Civic Intelligence

Ad Relief of Greater Los Angeles

990 • Fiscal year 2018 • EIN 23-7236394

Jan 01, 2018 to Dec 31, 2018 • Filed on May 14, 2019

Organization Profilewww.adrelief.org
11700 National BlvdLos Angeles, CA 90064

(310) 397-9267

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

27th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2018

Liabilities / Revenue

27th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2018

Net Margin

11th percentile

-25%

Higher net margin than 11% of similar nonprofits.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2018

Top Officer Pay

72nd percentile

$62,500

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 63.4% of source-year revenue.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2018

Asset Growth

31st percentile

-3.7%

Faster asset growth than 31% of similar nonprofits.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Revenue Growth

6th percentile

-48%

Faster revenue growth than 6% of similar nonprofits.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets27th percentile

Assets

Down

$643,334

Down $24,432 (-3.7%) from 2017

Net Assets

Down

$643,334

Down $24,432 (-3.7%) from 2017

Liabilities

Flat

$0

Flat from 2017

Revenue And Expenses
Liabilities / Revenue27th percentileNet Margin11th percentile

Revenue

Down

$98,573

Down $90,522 (-48%) from 2017

Expenses

Up

$123,005

Up $5,553 (+4.7%) from 2017

Net Income

Down

-$24,432

Down $96,075 (-134%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth31st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2010: $443,564Liabilities 2010: $0Net Assets 2010: $443,5642010Assets 2011: $434,529Liabilities 2011: $0Net Assets 2011: $434,5292011Assets 2013: $500,948Liabilities 2013: $0Net Assets 2013: $500,9482013Assets 2014: $527,076Liabilities 2014: $0Net Assets 2014: $527,0762014Assets 2015: $552,185Liabilities 2015: $0Net Assets 2015: $552,1852015Assets 2016: $596,123Liabilities 2016: $0Net Assets 2016: $596,1232016Assets 2017: $667,766Liabilities 2017: $0Net Assets 2017: $667,7662017Assets 2018: $643,334Liabilities 2018: $0Net Assets 2018: $643,3342018Assets 2020: $737,907Liabilities 2020: $0Net Assets 2020: $737,9072020Assets 2021: $828,367Liabilities 2021: $0Net Assets 2021: $828,3672021Assets 2022: $701,407Liabilities 2022: $0Net Assets 2022: $701,4072022Assets 2023: $820,524Liabilities 2023: $0Net Assets 2023: $820,5242023Assets 2024: $957,532Liabilities 2024: $0Net Assets 2024: $957,5322024

Highlighted filing

2018

Assets$643,334
Liabilities$0
Net Assets$643,334
Open 2018 Filing

Operations Trend

Revenue Growth6th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100K-$200KExpenses 2010: $85,3142010Expenses 2011: $121,7582011Revenue 2013: $198,532Expenses 2013: $113,807Net Income 2013: $84,7252013Revenue 2014: $141,513Expenses 2014: $115,385Net Income 2014: $26,1282014Revenue 2015: $130,090Expenses 2015: $104,981Net Income 2015: $25,1092015Revenue 2016: $155,944Expenses 2016: $112,006Net Income 2016: $43,9382016Revenue 2017: $189,095Expenses 2017: $117,452Net Income 2017: $71,6432017Revenue 2018: $98,573Expenses 2018: $123,005Net Income 2018: -$24,4322018Revenue 2020: $66,820Expenses 2020: $104,273Net Income 2020: -$37,4532020Revenue 2021: $184,011Expenses 2021: $93,551Net Income 2021: $90,4602021Revenue 2022: -$22,750Expenses 2022: $104,210Net Income 2022: -$126,9602022Revenue 2023: $219,800Expenses 2023: $100,683Net Income 2023: $119,1172023Revenue 2024: $246,036Expenses 2024: $109,028Net Income 2024: $137,0082024

Highlighted filing

2018

Revenue$98,573
Expenses$123,005
Net Income-$24,432
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
May 14, 2019
Return Version
2018v3.1
Gross Receipts
$334,548
Mission and Program Overview

Mission

Financial aid is given to sick, aged, distressed, or underprivileged individuals of the advertising community who are in extreme financial need due to severe, acute, or terminal illness.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$667,766$643,334▼ $24,432
Investments Other Securities$596,777$596,713▼ $64
Cash and Non-Interest-Bearing Accounts$70,989$46,621▼ $24,368
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$667,766$643,334▼ $24,432
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$667,766$643,334▼ $24,432
Total Liabilities and Net Assets / Fund Balance$667,766$643,334▼ $24,432

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$1,731$1,731
Compensation and Service Providers
Top Officer Pay72nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Nicole LevittExec. DirectorFT$62,500$62,500

