Civic Intelligence

Valley Forge Tourism and Convention

EIN 23-2986440 • 501(c)6 • King Of Prussia, PA

View Organization Page

Profile

To strengthen ecomonic prosperity within montgomery county, pennsylvania, by raising its visibility as a tourism destination for leisure and convention markets. The people of the valley forge tourism and covention board work each day to inspire visitors to discover and explore our natural, cultural and historic assets. Ultimately increasing room nights for our world-class hotels and driving revenue in our member and partner businesses.

1000 First Avenue 101King Of Prussia, PA 19406

www.valleyforge.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

53rd percentile

0.25x

Higher debt load relative to assets than 53% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

26th percentile

0.18x

Higher debt load relative to revenue than 26% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

66th percentile

10%

Higher net margin than 66% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

74th percentile

13%

Faster asset growth than 74% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

68th percentile

13%

Faster revenue growth than 68% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets53rd percentile

Assets

Up

$8,577,025

Up $1,000,846 (+13%) from 2023

Liabilities

Down

$2,136,275

Down $219,060 (-9.3%) from 2023

Net Assets

Up

$6,440,750

Up $1,219,906 (+23%) from 2023

Operations
Liabilities / Revenue26th percentileNet Margin66th percentile

Revenue

Up

$11,575,692

Up $1,343,767 (+13%) from 2023

Expenses

Up

$10,362,950

Up $508,080 (+5.2%) from 2023

Net Income

Up

$1,212,742

Up $835,687 (+222%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth74th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2011: $1,785,549Liabilities 2011: $482,704Net Assets 2011: $1,302,8452011Assets 2012: $2,086,653Liabilities 2012: $487,729Net Assets 2012: $1,598,9242012Assets 2013: $2,555,903Liabilities 2013: $536,438Net Assets 2013: $2,019,4652013Assets 2014: $3,093,121Liabilities 2014: $618,587Net Assets 2014: $2,474,5342014Assets 2015: $2,647,363Liabilities 2015: $339,281Net Assets 2015: $2,308,0822015Assets 2016: $2,563,973Liabilities 2016: $434,853Net Assets 2016: $2,129,1202016Assets 2017: $3,646,406Liabilities 2017: $495,589Net Assets 2017: $3,150,8172017Assets 2018: $5,051,018Liabilities 2018: $707,870Net Assets 2018: $4,343,1482018Assets 2019: $5,186,531Liabilities 2019: $600,823Net Assets 2019: $4,585,7082019Assets 2020: $4,752,483Liabilities 2020: $1,015,779Net Assets 2020: $3,736,7042020Assets 2021: $5,553,675Liabilities 2021: $755,807Net Assets 2021: $4,797,8682021Assets 2022: $5,927,993Liabilities 2022: $1,116,351Net Assets 2022: $4,811,6422022Assets 2023: $7,576,179Liabilities 2023: $2,355,335Net Assets 2023: $5,220,8442023Assets 2024: $8,577,025Liabilities 2024: $2,136,275Net Assets 2024: $6,440,7502024

Highlighted filing

2024

Assets$8,577,025
Liabilities$2,136,275
Net Assets$6,440,750
Open 2024 Filing

Operations Trend

Revenue Growth68th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2011: $3,285,1442011Revenue 2012: $3,697,284Expenses 2012: $3,401,205Net Income 2012: $296,0792012Expenses 2013: $3,636,4072013Revenue 2014: $4,112,632Expenses 2014: $3,657,758Net Income 2014: $454,8742014Revenue 2015: $4,225,802Expenses 2015: $4,392,254Net Income 2015: -$166,4522015Revenue 2016: $4,677,955Expenses 2016: $4,856,917Net Income 2016: -$178,9622016Revenue 2017: $7,003,764Expenses 2017: $5,982,072Net Income 2017: $1,021,6922017Revenue 2018: $9,450,848Expenses 2018: $8,872,633Net Income 2018: $578,2152018Revenue 2019: $9,595,020Expenses 2019: $9,376,734Net Income 2019: $218,2862019Revenue 2020: $4,339,456Expenses 2020: $5,187,053Net Income 2020: -$847,5972020Revenue 2021: $9,336,877Expenses 2021: $8,260,545Net Income 2021: $1,076,3322021Revenue 2022: $8,752,305Expenses 2022: $8,729,594Net Income 2022: $22,7112022Revenue 2023: $10,231,925Expenses 2023: $9,854,870Net Income 2023: $377,0552023Revenue 2024: $11,575,692Expenses 2024: $10,362,950Net Income 2024: $1,212,7422024

