Civic Intelligence

Cookies for Kids Cancer a New Jersey Non-Profit Corporation

EIN 26-2320528 • 501(c)3 • Califon, NJ

Profile

Cookies for kids' cancer is committed to raising funds to support research for new and improved therapies for pediatric cancer. Through the concept of local bake sales, cookies for kids' cancer provides the inspiration and support for individuals, communities, and businesses to help fight pediatric cancer.

PO Box 415Califon, NJ 07830

www.cookiesforkidscancer.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

84th percentile

0.55x

Higher debt load relative to assets than 84% of similar nonprofits.

NTEE G • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

92nd percentile

0.92x

Higher debt load relative to revenue than 92% of similar nonprofits.

NTEE G • $1M-$5M nonprofits • Source year 2024

Net Margin

14th percentile

-20%

Higher net margin than 14% of similar nonprofits.

NTEE G • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

82nd percentile

$183,148

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 6.2% of source-year revenue.

NTEE G • $1M-$5M nonprofits • Source year 2024

Asset Growth

84th percentile

36%

Faster asset growth than 84% of similar nonprofits.

NTEE G • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

30th percentile

0.4%

Faster revenue growth than 30% of similar nonprofits.

NTEE G • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets84th percentile

Assets

Up

$4,922,697

Up $1,294,214 (+36%) from 2023

Liabilities

Up

$2,712,670

Up $1,848,861 (+214%) from 2023

Net Assets

Down

$2,210,027

Down $554,647 (-20%) from 2023

Operations
Liabilities / Revenue92nd percentileNet Margin14th percentile

Revenue

Up

$2,947,127

Up $10,965 (+0.4%) from 2023

Expenses

Up

$3,542,278

Up $401,360 (+13%) from 2023

Net Income

Down

-$595,151

Down $390,395 (-191%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth84th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $1,788,658Liabilities 2010: $564,262Net Assets 2010: $1,224,3962010Assets 2011: $2,915,815Liabilities 2011: $813,497Net Assets 2011: $2,102,3182011Assets 2012: $2,891,274Liabilities 2012: $362,245Net Assets 2012: $2,529,0292012Assets 2013: $3,197,550Liabilities 2013: $720,646Net Assets 2013: $2,476,9042013Assets 2014: $3,565,852Liabilities 2014: $477,177Net Assets 2014: $3,088,6752014Assets 2015: $3,544,088Liabilities 2015: $696,702Net Assets 2015: $2,847,3862015Assets 2016: $3,052,785Liabilities 2016: $141,540Net Assets 2016: $2,911,2452016Assets 2017: $2,948,229Liabilities 2017: $304,044Net Assets 2017: $2,644,1852017Assets 2018: $3,074,732Liabilities 2018: $128,791Net Assets 2018: $2,945,9412018Assets 2019: $3,174,237Liabilities 2019: $412,765Net Assets 2019: $2,761,4722019Assets 2020: $2,924,841Liabilities 2020: $214,409Net Assets 2020: $2,710,4322020Assets 2021: $3,410,240Liabilities 2021: $344,651Net Assets 2021: $3,065,5892021Assets 2022: $3,159,727Liabilities 2022: $190,856Net Assets 2022: $2,968,8712022Assets 2023: $3,628,483Liabilities 2023: $863,809Net Assets 2023: $2,764,6742023Assets 2024: $4,922,697Liabilities 2024: $2,712,670Net Assets 2024: $2,210,0272024

