Civic Intelligence

Friends of Hollywood Cemetery

EIN 26-0540502 • 501(c)3 • Richmond, VA

Profile

Friends of hollywood cemetery is organized for charitable and educational purposes including, but not limited to, maintaining, renovating, and preserving the historic sections of hollywood cemetery.

412 South Cherry StreetRichmond, VA 23220

www.hollywoodcemetery.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

43rd percentile

0.01x

Higher debt load relative to assets than 43% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

40th percentile

0.00x

Higher debt load relative to revenue than 40% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

9th percentile

-37%

Higher net margin than 9% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

98th percentile

$308,869

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 41.1% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

8th percentile

-39%

Faster asset growth than 8% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

38th percentile

-0.6%

Faster revenue growth than 38% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets43rd percentile

Assets

Down

$438,793

Down $280,337 (-39%) from 2023

Liabilities

Up

$2,332

Up $1,301 (+126%) from 2023

Net Assets

Down

$436,461

Down $281,638 (-39%) from 2023

Operations
Liabilities / Revenue40th percentileNet Margin9th percentile

Revenue

Down

$751,092

Down $4,531 (-0.6%) from 2023

Expenses

Up

$1,032,730

Up $423,040 (+69%) from 2023

Net Income

Down

-$281,638

Down $427,571 (-293%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth8th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2010: $148,461Net Assets 2010: $148,4612010Assets 2011: $257,786Liabilities 2011: $0Net Assets 2011: $257,7862011Assets 2012: $256,977Liabilities 2012: $7,300Net Assets 2012: $249,6772012Assets 2013: $211,096Liabilities 2013: $9,052Net Assets 2013: $202,0442013Assets 2014: $331,954Liabilities 2014: $0Net Assets 2014: $331,9542014Assets 2015: $812,295Liabilities 2015: $0Net Assets 2015: $812,2952015Assets 2016: $715,522Liabilities 2016: $0Net Assets 2016: $715,5222016Assets 2017: $894,204Liabilities 2017: $0Net Assets 2017: $894,2042017Assets 2018: $819,073Liabilities 2018: $133Net Assets 2018: $818,9402018Assets 2019: $692,367Liabilities 2019: $63Net Assets 2019: $692,3042019Assets 2020: $724,066Liabilities 2020: $379Net Assets 2020: $723,6872020Assets 2021: $556,958Liabilities 2021: $338Net Assets 2021: $556,6202021Assets 2022: $572,705Liabilities 2022: $539Net Assets 2022: $572,1662022Assets 2023: $719,130Liabilities 2023: $1,031Net Assets 2023: $718,0992023Assets 2024: $438,793Liabilities 2024: $2,332Net Assets 2024: $436,4612024

Highlighted filing

2024

Assets$438,793
Liabilities$2,332
Net Assets$436,461
Open 2024 Filing

Operations Trend

Revenue Growth38th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2010: $118,877Expenses 2010: $103,811Net Income 2010: $15,0662010Expenses 2011: $249,7562011Expenses 2012: $290,0872012Revenue 2013: $218,745Expenses 2013: $266,378Net Income 2013: -$47,6332013Revenue 2014: $399,603Expenses 2014: $269,693Net Income 2014: $129,9102014Revenue 2015: $828,416Expenses 2015: $348,075Net Income 2015: $480,3412015Revenue 2016: $326,174Expenses 2016: $422,947Net Income 2016: -$96,7732016Revenue 2017: $471,961Expenses 2017: $293,279Net Income 2017: $178,6822017Revenue 2018: $406,337Expenses 2018: $481,601Net Income 2018: -$75,2642018Revenue 2019: $308,311Expenses 2019: $434,947Net Income 2019: -$126,6362019Revenue 2020: $1,209,722Expenses 2020: $1,178,339Net Income 2020: $31,3832020Revenue 2021: $587,706Expenses 2021: $754,773Net Income 2021: -$167,0672021Revenue 2022: $1,106,405Expenses 2022: $1,090,859Net Income 2022: $15,5462022Revenue 2023: $755,623Expenses 2023: $609,690Net Income 2023: $145,9332023Revenue 2024: $751,092Expenses 2024: $1,032,730Net Income 2024: -$281,6382024

