Civic Intelligence

Hero Inc C/O Mary Lindstrom

990 • Fiscal year 2020 • EIN 26-1209762

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 15, 2021

Organization ProfileWWW.MOVIETOMOVEMENT.COM
1462 Russell StreetGreen Bay, WI 54304

(920) 639-0861

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

96th percentile

1.56x

Higher debt load relative to assets than 96% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

92nd percentile

0.70x

Higher debt load relative to revenue than 92% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

24th percentile

-15%

Higher net margin than 24% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

84th percentile

$21,008

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 6.8% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

64th percentile

17%

Faster asset growth than 64% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

34th percentile

-32%

Faster revenue growth than 34% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets96th percentile

Assets

Up

$137,870

Up $19,536 (+17%) from 2019

Net Assets

Down

-$77,888

Down $47,905 (-160%) from 2019

Liabilities

Up

$215,758

Up $67,441 (+45%) from 2019

Revenue And Expenses
Liabilities / Revenue92nd percentileNet Margin24th percentile

Revenue

Down

$309,983

Down $147,372 (-32%) from 2019

Expenses

Down

$357,888

Down $76,464 (-18%) from 2019

Net Income

Down

-$47,905

Down $70,908 (-308%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth64th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0-$500KAssets 2011: $31,282Liabilities 2011: $27,660Net Assets 2011: $3,6222011Assets 2012: $133,644Liabilities 2012: $33,975Net Assets 2012: $99,6692012Assets 2013: $7,149Liabilities 2013: $60,899Net Assets 2013: -$53,7502013Assets 2014: $689,766Liabilities 2014: $163,370Net Assets 2014: $526,3962014Assets 2015: $57,232Liabilities 2015: $208,261Net Assets 2015: -$151,0292015Assets 2016: $111,472Liabilities 2016: $171,251Net Assets 2016: -$59,7792016Assets 2017: $111,655Liabilities 2017: $146,409Net Assets 2017: -$34,7542017Assets 2018: $72,716Liabilities 2018: $125,702Net Assets 2018: -$52,9862018Assets 2019: $118,334Liabilities 2019: $148,317Net Assets 2019: -$29,9832019Assets 2020: $137,870Liabilities 2020: $215,758Net Assets 2020: -$77,8882020Assets 2021: $358,478Liabilities 2021: $135,177Net Assets 2021: $223,3012021Assets 2022: $141,430Liabilities 2022: $134,006Net Assets 2022: $7,4242022Assets 2023: $150,359Liabilities 2023: $127,306Net Assets 2023: $23,0532023Assets 2024: $314,150Liabilities 2024: $118,806Net Assets 2024: $195,3442024

Highlighted filing

2020

Assets$137,870
Liabilities$215,758
Net Assets-$77,888
Open 2020 Filing

Operations Trend

Revenue Growth34th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2011: $574,8292011Expenses 2012: $877,9082012Revenue 2013: $664,687Expenses 2013: $818,106Net Income 2013: -$153,4192013Revenue 2014: $1,204,100Expenses 2014: $620,559Net Income 2014: $583,5412014Revenue 2015: $641,272Expenses 2015: $1,318,697Net Income 2015: -$677,4252015Revenue 2016: $241,025Expenses 2016: $149,775Net Income 2016: $91,2502016Revenue 2017: $326,157Expenses 2017: $301,132Net Income 2017: $25,0252017Revenue 2018: $181,004Expenses 2018: $199,236Net Income 2018: -$18,2322018Revenue 2019: $457,355Expenses 2019: $434,352Net Income 2019: $23,0032019Revenue 2020: $309,983Expenses 2020: $357,888Net Income 2020: -$47,9052020Revenue 2021: $1,263,812Expenses 2021: $962,623Net Income 2021: $301,1892021Revenue 2022: $1,533,235Expenses 2022: $1,749,112Net Income 2022: -$215,8772022Revenue 2023: $1,447,345Expenses 2023: $1,431,716Net Income 2023: $15,6292023Revenue 2024: $2,313,187Expenses 2024: $2,140,896Net Income 2024: $172,2912024

Highlighted filing

2020

Revenue$309,983
Expenses$357,888
Net Income-$47,905
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 15, 2021
Return Version
2020v4.0
Gross Receipts
$309,983
Mission and Program Overview

Mission

Promote a respect for the intrinsic dignity of the human person regardless ability, age, status, ethnicity, or sex.

