Civic Intelligence

Fight the New Drug Inc

EIN 26-3550143 • 501(c)3 • Salt Lake City, UT

Profile

Fight the New Drug is a non-religious and non-legislative organization that exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts.

1680 South MainSalt Lake City, UT 84115

www.fightthenewdrug.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

91st percentile

0.76x

Higher debt load relative to assets than 91% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

72nd percentile

0.12x

Higher debt load relative to revenue than 72% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Net Margin

21st percentile

-12%

Higher net margin than 21% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

89th percentile

$112,391

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 12.5% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Asset Growth

38th percentile

-1.3%

Faster asset growth than 38% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

51st percentile

7.2%

Faster revenue growth than 51% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Assets

Down

$143,416

Down $213,219 (-60%) from 2023

Liabilities

Up

$84,325

Up $21,336 (+34%) from 2023

Net Assets

Down

$59,091

Down $234,555 (-80%) from 2023

Revenue

Up

$841,023

Up $143,187 (+21%) from 2023

Expenses

Down

$1,166,542

Down $60,585 (-4.9%) from 2023

Net Income

Up

-$325,519

Up $203,772 (+38%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2010: $55,662Liabilities 2010: $17,506Net Assets 2010: $38,1562010Assets 2011: $43,344Liabilities 2011: $4,631Net Assets 2011: $38,7132011Assets 2012: $91,878Liabilities 2012: $3,624Net Assets 2012: $88,2542012Assets 2013: $188,548Liabilities 2013: $1,402Net Assets 2013: $187,1462013Assets 2014: $545,788Liabilities 2014: $10,829Net Assets 2014: $534,9592014Assets 2015: $1,040,684Liabilities 2015: $26,382Net Assets 2015: $1,014,3022015Assets 2016: $710,437Liabilities 2016: $19,215Net Assets 2016: $691,2222016Assets 2017: $2,128,067Liabilities 2017: $46,509Net Assets 2017: $2,081,5582017Assets 2018: $2,097,816Liabilities 2018: $71,636Net Assets 2018: $2,026,1802018Assets 2019: $867,208Liabilities 2019: $58,055Net Assets 2019: $809,1532019Assets 2020: $946,738Liabilities 2020: $74,527Net Assets 2020: $872,2112020Assets 2021: $878,104Liabilities 2021: $60,668Net Assets 2021: $817,4362021Assets 2022: $827,817Liabilities 2022: $120,523Net Assets 2022: $707,2942022Assets 2023: $356,635Liabilities 2023: $62,989Net Assets 2023: $293,6462023Assets 2024: $143,416Liabilities 2024: $84,325Net Assets 2024: $59,0912024

Highlighted filing

2024

Assets$143,416
Liabilities$84,325
Net Assets$59,091

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2010: $102,833Expenses 2010: $67,466Net Income 2010: $35,3672010Expenses 2011: $254,9092011Expenses 2012: $356,8202012Revenue 2013: $687,155Expenses 2013: $589,509Net Income 2013: $97,6462013Revenue 2014: $1,063,493Expenses 2014: $750,493Net Income 2014: $313,0002014Revenue 2015: $1,746,701Expenses 2015: $1,297,358Net Income 2015: $449,3432015Revenue 2016: $1,491,066Expenses 2016: $1,816,646Net Income 2016: -$325,5802016Revenue 2017: $2,956,176Expenses 2017: $1,554,173Net Income 2017: $1,402,0032017Revenue 2018: $1,462,942Expenses 2018: $1,518,320Net Income 2018: -$55,3782018Revenue 2019: $410,312Expenses 2019: $1,627,339Net Income 2019: -$1,217,0272019Revenue 2020: $1,613,007Expenses 2020: $1,549,949Net Income 2020: $63,0582020Revenue 2021: $1,518,548Expenses 2021: $1,573,323Net Income 2021: -$54,7752021Revenue 2022: $1,439,055Expenses 2022: $1,549,197Net Income 2022: -$110,1422022Revenue 2023: $697,836Expenses 2023: $1,227,127Net Income 2023: -$529,2912023Revenue 2024: $841,023Expenses 2024: $1,166,542Net Income 2024: -$325,5192024

