Civic Intelligence

Centennial Park District

EIN 26-2749721 • 501(c)6 • Atlanta, GA

Profile

Anchored by Centennial Olympic Park, the Centennial Park District is downtown Atlanta's premiere entertainment district. Featuring entertainment venues, restaurants, lounges, hotels, professional sports teams, businesses and residential homes, the Centennial Park District's unique experiences make it the ideal escape from the routine. Date night to a day with the family, happy hour with coworkers or cheering the Falcons to victory with 71,000 of your closest friends, the Centennial Park district is where iconic memories are made.

84 Walton Street NW 500Atlanta, GA 30303

www.centennialparkdistrict.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

69th percentile

0.05x

Higher debt load relative to assets than 69% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

73rd percentile

0.07x

Higher debt load relative to revenue than 73% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

60th percentile

5.4%

Higher net margin than 60% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

80th percentile

$0

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2023

Asset Growth

13th percentile

-47%

Faster asset growth than 13% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

13th percentile

-41%

Faster revenue growth than 13% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$104,260

Down $94,037 (-47%) from 2023

Liabilities

Down

$5,090

Down $4,003 (-44%) from 2023

Net Assets

Down

$99,170

Down $90,034 (-48%) from 2023

Revenue

Down

$77,351

Down $52,776 (-41%) from 2023

Expenses

Up

$73,152

Up $11,574 (+19%) from 2023

Net Income

Down

$4,199

Down $64,350 (-94%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2014: $54,767Liabilities 2014: $31,795Net Assets 2014: $22,9722014Assets 2015: $69,166Liabilities 2015: $33,637Net Assets 2015: $35,5292015Assets 2018: $159,960Liabilities 2018: $129,037Net Assets 2018: $30,9232018Assets 2019: $207,993Liabilities 2019: $177,664Net Assets 2019: $30,3292019Assets 2020: $105,303Liabilities 2020: $55,622Net Assets 2020: $49,6812020Assets 2022: $170,532Liabilities 2022: $49,877Net Assets 2022: $120,6552022Assets 2023: $198,297Liabilities 2023: $9,093Net Assets 2023: $189,2042023Assets 2024: $104,260Liabilities 2024: $5,090Net Assets 2024: $99,1702024

Highlighted filing

2024

Assets$104,260
Liabilities$5,090
Net Assets$99,170

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2014: $127,638Expenses 2014: $104,763Net Income 2014: $22,8752014Revenue 2015: $113,321Expenses 2015: $100,764Net Income 2015: $12,5572015Revenue 2018: $151,486Expenses 2018: $154,546Net Income 2018: -$3,0602018Revenue 2019: $160,999Expenses 2019: $161,593Net Income 2019: -$5942019Revenue 2020: $104,657Expenses 2020: $85,305Net Income 2020: $19,3522020Revenue 2022: $146,452Expenses 2022: $86,653Net Income 2022: $59,7992022Revenue 2023: $130,127Expenses 2023: $61,578Net Income 2023: $68,5492023Revenue 2024: $77,351Expenses 2024: $73,152Net Income 2024: $4,1992024

Highlighted filing

2024

Revenue$77,351
Expenses$73,152
Net Income$4,199

Filings

Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2023 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
May 1, 2025
Return Version
2023v6.0
Gross Receipts
$130,127
Mission and Program Overview

Mission

Anchored by centennial olympic park, the centennial park district is downtown atlanta's premiere entertainment district. Featuring entertainment venues, restaurants, lounges, hotels, professional sports teams, businesses and residential homes, the centennial park district's unique experiences make it the ideal escape from the routine. Centennial park district provides marketing services to hospitality entities that reside in the centennial park district.

Program Services

DescriptionGrantsExpenses
MARKETING: THE MAIN INITIATIVES OF THE CENTENNIAL PARK DISTRICT ("THE DISTRICT") ARE PRIMARILY MARKETING BASED AND ARE AS FOLLOWS: A. DISTRICT MAP - DISTRIBUTING MORE THAN 100,000 MAPS A YEAR B. MARKETING AND OUTREACH - TO INCLUDE WEBSITE, NEWSLETTERS AND TRADITIONAL MEDIA RELATIONSC. SOCIAL MEDIA - MANAGE ROBUST SOCIAL MEDIA PROGRAM ACROSS VARIOUS CHANNELS TO SUPPORT DISTRICT MEMBERS D. MEMBER RECRUITMENT - ACTIVELY MEET WITH BUSINESSES TO TALK ABOUT BENEFITS OF JOINING THE DISTRICTE. FOCUS ON INCREASED MEMBERSHIP AND RETENTION OF CURRENT MEMBERS NEW DINING GUIDE PROVIDED TO THE DISTRICT ALONG WITH OTHER MARKETING, SOCIAL MEDIA EFFORTS, AND ADVANCE PLACEMAKING PLAN.$0$0
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
DAVID D MARVINPresident, Treasurer-$0--
JO ANN HADEN-MILLERMember-$0--
KIMBERLY BEAUDINMember-$0--
JOHN HAROFMember-$0--
WILMA SOTHERNSecretary, VP Of Marketing-$0--
T'SHURA JOHNSONController-$0--
Filing and Contact Details

Filer

Filer Name
Centennial Park District
EIN
26-2749721
Phone
4046581877
Address
84 WALTON STREET NW 500, ATLANTA, GA 30303

Signing Officer

Name
T'SHURA JOHNSON
Title
Controller
Phone
4046581877
Signed
2025-05-01
Discuss with paid preparer
Yes

Preparer

Firm
Windham Brannon LLC
Address
3630 PEACHTREE RD NE SUITE 600, ATLANTA, GA 30326
Preparer
Carlye W Dooley
Phone
4048982000
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 8 - Other Revenue

Description: miscellaneous income. Amount: 705.