Highlighted filing

2024

Assets$4,922,697
Liabilities$2,712,670
Net Assets$2,210,027
Open 2024 Filing

Operations Trend

Revenue Growth30th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $810,4442010Expenses 2011: $1,350,6292011Expenses 2012: $1,571,0832012Revenue 2013: $1,776,420Expenses 2013: $1,891,196Net Income 2013: -$114,7762013Revenue 2014: $2,755,672Expenses 2014: $2,295,770Net Income 2014: $459,9022014Revenue 2015: $2,699,724Expenses 2015: $2,934,273Net Income 2015: -$234,5492015Revenue 2016: $3,400,455Expenses 2016: $3,352,967Net Income 2016: $47,4882016Revenue 2017: $3,125,537Expenses 2017: $3,402,597Net Income 2017: -$277,0602017Revenue 2018: $2,896,759Expenses 2018: $2,594,459Net Income 2018: $302,3002018Revenue 2019: $3,686,844Expenses 2019: $3,871,117Net Income 2019: -$184,2732019Revenue 2020: $2,288,710Expenses 2020: $2,339,598Net Income 2020: -$50,8882020Revenue 2021: $2,364,523Expenses 2021: $2,009,366Net Income 2021: $355,1572021Revenue 2022: $2,187,239Expenses 2022: $2,474,290Net Income 2022: -$287,0512022Revenue 2023: $2,936,162Expenses 2023: $3,140,918Net Income 2023: -$204,7562023Revenue 2024: $2,947,127Expenses 2024: $3,542,278Net Income 2024: -$595,1512024

Highlighted filing

2024

Revenue$2,947,127
Expenses$3,542,278
Net Income-$595,151
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$4,922,697
Liabilities
$2,712,670
Net assets
$2,210,027
Revenue
$2,947,127
Expenses
$3,542,278
Net income
-$595,151
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.92$2.71$2.21$2.95$3.54$0.60
2023Detailed filing. Detailed filing data is available for this year.$3.63$0.86$2.76$2.94$3.14$0.20
2022Detailed filing. Detailed filing data is available for this year.$3.16$0.19$2.97$2.19$2.47$0.29
2021Detailed filing. Detailed filing data is available for this year.$3.41$0.34$3.07$2.36$2.01$0.36
2020Detailed filing. Detailed filing data is available for this year.$2.92$0.21$2.71$2.29$2.34$0.05
2019Detailed filing. Detailed filing data is available for this year.$3.17$0.41$2.76$3.69$3.87$0.18
2018Detailed filing. Detailed filing data is available for this year.$3.07$0.13$2.95$2.90$2.59$0.30
2017Detailed filing. Detailed filing data is available for this year.$2.95$0.30$2.64$3.13$3.40$0.28
2016Detailed filing. Detailed filing data is available for this year.$3.05$0.14$2.91$3.40$3.35$0.05
2015Detailed filing. Detailed filing data is available for this year.$3.54$0.70$2.85$2.70$2.93$0.23
2014Detailed filing. Detailed filing data is available for this year.$3.57$0.48$3.09$2.76$2.30$0.46
2013Detailed filing. Detailed filing data is available for this year.$3.20$0.72$2.48$1.78$1.89$0.11
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.89$0.36$2.53$1.57
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.92$0.81$2.10$1.35
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.79$0.56$1.22$0.81
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 13, 2025
Return Version
2024v5.0
Gross Receipts
$4,545,518
Mission and Program Overview

Mission

Cookies for kids' cancer is committed to raising funds to support research for new and improved therapies for pediatric cancer. Through the concept of local bake sales, cookies for kids' cancer provides the inspiration and support for individuals, communities, and businesses to help fight pediatric cancer.

Cookies for kids' cancer is a national 501(c)3 non-profit committed to raising funds for research to develop new, improved, and less toxic treatments for pediatric cancer - the 1 disease killer of children in the u.s.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,666,348$2,661,888▲ $995,540
Investments in Publicly Traded Securities$1,201,907$900,517▼ $301,390
Cash and Non-Interest-Bearing Accounts$417,347$787,930▲ $370,583
Pledges and Grants Receivable$290,581$544,825▲ $254,244
Prepaid Expenses and Deferred Charges$47,723$23,912▼ $23,811
Total Assets$3,628,483$4,922,697▲ $1,294,214
Other Assets Total$4,577$3,625▼ $952
Liabilities
Grants Payable$700,000$2,524,000▲ $1,824,000
Accounts Payable and Accrued Expenses$130,226$135,176▲ $4,950
Other Liabilities$33,583$53,494▲ $19,911
Total Liabilities$863,809$2,712,670▲ $1,848,861
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,427,279$2,210,027▼ $217,252
Net Assets With Donor Restrictions$337,395--
Total Net Assets Fund Balance$2,764,674$2,210,027▼ $554,647
Total Liabilities and Net Assets / Fund Balance$3,628,483$4,922,697▲ $1,294,214

