Civic Intelligence

Alaska Travel Industry Association

EIN 23-7159699 • 501(c)6 • Anchorage, AK

View Organization Page

Profile

Foster and promote travel to and within alaska. Atia is a trade association whose objective is to enhance and stimulate the business climate in the visitor industry in the state of alaska.

4000 Old Seward Highway Ste 102Anchorage, AK 99503

www.alaskatia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

68th percentile

0.35x

Higher debt load relative to assets than 68% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Liabilities / Revenue

32nd percentile

0.15x

Higher debt load relative to revenue than 32% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Net Margin

14th percentile

-8.8%

Higher net margin than 14% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Top Officer Pay

19th percentile

$136,130

Higher top officer pay than 19% of similar nonprofits.

Top officer pay equals 2.0% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Asset Growth

5th percentile

-19%

Faster asset growth than 5% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Revenue Growth

4th percentile

-30%

Faster revenue growth than 4% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets68th percentile

Assets

Down

$2,965,206

Down $714,229 (-19%) from 2024

Liabilities

Down

$1,037,778

Down $120,644 (-10%) from 2024

Net Assets

Down

$1,927,428

Down $593,585 (-24%) from 2024

Operations
Liabilities / Revenue32nd percentileNet Margin14th percentile

Revenue

Down

$6,783,420

Down $2,976,170 (-30%) from 2024

Expenses

Down

$7,377,005

Down $2,240,730 (-23%) from 2024

Net Income

Down

-$593,585

Down $735,440 (-518%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth5th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2014: $2,219,673Liabilities 2014: $403,410Net Assets 2014: $1,816,2632014Assets 2015: $2,127,918Liabilities 2015: $334,363Net Assets 2015: $1,793,5552015Assets 2016: $2,092,628Liabilities 2016: $355,530Net Assets 2016: $1,737,0982016Assets 2017: $2,732,343Liabilities 2017: $427,959Net Assets 2017: $2,304,3842017Assets 2018: $2,761,274Liabilities 2018: $498,828Net Assets 2018: $2,262,4462018Assets 2019: $2,425,250Liabilities 2019: $448,591Net Assets 2019: $1,976,6592019Assets 2020: $3,954,169Liabilities 2020: $777,534Net Assets 2020: $3,176,6352020Assets 2021: $3,812,190Liabilities 2021: $981,545Net Assets 2021: $2,830,6452021Assets 2022: $3,204,956Liabilities 2022: $906,689Net Assets 2022: $2,298,2672022Assets 2023: $4,298,557Liabilities 2023: $1,919,399Net Assets 2023: $2,379,1582023Assets 2024: $3,679,435Liabilities 2024: $1,158,422Net Assets 2024: $2,521,0132024Assets 2025: $2,965,206Liabilities 2025: $1,037,778Net Assets 2025: $1,927,4282025

Highlighted filing

2025

Assets$2,965,206
Liabilities$1,037,778
Net Assets$1,927,428
Open 2025 Filing

Operations Trend

Revenue Growth4th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2014: $1,701,114Expenses 2014: $1,602,528Net Income 2014: $98,5862014Revenue 2015: $1,508,107Expenses 2015: $1,530,815Net Income 2015: -$22,7082015Revenue 2016: $1,338,772Expenses 2016: $1,395,229Net Income 2016: -$56,4572016Revenue 2017: $3,840,144Expenses 2017: $3,272,858Net Income 2017: $567,2862017Revenue 2018: $5,536,158Expenses 2018: $5,578,096Net Income 2018: -$41,9382018Revenue 2019: $5,696,574Expenses 2019: $5,982,361Net Income 2019: -$285,7872019Revenue 2020: $9,490,775Expenses 2020: $8,290,799Net Income 2020: $1,199,9762020Revenue 2021: $5,541,224Expenses 2021: $5,887,214Net Income 2021: -$345,9902021Revenue 2022: $8,524,735Expenses 2022: $9,057,113Net Income 2022: -$532,3782022Revenue 2023: $11,010,234Expenses 2023: $10,929,343Net Income 2023: $80,8912023Revenue 2024: $9,759,590Expenses 2024: $9,617,735Net Income 2024: $141,8552024Revenue 2025: $6,783,420Expenses 2025: $7,377,005Net Income 2025: -$593,5852025