Form 990-ez, Part I, Line 16 - Other Expenses

Description: marketing and advertising. Amount: 8,994. Description: insurance. Amount: 879. Description: general and administrative. Amount: 1,019. Description: sponsorship. Amount: 4,455. Description: management fee. Amount: 20,000. Total to form 990-ez, line 16: 35,347.

Form 990-ez, Part II, Line 24 - Other Assets

Description: receivable. Beg. Of year amount: 22,155. End of year amount: 36,407. Description: other a/r. Beg. Of year amount: 68,693. End of year amount: 73,507. Description: prepaid insurance. Beg. Of year amount: 0. End of year amount: 4,050.

Form 990-ez, Part II, Line 26 - Other Liabilities

Description: accounts payable. Beg. Of year amount: 6,875. End of year amount: 4,093. Description: deferred revenue. Beg. Of year amount: 43,002. End of year amount: 5,000.

Raw XML Appendix131 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0T'SHURA JOHNSON
IRS990EZ/BooksInCareOfDetail/PhoneNum04046581877
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0ATLANTA
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IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd030303
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt43.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3JOHN HAROF
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4WILMA SOTHERN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5T'SHURA JOHNSON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT, TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3MEMBER
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5CONTROLLER
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IRS990EZ/OtherRevenueTotalAmt0705
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0ANCHORED BY CENTENNIAL OLYMPIC PARK, THE CENTENNIAL PARK DISTRICT IS DOWNTOWN ATLANTA'S PREMIERE ENTERTAINMENT DISTRICT. FEATURING ENTERTAINMENT VENUES, RESTAURANTS, LOUNGES, HOTELS, PROFESSIONAL SPORTS TEAMS, BUSINESSES AND RESIDENTIAL HOMES, THE CENTENNIAL PARK DISTRICT'S UNIQUE EXPERIENCES MAKE IT THE IDEAL ESCAPE FROM THE ROUTINE. CENTENNIAL PARK DISTRICT PROVIDES MARKETING SERVICES TO HOSPITALITY ENTITIES THAT RESIDE IN THE CENTENNIAL PARK DISTRICT.
IRS990EZ/PrintingPublicationsPostageAmt024916
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0MARKETING: THE MAIN INITIATIVES OF THE CENTENNIAL PARK DISTRICT ("THE DISTRICT") ARE PRIMARILY MARKETING BASED AND ARE AS FOLLOWS: A. DISTRICT MAP - DISTRIBUTING MORE THAN 100,000 MAPS A YEAR B. MARKETING AND OUTREACH - TO INCLUDE WEBSITE, NEWSLETTERS AND TRADITIONAL MEDIA RELATIONSC. SOCIAL MEDIA - MANAGE ROBUST SOCIAL MEDIA PROGRAM ACROSS VARIOUS CHANNELS TO SUPPORT DISTRICT MEMBERS D. MEMBER RECRUITMENT - ACTIVELY MEET WITH BUSINESSES TO TALK ABOUT BENEFITS OF JOINING THE DISTRICTE. FOCUS ON INCREASED MEMBERSHIP AND RETENTION OF CURRENT MEMBERS NEW DINING GUIDE PROVIDED TO THE DISTRICT ALONG WITH OTHER MARKETING, SOCIAL MEDIA EFFORTS, AND ADVANCE PLACEMAKING PLAN.
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IRS990EZ/TotalRevenueAmt0130127
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IRS990EZ/WebsiteAddressTxt0WWW.CENTENNIALPARKDISTRICT.COM
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: MISCELLANEOUS INCOME. AMOUNT: 705.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: MARKETING AND ADVERTISING. AMOUNT: 8,994. DESCRIPTION: INSURANCE. AMOUNT: 879. DESCRIPTION: GENERAL AND ADMINISTRATIVE. AMOUNT: 1,019. DESCRIPTION: SPONSORSHIP. AMOUNT: 4,455. DESCRIPTION: MANAGEMENT FEE. AMOUNT: 20,000. TOTAL TO FORM 990-EZ, LINE 16: 35,347.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: RECEIVABLE. BEG. OF YEAR AMOUNT: 22,155. END OF YEAR AMOUNT: 36,407. DESCRIPTION: OTHER A/R. BEG. OF YEAR AMOUNT: 68,693. END OF YEAR AMOUNT: 73,507. DESCRIPTION: PREPAID INSURANCE. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 4,050.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 6,875. END OF YEAR AMOUNT: 4,093. DESCRIPTION: DEFERRED REVENUE. BEG. OF YEAR AMOUNT: 43,002. END OF YEAR AMOUNT: 5,000.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-01
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ReturnHeader/Filer/EIN0262749721
ReturnHeader/Filer/PhoneNum04046581877
ReturnHeader/Filer/USAddress/AddressLine1Txt084 WALTON STREET NW 500
ReturnHeader/Filer/USAddress/CityNm0ATLANTA
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ReturnHeader/Filer/USAddress/ZIPCd030303
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0581763439
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WINDHAM BRANNON LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03630 PEACHTREE RD NE SUITE 600
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0ATLANTA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd030326
ReturnHeader/PreparerPersonGrp/PhoneNum04048982000
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-01
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CARLYE W DOOLEY
ReturnHeader/ReturnTs02025-05-01T16:02:21-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 501(c)6 • <$500k nonprofits