Highlighted filing

2024

Revenue$11,575,692
Expenses$10,362,950
Net Income$1,212,742
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$8,577,025
Liabilities
$2,136,275
Net assets
$6,440,750
Revenue
$11,575,692
Expenses
$10,362,950
Net income
$1,212,742
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$8.58$2.14$6.44$11.6$10.4$1.21
2023Detailed filing. Detailed filing data is available for this year.$7.58$2.36$5.22$10.2$9.85$0.38
2022Detailed filing. Detailed filing data is available for this year.$5.93$1.12$4.81$8.75$8.73$0.02
2021Detailed filing. Detailed filing data is available for this year.$5.55$0.76$4.80$9.34$8.26$1.08
2020Detailed filing. Detailed filing data is available for this year.$4.75$1.02$3.74$4.34$5.19$0.85
2019Detailed filing. Detailed filing data is available for this year.$5.19$0.60$4.59$9.60$9.38$0.22
2018Detailed filing. Detailed filing data is available for this year.$5.05$0.71$4.34$9.45$8.87$0.58
2017Detailed filing. Detailed filing data is available for this year.$3.65$0.50$3.15$7.00$5.98$1.02
2016Detailed filing. Detailed filing data is available for this year.$2.56$0.43$2.13$4.68$4.86$0.18
2015Detailed filing. Detailed filing data is available for this year.$2.65$0.34$2.31$4.23$4.39$0.17
2014Detailed filing. Detailed filing data is available for this year.$3.09$0.62$2.47$4.11$3.66$0.45
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.56$0.54$2.02$3.64
2012Summary only. Only limited summary data is available for this year.$2.09$0.49$1.60$3.70$3.40$0.30
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.79$0.48$1.30$3.29
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 23, 2025
Return Version
2024v5.2
Gross Receipts
$11,615,850
Mission and Program Overview

Mission

SEE PAGE 1. LINE 1.

To strengthen ecomonic prosperity within montgomery county, pennsylvania, by raising its visibility as a tourism destination for leisure and convention markets. The people of the valley forge tourism and covention board work each day to inspire visitors to discover and explore our natural, cultural and historic assets. Ultimately increasing room nights for our world-class hotels and driving revenue in our member and partner businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$4,347,138$4,841,670▲ $494,532
Accounts Receivable$1,552,184$2,057,546▲ $505,362
Prepaid Expenses and Deferred Charges$140,868$246,895▲ $106,027
Land, Buildings, and Equipment, Net$108,012$136,952▲ $28,940
Cash and Non-Interest-Bearing Accounts$2,303$0▼ $2,303
Total Assets$7,576,179$8,577,025▲ $1,000,846
Other Assets Total$1,425,674$1,293,962▼ $131,712
Liabilities
Accounts Payable and Accrued Expenses$1,135,332$1,125,080▼ $10,252
Other Liabilities$1,220,003$1,011,195▼ $208,808
Total Liabilities$2,355,335$2,136,275▼ $219,060
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,220,844$6,218,602▲ $997,758
Net Assets With Donor Restrictions-$222,148-
Total Net Assets Fund Balance$5,220,844$6,440,750▲ $1,219,906
Total Liabilities and Net Assets / Fund Balance$7,576,179$8,577,025▲ $1,000,846

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$85,122$525,089$610,211
Leasehold Improvements$51,830$259,832$311,662
Other Assets Org$78,850--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michael BowmanCEOFT$317,712$163,908$481,620
Lisa KarlVice President of SalesFT$179,970$44,308$224,278
Jonathan MarkezinExecutive Director of OperFT$142,400$44,187$186,587
Rachel RileyEmployeeFT$126,462$30,538$157,000
Jonathan ScheurenEmployeeFT$125,409$5,135$130,544
Megan TomlinsonEmployeeFT$106,995$5,250$112,245
Rachel DaileyEmployeeFT$106,976$4,622$111,598
Scott HigginsEmployeeFT$105,121$4,925$110,046

Board Members and Trustees

NameTitle
Richard OdorisioDirector - Chairman
Tim BriggsDirector - Vice Chairman
Al ZoneDirector
Christopher MolineauxDirector
Dedren BaileyDirector
Eric C DaviesDirector
Gloria OikelomeDirector
Howard BrownDirector
Robert C HartDirector
Tom ShiresDirector
Elizabeth MoyDirector - Secretary
Kristofer J FairDirector - Treasurer
Rosalyn FennellEx-officio
Revenue and Support

Revenue Composition

Contributions and Grants
$630,090
Program Service Revenue
$10,740,775
Investment Income
$162,609
Other Revenue
$42,218
Change in Net Assets
$1,212,742

