Civic Intelligence

Advertising Federation of Grand Rapids

EIN 23-7399254 • 501(c)6 • Grand Rapids, MI

Profile

Promote West Michigan interaction and growth in the advertising and marketing community.

PO Box 6905Grand Rapids, MI 49516

www.aafwmi.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

86th percentile

26%

Higher net margin than 86% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

96th percentile

113%

Faster asset growth than 96% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

78th percentile

21%

Faster revenue growth than 78% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets49th percentile

Assets

Up

$25,762

Up $13,667 (+113%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Up

$25,762

Up $13,667 (+113%) from 2024

Operations
Liabilities / Revenue51st percentileNet Margin86th percentile

Revenue

Up

$52,383

Up $9,154 (+21%) from 2024

Expenses

Up

$38,716

Up $1,884 (+5.1%) from 2024

Net Income

Up

$13,667

Up $7,270 (+114%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth96th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30K$20K$10K$0Assets 2014: $17,576Liabilities 2014: $2,144Net Assets 2014: $15,4322014Assets 2015: $11,494Liabilities 2015: $30Net Assets 2015: $11,4642015Assets 2016: $9,903Liabilities 2016: $0Net Assets 2016: $9,9032016Assets 2017: $13,631Liabilities 2017: $0Net Assets 2017: $13,6312017Assets 2018: $29,639Liabilities 2018: $0Net Assets 2018: $29,6392018Assets 2019: $20,138Liabilities 2019: $0Net Assets 2019: $20,1382019Assets 2022: $6,006Liabilities 2022: $0Net Assets 2022: $6,0062022Assets 2023: $5,698Liabilities 2023: $0Net Assets 2023: $5,6982023Assets 2024: $12,095Liabilities 2024: $0Net Assets 2024: $12,0952024Assets 2025: $25,762Liabilities 2025: $0Net Assets 2025: $25,7622025

Highlighted filing

2025

Assets$25,762
Liabilities$0
Net Assets$25,762
Open 2025 Filing

Operations Trend

Revenue Growth78th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100K$50K$0-$50KRevenue 2014: $65,336Expenses 2014: $74,696Net Income 2014: -$9,3602014Revenue 2015: $63,038Expenses 2015: $67,006Net Income 2015: -$3,9682015Revenue 2016: $56,806Expenses 2016: $58,367Net Income 2016: -$1,5612016Revenue 2017: $53,656Expenses 2017: $49,928Net Income 2017: $3,7282017Revenue 2018: $66,610Expenses 2018: $50,602Net Income 2018: $16,0082018Revenue 2019: $44,308Expenses 2019: $53,809Net Income 2019: -$9,5012019Revenue 2022: $25,846Expenses 2022: $23,826Net Income 2022: $2,0202022Revenue 2023: $39,037Expenses 2023: $39,345Net Income 2023: -$3082023Revenue 2024: $43,229Expenses 2024: $36,832Net Income 2024: $6,3972024Revenue 2025: $52,383Expenses 2025: $38,716Net Income 2025: $13,6672025

Highlighted filing

2025

Revenue$52,383
Expenses$38,716
Net Income$13,667
Open 2025 Filing

Filings

Most recent year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$25,762
Liabilities
$0
Net assets
$25,762
Revenue
$52,383
Expenses
$38,716
Net income
$13,667
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$25.8$0.00$25.8$52.4$38.7$13.7
2024Detailed filing. Detailed filing data is available for this year.$12.1$0.00$12.1$43.2$36.8$6.40
2023Detailed filing. Detailed filing data is available for this year.$5.70$0.00$5.70$39.0$39.3$0.31
2022Detailed filing. Detailed filing data is available for this year.$6.01$0.00$6.01$25.8$23.8$2.02
2019Detailed filing. Detailed filing data is available for this year.$20.1$0.00$20.1$44.3$53.8$9.50
2018Detailed filing. Detailed filing data is available for this year.$29.6$0.00$29.6$66.6$50.6$16.0
2017Detailed filing. Detailed filing data is available for this year.$13.6$0.00$13.6$53.7$49.9$3.73
2016Detailed filing. Detailed filing data is available for this year.$9.90$0.00$9.90$56.8$58.4$1.56
2015Detailed filing. Detailed filing data is available for this year.$11.5$0.03$11.5$63.0$67.0$3.97
2014Detailed filing. Detailed filing data is available for this year.$17.6$2.14$15.4$65.3$74.7$9.36
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Sep 11, 2025
Return Version
2024v5.0
Gross Receipts
$52,383
Mission and Program Overview

Mission

To promote professional interaction and growth, integrity, and creativity while supporting a vital west michigan advertising and marketing community.

Promote West Michigan interaction and growth in the advertising and marketing community.