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$50,822$50,822→ $0
Cash and Non-Interest-Bearing Accounts$6,859$17,252▲ $10,393
Total Assets$118,334$137,870▲ $19,536
Other Assets Total$60,653$69,796▲ $9,143
Liabilities
Unsecured Notes Loans Payable$57,775$125,121▲ $67,346
Other Liabilities$52,997$52,997→ $0
Accounts Payable and Accrued Expenses$37,545$37,640▲ $95
Total Liabilities$148,317$215,758▲ $67,441
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-29,983$-77,888▼ $47,905
Total Net Assets Fund Balance$-29,983$-77,888▼ $47,905
Total Liabilities and Net Assets / Fund Balance$118,334$137,870▲ $19,536

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$9,962--
Compensation and Service Providers
Top Officer Pay84th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Jason JonesPresident &FT$21,008$21,008

Board Members and Trustees

NameTitle
Richard HockingChairman
Brian LohmannBoard Member
Megan DrapaSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$309,982
Program Service Revenue
$0
Investment Income
$1
Other Revenue
$0
Change in Net Assets
$-47,905
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$317,211
Salaries, Compensation, and Employee Benefits$40,677
Total Fundraising Expense$3,380
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$235,340$10,223$1,347$246,910
Travel$39,995--$39,995
Other Salaries and Wages$15,756$4,202$1,050$21,008
Other Employee Benefits$13,547$3,613$903$18,063
Advertising$10,175--$10,175
Office Expenses$975$6,628-$7,603
Fees for Services Accounting-$5,095-$5,095
Insurance-$4,987-$4,987
Interest-$2,446-$2,446
Payroll Taxes$1,205$321$80$1,606
Total Functional Expenses$316,993$37,515$3,380$357,888
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Loan Dpp Books$52,997
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7B

“Key employee wages were approved by the board.”

Form 990, Page 6, Part VI, Line 11B

“The annual 990 is sent to all board members prior to filing the return for their review and comments. Approval is noted in the board minutes.”

Form 990, Page 6, Part VI, Line 15A

“Wages of key employees are approved by the board of directors and noted in the board minutes.”

Form 990, Page 6, Part VI, Line 19

“Provided upon request, in either pdf file or hard copy”

Filing and Contact Details

Filer

Filer Name
Hero Inc
EIN
26-1209762
Phone
9206390861
Address
1462 RUSSELL STREET, GREEN BAY, WI 54304

Signing Officer

Name
Jason Jones
Title
President & CEO
Phone
8185185112
Signed
2021-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jason Jones
Formed
2008
Legal Domicile
Wi
Voting Board Members
3
Independent Board Members
3
Employees
1
Volunteers
700

Preparer

Firm
Focus CPA Inc
Address
117A PACKERLAND DR, GREEN BAY, WI 54303
Preparer
Mary Guldan-lindstrom CPA
Phone
9203514842
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4B

“The great campaign - the great campaign is a philanthropic platform supporting the next wave of public charities devoted to the most pressing challenges of our time. Accomplishments: maintaining an influential social media presence on facebook and twitter with 500,000 followers. The jason jones show, is now one of the fastest growing podcasts in the nation. Jason's regular column at the stream has continued to grow. This column also was the first to sound the alarm on how covid shutdowns would create global food insecurity issues and shortages, impacting vulnerable communities the hardest.”

Form 990, Part IX, Line 11G

“Contract services 160,053 0 0 banking fees 0 4,752 0 tax expense 0 950 0 communication expense 0 4,521 0 administration 2,298 0 0 contributions 600 0 0 dues & subscriptions 6,187 0 0 education 180 0 0 event promotions costs 4,113 0 0 movie dvds 11,536 0 0 movie screenings 186 0 0 paypal, credit card fees 540 0 0 postage 400 0 0 production costs 36,162 0 0 research materials 12,640 0 0 website 245 0 0 other program costs 200 0 0 fundraising costs 0 0 1,347 total 235,340 10,223 1,347”

