Liabilities / Assets
78th percentile
Higher debt load relative to assets than 78% of similar nonprofits.
Wisconsin Masonry Alliance Inc
EIN 23-7372014 • 501(c)6 • Madison, WI
Profile
The mission of the wisconsin masonry alliance (wma) is to expand the market for concrete masonry products. Wma promotes awareness of the advantages of concrete masonry as a quality building material. Wma provides information and building specifications on the use of masonry in commercial, residential, and landscape building projects.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.14x
Liabilities / Revenue
84th percentile
Higher debt load relative to revenue than 84% of similar nonprofits.
Net Margin
83rd percentile
Higher net margin than 83% of similar nonprofits.
Top Officer Pay
80th percentile
Higher top officer pay than 80% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
82nd percentile
Faster asset growth than 82% of similar nonprofits.
Revenue Growth
56th percentile
Faster revenue growth than 56% of similar nonprofits.
Balance Sheet
Assets
Up$146,252
Up $23,309 (+19%) from 2023
Liabilities
Up$58,711
Up $35,016 (+148%) from 2023
Net Assets
Down$87,541
Down $11,707 (-12%) from 2023
Revenue
Up$94,903
Up $88 (+0.1%) from 2023
Expenses
Up$106,610
Up $22,939 (+27%) from 2023
Net Income
Down-$11,707
Down $22,851 (-205%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $146,252
- Liabilities
- $58,711
- Net assets
- $87,541
- Revenue
- $94,903
- Expenses
- $106,610
- Net income
- -$11,707
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Apr 21, 2025
- Return Version
- 2024v5.1
- Gross Receipts
- $94,903
Mission and Program Overview
Mission
The mission of the wisconsin masonry alliance (wma) is to expand the market for concrete masonry products. Wma promotes awareness of the advantages of concrete masonry as a quality building material. Wma provides information and building specifications on the use of masonry in commercial, residential, and landscape building projects.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| THE WISCONSIN MASONRY ALLIANCE HOSTS TWO AWARDS COMPETITIONS: EXCELLENCE IN MASONRY AND EXCELLENCE IN HARDSCAPE. EXCELLENCE IN MASONRY IS AN ANNUAL AWARDS COMPETITION OF MASONRY BUILDINGS IN WISCONSIN USING MEMBER PRODUCTS. THE BREAKFAST TYPICALLY HAS OVER 200 ATTENDEES AND FEATURES A PROFESSIONAL PRESENTATION SHOWCASING THE WINNING PROJECTS. EXCELLENCE IN HARDSCAPE IS A SHOWCASE AWARDS COMPETITION AND PRESENTATION FOR CONCRETE LANDSCAPE PRODUCTS. THE WINNING PROJECTS ARE RECOGNIZED IN A PROFESSIONAL PRESENTATION AT AN AWARDS BANQUET OF APPROXIMATELY 60 ATTENDEES. | $0 | $0 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| JOE BUECHEL | President | - | $0 | - | - |
| DAN NEUENS | Vice President | - | $0 | - | - |
| NEAL WOJNOWSKI | Secretary | - | $0 | - | - |
| GINA JONES | Treasurer | - | $0 | - | - |
| SCOTT VANLIESHOUT | Past President | - | $0 | - | - |
| BILL HALQUIST | Director | - | $0 | - | - |
| CARL SWENSON | Director | - | $0 | - | - |
| JIM LUCAS | Director | - | $0 | - | - |
| DOUG PAHLOW | Director | - | $0 | - | - |
| BRIAN LOASCHING | Director | - | $0 | - | - |
| JEFF ROACH | Executive Director | PT | $0 | - | - |
Political and Lobbying Activity
- In-house lobbying only
- Yes
Filing and Contact Details
Filer
- Filer Name
- Wisconsin Masonry Alliance Inc
- EIN
- 23-7372014
- Phone
- 6082213148
- Address
- 4814 E BROADWAY, MADISON, WI 53716-4141
Signing Officer
- Name
- Jeff Roach
- Title
- Executive Director
- Phone
- 6082213148
- Signed
- 2025-04-21
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Wegner Cpas Llp
- Address
- 2921 LANDMARK PL STE 300, MADISON, WI 53713-4236
- Preparer
- Jenny Tarkowski CPA
- Phone
- 6082744020
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 4 - Other Investment Income
“Description: interest income. Amount: 3,946.”
Form 990-ez, Part I, Line 8 - Other Revenue
“Description: miscellaneous income. Amount: 1,485.”
Form 990-ez, Part I, Line 10 - Payments to Affiliates
“Affiliate name: masonry contractors association of america. Affiliate address: 1481 merchant dr algonquin, il 60102-5917. Purpose of payment: dues. Amount of payment: 14,443.”
Form 990-ez, Part I, Line 16 - Other Expenses
“Description: office expenses. Amount: 1,457. Description: conferences, conventions, and meetings. Amount: 42,679. Description: insurance. Amount: 2,855. Description: miscellaneous expenses. Amount: 25. Description: dues and subscriptions. Amount: 1,200. Total to form 990-ez, line 16: 48,216.”
Form 990-ez, Part II, Line 24 - Other Assets
“Description: prepaid expenses. Beg. Of year amount: 8,345. End of year amount: 11,167. Description: accounts receivable. Beg. Of year amount: 0. End of year amount: 28,630.”
