Civic Intelligence

Marketing Accountability Foundation

EIN 26-1371189 • 501(c)3 • Evansville, IN

Pub. 78 Eligible

Profile

To establish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision makers and users for performance and financial information.

PO Box 121Evansville, IN 47701

www.themasb.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

97th percentile

4.19x

Higher debt load relative to assets than 97% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

96th percentile

1.53x

Higher debt load relative to revenue than 96% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

12th percentile

-62%

Higher net margin than 12% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

22nd percentile

-35%

Faster asset growth than 22% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

31st percentile

-21%

Faster revenue growth than 31% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets97th percentile

Assets

Up

$130,976

Up $32,444 (+33%) from 2019

Liabilities

Up

$543,076

Up $130,114 (+32%) from 2019

Net Assets

Down

-$412,100

Down $97,670 (-31%) from 2019

Operations
Liabilities / Revenue96th percentileNet Margin12th percentile

Revenue

Up

$298,789

Up $28,202 (+10%) from 2019

Expenses

Down

$288,907

Down $149,392 (-34%) from 2019

Net Income

Up

$9,882

Up $177,594 (+106%) from 2019

Trend Graphs

Balance Sheet Trend

Asset Growth22nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0-$500KAssets 2016: $276,492Liabilities 2016: $168,566Net Assets 2016: $107,9262016Assets 2017: $236,440Liabilities 2017: $206,293Net Assets 2017: $30,1472017Assets 2018: $151,970Liabilities 2018: $298,688Net Assets 2018: -$146,7182018Assets 2019: $98,532Liabilities 2019: $412,962Net Assets 2019: -$314,4302019Assets 2024: $130,976Liabilities 2024: $543,076Net Assets 2024: -$412,1002024

Highlighted filing

2024

Assets$130,976
Liabilities$543,076
Net Assets-$412,100
Open 2024 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2016: $361,246Expenses 2016: $359,929Net Income 2016: $1,3172016Revenue 2017: $417,834Expenses 2017: $495,613Net Income 2017: -$77,7792017Revenue 2018: $344,188Expenses 2018: $521,053Net Income 2018: -$176,8652018Revenue 2019: $270,587Expenses 2019: $438,299Net Income 2019: -$167,7122019Revenue 2024: $298,789Expenses 2024: $288,907Net Income 2024: $9,8822024

Highlighted filing

2024

Revenue$298,789
Expenses$288,907
Net Income$9,882
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$130,976
Liabilities
$543,076
Net assets
-$412,100
Revenue
$298,789
Expenses
$288,907
Net income
$9,882
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.31$5.43$4.12$2.99$2.89$0.10
2019Detailed filing. Detailed filing data is available for this year.$0.99$4.13$3.14$2.71$4.38$1.68
2018Detailed filing. Detailed filing data is available for this year.$1.52$2.99$1.47$3.44$5.21$1.77
2017Detailed filing. Detailed filing data is available for this year.$2.36$2.06$0.30$4.18$4.96$0.78
2016Detailed filing. Detailed filing data is available for this year.$2.76$1.69$1.08$3.61$3.60$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Nov 21, 2024
Return Version
2023v5.1
Gross Receipts
$298,789
Mission and Program Overview

Mission

To establish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision makers and users for performance and financial information.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$113,905$68,405▼ $45,500
Cash and Non-Interest-Bearing Accounts$3,668$47,101▲ $43,433
Savings and Temporary Cash Investments$12,356$15,470▲ $3,114
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$129,929$130,976▲ $1,047
Other Assets Total-$0-
Liabilities
Other Liabilities$547,214$515,604▼ $31,610
Accounts Payable and Accrued Expenses$4,697$27,472▲ $22,775
Total Liabilities$551,911$543,076▼ $8,835
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-421,982$-412,100▲ $9,882
Total Net Assets Fund Balance$-421,982$-412,100▲ $9,882
Total Liabilities and Net Assets / Fund Balance$129,929$130,976▲ $1,047

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$11,407$11,407
Other Land Buildings-$194$194
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Frank FindleyExecutive DirectorFT$157,950$157,950