Raw XML Appendix338 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgSrvcAccomActy2Grp/Desc0THE GREAT CAMPAIGN - THE GREAT CAMPAIGN IS A PHILANTHROPIC PLATFORM SUPPORTING THE NEXT WAVE OF PUBLIC CHARITIES DEVOTED TO THE MOST PRESSING CHALLENGES OF OUR TIME. ACCOMPLISHMENTS: MAINTAINING AN INFLUENTIAL SOCIAL MEDIA PRESENCE ON FACEBOOK AND TWITTER WITH 500,000 FOLLOWERS. THE JASON JONES SHOW, IS NOW ONE OF THE FASTEST GROWING PODCASTS IN THE NATION. JASON'S REGULAR COLUMN AT THE STREAM HAS CONTINUED TO GROW. THIS COLUMN ALSO WAS THE FIRST TO SOUND THE ALARM ON HOW COVID SHUTDOWNS WOULD CREATE GLOBAL FOOD INSECURITY ISSUES AND SHORTAGES, IMPACTING VULNERABLE COMMUNITIES THE HARDEST.
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IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE GREAT CAMPAIGN - THE GREAT CAMPAIGN IS A PHILANTHROPIC PLATFORM SUPPORTING THE NEXT WAVE OF PUBLIC CHARITIES DEVOTED TO THE MOST PRESSING CHALLENGES OF OUR TIME. ACCOMPLISHMENTS: MAINTAINING AN INFLUENTIAL SOCIAL MEDIA PRESENCE ON FACEBOOK AND TWITTER WITH 500,000 FOLLOWERS. THE JASON JONES SHOW, IS NOW ONE OF THE FASTEST GROWING PODCASTS IN THE NATION. JASON'S REGULAR COLUMN AT THE STREAM HAS CONTINUED TO GROW. THIS COLUMN ALSO WAS THE FIRST TO SOUND THE ALARM ON HOW COVID SHUTDOWNS WOULD CREATE GLOBAL FOOD INSECURITY ISSUES AND SHORTAGES, IMPACTING VULNERABLE COMMUNITIES THE HARDEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1KEY EMPLOYEE WAGES WERE APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ANNUAL 990 IS SENT TO ALL BOARD MEMBERS PRIOR TO FILING THE RETURN FOR THEIR REVIEW AND COMMENTS. APPROVAL IS NOTED IN THE BOARD MINUTES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3WAGES OF KEY EMPLOYEES ARE APPROVED BY THE BOARD OF DIRECTORS AND NOTED IN THE BOARD MINUTES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROVIDED UPON REQUEST, IN EITHER PDF FILE OR HARD COPY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5CONTRACT SERVICES 160,053 0 0 BANKING FEES 0 4,752 0 TAX EXPENSE 0 950 0 COMMUNICATION EXPENSE 0 4,521 0 ADMINISTRATION 2,298 0 0 CONTRIBUTIONS 600 0 0 DUES & SUBSCRIPTIONS 6,187 0 0 EDUCATION 180 0 0 EVENT PROMOTIONS COSTS 4,113 0 0 MOVIE DVDS 11,536 0 0 MOVIE SCREENINGS 186 0 0 PAYPAL, CREDIT CARD FEES 540 0 0 POSTAGE 400 0 0 PRODUCTION COSTS 36,162 0 0 RESEARCH MATERIALS 12,640 0 0 WEBSITE 245 0 0 OTHER PROGRAM COSTS 200 0 0 FUNDRAISING COSTS 0 0 1,347 TOTAL 235,340 10,223 1,347
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/StatesWhereCopyOfReturnIsFldCd1HI
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0118334
IRS990/TotalAssetsEOYAmt0137870
IRS990/TotalAssetsGrp/BOYAmt0118334
IRS990/TotalAssetsGrp/EOYAmt0137870
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0309982
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt03380
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt037515
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0316993
IRS990/TotalFunctionalExpensesGrp/TotalAmt0357888
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0148317
IRS990/TotalLiabilitiesEOYAmt0215758
IRS990/TotalLiabilitiesGrp/BOYAmt0148317
IRS990/TotalLiabilitiesGrp/EOYAmt0215758
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-29983
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0-77888
IRS990/TotalProgramServiceExpensesAmt0316993
IRS990/TotalReportableCompFromOrgAmt021008
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0309983
IRS990/TotalVolunteersCnt0700
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0118334
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0137870
IRS990/TravelGrp/ProgramServicesAmt039995
IRS990/TravelGrp/TotalAmt039995
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnsecuredNotesLoansPayableGrp/BOYAmt057775
IRS990/UnsecuredNotesLoansPayableGrp/EOYAmt0125121
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01935 OAK GLEN
IRS990/USAddress/CityNm0NEW BRAUNFELS
IRS990/USAddress/StateAbbreviationCd0TX
IRS990/USAddress/ZIPCd078132
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0WWW.MOVIETOMOVEMENT.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JASON JONES
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT & CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum08185185112
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-11-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HERO INC
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0C/O MARY GULDAN-LINDSTROM
ReturnHeader/Filer/BusinessNameControlTxt0HERO
ReturnHeader/Filer/EIN0261209762
ReturnHeader/Filer/PhoneNum09206390861
ReturnHeader/Filer/USAddress/AddressLine1Txt01462 RUSSELL STREET
ReturnHeader/Filer/USAddress/CityNm0GREEN BAY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd054304
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0455384607
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0FOCUS CPA INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0117A PACKERLAND DR
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GREEN BAY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd054303
ReturnHeader/PreparerPersonGrp/PhoneNum09203514842
ReturnHeader/PreparerPersonGrp/PreparationDt02021-11-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARY GULDAN-LINDSTROM CPA
ReturnHeader/ReturnTs02021-11-15T11:21:17-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JASON
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0JONES
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$137,870
Liabilities
$215,758
Net assets
-$77,888
Revenue
$309,983
Expenses
$357,888
Net income
-$47,905
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.31$0.12$0.20$2.31$2.14$0.17
2023Detailed filing. Detailed filing data is available for this year.$0.15$0.13$0.02$1.45$1.43$0.02
2022Detailed filing. Detailed filing data is available for this year.$0.14$0.13$0.01$1.53$1.75$0.22
2021Detailed filing. Detailed filing data is available for this year.$0.36$0.14$0.22$1.26$0.96$0.30
2020Detailed filing. Detailed filing data is available for this year.$0.14$0.22$0.08$0.31$0.36$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.12$0.15$0.03$0.46$0.43$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.07$0.13$0.05$0.18$0.20$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.11$0.15$0.03$0.33$0.30$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.11$0.17$0.06$0.24$0.15$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.21$0.15$0.64$1.32$0.68
2014Detailed filing. Detailed filing data is available for this year.$0.69$0.16$0.53$1.20$0.62$0.58
2013Detailed filing. Detailed filing data is available for this year.$0.01$0.06$0.05$0.66$0.82$0.15
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.13$0.03$0.10$0.88
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.03$0.03$0.00$0.57