Audited Revenue Reconciliation

Revenue per Audited Statements
$11,575,692
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$7,164
Total Revenue per Audited Statements
$11,582,856
Total Revenue per Form 990
$11,575,692
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,349,420
Salaries, Compensation, and Employee Benefits$3,013,530
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$6,289,619--$6,289,619
Other Salaries and Wages$1,408,285$263,794-$1,672,079
Current Officers, Directors, Trustees, and Key Employees$692,249$146,633-$838,882
Occupancy$290,985$18,417-$309,402
Other Employee Benefits$195,735$38,659-$234,394
Information Technology$173,752--$173,752
Payroll Taxes$141,340$31,208-$172,548
Fees for Services Other$150,590--$150,590
Fees for Services Accounting$102,929--$102,929
Pension Plan Contributions$78,033$17,594-$95,627
Depreciation Depletion$74,981$4,746-$79,727
Office Expenses$46,850--$46,850
Travel$36,480--$36,480
Insurance$29,272--$29,272
All Other Expenses$17,703--$17,703
Other Expenses$16,498$21,244-$16,498
Conferences and Meetings$10,166--$10,166
Fees for Services Legal$1,530--$1,530
Total Functional Expenses$9,820,655$542,295$0$10,362,950

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$10,362,950
Total Expenses per Audited Statements$10,362,950
Total Expenses per Form 990$10,362,950
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$69,903
Fundraising Direct Expenses$40,158
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Valley Forge 5-mile Run$139,993$69,903$40,158$29,745
Total Events$139,993$69,903$40,158$29,745
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$1,011,195
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The president/ceo will review with the board at a board of directors meeting prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The organization regularly and consistently monitors and enforces compliance with the conflict of interest policy by discussing it at board meetings annually.”

Form 990, Part VI, Section B, Line 15

“The valley forge cvb participates in annual compensation review for all positions in the company, including the highly compensated employees; compensation is compared to the industry and results are reviewed to make sure the organization is in line with industry standards”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Valley Forge Tourism and Convention
EIN
23-2986440
Phone
6108347970
Address
1000 FIRST AVENUE 101, KING OF PRUSSIA, PA 19406

Signing Officer

Name
Michael Bowman
Title
President/CEO
Phone
6108347970
Signed
2025-09-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Bowman
Formed
1999
Legal Domicile
Pa
Voting Board Members
12
Independent Board Members
12
Employees
31
Volunteers
35

Preparer

Firm
Kreischer Miller
Address
100 WITMER ROAD SUITE 350, HORSHAM, PA 19044-2369
Preparer
Komal Date
Phone
2154414600
Supplemental Narrative

Additional Explanations

FORM 990, PART I, LINE 1, DESCRIPTION OF ORGANIZATION MISSION:

“To strengthen ecomonic prosperity within montgomery county, pennsylvania, by raising its visibility as a tourism destination for leisure and convention markets. The people of the valley forge tourism and covention board work each day to inspire visitors to discover and explore our natural, cultural and historic assets. Ultimately increasing room nights for our world-class hotels and driving revenue in our member and partner businesses.”

Form 990, Part XII, Line 2C

“The process has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The board is tax exempt. Consequently, the board files federal form 990 and has not filed form 990t. With few exceptions, the board is no longer subject to u.s. Federal or state and local income tax examinations by tax authorities for years before 2020. It is difficult to predict the final timing and resolution of any particular uncertain tax position. The board does not currently anticipate significant changes in its uncertain tax positions over the next 12 months.”

Raw XML AppendixShowing 400 of 618 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0TO STRENGTHEN ECOMONIC PROSPERITY WITHIN MONTGOMERY COUNTY, PENNSYLVANIA, BY RAISING ITS VISIBILITY AS A TOURISM DESTINATION FOR LEISURE AND CONVENTION MARKETS. THE PEOPLE OF THE VALLEY FORGE TOURISM AND COVENTION BOARD WORK EACH DAY TO INSPIRE VISITORS TO DISCOVER AND EXPLORE OUR NATURAL, CULTURAL AND HISTORIC ASSETS. ULTIMATELY INCREASING ROOM NIGHTS FOR OUR WORLD-CLASS HOTELS AND DRIVING REVENUE IN OUR MEMBER AND PARTNER BUSINESSES.
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IRS990/Form990PartVIISectionAGrp/PersonNm12ROSALYN FENNELL
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IRS990/Form990PartVIISectionAGrp/PersonNm15LISA KARL
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
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IRS990/MissionDesc0TO STRENGTHEN ECOMONIC PROSPERITY WITHIN MONTGOMERY COUNTY, PENNSYLVANIA, BY RAISING ITS VISIBILITY AS A TOURISM DESTINATION FOR LEISURE AND CONVENTION MARKETS. THE PEOPLE OF THE VALLEY FORGE TOURISM AND COVENTION BOARD WORK EACH DAY TO INSPIRE VISITORS TO DISCOVER AND EXPLORE OUR NATURAL, CULTURAL AND HISTORIC ASSETS. ULTIMATELY INCREASING ROOM NIGHTS FOR OUR WORLD-CLASS HOTELS AND DRIVING REVENUE IN OUR MEMBER AND PARTNER BUSINESSES.
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