Civic Intelligence

Cabarrus County Tourism Authority

EIN 26-2726341 • 501(c)6 • Concord, NC

Profile

Drive visitation to cabarrus county to generate the maximum impact through hotel stays and visitor spending.

10099 Weddington Road 102 102Concord, NC 28027

www.cabarruscvb.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

62nd percentile

0.30x

Higher debt load relative to assets than 62% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Liabilities / Revenue

59th percentile

0.38x

Higher debt load relative to revenue than 59% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Net Margin

52nd percentile

5.1%

Higher net margin than 52% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

72nd percentile

12%

Faster asset growth than 72% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2025

Revenue Growth

37th percentile

3.6%

Faster revenue growth than 37% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2025

Balance Sheet
Liabilities / Assets62nd percentile

Assets

Up

$9,884,202

Up $2,058,684 (+26%) from 2023

Liabilities

Up

$2,938,667

Up $703,127 (+31%) from 2023

Net Assets

Up

$6,945,535

Up $1,355,557 (+24%) from 2023

Operations
Liabilities / Revenue59th percentileNet Margin52nd percentile

Revenue

Up

$7,770,158

Up $529,919 (+7.3%) from 2023

Expenses

Down

$7,375,763

Down $245,385 (-3.2%) from 2023

Net Income

Up

$394,395

Up $775,304 (+204%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth72nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2016: $3,833,090Liabilities 2016: $294,684Net Assets 2016: $3,538,4062016Assets 2017: $4,279,825Liabilities 2017: $580,638Net Assets 2017: $3,699,1872017Assets 2018: $3,894,977Liabilities 2018: $417,185Net Assets 2018: $3,477,7922018Assets 2019: $4,249,810Liabilities 2019: $576,106Net Assets 2019: $3,673,7042019Assets 2020: $3,846,907Liabilities 2020: $596,931Net Assets 2020: $3,249,9762020Assets 2021: $5,282,456Liabilities 2021: $1,049,853Net Assets 2021: $4,232,6032021Assets 2022: $8,063,508Liabilities 2022: $2,092,621Net Assets 2022: $5,970,8872022Assets 2023: $7,825,518Liabilities 2023: $2,235,540Net Assets 2023: $5,589,9782023Assets 2025: $9,884,202Liabilities 2025: $2,938,667Net Assets 2025: $6,945,5352025

Highlighted filing

2025

Assets$9,884,202
Liabilities$2,938,667
Net Assets$6,945,535
Open 2025 Filing

Operations Trend

Revenue Growth37th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2016: $5,444,428Expenses 2016: $4,584,546Net Income 2016: $859,8822016Revenue 2017: $5,586,931Expenses 2017: $5,426,150Net Income 2017: $160,7812017Revenue 2018: $5,736,244Expenses 2018: $5,957,639Net Income 2018: -$221,3952018Revenue 2019: $5,770,181Expenses 2019: $5,574,269Net Income 2019: $195,9122019Revenue 2020: $4,157,600Expenses 2020: $4,581,328Net Income 2020: -$423,7282020Revenue 2021: $3,753,868Expenses 2021: $2,771,239Net Income 2021: $982,6292021Revenue 2022: $6,458,365Expenses 2022: $4,720,081Net Income 2022: $1,738,2842022Revenue 2023: $7,240,239Expenses 2023: $7,621,148Net Income 2023: -$380,9092023Revenue 2025: $7,770,158Expenses 2025: $7,375,763Net Income 2025: $394,3952025

Highlighted filing

2025

Revenue$7,770,158
Expenses$7,375,763
Net Income$394,395
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$9,884,202
Liabilities
$2,938,667
Net assets
$6,945,535
Revenue
$7,770,158
Expenses
$7,375,763
Net income
$394,395
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.88$2.94$6.95$7.77$7.38$0.39
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.83$2.24$5.59$7.24$7.62$0.38
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.06$2.09$5.97$6.46$4.72$1.74
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.28$1.05$4.23$3.75$2.77$0.98
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.85$0.60$3.25$4.16$4.58$0.42
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.25$0.58$3.67$5.77$5.57$0.20
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.89$0.42$3.48$5.74$5.96$0.22
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.28$0.58$3.70$5.59$5.43$0.16
2016Detailed filing. Detailed filing data is available for this year.$3.83$0.29$3.54$5.44$4.58$0.86
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Jan 29, 2026
Return Version
2024v5.5
Gross Receipts
$7,770,158
Mission and Program Overview