Highlighted filing

2024

Revenue$751,092
Expenses$1,032,730
Net Income-$281,638
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$438,793
Liabilities
$2,332
Net assets
$436,461
Revenue
$751,092
Expenses
$1,032,730
Net income
-$281,638
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.44$0.00$0.44$0.75$1.03$0.28
2023Detailed filing. Detailed filing data is available for this year.$0.72$0.00$0.72$0.76$0.61$0.15
2022Detailed filing. Detailed filing data is available for this year.$0.57$0.00$0.57$1.11$1.09$0.02
2021Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$0.59$0.75$0.17
2020Detailed filing. Detailed filing data is available for this year.$0.72$0.00$0.72$1.21$1.18$0.03
2019Detailed filing. Detailed filing data is available for this year.$0.69$0.00$0.69$0.31$0.43$0.13
2018Detailed filing. Detailed filing data is available for this year.$0.82$0.00$0.82$0.41$0.48$0.08
2017Detailed filing. Detailed filing data is available for this year.$0.89$0.00$0.89$0.47$0.29$0.18
2016Detailed filing. Detailed filing data is available for this year.$0.72$0.00$0.72$0.33$0.42$0.10
2015Detailed filing. Detailed filing data is available for this year.$0.81$0.00$0.81$0.83$0.35$0.48
2014Detailed filing. Detailed filing data is available for this year.$0.33$0.00$0.33$0.40$0.27$0.13
2013Detailed filing. Detailed filing data is available for this year.$0.21$0.01$0.20$0.22$0.27$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.26$0.01$0.25$0.29
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.26$0.00$0.26$0.25
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.15$0.15$0.12$0.10$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 19, 2025
Return Version
2024v5.0
Gross Receipts
$751,403
Mission and Program Overview

Mission

Friends of hollywood cemetery is organized for charitable and educational purposes including, but not limited to, maintaining, renovating, and preserving the historic sections of hollywood cemetery.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$693,909$393,499▼ $300,410
Pledges and Grants Receivable$24,776$43,775▲ $18,999
Prepaid Expenses and Deferred Charges-$1,020-
Cash and Non-Interest-Bearing Accounts$250$350▲ $100
Inventories for Sale or Use$195$149▼ $46
Total Assets$719,130$438,793▼ $280,337
Liabilities
Accounts Payable and Accrued Expenses$1,031$2,332▲ $1,301
Total Liabilities$1,031$2,332▲ $1,301
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$718,099$411,461▼ $306,638
Net Assets With Donor Restrictions-$25,000-
Total Net Assets Fund Balance$718,099$436,461▼ $281,638
Total Liabilities and Net Assets / Fund Balance$719,130$438,793▼ $280,337

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$5,167$5,167
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeOtherTotal
Kelly Jones WilbanksExecutive DiFT$72,102$72,102
Nancy B ShepherdDevelopmentFT$23,097$23,097
William R ClaiborneDirector-$1,750$1,750
J Mason NewChairman-$750$750

Board Members and Trustees

NameTitle
Elizabeth C TomsDirector
Elizabeth R CronlyDirector
Elizabeth W TalleyDirector
Joseph R HerbertDirector
Jp Mcguire Boyd JrDirector
Mary Lynn Bayliss PhdDirector
David GilliamSecretary
Robley D Bates IvTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$732,359
Program Service Revenue
$0
Investment Income
$18,924
Other Revenue
$-191
All Other Contributions
$732,359
Change in Net Assets
$-281,638