Highlighted filing

2025

Revenue$6,783,420
Expenses$7,377,005
Net Income-$593,585
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,965,206
Liabilities
$1,037,778
Net assets
$1,927,428
Revenue
$6,783,420
Expenses
$7,377,005
Net income
-$593,585
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.97$1.04$1.93$6.78$7.38$0.59
2024Detailed filing. Detailed filing data is available for this year.$3.68$1.16$2.52$9.76$9.62$0.14
2023Detailed filing. Detailed filing data is available for this year.$4.30$1.92$2.38$11.0$10.9$0.08
2022Detailed filing. Detailed filing data is available for this year.$3.20$0.91$2.30$8.52$9.06$0.53
2021Detailed filing. Detailed filing data is available for this year.$3.81$0.98$2.83$5.54$5.89$0.35
2020Detailed filing. Detailed filing data is available for this year.$3.95$0.78$3.18$9.49$8.29$1.20
2019Detailed filing. Detailed filing data is available for this year.$2.43$0.45$1.98$5.70$5.98$0.29
2018Detailed filing. Detailed filing data is available for this year.$2.76$0.50$2.26$5.54$5.58$0.04
2017Detailed filing. Detailed filing data is available for this year.$2.73$0.43$2.30$3.84$3.27$0.57
2016Detailed filing. Detailed filing data is available for this year.$2.09$0.36$1.74$1.34$1.40$0.06
2015Detailed filing. Detailed filing data is available for this year.$2.13$0.33$1.79$1.51$1.53$0.02
2014Detailed filing. Detailed filing data is available for this year.$2.22$0.40$1.82$1.70$1.60$0.10
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 19, 2026
Return Version
2024v5.0
Gross Receipts
$6,788,075
Mission and Program Overview

Mission

Foster and promote travel to and within alaska. Atia is a trade association whose objective is to enhance and stimulate the business climate in the visitor industry in the state of alaska.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,815,456$2,273,032▲ $457,576
Land, Buildings, and Equipment, Net$810,784--
Pledges and Grants Receivable$837,510$519,430▼ $318,080
Prepaid Expenses and Deferred Charges$97,941$70,834▼ $27,107
Accounts Receivable$61,219$51,630▼ $9,589
Cash and Non-Interest-Bearing Accounts$49,525$45,825▼ $3,700
Total Assets$3,679,435$2,965,206▼ $714,229
Other Assets Total$7,000$4,455▼ $2,545
Liabilities
Accounts Payable and Accrued Expenses$741,983$680,404▼ $61,579
Deferred Revenue$199,010$203,407▲ $4,397
Mortgage Notes Payable Secured by Investment Property-$149,332-
Other Liabilities$217,429$4,635▼ $212,794
Total Liabilities$1,158,422$1,037,778▼ $120,644
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,521,013$1,927,428▼ $593,585
Total Net Assets Fund Balance$2,521,013$1,927,428▼ $593,585
Total Liabilities and Net Assets / Fund Balance$3,679,435$2,965,206▼ $714,229
Compensation and Service Providers
Top Officer Pay19th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jillian SimpsonPresident &FT$127,772$8,358$136,130

Board Members and Trustees

NameTitle
Josh HowesBoard Chair
Julie SaupeVice Chair
Alexa DonaheDirector
Bill PedlarDirector
Christina KirkwoodDirector
Colleen StephensDirector
Dan RoughDirector
Elizabeth HallDirector
Heather DudrickDirector
Hugh ShortDirector
Jordan SanfordDirector
Juno KimDirector
Lanie DownsDirector
Linda SpringmannDirector
Liz PerryDirector
Lt Gov Nancy DohlstromDirector
Mandy GarciaDirector
Matt AtkinsonDirector
Midgi MooreDirector
Scott HabberstadDirector
Scott MccreaDirector
Stacey SimmonsDirector
Wade BinkleyDirector
Craig JennisonImmediate Pa
Jacqui Taylor RoseSecretary
Dave McglothlinTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Miles Partnership-vConsulting6751 PROFESSIONAL PKWY STE 20, Sarasota, FL 34240$4,596,629
Revenue and Support

Revenue Composition

Contributions and Grants
$5,176,295
Program Service Revenue
$1,429,816
Investment Income
$50,847
Other Revenue
$126,462
All Other Contributions
$176,295
Change in Net Assets
$-593,585

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table18$127,240Fair Market Value (FMV)
Total Noncash Contributions18$127,240-