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$145,794$145,794
Compensation and Service Providers
Top Officer Pay82nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Gretchen WittExecutive DiFT$183,148$183,148
Gretchen WittExecutive Director-$183,148$183,148
Gayla FreemanCROFT$146,141$146,141
Rachel RobergeSenior EditoFT$103,885$103,885

Board Members and Trustees

NameTitle
Robert HornbyChair
Allison SchlangerBoard Member
Christina TosiBoard Member
Dan KlugerBoard Member
Danyelle FreemanBoard Member
Janelle LinBoard Member
Larry WittBoard Member
Michelle Rotman JassemBoard Member
Tina BeattieSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$1,968,302
Program Service Revenue
$1,265,400
Investment Income
$81,909
Other Revenue
$-368,484
All Other Contributions
$683,976
Change in Net Assets
$-595,151

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,947,127
Revenue Not Reported on Form 990
$113,962
Total Revenue per Audited Statements
$3,061,089
Total Revenue per Form 990
$2,947,127
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$1,824,000
Salaries, Compensation, and Employee Benefits$1,023,739
Other Expenses$694,539
Total Fundraising Expense$226,993
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$1,824,000--$1,824,000
Other Salaries and Wages$428,726$128,971$106,317$664,014
Current Officers, Directors, Trustees, and Key Employees$118,251$35,573$29,324$183,148
Advertising$113,409$38,825$28,876$181,110
Office Expenses$115,473$27,558$16,786$159,817
Fees for Services Accounting-$94,107-$94,107
Other Employee Benefits$58,968$17,738$14,623$91,329
Payroll Taxes$42,500$12,785$10,539$65,824
Information Technology$7,541$40,781$1,130$49,452
Pension Plan Contributions$12,541$3,773$3,110$19,424
Other Expenses$12,880$28$60$12,968
Fees for Services Other-$12,660-$12,660
All Other Expenses$7,063$2,095$1,733$10,891
Travel$274$73$4,470$4,817
Insurance-$3,564-$3,564
Total Functional Expenses$2,894,404$420,881$226,993$3,542,278

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,616,189
Expenses per Audited Statements$3,542,278
Total Expenses per Form 990$3,542,278
Expenses Not Reported on Form 990$73,911
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
TEXAS CHILDREN'S HOSPITALHouston, TX501c3Ped. Cancer Research$675,000
CHILDREN'S ONCOLOGY GROUP FDTNPhiladelphia, PA501c3Ped. Cancer Research$224,000
BOSTON CHILDREN'S HOSPITALBoston, MA501c3Ped. Cancer Research$200,000
Memorial Sloan Kettering Cancer CenNew York, NY501c3Ped. Cancer Research$200,000
SEATTLE CHILDREN'S HOSPITALSeattle, WA501c3Ped. Cancer Research$200,000
University of California San FranSan Francisco, CA501c3Ped. Cancer Research$200,000
ST JUDE CHILDREN'S HOSPITALIndianapolis, IN501c3Ped. Cancer Research$125,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$689,566
Fundraising Gross Income$321,082
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Chefs for Kids$1,605,408$321,082$100,947$220,135
Total Events$1,605,408$321,082$689,566$-368,484
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Payroll$53,494
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 2

“Larry witt gretchen witt spouses”

Form 990, Page 6, Part VI, Line 11B

“Each member of the board of directors is presented with a copy of form 990 prior to filing for their review and consideration. A written response is required of each director in the form of an approval or noting their specific concerns.”