Board Members and Trustees

NameTitle
Pamela MccarthyChairman
Bryanna GoeckePresident
Alfred SerpasVice President
Chad PepparsDirector
David LudewigDirector
Jason ElliottDirector
Jennifer ErvinDirector
Jeremy BerkDirector
Kathryn BarefootDirector
Michelle HardyDirector
Michelle MilikanDirector
Mike BrownDirector
Robbie BurtonDirector
Steven ShinbaneDirector
Molly BarrySecond VP
Rochelle WebbSecretary
Larry Steven LondreTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$9,637
Program Service Revenue
$0
Investment Income
$-19,817
Other Revenue
$108,753
All Other Contributions
$2,762
Change in Net Assets
$-24,432
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$87,032
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management-$62,500-$62,500
Benefits to Members$35,973--$35,973
Fees for Services Accounting-$6,960-$6,960
Fees for Service Investment Mgmnt Fees-$3,563-$3,563
Advertising-$2,829-$2,829
Other Expenses-$1,800-$1,800
All Other Expenses-$1,502-$1,502
Insurance-$604-$604
Office Expenses-$148-$148
Total Functional Expenses$35,973$87,032$0$123,005
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$344,728
Fundraising Direct Expenses$235,975
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Golf Day$220,670$215,670$88,338$127,332
November Show$111,488$111,488$10,911$100,577
Total Events$347,178$340,303$235,873$104,430
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“No review was or will be conducted.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Advertising Industry Emergency Fund
EIN
23-7236394
Phone
3103979267
Address
11700 National Blvd, Los Angeles, CA 90064

Signing Officer

Name
Bryanna Goecke
Title
President
Signed
2019-05-14
Discuss with paid preparer
Yes

Organization Details

Voting Board Members
18
Independent Board Members
0
Employees
0

Preparer

Firm
Krost
Address
790 E Colorado Blvd Suite 600, Pasadena, CA 91101
Preparer
Christopher Gaynor CPA
Phone
6264494225
Raw XML AppendixShowing 400 of 533 raw XML fields

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IRS990/GoverningBodyVotingMembersCnt018
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/TotalAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0334548
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt00
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt00
IRS990/InsuranceGrp/ManagementAndGeneralAmt0604
IRS990/InsuranceGrp/TotalAmt0604
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt0-19817
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0-19817
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt0596777
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt0596713
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/InvestTaxExemptBondsInd0false
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt01731
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LandBldgEquipCostOrOtherBssAmt01731
IRS990/LicensedMoreThanOneStateInd0false
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0false
IRS990/MinutesOfGoverningBodyInd0false
IRS990/MissionDesc0FINANCIAL AID IS GIVEN TO SICK, AGED, DISTRESSED, OR UNDERPRIVILEGED INDIVIDUALS OF THE ADVERTISING COMMUNITY WHO ARE IN EXTREME FINANCIAL NEED DUE TO SEVERE, ACUTE, OR TERMINAL ILLNESS.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0667766
IRS990/NetAssetsOrFundBalancesEOYAmt0643334
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt0108753
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoncashContributionsAmt06875
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0148
IRS990/OfficeExpensesGrp/TotalAmt0148
IRS990/OfficerMailingAddressInd0false
IRS990/OnBehalfOfIssuerInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrgDoesNotFollowSFAS117Ind0X
IRS990/OrgFiledInLieuOfForm1041Ind0false
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0BOARD MEETING HOSPITALITY
IRS990/OtherExpensesGrp/Desc1STORAGE RENTAL
IRS990/OtherExpensesGrp/Desc2ONLINE MAINTENANCE FEE
IRS990/OtherExpensesGrp/Desc3WEBSITE EXPENSE
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt03341
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt11956
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt21829
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt31800
IRS990/OtherExpensesGrp/TotalAmt03341
IRS990/OtherExpensesGrp/TotalAmt11956
IRS990/OtherExpensesGrp/TotalAmt21829
IRS990/OtherExpensesGrp/TotalAmt31800
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/ProfessionalFundraisingInd0false
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYBenefitsPaidToMembersAmt033317
IRS990/PYContributionsGrantsAmt06813
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt059404
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt084135
IRS990/PYOtherRevenueAmt0122878
IRS990/PYRevenuesLessExpensesAmt071643
IRS990/PYTotalExpensesAmt0117452
IRS990/PYTotalRevenueAmt0189095
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-24432
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0true
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt0667766
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt0643334
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt02762
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt06813
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt06750
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt02844
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt09279
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt028448
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt021822
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt023263
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt020266
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt023579
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt023064
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt0111994
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt0344728
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt0335506
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt0332151
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt0351548
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0323882
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt01687815
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt021822
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt023263
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt020266
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt023579
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt023064
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt0111994
IRS990ScheduleA/InvestmentIncomeCYPct00.05970
IRS990ScheduleA/InvestmentIncomePYPct00.05700
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearAmt039321
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus1YearAmt03108
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus2YearsAmt0-10147
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus3YearsAmt05374
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/CurrentTaxYearMinus4YearsAmt010316
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt047972
IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X

Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$643,334
Liabilities
$0
Net assets
$643,334
Revenue
$98,573
Expenses
$123,005
Net income
-$24,432
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.58$0.00$9.58$2.46$1.09$1.37
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.21$0.00$8.21$2.20$1.01$1.19
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.01$0.00$7.01$0.23$1.04$1.27
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.28$0.00$8.28$1.84$0.94$0.90
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.38$0.00$7.38$0.67$1.04$0.37
2018Detailed filing. Detailed filing data is available for this year.$6.43$0.00$6.43$0.99$1.23$0.24
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.68$0.00$6.68$1.89$1.17$0.72
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.96$0.00$5.96$1.56$1.12$0.44
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.52$0.00$5.52$1.30$1.05$0.25
2014Detailed filing. Detailed filing data is available for this year.$5.27$0.00$5.27$1.42$1.15$0.26
2013Detailed filing. Detailed filing data is available for this year.$5.01$0.00$5.01$1.99$1.14$0.85
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.35$0.00$4.35$1.22
2010XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.44$0.00$4.44$0.85