Mission

Drive visitation to cabarrus county to generate the maximum impact through hotel stays and visitor spending.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$6,322,166$6,887,900▲ $565,734
Rtn Earn Endowment Incm Other Fnds$6,307,835$6,720,755▲ $412,920
Accounts Receivable$556,027$582,072▲ $26,045
Land, Buildings, and Equipment, Net$243,305$224,780▼ $18,525
Pd in Cap Srpls Land Bldg Eqp Fund$243,305$224,780▼ $18,525
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$8,662,539$9,884,202▲ $1,221,663
Other Assets Total$1,541,041$2,189,450▲ $648,409
Liabilities
Other Liabilities$1,792,787$2,571,587▲ $778,800
Accounts Payable and Accrued Expenses$318,612$367,080▲ $48,468
Total Liabilities$2,111,399$2,938,667▲ $827,268
Net Assets / Fund Balance
Total Net Assets Fund Balance$6,551,140$6,945,535▲ $394,395
Total Liabilities and Net Assets / Fund Balance$8,662,539$9,884,202▲ $1,221,663

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$25,890$97,656-
Equipment$49,062$160,859-
Leasehold Improvements$149,828$191,835-
Other Assets Org$1,625,650--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Donna CarpenterPresident/CEOFT$183,615$31,721$215,336
John MillsEx. Vice President FinanceFT$136,506$26,751$163,257
Michael BonoffskiSr VP MarketingFT$129,444$25,117$154,561
John PooleSr VP SalesFT$123,114$24,289$147,403

Board Members and Trustees

NameTitle
Greg WalterBoard Chair
Alison PaladinoBoard Member
Angela BrownBoard Member
Devante WatkinsBoard Member
James RossBoard Member
Kenny WortmanBoard Member
Lloyd PayneBoard Member
Melissa EwertBoard Member
Sean NewtonBoard Member
Vinay PatelBoard Member
Steve SteinbacherSecretary
Jay WhiteTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Casual AstronautMarketing116 W MCDOWELL RD, Phoenix, AZ 85003$1,450,566
Charlotte Motor SpeedwayMarketing/sponsorshipsPO BOX 600, Concord, NC 28026$262,337
Highland RealtyRentPO BOX 78192, Charlotte, NC 28271$203,284
Fourth IdeaMarketing535 WASHINGTON ST, Buffalo, NY 14203$198,121
Promo LogicCollateral Production4463 RACEWAY DRIVE SW, Concord, NC 28027$104,199
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$7,550,801
Investment Income
$207,781
Other Revenue
$11,576
Change in Net Assets
$394,395

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,770,158
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$7,770,158
Total Revenue per Form 990
$7,770,158
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$5,302,236
Salaries, Compensation, and Employee Benefits$2,073,527
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,689,690$298,181-$1,987,871
Other Salaries and Wages$1,241,731$219,129-$1,460,860
Other Expenses$319,632$56,406-$376,038
Pension Plan Contributions$265,102$46,783-$311,885
Occupancy$218,073$38,484-$256,557
Other Employee Benefits$163,979$28,937-$192,916
Depreciation Depletion$151,917$26,809-$178,726
Payroll Taxes$91,686$16,180-$107,866
Office Expenses$91,555$16,157-$107,712
Information Technology$22,545$3,978-$26,523
Insurance$19,970$3,524-$23,494
Interest$15,316$2,703-$18,019
Fees for Services Other$14,136$2,495-$16,631
Total Functional Expenses$6,269,399$1,106,364$0$7,375,763

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$7,375,763
Total Expenses per Audited Statements$7,375,763
Total Expenses per Form 990$7,375,763
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Greg WalterMember of Board & Exc Vp -general Mgr - Charlotte Motor SpeedwayTHE ORGANIZATION HAS A MARKETING AGREEMENT AND EVENT SPONSORSHIP WITH CHARLOTTE MOTOR SPEEDWAY. THE ORGANIZATION PAID CHARLOTTE MOTOR SPEEDWAY $267,337 DURING THE YEAR ENDED JUNE 30, 2025.No$262,337
-Member of Board & General Mgr of Concord Mill MallTHE ORGANIZATION PAID CONCORD MILLS MALL $20,000 FOR A MARKETING AGREEMENT DURING THE YEAR ENDED JUNE 30, 2025.No$20,000
James RossMember of Board & Executive of Sree HotelsTHE ORGANIZATION PAID SREE HOTELS $18,426 FOR SPONSORSHIP OF GROUP SITE VISITS DURING THE YEAR ENDED JUNE 30, 2025.No$18,426
Devante WatkinsMember of Board & General Manager Hampton Inn and SuitesTHE ORGANIZATION PAID HAMPTON INN AND SUITES $17,131 FOR SPONSORSHIP OF GROUP MEETINGS DURING THE YEAR ENDED JUNE 30, 2025.No$17,131
Angela BrownMember of Board & City Manager for ConcordTHE ORGANIZATION PAID CITY OF CONCORD $9,608 FOR UTILITIES DURING THE YEAR ENDED JUNE 30, 2025.No$9,608
Vinay PatelMember of Board & General Mgr of Great Wolf LodgeTHE ORGANIZATION PAID GREAT WOLF LODGE $8,099 FOR SPONSORSHIP OF GROUP SPONSORSHIP AND TRAVEL WRITERS DURING THE YEAR ENDED JUNE 30, 2025.No$8,099
Melissa EwertMember of Board & General Manager Hilton Garden InnTHE ORGANIZATION PAID HILTON GARDEN INN $1,055 FOR OR SPONSORSHIP OF ROOMS AND TRAVEL WRITERS DURING THE YEAR ENDED JUNE 30, 2025.No$1,055
Alison PaladinoMember of Board & Membership Director for Cabarrus Chamber of CommerceTHE ORGANIZATION PAID CABARRUS COUNTY CHAMBER OF COMMERCE $900 FOR MEMBERSHIP AND EVENTS DURING THE YEAR ENDED JUNE 30, 2025.No$900
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Obligations$1,725,181
Net Pension Liability$817,742
Deferred Inflows of Resources$28,664
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft copy of the 990 return was presented to the board of directors for review before filing.”