Highlighted filing

2024

Revenue$841,023
Expenses$1,166,542
Net Income-$325,519

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.14$0.08$0.06$0.84$1.17$0.33
2023Detailed filing. Detailed filing data is available for this year.$0.36$0.06$0.29$0.70$1.23$0.53
2022Detailed filing. Detailed filing data is available for this year.$0.83$0.12$0.71$1.44$1.55$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.88$0.06$0.82$1.52$1.57$0.05
2020Detailed filing. Detailed filing data is available for this year.$0.95$0.07$0.87$1.61$1.55$0.06
2019Detailed filing. Detailed filing data is available for this year.$0.87$0.06$0.81$0.41$1.63$1.22
2018Detailed filing. Detailed filing data is available for this year.$2.10$0.07$2.03$1.46$1.52$0.06
2017Detailed filing. Detailed filing data is available for this year.$2.13$0.05$2.08$2.96$1.55$1.40
2016Detailed filing. Detailed filing data is available for this year.$0.71$0.02$0.69$1.49$1.82$0.33
2015Detailed filing. Detailed filing data is available for this year.$1.04$0.03$1.01$1.75$1.30$0.45
2014Detailed filing. Detailed filing data is available for this year.$0.55$0.01$0.53$1.06$0.75$0.31
2013Detailed filing. Detailed filing data is available for this year.$0.19$0.00$0.19$0.69$0.59$0.10
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.09$0.00$0.09$0.36
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.00$0.04$0.25
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.06$0.02$0.04$0.10$0.07$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 25, 2025
Return Version
2024v5.1
Gross Receipts
$894,545
Mission and Program Overview

Mission

Fight the New Drug is a non-religious and non-legislative organization that exists to provide individuals the opportunity to make an informed decision regarding pornography by raising awareness on its harmful effects using only science, facts, and personal accounts.

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$28,699$27,011▼ $1,688
Cash and Non-Interest-Bearing Accounts$283,250$21,294▼ $261,956
Land, Buildings, and Equipment, Net$17,319$15,188▼ $2,131
Prepaid Expenses and Deferred Charges$5,337$2,614▼ $2,723
Accounts Receivable$18,168$2,594▼ $15,574
Total Assets$356,635$143,416▼ $213,219
Other Assets Total$3,862$74,715▲ $70,853
Liabilities
Unsecured Notes Loans Payable$15,449$70,012▲ $54,563
Accounts Payable and Accrued Expenses$47,540$14,313▼ $33,227
Total Liabilities$62,989$84,325▲ $21,336
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$263,646$59,091▼ $204,555
Net Assets With Donor Restrictions$30,000$0▼ $30,000
Total Net Assets Fund Balance$293,646$59,091▼ $234,555
Total Liabilities and Net Assets / Fund Balance$356,635$143,416▼ $213,219

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$15,188$85,770$100,958
Other Assets Org$74,715--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Natale McAneneyExecutive DirectorFT$131,627$5,609$137,236

Board Members and Trustees

NameTitle
Kacie MaloufChair
Clay OlsenBoard Member
Dr Brook Parker-BelloBoard Member
Louie GreekBoard Member
Sam MaloufBoard Member
Elizabeth SmartSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$775,528
Program Service Revenue
$42,621
Investment Income
$400
Other Revenue
$22,474
All Other Contributions
$775,528
Change in Net Assets
$-325,519

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded1$51,363Estimated fair value
Total Noncash Contributions1$51,363-

Audited Revenue Reconciliation

Revenue per Audited Statements
$841,023
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$111,352
Total Revenue per Audited Statements
$952,375
Total Revenue per Form 990
$841,023
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$871,970
Other Expenses$294,572
Total Fundraising Expense$17,891
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$634,507$1,625-$636,132
Current Officers, Directors, Trustees, and Key Employees$104,073$23,693$3,861$131,627
Advertising$110,226$346-$110,572
Occupancy$77,445$3,678$935$82,058
Payroll Taxes$62,971$1,948-$64,919
Other Employee Benefits$38,113$1,179-$39,292
Fees for Services Other$21,093$2,946$12,264$36,303
Fees for Services Accounting-$18,604-$18,604
Insurance$11,275$692$99$12,066
Depreciation Depletion$9,683--$9,683
Travel$9,249$1-$9,250
Office Expenses$7,701$266$732$8,699
Fees for Services Legal$3,815--$3,815
Information Technology$2,145--$2,145
Interest-$1,271-$1,271
Conferences and Meetings$106--$106
Total Functional Expenses$1,092,402$56,249$17,891$1,166,542

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,186,930
Expenses per Audited Statements$1,166,542
Total Expenses per Form 990$1,166,542
Expenses Not Reported on Form 990$20,388
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

A copy of the Form 990 was provided to the board prior to filing and was reviewed by the president, secretary, and treasurer in detail prior to filing.

