Civic Intelligence

Downtown Association of Santa Cruz

EIN 23-7259997 • 501(c)6 • Santa Cruz, CA

Profile

To provide leadership in order to create, promote and sustain downtown as a unique and economically viable business, entertainment, social and cultural center.

740 Front Street 160Santa Cruz, CA 95060

www.downtownsantacruz.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

89th percentile

0.51x

Higher debt load relative to assets than 89% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

71st percentile

0.19x

Higher debt load relative to revenue than 71% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

20th percentile

-7.8%

Higher net margin than 20% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

81st percentile

$129,600

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 17.8% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

13th percentile

-18%

Faster asset growth than 13% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

85th percentile

30%

Faster revenue growth than 85% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets89th percentile

Assets

Down

$267,256

Down $57,501 (-18%) from 2023

Liabilities

Down

$137,097

Down $1,165 (-0.8%) from 2023

Net Assets

Down

$130,159

Down $56,336 (-30%) from 2023

Operations
Liabilities / Revenue71st percentileNet Margin20th percentile

Revenue

Up

$726,457

Up $167,520 (+30%) from 2023

Expenses

Up

$782,793

Up $290,889 (+59%) from 2023

Net Income

Down

-$56,336

Down $123,369 (-184%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth13th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0-$100KAssets 2015: $38,224Liabilities 2015: $36,401Net Assets 2015: $1,8232015Assets 2016: $16,774Liabilities 2016: $41,790Net Assets 2016: -$25,0162016Assets 2017: $18,698Liabilities 2017: $53,356Net Assets 2017: -$34,6582017Assets 2018: $27,422Liabilities 2018: $70,476Net Assets 2018: -$43,0542018Assets 2019: $55,209Liabilities 2019: $26,972Net Assets 2019: $28,2372019Assets 2020: $148,626Liabilities 2020: $54,501Net Assets 2020: $94,1252020Assets 2021: $278,982Liabilities 2021: $235,268Net Assets 2021: $43,7142021Assets 2022: $298,181Liabilities 2022: $178,719Net Assets 2022: $119,4622022Assets 2023: $324,757Liabilities 2023: $138,262Net Assets 2023: $186,4952023Assets 2024: $267,256Liabilities 2024: $137,097Net Assets 2024: $130,1592024

Highlighted filing

2024

Assets$267,256
Liabilities$137,097
Net Assets$130,159
Open 2024 Filing

Operations Trend

Revenue Growth85th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2015: $275,237Expenses 2015: $286,403Net Income 2015: -$11,1662015Revenue 2016: $276,263Expenses 2016: $303,102Net Income 2016: -$26,8392016Revenue 2017: $281,169Expenses 2017: $290,811Net Income 2017: -$9,6422017Revenue 2018: $269,657Expenses 2018: $278,053Net Income 2018: -$8,3962018Revenue 2019: $482,521Expenses 2019: $411,230Net Income 2019: $71,2912019Revenue 2020: $442,737Expenses 2020: $376,849Net Income 2020: $65,8882020Revenue 2021: $408,697Expenses 2021: $459,108Net Income 2021: -$50,4112021Revenue 2022: $587,574Expenses 2022: $511,826Net Income 2022: $75,7482022Revenue 2023: $558,937Expenses 2023: $491,904Net Income 2023: $67,0332023Revenue 2024: $726,457Expenses 2024: $782,793Net Income 2024: -$56,3362024

Highlighted filing

2024

Revenue$726,457
Expenses$782,793
Net Income-$56,336
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$267,256
Liabilities
$137,097
Net assets
$130,159
Revenue
$726,457
Expenses
$782,793
Net income
-$56,336
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.67$1.37$1.30$7.26$7.83$0.56
2023Detailed filing. Detailed filing data is available for this year.$3.25$1.38$1.86$5.59$4.92$0.67
2022Detailed filing. Detailed filing data is available for this year.$2.98$1.79$1.19$5.88$5.12$0.76
2021Detailed filing. Detailed filing data is available for this year.$2.79$2.35$0.44$4.09$4.59$0.50
2020Detailed filing. Detailed filing data is available for this year.$1.49$0.55$0.94$4.43$3.77$0.66
2019Detailed filing. Detailed filing data is available for this year.$0.55$0.27$0.28$4.83$4.11$0.71
2018Detailed filing. Detailed filing data is available for this year.$0.27$0.70$0.43$2.70$2.78$0.08
2017Detailed filing. Detailed filing data is available for this year.$0.19$0.53$0.35$2.81$2.91$0.10
2016Detailed filing. Detailed filing data is available for this year.$0.17$0.42$0.25$2.76$3.03$0.27
2015Detailed filing. Detailed filing data is available for this year.$0.38$0.36$0.02$2.75$2.86$0.11
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 14, 2025
Return Version
2023v6.0
Gross Receipts
$772,470
Mission and Program Overview

Mission

To provide leadership in order to create, promote and sustain downtown as a unique and economically viable business, entertainment, social and cultural center.