Form 990, Part VI, Section B, Line 12C

“The conflict of interest policy was distributed annually to the board of directors and the employees. Within the policy there are procedures for communicating concerns to supervisors and the board of directors.”

Form 990, Part VI, Section B, Line 15A

“Salary of the ceo is determined by the board of directors. The organization used comparable data from other resources such as destination marketng association international for ceo compensation.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy and financial statements are available for public inspection at the organization's office upon request. Organizations staff are available to provide supervision and answer any questions the inquiring party may have.”

Filing and Contact Details

Filer

Filer Name
Cabarrus County Tourism Authority
EIN
26-2726341
Phone
7047824340
Address
10099 WEDDINGTON ROAD 102 102, CONCORD, NC 28027
Doing Business As
Cabarrus County Convention and Visitors Bureau

Signing Officer

Name
John Mills
Title
Executive Vice President
Phone
7044567962
Signed
2026-01-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Mills
Formed
2008
Legal Domicile
Nc
Voting Board Members
12
Independent Board Members
12
Employees
22
Volunteers
70

Preparer

Firm
Dmjps Pllc
Address
434 COPPERFIELD BLVD NE, CONCORD, NC 28025
Preparer
Eric Smith
Phone
7046623146
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 2C

“The audit committee assumes responsibility for oversight of the audit and the selection of the independent auditor.”

Financial Statement Notes

PART X, LINE 2:

“The organization has adopted asc 740-10, effective for audit years ending after december 15, 2009, as it relates to uncertain tax positions for the years ended june 30, 2025 and has evaluated its tax positions for all open tax years. The organization is not currently under audit nor has the organization been contacted by the internal revenue service. Based on the evaluation of the organizations tax positions, management believes all positions taken would be upheld under an examination. Therefore, no provision for the effects of uncertain tax positions have been recorded for the years ended june 30, 2025.”

Raw XML AppendixShowing 400 of 585 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm3KENNY WORTMAN
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IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12PRESIDENT/CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt13EX. VICE PRESIDENT FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt14SR VP MARKETING
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IRS990/MissionDesc0DRIVE VISITATION TO CABARRUS COUNTY TO GENERATE THE MAXIMUM IMPACT THROUGH HOTEL STAYS AND VISITOR SPENDING.
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IRS990ScheduleD/OtherAssetsOrgGrp/Desc0DEFERRED OUTFLOW OF RESOURCES
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1RIGHT TO USE LEASES ASSETS NET OF AMORTIZATION
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0NET PENSION LIABILITY
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1DEFERRED INFLOWS OF RESOURCES
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2LEASE OBLIGATIONS
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ADOPTED ASC 740-10, EFFECTIVE FOR AUDIT YEARS ENDING AFTER DECEMBER 15, 2009, AS IT RELATES TO UNCERTAIN TAX POSITIONS FOR THE YEARS ENDED JUNE 30, 2025 AND HAS EVALUATED ITS TAX POSITIONS FOR ALL OPEN TAX YEARS. THE ORGANIZATION IS NOT CURRENTLY UNDER AUDIT NOR HAS THE ORGANIZATION BEEN CONTACTED BY THE INTERNAL REVENUE SERVICE. BASED ON THE EVALUATION OF THE ORGANIZATIONS TAX POSITIONS, MANAGEMENT BELIEVES ALL POSITIONS TAKEN WOULD BE UPHELD UNDER AN EXAMINATION. THEREFORE, NO PROVISION FOR THE EFFECTS OF UNCERTAIN TAX POSITIONS HAVE BEEN RECORDED FOR THE YEARS ENDED JUNE 30, 2025.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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IRS990ScheduleD/TotalBookValueOtherAssetsAmt02189450
IRS990ScheduleD/TotalExpensesPerForm990Amt07375763
IRS990ScheduleD/TotalLiabilityAmt02571587

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