Audited Revenue Reconciliation

Revenue per Audited Statements
$751,092
Total Revenue per Audited Statements
$751,092
Total Revenue per Form 990
$751,092
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$978,983
Other Expenses$53,747
Total Fundraising Expense$44,888
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$978,983--$978,983
Advertising-$2,353$21,179$23,532
Office Expenses-$2,248$6,453$8,701
Fees for Services Legal-$820$7,380$8,200
Other Expenses-$149$1,338$1,487
Fees for Services Accounting-$1,370-$1,370
Insurance-$970-$970
Information Technology-$94$843$937
Total Functional Expenses$978,983$8,859$44,888$1,032,730

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,032,730
Total Expenses per Audited Statements$1,032,730
Total Expenses per Form 990$1,032,730
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Hollywood Cemetery CompanyRichmond, VA501c13Support$978,983
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Form 990 information return is reviewed by board of directors prior to filing with the irs.”

Form 990, Page 6, Part VI, Line 12C

“Annual statements will be signed by each director, principal officer and members of committee with board-delegated powers. This statement will affirm that each person (a) has recived a copy of the conflicts of interest policy, (b) has read and understands the policy, and (c) has agreed to comply with the policy. Periodic reviews will be performed to ensure compliance with the statements.”

Form 990, Page 6, Part VI, Line 19

“The public can request a copy of the governing documents by submitting a written request to the administrative office located at the same address as the cemetery. In addition, the association's 990 is available on guidestar.org.”

Filing and Contact Details

Filer

Filer Name
Friends of Hollywood Cemetery
EIN
26-0540502
Phone
8046488501
Address
412 SOUTH CHERRY STREET, RICHMOND, VA 23220

Signing Officer

Name
J Mason New
Title
Chairman
Phone
8046488501
Signed
2025-05-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
J Mason New
Formed
2007
Legal Domicile
Va
Voting Board Members
10
Independent Board Members
10
Employees
0

Preparer

Firm
Harris Hardy & Johnstone Pc
Address
300 ARBORETUM PL STE 660, RICHMOND, VA 23236
Preparer
William E Hardy
Phone
8045600560
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

“Uncertain tax positions the accounting standard on accounting for uncertainty in income taxes addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under that guidance, the organization may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the organization and various positions related to the potential sources of unrelated business taxable income (ubti). The organization has recognized no uncertain tax positions for the years ended december 31, 2024 and 2023.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0UNCERTAIN TAX POSITIONS THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THAT GUIDANCE, THE ORGANIZATION MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES BASED ON THE TECHNICAL MERITS OF THE POSITION. EXAMPLES OF TAX POSITIONS INCLUDE THE TAX-EXEMPT STATUS OF THE ORGANIZATION AND VARIOUS POSITIONS RELATED TO THE POTENTIAL SOURCES OF UNRELATED BUSINESS TAXABLE INCOME (UBTI). THE ORGANIZATION HAS RECOGNIZED NO UNCERTAIN TAX POSITIONS FOR THE YEARS ENDED DECEMBER 31, 2024 AND 2023.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 INFORMATION RETURN IS REVIEWED BY BOARD OF DIRECTORS PRIOR TO FILING WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ANNUAL STATEMENTS WILL BE SIGNED BY EACH DIRECTOR, PRINCIPAL OFFICER AND MEMBERS OF COMMITTEE WITH BOARD-DELEGATED POWERS. THIS STATEMENT WILL AFFIRM THAT EACH PERSON (A) HAS RECIVED A COPY OF THE CONFLICTS OF INTEREST POLICY, (B) HAS READ AND UNDERSTANDS THE POLICY, AND (C) HAS AGREED TO COMPLY WITH THE POLICY. PERIODIC REVIEWS WILL BE PERFORMED TO ENSURE COMPLIANCE WITH THE STATEMENTS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE PUBLIC CAN REQUEST A COPY OF THE GOVERNING DOCUMENTS BY SUBMITTING A WRITTEN REQUEST TO THE ADMINISTRATIVE OFFICE LOCATED AT THE SAME ADDRESS AS THE CEMETERY. IN ADDITION, THE ASSOCIATION'S 990 IS AVAILABLE ON GUIDESTAR.ORG.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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