Board Members and Trustees

NameTitle
Joanna SeddonPresident
David StewartTrustee
Pamela ForbusTrustee
Venky ShankarTrustee
James MeierTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$295,000
Program Service Revenue
$3,789
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$9,882
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$174,418
Other Expenses$114,489
Total Fundraising Expense$56,521
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$157,950--$157,950
All Other Expenses$7,187$6,853-$14,040
Payroll Taxes-$12,657-$12,657
Other Expenses$10,598$12,500$56,521$10,598
Office Expenses$369$6,439-$6,808
Other Salaries and Wages-$3,811-$3,811
Fees for Services Accounting-$1,530-$1,530
Total Functional Expenses$188,596$43,790$56,521$288,907
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
accrued expenses$515,000
payroll liabilites$603
Rounding$1
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The Treasurer reviews a draft of the return and then solicits comments from the governing body members prior to submission of the return to the tax authority.”

Form 990, Part VI, Section B, Line 12C

“Conflict of Interest policy was first adopted during the tax filing year, and all governing body members validated compliance via e-mail.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon a formal request to the Executive Director.”

Filing and Contact Details

Filer

Filer Name
Marketing Accountability Foundation
EIN
26-1371189
Address
PO BOX 121, Evansville, IN 47701

Signing Officer

Name
James Meier
Title
Treasurer
Signed
2024-11-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
James Meier
Formed
2007
Voting Board Members
6
Independent Board Members
0
Employees
0

Preparer

Firm
JS White & Associates LLC
Address
403 W St Charles Rd Ste B, Lombard, IL 60148
Preparer
Jim White
Phone
6305194427
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.00000
IRS990ScheduleA/PublicSupportTotal509Amt0864803
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0298789
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0235653
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0183504
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0146857
IRS990ScheduleA/Total509Grp/TotalAmt0864803
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0298789
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0235653
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0183504
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0146857
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0864803
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/DepreciationAmt011407
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt011407
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0194
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0194
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt0515000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1603
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt21
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0accrued expenses
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1payroll liabilites
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2Rounding
IRS990ScheduleD/TotalLiabilityAmt0515604
IRS990ScheduleJ/AnyNonFixedPaymentsInd0false
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd0false
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd0false
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/InitialContractExceptionInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0157950
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Frank Findley
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0Executive Dir.
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0157950
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Treasurer reviews a draft of the return and then solicits comments from the governing body members prior to submission of the return to the tax authority.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Conflict of Interest policy was first adopted during the tax filing year, and all governing body members validated compliance via e-mail.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Documents are available upon a formal request to the Executive Director.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0129929
IRS990/TotalAssetsEOYAmt0130976
IRS990/TotalAssetsGrp/BOYAmt0129929
IRS990/TotalAssetsGrp/EOYAmt0130976
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt0295000
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt056521
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt043790
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0188596
IRS990/TotalFunctionalExpensesGrp/TotalAmt0288907
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0551911
IRS990/TotalLiabilitiesEOYAmt0543076
IRS990/TotalLiabilitiesGrp/BOYAmt0551911
IRS990/TotalLiabilitiesGrp/EOYAmt0543076
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-421982
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0-412100
IRS990/TotalProgramServiceExpensesAmt0188596
IRS990/TotalProgramServiceRevenueAmt03789
IRS990/TotalReportableCompFromOrgAmt0157950
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt03789
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0298789
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0129929
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0130976
IRS990/TravelGrp/TotalAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt0PO BOX 121
IRS990/USAddress/CityNm0Evansville
IRS990/USAddress/StateAbbreviationCd0IN
IRS990/USAddress/ZIPCd047701
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0www.themasb.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02024-10-15 13:58:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0James Meier
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-11-21
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Marketing Accountability Foundation
ReturnHeader/Filer/BusinessNameControlTxt0MARK
ReturnHeader/Filer/EIN0261371189
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 121
ReturnHeader/Filer/USAddress/CityNm0Evansville
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IN
ReturnHeader/Filer/USAddress/ZIPCd047701
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0815036435
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0JS White & Associates LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0403 W St Charles Rd Ste B
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Lombard
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd060148
ReturnHeader/PreparerPersonGrp/PhoneNum06305194427
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Jim White
ReturnHeader/ReturnTs02024-11-21T13:46:43-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-10-01
ReturnHeader/TaxPeriodEndDt02024-09-30
ReturnHeader/TaxYr02023

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