To provide leadership in order to create, promote, and develop downtown as a vibrant and successful business, entertainment, residential, and community center.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$276,429$223,196▼ $53,233
Accounts Receivable$43,781$39,803▼ $3,978
Inventories for Sale or Use$1,517$1,517→ $0
Land, Buildings, and Equipment, Net$290--
Total Assets$324,757$267,256▼ $57,501
Other Assets Total$2,740$2,740→ $0
Liabilities
Other Liabilities$75,076$84,052▲ $8,976
Unsecured Notes Loans Payable$50,000$49,212▼ $788
Accounts Payable and Accrued Expenses$13,186$3,833▼ $9,353
Total Liabilities$138,262$137,097▼ $1,165
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$186,495$130,159▼ $56,336
Total Net Assets Fund Balance$186,495$130,159▼ $56,336
Total Liabilities and Net Assets / Fund Balance$324,757$267,256▼ $57,501

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$6,668$6,668
Equipment-$1,543$1,543
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseTotal
Jorian WilkinsExecutive DiFT$129,600$129,600

Board Members and Trustees

NameTitle
Damani ThomasPresident
Zachary DavisVice Chair
Cara PearsonDirector
Christie JarvisDirector
Katie FairbairnDirector
Nikki PattersonDirector
Pedro GonzalesDirector
Timmy HuntDirector
Trevor JonesDirector
Stacy NagelCommitte CHA
Jennalee DahlenCommittee Ch
Uriah WilkinsCommittee Ch
David ApgarSecretary
Bill KempfTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,714
Program Service Revenue
$719,838
Investment Income
$328
Other Revenue
$4,577
Change in Net Assets
$-56,336
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$483,332
Salaries, Compensation, and Employee Benefits$299,461
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$365,802--$365,802
Other Salaries and Wages$147,151--$147,151
Current Officers, Directors, Trustees, and Key Employees$97,200$32,400-$129,600
Advertising$46,634--$46,634
Payroll Taxes$19,303$3,407-$22,710
Office Expenses-$11,837-$11,837
Fees for Services Accounting-$11,750-$11,750
Occupancy$9,120--$9,120
Travel$5,430--$5,430
Conferences and Meetings$3,119$2,139-$5,258
Insurance$2,082$1,919-$4,001
Other Expenses$3,908--$3,908
Information Technology$2,455--$2,455
Interest$1,586--$1,586
Depreciation Depletion$290--$290
Total Functional Expenses$719,341$63,452$0$782,793
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$50,590
Fundraising Direct Expenses$46,013
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Holiday Parade$12,240$12,240$18,333$-6,093
Kids Day$5,075$5,075$4,329$746
Total Events$39,043$39,043$32,555$6,488
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Gift Certificates$78,914
Payroll Liability$4,592
Sccb Line of Credit$543
Sales Tax Payable$3
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“The board of directors is comprised of, and elected by, assessed business owners in downtown santa cruz.”

Form 990, Page 6, Part VI, Line 7A

“The board of directors is comprised of, and elected by, assessed business owners in downtown santa cruz.”

Form 990, Page 6, Part VI, Line 11B

“Board members review form 990 before it is filed.”

Form 990, Page 6, Part VI, Line 15A

“The board of directors consults an outside hr advisor, and researches compensation for similar positions in other cities”

Form 990, Page 6, Part VI, Line 15B

“The board of directors consults an outside hr advisor, and researches compensation for similar positions in other cities”

Form 990, Page 6, Part VI, Line 19

“These documents are made available to the public upon request”

Filing and Contact Details

Filer

Filer Name
Downtown Association of Santa Cruz
EIN
23-7259997
Phone
8314298433
Address
740 FRONT STREET 160, SANTA CRUZ, CA 95060

Signing Officer

Name
Jorian Wilkins
Title
Executive Director
Phone
8314298433
Signed
2025-05-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jorian Wilkins
Formed
1960
Legal Domicile
CA
Voting Board Members
14
Independent Board Members
14
Employees
5

Preparer

Firm
Santa Cruz Pacific Accounting & Tax Pc
Address
125 WATER ST STE C, SANTA CRUZ, CA 95060
Preparer
Conrad Seales CPA
Phone
8312261500
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contract services 365,802 0 0”

Raw XML AppendixShowing 400 of 425 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD OF DIRECTORS IS COMPRISED OF, AND ELECTED BY, ASSESSED BUSINESS OWNERS IN DOWNTOWN SANTA CRUZ.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD OF DIRECTORS IS COMPRISED OF, AND ELECTED BY, ASSESSED BUSINESS OWNERS IN DOWNTOWN SANTA CRUZ.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD MEMBERS REVIEW FORM 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD OF DIRECTORS CONSULTS AN OUTSIDE HR ADVISOR, AND RESEARCHES COMPENSATION FOR SIMILAR POSITIONS IN OTHER CITIES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE BOARD OF DIRECTORS CONSULTS AN OUTSIDE HR ADVISOR, AND RESEARCHES COMPENSATION FOR SIMILAR POSITIONS IN OTHER CITIES
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THESE DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6CONTRACT SERVICES 365,802 0 0
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15B
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JORIAN WILKINS
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR

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