Form 990-ez, Part II, Line 26 - Other Liabilities
“Description: deferred revenue. Beg. Of year amount: 13,302. End of year amount: 56,348. Description: accounts payable. Beg. Of year amount: 10,393. End of year amount: 2,363.”
Raw XML Appendix171 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 537164141 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 114598 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 106455 |
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| IRS990EZ/GrantsAndSimilarAmountsPaidAmt | 0 | 15928 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 4 | 0 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 6 | 0 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 9 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 10 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | JOE BUECHEL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | DAN NEUENS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | NEAL WOJNOWSKI |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | GINA JONES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | SCOTT VANLIESHOUT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | BILL HALQUIST |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | CARL SWENSON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | JIM LUCAS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | DOUG PAHLOW |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 9 | BRIAN LOASCHING |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 10 | JEFF ROACH |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | VICE PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | TREASURER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | PAST PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 10 | EXECUTIVE DIRECTOR |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
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| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 39797 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherEmployeePaidOver100kCnt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 48216 |
| IRS990EZ/OtherRevenueTotalAmt | 0 | 1485 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | THE MISSION OF THE WISCONSIN MASONRY ALLIANCE (WMA) IS TO EXPAND THE MARKET FOR CONCRETE MASONRY PRODUCTS. WMA PROMOTES AWARENESS OF THE ADVANTAGES OF CONCRETE MASONRY AS A QUALITY BUILDING MATERIAL. WMA PROVIDES INFORMATION AND BUILDING SPECIFICATIONS ON THE USE OF MASONRY IN COMMERCIAL, RESIDENTIAL, AND LANDSCAPE BUILDING PROJECTS. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 89 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 11994 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | THE WISCONSIN MASONRY ALLIANCE HOSTS TWO AWARDS COMPETITIONS: EXCELLENCE IN MASONRY AND EXCELLENCE IN HARDSCAPE. EXCELLENCE IN MASONRY IS AN ANNUAL AWARDS COMPETITION OF MASONRY BUILDINGS IN WISCONSIN USING MEMBER PRODUCTS. THE BREAKFAST TYPICALLY HAS OVER 200 ATTENDEES AND FEATURES A PROFESSIONAL PRESENTATION SHOWCASING THE WINNING PROJECTS. EXCELLENCE IN HARDSCAPE IS A SHOWCASE AWARDS COMPETITION AND PRESENTATION FOR CONCRETE LANDSCAPE PRODUCTS. THE WINNING PROJECTS ARE RECOGNIZED IN A PROFESSIONAL PRESENTATION AT AN AWARDS BANQUET OF APPROXIMATELY 60 ATTENDEES. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 1 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 23695 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 58711 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 106610 |
| IRS990EZ/TotalRevenueAmt | 0 | 94903 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.WMA-ONLINE.ORG |
| IRS990ScheduleC/AgreeCarryoverPriorYearInd | 0 | 0 |
| IRS990ScheduleC/OnlyInHouseLobbyingInd | 0 | 1 |
| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | 0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: INTEREST INCOME. AMOUNT: 3,946. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: MISCELLANEOUS INCOME. AMOUNT: 1,485. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | AFFILIATE NAME: MASONRY CONTRACTORS ASSOCIATION OF AMERICA. AFFILIATE ADDRESS: 1481 MERCHANT DR ALGONQUIN, IL 60102-5917. PURPOSE OF PAYMENT: DUES. AMOUNT OF PAYMENT: 14,443. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | DESCRIPTION: OFFICE EXPENSES. AMOUNT: 1,457. DESCRIPTION: CONFERENCES, CONVENTIONS, AND MEETINGS. AMOUNT: 42,679. DESCRIPTION: INSURANCE. AMOUNT: 2,855. DESCRIPTION: MISCELLANEOUS EXPENSES. AMOUNT: 25. DESCRIPTION: DUES AND SUBSCRIPTIONS. AMOUNT: 1,200. TOTAL TO FORM 990-EZ, LINE 16: 48,216. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | DESCRIPTION: PREPAID EXPENSES. BEG. OF YEAR AMOUNT: 8,345. END OF YEAR AMOUNT: 11,167. DESCRIPTION: ACCOUNTS RECEIVABLE. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 28,630. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | DESCRIPTION: DEFERRED REVENUE. BEG. OF YEAR AMOUNT: 13,302. END OF YEAR AMOUNT: 56,348. DESCRIPTION: ACCOUNTS PAYABLE. BEG. OF YEAR AMOUNT: 10,393. END OF YEAR AMOUNT: 2,363. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART I, LINE 10 - PAYMENTS TO AFFILIATES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JEFF ROACH |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 6082213148 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-04-21 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | WISCONSIN MASONRY ALLIANCE INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | WISC |
| ReturnHeader/Filer/EIN | 0 | 237372014 |
| ReturnHeader/Filer/PhoneNum | 0 | 6082213148 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 4814 E BROADWAY |
| ReturnHeader/Filer/USAddress/CityNm | 0 | MADISON |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | WI |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 537164141 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 1 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 390974031 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | WEGNER CPAS LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 2921 LANDMARK PL STE 300 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | MADISON |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | WI |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 537134236 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 6082744020 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-04-21 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | JENNY TARKOWSKI CPA |
| ReturnHeader/ReturnTs | 0 | 2025-04-23T11:30:10-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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