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,788,075
Revenue Not Reported on Financial Statements
$-4,655
Other Revenue Adjustments
$-4,655
Total Revenue per Audited Statements
$6,788,075
Total Revenue per Form 990
$6,783,420
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,556,019
Salaries, Compensation, and Employee Benefits$816,486
Grants and Similar Amounts Paid$4,500
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$3,766,769
Advertising---$1,241,003
Information Technology---$599,878
Other Salaries and Wages---$551,439
Other Expenses---$394,196
Conferences and Meetings---$223,597
Current Officers, Directors, Trustees, and Key Employees---$136,250
Travel---$76,404
Fees for Services Accounting---$70,750
Fees for Services Lobbying---$60,000
Payroll Taxes---$53,389
Other Employee Benefits---$48,259
Depreciation Depletion---$47,194
Pension Plan Contributions---$27,149
Office Expenses---$24,576
Insurance---$22,049
Occupancy---$16,083
Interest---$13,420
Grants to Domestic Individuals---$4,500
Fees for Services Legal---$100
Total Functional Expenses$0$0$0$7,377,005

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$7,381,660
Total Expenses per Audited Statements$7,381,660
Total Expenses per Form 990$7,377,005
Expenses Not Reported on Financial Statements$-4,655
Other Expense Adjustments$-4,655
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$121,445
Fundraising Direct Expenses$4,655
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Live Auction$109,310$109,310$1,905$107,405
Silent Auction$12,135$12,135$2,750$9,385
Total Events$121,445$121,445$4,655$116,790
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$60,000
Total Nondeductible Lobbying and Political Cost$60,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liabilities$4,635
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“The organization's members are businesses which are either tourism-related or provide support services to the tourism industry in alaska. Membership dues are based on the number of employees in the business if they are tourism-related or there is a set dues fee for businesses that support the tourism industry.”

Form 990, Page 6, Part VI, Line 7A

“Board of directors consist of twenty-six(26) elected directors and up to four (4) appointed directors. Of the elected directors, seats are allocated based on the location of the primary region of business operations or the primary regions where the service is provided. This is to assure a complete representation of all regions of alaska. Directors are elected for a 3 year term, with terms staggered so that, as applicable, at least one position within a designated region is up for election in a given year. Elected directors' terms shall commence at the conclusion of the annual meeting. Appointed directors serve a 1 year term.”

Form 990, Page 6, Part VI, Line 11B

“Presented and reviewed by atia finance committee and atia board of directors.”

Form 990, Page 6, Part VI, Line 12C

“Annually, the members of the board of directors are required to complete a conflict of interest form.”

Form 990, Page 6, Part VI, Line 15A

“The current board of directors chair, the vice chair and the past year's chair form an evaluation committee and they utilize an alaskan salary and benefit survey/analysis report to help inform their recommendation of annual compensation for the president & ceo. The final decision of compensation is approved by the full board of directors and the documentation of the decision is kept in the president & ceo's personnel file.”

Form 990, Page 6, Part VI, Line 15B

“Salary was determined using an alaskan salary and benefit survey.”

Form 990, Page 6, Part VI, Line 19

“Atia publishes an annual digital report on its website, including financial summaries, and notifies the membership and board of directors by email newsletters once a report has been posted. Other information is available upon request.”

Filing and Contact Details

Filer

Filer Name
Alaska Travel Industry Association
EIN
23-7159699
Phone
9079292842
Address
4000 OLD SEWARD HIGHWAY STE 102, ANCHORAGE, AK 99503

Signing Officer

Name
Jillian Simpson
Title
President & CEO
Phone
9079292842
Signed
2026-02-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jillian Simpson
Formed
2000
Legal Domicile
Ak
Voting Board Members
26
Independent Board Members
26
Employees
10
Volunteers
26

Preparer

Firm
Porter & Allison Inc
Address
18701 DENMARK CIR, ANCHORAGE, AK 99516
Preparer
Amanda Marttinen
Phone
9077702727
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Professional services 2,435,828 7,500 0 public relations 945,267 0 0 contractor 56,000 0 0 other 322,174 0 0 total 3,759,269 7,500 0”

Form 990, Part XI, Line 9

“Direct fundraising expenses 4,655 direct fundraising exp -4,655”

Financial Statement Notes

Schedule D, Page 3, Part X

“The association applies the provisions of topic 740 of the fasb accounting standards codification relating to accounting for uncertainty in income taxes. The association annually reviews its tax return and positions taken in accordance with the recognition standards. The association believes that it has no uncertain tax provisions which would require disclosure or adjustment in these financial statements.”

Schedule D, Page 4, Part XI, Line 4B

“Direct fundraising expenses -4,655”

Schedule D, Page 4, Part XII, Line 4B

“Direct fundraising exp -4,655”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT &
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IRS990/Form990PartVIISectionAGrp/TitleTxt2IMMEDIATE PA
IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5SECRETARY
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IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
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