Form 990, Page 6, Part VI, Line 12C

“The organization's conflict of interest policy is monitored by the board of directors' review of the annual required disclosures. No conflicts have been noted, and thus no enforcement has been needed as of this time.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Cookies for Kids Cancer
EIN
26-2320528
Phone
6464540386
Address
PO BOX 415, CALIFON, NJ 07830

Signing Officer

Name
Robert Hornby
Title
Chair
Phone
6464540386
Signed
2025-10-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robert Hornby
Formed
2008
Legal Domicile
Nj
Voting Board Members
10
Independent Board Members
8
Employees
19
Volunteers
20,000

Preparer

Firm
L M Henderson & Company Llp
Address
450 E 96TH ST STE 200, INDIANAPOLIS, IN 46240-3797
Preparer
Kari Morwick
Phone
3175661000
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Cookies for kids' cancer is a national 501(c)3 non-profit committed to raising funds for research to develop new, improved, and less toxic treatments for pediatric cancer - the 1 disease killer of children in the u.s.”

Form 990, Page 2, Part III, Line 4D

“Through the concept of local bake sales, cookies for kids' cancer provides the inspiration and support for individuals, communities, and businesses to help fight pediatric cancer.”

Financial Statement Notes

Schedule D, Page 3, Part X

“Management evaluates all tax positions taken or expected to be taken on its annual information returns, including the position that cookies continues to qualify to be treated as a section 501(c)(3) organization for both federal and state purposes. For the year ended december 31, 2024 management does not feel it has taken any tax positions that would not be sustained under examination. Therefore, no interest or penalties have been accrued or charged to expense as of december 31, 2024. The annual information returns for cookies are subject to examination by taxing authorities for a period of three years from the date they are filed.”

Raw XML AppendixShowing 400 of 592 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0COOKIES FOR KIDS' CANCER IS A NATIONAL 501(C)3 NON-PROFIT COMMITTED TO RAISING FUNDS FOR RESEARCH TO DEVELOP NEW, IMPROVED, AND LESS TOXIC TREATMENTS FOR PEDIATRIC CANCER - THE 1 DISEASE KILLER OF CHILDREN IN THE U.S.
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IRS990/ProgSrvcAccomActy2Grp/Desc0ONLINE COOKIE SALES TO SUPPORT THE ORGANIZATION'S EFFORTS TO FUND RESEARCH OF NEW THERAPIES TO TREAT AND CURE PEDIATRIC CANCER.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc0THROUGH THE CONCEPT OF LOCAL BAKE SALES, COOKIES FOR KIDS' CANCER PROVIDES THE INSPIRATION AND SUPPORT FOR INDIVIDUALS, COMMUNITIES, AND BUSINESSES TO HELP FIGHT PEDIATRIC CANCER.
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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0OTHER INCOME 639,175
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0PART II, LINE 10
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0MANAGEMENT EVALUATES ALL TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN ON ITS ANNUAL INFORMATION RETURNS, INCLUDING THE POSITION THAT COOKIES CONTINUES TO QUALIFY TO BE TREATED AS A SECTION 501(C)(3) ORGANIZATION FOR BOTH FEDERAL AND STATE PURPOSES. FOR THE YEAR ENDED DECEMBER 31, 2024 MANAGEMENT DOES NOT FEEL IT HAS TAKEN ANY TAX POSITIONS THAT WOULD NOT BE SUSTAINED UNDER EXAMINATION. THEREFORE, NO INTEREST OR PENALTIES HAVE BEEN ACCRUED OR CHARGED TO EXPENSE AS OF DECEMBER 31, 2024. THE ANNUAL INFORMATION RETURNS FOR COOKIES ARE SUBJECT TO EXAMINATION BY TAXING AUTHORITIES FOR A PERIOD OF THREE YEARS FROM THE DATE THEY ARE FILED.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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