparerPersonGrp/PhoneNum08059883222
ReturnHeader/PreparerPersonGrp/PreparationDt02025-10-29
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0VERONICA QUINTANA
ReturnHeader/ReturnTs02025-10-31T13:07:40-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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