Form 990, Part VI, Section B, line 12C

Board member disclose potential conflicts as they arise.

Form 990, Part VI, Section B, line 15

The Board Chair, along with the Executive Committee as needed, annually evaluate the employee on their performance. This performance review will include input from the full Board of Directors as well as the Executive Director. The Executive Committee of the Board will conduct market research and make a recommendation for total compensation of the Executive Director, which will be documented and go to the full Board for a vote. This process will be documented within official Board meeting minutes for the record, and then the compensation package will be put in place. The Executive Director's compensation package will serve as a benchmark for the Fight the New Drug's compensation strategy for all other employees.

Form 990, Part VI, Section C, line 19

Governing documents are available upon request.

Filing and Contact Details

Filer

Filer Name
Fight the New Drug Inc
EIN
26-3550143
Phone
3854048811
Address
1680 South Main, Salt Lake City, UT 84115

Signing Officer

Name
Natale McAneney
Title
Executive Director
Phone
3854048811
Signed
2025-04-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Natale McAneney
Formed
2008
Legal Domicile
Ut
Voting Board Members
6
Independent Board Members
6
Employees
10
Volunteers
15

Preparer

Firm
Squire & Company PC
Address
1329 S 800 E, Orem, UT 84097
Preparer
M Paul Winward
Phone
8012256900
Supplemental Narrative

Financial Statement Notes

Part XI, Line 2D - Other Adjustments:

Fee discounts 20,388.

Part XII, Line 2D - Other Adjustments:

Fee discounts 20,388.

Raw XML AppendixShowing 400 of 486 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Education - Fight the New Drug's Education Program reached millions in 2024, providing essential information about pornography's impacts. Through 77 live events, we educated over 21,700 individuals. Over 93% of surveyed students agreed that pornography can be harmful after attending an event. Thanks to our Live Event Scholarship Fund, thousands more accessed free documentary screenings and educational presentations. Throughout the year, we strengthened and expanded our educational resources, ensuring critical information was more accessible to diverse audiences. These educational resources have empowered millions to make informed choices before consuming pornography.
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IRS990/OwnWebsiteInd0X
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt01948
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IRS990/PrincipalOfficerNm0Natale McAneney
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt14039
IRS990/ProgSrvcAccomActy2Grp/Desc0Mobilization - Fight the New Drug's Mobilization Program sparked global awareness about the harms of pornography throughout 2024, igniting individual and societal change. We reached 59 million people across 236 countries, supported by our 6+ million social media followers. Our educational websites received 1.4 million new sessions, while our "Consider Before Consuming" podcast gained 2.5 million new listens and 26 new episodes. Over 10,000 individuals worldwide accessed the docu-series "Brain, Heart, World, and 50+ organization hosted documentary screening events. We also ran our most successful "No Porn November" campaign to date, furthering our mission to facilitate informed discussions about pornography's effects through research and personal accounts.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0Fee discounts 20,388.
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1Fee discounts 20,388.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part XI, Line 2d - Other Adjustments:
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1Part XII, Line 2d - Other Adjustments:
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IRS990ScheduleM/SecuritiesPubliclyTradedGrp/MethodOfDeterminingRevenuesTxt0Estimated fair value
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IRS990ScheduleM/ThirdPartiesUsedInd00
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A copy of the Form 990 was provided to the board prior to filing and was reviewed by the president, secretary, and treasurer in detail prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Board member disclose potential conflicts as they arise.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Board Chair, along with the Executive Committee as needed, annually evaluate the employee on their performance. This performance review will include input from the full Board of Directors as well as the Executive Director. The Executive Committee of the Board will conduct market research and make a recommendation for total compensation of the Executive Director, which will be documented and go to the full Board for a vote. This process will be documented within official Board meeting minutes for the record, and then the compensation package will be put in place. The Executive Director's compensation package will serve as a benchmark for the Fight the New Drug's compensation strategy for all other employees.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Governing documents are available upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, line 19
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd20
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0PHASE Alliance
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt1Elizabeth Smart Foundation
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt2Malouf Foundation
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileStateCd2UT
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0Prevention and Healing Against Sexual Exploitation
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt1Combatting sexual violence
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt2Combatting sexual exploitation, specifically sex traficking and online abuse
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt11525 West 2960 South
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt21525 West 2960 South
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IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt0PHASE Alliance
IRS990ScheduleR/TransactionsRelatedOrgGrp/TransactionTypeTxt0C
IRS990ScheduleR/TransferFromOtherOrgInd00

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