Program Services

DescriptionGrantsExpenses
To represent, protect, and promote professional excellence throughout the advertising, marketing, and communications industry serving West Michigan.-$30,824
To hold monthly meetings and seminars in order to facilitate networking between members and to allow members to hear nationally known speakers in the field of advertising.-$7,892
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Marissa FellowsPresidentPT$0--
Steven EroyanTreasurer-$0--
David LowingDirector-$0--
Elizabeth GoedeDirector-$0--
Josh CarrasquilloVice President-$0--
Filing and Contact Details

Filer

Filer Name
Advertising Federation of Grand Rapids
EIN
23-7399254
Phone
6164981750
Address
PO Box 6905, Grand Rapids, MI 49516

Signing Officer

Name
Steven Eroyan
Title
Treasurer
Phone
6169020327
Signed
2025-09-11
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 16

“Description;Amount^AAF Chapter;1528|ADDY Event Expense;24002|ADDY Expense;6714|ADDY Judging Costs;0|Events Expense;2711|General and Administrative;3653|Misc ADDY Costs;108^Total;38716^”

Form 990-EZ, Part II, Line 24

“Description;EOY Amount^Loans to Others;87|Uncategorized Asset;1289^Total;1376^”

Raw XML Appendix142 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BenefitsPaidToOrForMembersAmt00
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0Advertising Federation of West Michigan Inc
IRS990EZ/BooksInCareOfDetail/PhoneNum06164981750
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO Box 6905
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Grand Rapids
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MI
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd049516
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt010719
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt024386
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt00
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/ExcessOrDeficitForYearAmt013667
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt00
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form1120PolFiledInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt012095
IRS990EZ/Form990TotalAssetsGrp/EOYAmt025762
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GainOrLossFromSaleOfAssetsAmt00
IRS990EZ/GamingGrossIncomeAmt00
IRS990EZ/GrantsAndSimilarAmountsPaidAmt00
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt052383
IRS990EZ/GrossSalesOfInventoryAmt00
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt00
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/LoansToFromOfficersAmt087
IRS990EZ/MadeLoansToFromOfficersInd01
IRS990EZ/MembershipDuesAmt05260
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt012095
IRS990EZ/NetAssetsOrFundBalancesEOYAmt025762
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt012095
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt025762
IRS990EZ/OccupancyRentUtltsAndMaintAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt05
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt13
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt43
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Marissa Fellows
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Steven Eroyan
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2David Lowing
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Elizabeth Goede
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Josh Carrasquillo
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Vice President
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherAssetsTotalDetail/BOYAmt01376
IRS990EZ/OtherAssetsTotalDetail/EOYAmt01376
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt038716
IRS990EZ/OtherRevenueTotalAmt00
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0Promote West Michigan interaction and growth in the advertising and marketing community.
IRS990EZ/PrintingPublicationsPostageAmt00
IRS990EZ/ProgramServiceRevenueAmt047123
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0To represent, protect, and promote professional excellence throughout the advertising, marketing, and communications industry serving West Michigan.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1To hold monthly meetings and seminars in order to facilitate networking between members and to allow members to hear nationally known speakers in the field of advertising.
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt030824
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt17892
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt00
IRS990EZ/SaleOfAssetsGrossAmt00
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SpecialEventsNetIncomeLossAmt00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0MI
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TotalExpensesAmt038716
IRS990EZ/TotalProgramServiceExpensesAmt038716
IRS990EZ/TotalRevenueAmt052383
IRS990EZ/TransactionWithControlEntInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0www.aafwmi.org
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BalanceDueAmt087
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/BoardOrCommitteeApprovalInd01
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd00
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanFromOrganizationInd0X
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt0Small loan
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt087
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm0Pam Patton
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt0Former Board Member
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/WrittenAgreementInd00
IRS990ScheduleL/TotalBalanceDueAmt087
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description;Amount^AAF Chapter;1528|ADDY Event Expense;24002|ADDY Expense;6714|ADDY Judging Costs;0|Events Expense;2711|General and Administrative;3653|Misc ADDY Costs;108^Total;38716^
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Description;EOY Amount^Loans to Others;87|Uncategorized Asset;1289^Total;1376^
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990-EZ, Part II, Line 24
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Steven Eroyan
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum06169020327
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ADVERTISING FEDERATION OF GRAND RAPIDS
ReturnHeader/Filer/BusinessNameControlTxt0ADVE
ReturnHeader/Filer/EIN0237399254
ReturnHeader/Filer/PhoneNum06164981750
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 6905
ReturnHeader/Filer/USAddress/CityNm0Grand Rapids
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd049516
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/ReturnTs02025-09-11T23:28:44-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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